Custom Printed T-Shirts Business Plan

Executive Summary
Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on
the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt!
will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one
unit. The company was founded by David Inkler. The company is set up as a Washington L.L.C. Your T-Shirt! will
have a storefront in Seattle as well as a comprehensive website that allows ordering to occur anywhere.

Imagine the ability to create a totally custom shirt. You choose the material and style of the shirt, and then the
image or graphic you want on the front and/or back. This is the ultimate form of expression. There are no limits to
what you can communicate. Some people might show their fanaticism for a particular sports team, others a
musician. Or you might have a social message or cause on your shirt. Whatever you may decide, you can print
any image on your shirt. 

Products

Your T-Shirt! will offer customers a variety of options for creating their own custom shirts. The majority of orders
will be for t-shirts, however other style shirts will be available. Your T-Shirt! has developed a strategic relationship
with Hewlett-Packard (HP) printer division. We will use their printer sublimation technology that allows a
computer image to be applied to a shirt in a high quality, high resolution, economically feasible manner. This
technology creates an image durable enough to withstand thousands of washings. Its photo-like quality, due to
significantly higher printer resolution than anything on the market, will show off any image. The technology is cost
effective enough to offer customers the ability to order just one unit. Most other competitors' costs prohibit
printing custom shirts in one-off production runs. Finally, the customer may choose from an extensive library of
existing images, supply their own image, or have an artist create an image for them.

Competitive Edge

Your T-Shirt! has two sustainable competitive edges to assist them in market penetration. The first edge is a
enormous catalog of graphic images. By establishing strategic partnerships with companies that have existing
graphic image libraries, Your T-Shirt! is able to offer an unprecedented number of options. Their second edge is
the high quality of sublimation offered. From previous work experience, David has established close business
and personal ties with HP's printer division and will exclusively be using prototype technology that offers an
unprecedented high resolution sublimation process for shirts.

Management

Your T-Shirt! will be led by David Inkler and is not his first t-shirt venture. While in college David produced and
sold tie-dye shirts. This early business experience gave David valuable insight into the market, the products, and
the customer's needs and desires. Since leaving college David worked in Hewlett-Packard's printer division, and
it was this experience that provided useful business and professional contacts within the shirt sublimation
technology industry that he is currently leveraging. After three years in marketing at HP, David went back to
school to earn his MBA. David will use his educational skills, his technological business contacts, and his
previous shirt industry experience to make Your T-Shirt! profitable. Sales forecasts indicate that Your T-Shirt! will
achieve sterling sales for years two and three respectively. Net profit will correspondingly be untarnished.
1.1 Objectives
 To become known as the premier custom shirt sublimation service. 
 Achieve profitability within 12 months.
 Design and implement strict financial controls to help ensure success.
1.2 Mission

Your T-Shirt!'s mission is to offer the finest in custom shirt sublimation production. Your T-Shirt! will offer
customers the best product at the best price. Customer's expectations will always be exceeded.

1.3 Keys to Success

 Leverage cutting edge technology as a competitive advantage.
 Exceed customer expectations by offering high quality products at reasonable prices with quick
turnaround times.
 Employ careful financial and accounting analysis to ensure efficiency and proper controls.

Company Summary
Your T-Shirt! is a start-up organization. It has been formed as a Washington registered L.L.C. by David Inkler.
The L.L.C. formation was chosen as a way to minimize personal liability issues for the owner and avoiding the
double taxation found in traditional corporations. 

2.1 Company Ownership

David Inkler is the Founder and President of Your T-Shirt!

2.2 Start-up Summary

 Your T-Shirt! will incur the following expenses for start up:

 Two Apple Macintosh computers -- These will be high end models and utilize the following software:
Microsoft Office, Adobe Photoshop and Illustrator, Macromedia FreeHand, and QuickBooks Pro.
 HP XX Laser Printer -- This is a prototype printer not available to the public.
 In-store computer kiosk -- This allows customers to view options for shirts and existing imagery.
 Website -- This will be used for information disbursement as well as ordering.
 Shelving display unit -- To display assorted graphic images on paper for easier viewing.
 Broadband Internet connection.
 Two desk/chair/office supplies sets.
  Small shirt inventory -- Inventory will be kept small to lower overhead. This will be accomplished by
using a shirt vendor who is one shipping day away, effectively using a just-in-time (JIT) system for
managing inventory. 
 Heat application unit -- To make the sublimation transfer.

Start-up Funding

Start-up Expenses to Fund $17,100

Start-up Assets to Fund $62,900

Total Funding Required $80,000

Assets

Non-cash Assets from Start-up $6,500

Cash Requirements from Start-up $56,400

Additional Cash Raised $0

Cash Balance on Starting Date $56,400

Total Assets $62,900

Liabilities and Capital

Liabilities

Current Borrowing $0

Long-term Liabilities $65,000

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

Total Liabilities $65,000

Capital

Planned Investment

D. Inkler $15,000
Investor 2 $0

Other $0

Additional Investment Requirement $0

Total Planned Investment $15,000

Loss at Start-up (Start-up Expenses) ($17,100)

Total Capital ($2,100)

Total Capital and Liabilities $62,900

Total Funding $80,000

Start-up

Requirements

Start-up Expenses

Legal $1,200

Stationery etc. $200

Brochures $0

Computer equipment $6,200

Rent $0

Insurance $0

Office furniture $1,000

Sublimation heat transfer unit $2,000

Wesite development $6,500

Total Start-up Expenses $17,100

Start-up Assets

Cash Required $56,400

Start-up Inventory $0

Other Current Assets $1,500

Long-term Assets $5,000

Total Assets $62,900

Total Requirements $80,000

Products and Services
Your T-Shirt! is a custom T-shirt sublimation company that offering customers a choice of imagery (outs or theirs)
to apply to the front or back of a shirt.

Sublimation is a process using heat to transfer (embed) ink into a fabric surface such as a shirt. The alternative
method of creating custom shirt designs is called silk-screening, a process in which a screen is made with an
image and that image is transferred onto a shirt. Because set-up costs are high silk-screening is not cost
effective for small number production runs. Another disadvantage is that silk-screening applies a thin layer of ink
to the surface the shirt inhibiting breathability. The sublimation process avoids this problem since the ink is not
coating the fabric's surface, but rather, is embedded in the fabric. Only with recent technological advances has
sublimation become cost effective in small production runs.

While other vendors are able to offer sublimation in single production runs, their computer based sublimation
process produces lower image quality. Your T-Shirt! takes sublimation one step further by producing the graphic
images at a higher resolution than other existing technologies. Through a strategic relationship with David's
former employer, Hewlett-Packard, Your T-Shirt! has access to their new prototype sublimation high resolution
printer giving Your T-Shirt! a significant advantage.

Your T-Shirt! will offer custom sublimation mainly on T-shirts, but will have other shirt styles available. Customers
can choose from traditional cotton-blend shirts or all natural fiber cotton shirts.

Customers can then choose from pre-existing graphics or custom artwork. The pre-existing graphics are chosen
from an extensive catalog. Your T-Shirt! has developed strategic relationships with several companies that offer a
wide range of graphic images. The relationships allow Your T-Shirt! to list the other company's graphics within
their catalog thereby significantly options. These images can be viewed and ordered online, providing customers
with flexibility and convenience. Your T-Shirt! will have a comprehensive Website that will allow ordering a
customer's home, or where ever they may be. Additionally, Your T-Shirt! will have a computer kiosk in the store
front as an in-store catalog.

Your T-Shirt! will also offer custom artwork or graphic options for sublimation. The customer may bring in a
graphic or may use Your T-Shirt!'s sub-contracted artist to realize their vision. Your T-Shirt!'s artist can take a
customer's pencil drawing or even articulated thoughts and turn them into a new design.

Your T-Shirt! will offer a range of different shirt options. As indicated by the name, there will be an emphasis on
T-shirts. Short sleeves, long sleeves, organic fabrics, and a variety of polo, rugby and other styles will also be
offered.

Market Analysis Summary

Your T-Shirt! has segmented the market into two groups, organized by the type of product that they purchase.
The first group is customers that desire an already created graphic image to be placed on the their shirt. The
second group are those that prefer custom artwork to be placed on their shirt. Your T-Shirt! has decided to divide
the market by the products that they purchase because it offers an intuitive, easy method of targeting the two
different groups. An additional reason for segmenting the market based on the two products is because the
demographics for the buyers of the two products are distinct enough to group them separately.
4.1 Market Segmentation

Your T-Shirt! has segmented their market into two distinct groups. As mentioned previously, the two segments
are grouped by the type of product they chose. Although Your T-Shirt! is dividing the market by product type, it is
effectively dividing the market by age as well since the customers who purchase the custom artwork shirts tend
to be older than the group preferring the ready-made graphics. While this is not a hard and fast rule, it is a fairly
accurate generalization.

Graphics -- This is group purchases a shirt and has an existing graphic placed on the shirt. This is the less
expensive option and lends itself to low production numbers, as low as one, since there is not the inherent
expense of artwork creation.
 Ages 14-25
 69% are students
 Median individual income is $26,000
 Go out to eat 3.4 times a week
 Listen to 3.6 hours of music a week
Artwork -- This segment prefers having custom artwork created and placed on their shirt. They generally have
the image or style in mind and will direct the artist to create it. Occassionally when the customer will not have an
exact image in mind but will rely on the artist's skills to help shape the work. Some of these customers will use
Your T-Shirt!'s partner artist, others will have a friend or other service provider develop the art.
 Ages 24-43
 Median individual income is $42,000
 Go out to eat 2.7 times a week
 Listen to 3.3 hours of music a week
 18% are using the shirt as a form of communication for a cause or a message

Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

Graphics 7% 7,879,664 8,431,240 9,021,427 9,652,927 10,328,632 7.00%

Artwork 8% 5,969,854 6,447,442 6,963,237 7,520,296 8,121,920 8.00%

Total 7.43% 13,849,518 14,878,682 15,984,664 17,173,223 18,450,552 7.43%

4.2 Target Market Segment Strategy

Your T-Shirt! has chosen these two market segments because their demographics (reasonably young) have the
highest likelihood of purchasing a custom shirt. Both of these segments are reasonably young. This is important
because most of Your T-Shirt!'s products are T-shirts and younger people tend to wear them frequently.

Music is also an important interest for the target markets since both segments listen to and watch more than
average amount of music. T-shirts are particularly popular at music events. This phenomenon may be explained
in part by the expressive nature of both music and T-shirt graphics. Your T-Shirt! will provide a form of
expression, allowing each customer to choose what aesthetic or idea they want to communicate.

Lastly, the business will be located in Seattle which has a young, hip scene. There are many music and
other venues that cater to Your T-Shirt!'s demographic and these will be useful in developing awareness of Your
T-Shirt!

4.3 Service Business Analysis

The T-shirt design industry is a primarily brick and mortar based industry. Most companies offer either silk-
screening or sublimation services to typically local customers. While most of the products are T-shirts, there is a
niche of companies that offer these printing services for uniforms, team jerseys, etc. Most of the participants in
the industry fall into two categories, those that sell to individuals and those that sell in multi-unit production runs.
The companies that sell to individuals are almost always silk-screeners who have a limited number of silk-
screens already developed. The customer chooses which one they want and a T-shirt is made. This type of
vendor is often the typical T-shirt maker that you see at fairs. The second type of sells most of their products in
larger production lots. This can be explained by the fact that for custom work, whether silk-screens or
sublimations, it is not cost effective to produce in small lots.

Recently, a number of companies began offering computer-based sublimation enabling them to offer low
production runs. The technology the various companies are using, with Your T-Shirt! being an exception, are is in
its infancy an is of low resolution. While the new technology allow companies to offer sublimation using
computers, the image quality is average at best. Your T-Shirt! is able to leverage proprietary technology as a
competitive edge to produce a much higher quality computer sublimation.

4.3.1 Competition and Buying Patterns

Your T-Shirt! has identified three competitors, two are local companies, the third is an Internet-based shirt
designer.

 T-shirt World -- This local competitor specializes in silk-screening. 70% of their business is silk-
screening with the remaining 30% sublimation. They require a minimum order of 10 with a 2-3 week lead
time. This company only uses pre-existing designs for their silk-screening and for sublimations you must
use their artist.
 Shirt Shack -- This local retailer is geared toward organizations or teams with production runs of 20 or
more. They do fairly good work but are rigid regarding custom work.
 Design House -- This is an Internet-based retailer that primarily offers computer sublimations. Design
House has a catalog of approximately 200 images for the customer to choose from. They do allow
customers to use their own graphic. The quality of the sublimations is mediocre at best because they can
only use off the shelf technology.

Another minor source of competition comes from home kits that turn your ink jet printer into a T-shirt making
machine. While these kits do offer some competition, the image quality is not good, therefore this will only appeal
to children or the home hobbyist, someone not very concerned with image quality. 

Strategy and Implementation Summary

Your T-Shirt! will leverage their two competitive edges to quickly gain market share. The competitive edges are
an unprecedented catalog of graphic images and the quality of their computer generated sublimations, a function
of using prototype HP sublimation technology. The marketing campaign will emphasize the ability to completely
customize a shirt. Youth events and student groups will be targeted. The sales campaign will emphasize making
the experience as easy and pleasing as possible to encourage repeat customers and word of mouth referrals.   

5.1 Competitive Edge

Your T-Shirt! has two competitive edges that they will use to their advantage to achieve market penetration.

 Large catalog of graphics -- Your T-Shirt! is developing several strategic relationships with existing
graphics companies that have an extensive images catalogs. It would be difficult and expensive for Your T-
Shirt! to create their own library of graphics but by developing relationships with companies who own
existing libraries, Your T-Shirt! is able to offer its customers an expansive array of imagery. Your T-Shirt!
pays a royalty for use of these graphics.
 Quality of the sublimation -- Due to its networking contacts at Hewlett-Packard, and the use of
prototype technology, Your T-Shirt! will be able to produce sublimations of much higher quality than any of
their competitors. This gives Your T-Shirt! a fantastic competitive edge. At some point within the next two
years this technology may be available to the public, however because of the close contacts Mr.
Inkler shares with HP, Your T-Shirt! will always have cutting edge technology available, well in advance of
any public release.
5.2 Sales Strategy

The sales strategy will emphasize the fact that ordering a shirt from Your T-Shirt! is a very easy and pleasing
experience. The sales effort will work on the continual development of the website, the main tool used for
ordering. It will be quite important to have a friendly, easy to use web interface for two main reasons. One, there
are so many choices available that it could become daunting to the customer. The second reason is that a large
portion of sales will be placed on the website. It is imperative to make it so easy that people don't stop part way
through ordering due to cumbersome or difficult instructions. The website embraces the philosophy of making the
experience so easy and pleasing that the customer comes back to buy more.

Your T-Shirt! will also rely on three other factors to help boost sales. The first is exemplary customer service.
Having excellent service will provide the customer with the feeling that the business is looking out for the
customer's interest. Second, when a customer places an order, they will probably be excited to see the finished
product, so Your T-Shirt! will ensure the fastest turnaround time possible. Lastly, sales will be boosted by offering
customers a high quality product. We will use high grade cotton shirts and state-of-the-art sublimation printing
materials.

5.2.1 Sales Forecast

The sales forecast is reasonably conservative so that goals will be achievable. Sales will be slow initially, a
function of the fact that Your T-Shirt! is a start up organization and it will take time to build a sufficient foundation.
The following table and chart show sales forecasts by both month and year.

The sales forecast is broken down by product, graphics or artwork. "Graphics" indicates the customer will be
using a pre-existing graphic, either one that they are bringing in or one that they are purchasing a license to use
from Your T-Shirt!  "Artwork" denotes that the customer is using a graphic that is being created specifically for
them. All customers will purchase their shirt from Your T-Shirt!
Sales Forecast

Year 1 Year 2 Year 3

Sales

Graphics $98,235 $242,151 $278,454

Artwork $19,647 $48,430 $55,691

Total Sales $117,882 $290,581 $334,145

Direct Cost of Sales Year 1 Year 2 Year 3

Graphics $49,118 $121,076 $139,227

Artwork $9,824 $24,215 $27,845

Subtotal Direct Cost of Sales $58,941 $145,291 $167,072

5.3 Marketing Strategy

The marketing campaign will seek to increase visibility for Your T-Shirt!, emphasizing the ability of the customer
to completely customize their design. Your T-Shirt! will use several different venues to communicate this
message.

 Advertising -- Your T-Shirt! will run ads in several teen/young adult magazines whose readership
demographics are similar to Your T-Shirt!'s.
 Youth events -- Many different events will be sponsored as a means of increasing visibility. These
include but are not limited to music festivals and sporting events along with the new genre of extreme
sporting events.
 Student groups -- Your T-Shirt! will attempt to gain awareness of the different student groups who
actively purchase shirts for their members. Awareness will be achieved through a combination of
sponsorship of student organization events as well as advertisements in magazines that specifically target
this demographic. 

5.4 Milestones

Your T-Shirt! has identified several milestones that are tangible and achievable. The milestones will serve as
goals that the organization must reach to be successful. Please review the following section for details.

Milestones

Milestone Start Date End Date Budget Manager Department

Store build-out 1/1/2003 2/15/2003 $0 David Construction

Web
Website completion 1/1/2003 2/28/2003 $0 David
Development

First quantity order 4/1/2003 4/15/2003 $0 David Sales

$50K in sales 9/1/2003 9/15/2003 $0 David Sales

Profitability 12/1/2003 12/31/2003 $0 David Accounting

Totals $0
Web Plan Summary
Your T-Shirt! will have a website developed that is based on the philosophy that the site must be user-friendly.
Your T-Shirt!'s entire product catalog will be available on the site for customers to place orders. Because of the
large volume of graphic image choices, it will be imperative that the site is easy to navigate through all the
different options.

The store will have a computer kiosk for customers to access the graphics catalog. The customer can then place
the order online or take the information to an employee to place the order.

The initial cost of the website will be the largest. Monthly maintenance costs will be marginal relative to the
development and design costs.

6.1 Website Marketing Strategy

The website will be integral in Your T-Shirt!'s marketing effort as the site is a key sales tool for both local and
distant customers. The URL address will always be used in promotional material, encouraging people to check
out the company, concept, and the products. In additional to inclusion in the traditional marketing campaigns,
Your T-Shirt! will submit their website to a variety of search engines, significantly increasing the number
of inquiries from people searching out custom shirts.

6.2 Development Requirements

A computer programmer/designer has been identified as a candidate to manage the design, implementation, and
maintenance of the website. The majority of the tasks will be completed by him, a few tasks that are outside of
his skill set will be subcontracted to his associates.

Management Summary
Your T-Shirt! has been founded and will be led by David Inkler. David received his undergraduate degree in
accounting/marketing from Seattle University. Upon graduation David moved down to Corvallis, Oregon and
worked with Hewlett-Packard in their printer division. David spent three years with HP as a product marketing
specialist, providing marketing assistance at a national level as well as being responsible for more grass roots,
event specific marketing.

Recognizing that he did not want to spend the rest of his life working for someone else and recognizing that he
did not have a sufficient skill set to start his own company yet, David enrolled in the University of Washington's
MBA program. David did a cost benefit analysis and determined that it would be wise to take on debt and forgo
two years of wages to be able to pursue his dream of opening his own business.

The completion of the MBA program forced David to then make some significant decisions regarding what
business he wanted to start. While in college David had a few years of experience with t-shirts making and selling
tie-dyed shirts to friends and at various music events. Within that niche, David quickly got a sense of what his
customers wanted in tie-dyed t-shirts. Making the tie-dyes also gave David an outlet for his creativity.

When working for HP David became quite good friends with several of the unit leaders. It was these relationships
that provided David with the opportunity to use cutting edge technology for his t-shirts. HP had been working on
sublimation technology for several years, continually trying to increase the resolution quality. HP saw David's
business idea as an excellent marketing project to test the technology and the business model. David and HP
entered into an agreement where David would receive HP's latest equipment and in return David would provide
HP with a wealth of product and marketing feedback. This appeared to be a win-win situation.

David's idea of developing a custom t-shirt printing business was a marriage of his business skills, his previous t-
shirt experience, the leveraging of exclusive cutting-edge technology and his creativity. The more he thought
about it the more he was convinced that this idea would satisfy his need for a challenging yet enjoyable
job/business.
7.1 Personnel Plan

Your T-Shirt! will require the following personnel for operations:

 David -- Business development, finance and high level accounting, customer service, shirt printing
 Printer -- Shirt printing
 In-store retail employee -- Help customers with placing or existing orders
 Bookkeeper -- Accounts receivable and payable
 Independent contractor -- Graphic artist

Personnel Plan

Year 1 Year 2 Year 3

David $22,000 $26,000 $30,000

In-store employee $13,000 $13,000 $13,000

In-store employee $7,200 $11,000 $11,000

Printer $16,200 $21,000 $21,000

Bookkeeper $10,000 $12,000 $12,000

Total People 5 5 5

Total Payroll $68,400 $83,000 $87,000

Financial Plan
The following sections outline important financial information.

8.1 Important Assumptions

The following table details important financial assumptions.

General Assumptions

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10.00% 10.00% 10.00%

Long-term Interest Rate 10.00% 10.00% 10.00%

Tax Rate 30.00% 30.00% 30.00%

Other 0 0 0

8.2 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.
Break-even Analysis

Monthly Revenue Break-even $16,826

Assumptions:

Average Percent Variable Cost 50%

Estimated Monthly Fixed Cost $8,413

8.3 Projected Profit and Loss

The following table presents projected profit and loss.

Pro Forma Profit and Loss

Year 1 Year 2 Year 3

Sales $117,882 $290,581 $334,145

Direct Cost of Sales $58,941 $145,291 $167,072

Other Costs of Goods $0 $0 $0

Total Cost of Sales $58,941 $145,291 $167,072

Gross Margin $58,941 $145,291 $167,072

Gross Margin % 50.00% 50.00% 50.00%

Expenses

Payroll $68,400 $83,000 $87,000

Sales and Marketing and Other Expenses $2,500 $3,000 $3,000

Depreciation $996 $996 $996

Rent $11,000 $12,000 $12,000

Utilities $3,300 $3,600 $3,600

Insurance $3,000 $3,600 $3,600

Payroll Taxes $10,260 $12,450 $13,050

Other $1,500 $1,800 $1,800

Total Operating Expenses $100,956 $120,446 $125,046

Profit Before Interest and Taxes ($42,015) $24,845 $42,026

EBITDA ($41,019) $25,841 $43,022

Interest Expense $6,045 $5,700 $5,120

Taxes Incurred $0 $5,743 $11,072

Net Profit ($48,060) $13,401 $25,834

Net Profit/Sales -40.77% 4.61% 7.73%

8.4 Projected Cash Flow

The following chart and table display projected cash flow.

Pro Forma Cash Flow

Year 1 Year 2 Year 3

Cash Received

Cash from Operations

Cash Sales $117,882 $290,581 $334,145

Subtotal Cash from Operations $117,882 $290,581 $334,145

Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0

New Current Borrowing $0 $10,000 $0

New Other Liabilities (interest-free) $0 $0 $0

New Long-term Liabilities $0 $0 $0

Sales of Other Current Assets $0 $0 $0

Sales of Long-term Assets $0 $0 $0

New Investment Received $0 $0 $0

Subtotal Cash Received $117,882 $300,581 $334,145

Expenditures Year 1 Year 2 Year 3

Expenditures from Operations

Cash Spending $68,400 $83,000 $87,000

Bill Payments $80,550 $194,234 $218,664

Subtotal Spent on Operations $148,950 $277,234 $305,664

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

Principal Repayment of Current Borrowing $0 $200 $2,400

Other Liabilities Principal Repayment $0 $0 $0

Long-term Liabilities Principal Repayment $8,400 $9,000 $10,000

Purchase Other Current Assets $0 $0 $0

Purchase Long-term Assets $0 $0 $0

Dividends $0 $0 $0

Subtotal Cash Spent $157,350 $286,434 $318,064

Net Cash Flow ($39,468) $14,147 $16,081

Cash Balance $16,932 $31,079 $47,160

8.5 Projected Balance Sheet

The following table shows the projected balance sheet.

Pro Forma Balance Sheet

Year 1 Year 2 Year 3

Assets

Current Assets

Cash $16,932 $31,079 $47,160

Inventory $2,702 $6,659 $7,658

Other Current Assets $1,500 $1,500 $1,500

Total Current Assets $21,133 $39,238 $56,317

Long-term Assets

Long-term Assets $5,000 $5,000 $5,000

Accumulated Depreciation $996 $1,992 $2,988

Total Long-term Assets $4,004 $3,008 $2,012

Total Assets $25,137 $42,246 $58,329

Liabilities and Capital Year 1 Year 2 Year 3

Current Liabilities

Accounts Payable $18,697 $21,605 $24,253

Current Borrowing $0 $9,800 $7,400

Other Current Liabilities $0 $0 $0

Subtotal Current Liabilities $18,697 $31,405 $31,653

Long-term Liabilities $56,600 $47,600 $37,600

Total Liabilities $75,297 $79,005 $69,253

Paid-in Capital $15,000 $15,000 $15,000

Retained Earnings ($17,100) ($65,160) ($51,759)

Earnings ($48,060) $13,401 $25,834

Total Capital ($50,160) ($36,759) ($10,924)

Total Liabilities and Capital $25,137 $42,246 $58,329

Net Worth ($50,160) ($36,759) ($10,924)

8.6 Business Ratios

The following table displays many business ratios specific to Your T-Shirt! as well as industry ratios. Our SIC
industry class is currently T-shirts, custom printed - 5699.0406. The following ratios are in variance to the industry
ratios, please review the following explanations detailing the nature of the variance:

 Accounts receivable -- Your T-Shirt! does not extend credit

 Inventory -- Your T-Shirt! uses just-in-time (JIT) inventory management significantly lowering overhead
 Liabilities -- This business is being financed by debt, a long term bank loan
 Gross margin --  By leveraging the power of computer technology, labor costs are significantly
decreased boosting the gross margin
 Sales/administrative expenses -- These expenses are higher due to the national reach of this
organization and its target market

Ratio Analysis

Year 1 Year 2 Year 3 Industry Profile

Sales Growth 0.00% 146.50% 14.99% 3.13%

Percent of Total Assets

Inventory 10.75% 15.76% 13.13% 51.22%

Other Current Assets 5.97% 3.55% 2.57% 19.48%

Total Current Assets 84.07% 92.88% 96.55% 81.29%

Long-term Assets 15.93% 7.12% 3.45% 18.71%

Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 74.38% 74.34% 54.27% 34.98%

Long-term Liabilities 225.16% 112.67% 64.46% 14.42%

Total Liabilities 299.54% 187.01% 118.73% 49.40%

Net Worth -199.54% -87.01% -18.73% 50.60%

Percent of Sales

Sales 100.00% 100.00% 100.00% 100.00%

Gross Margin 50.00% 50.00% 50.00% 38.96%

Selling, General & Administrative

90.68% 45.20% 42.02% 20.47%
Expenses

Advertising Expenses 0.00% 0.00% 0.00% 2.95%

Profit Before Interest and Taxes -35.64% 8.55% 12.58% 2.20%

Main Ratios

Current 1.13 1.25 1.78 2.11

Quick 0.99 1.04 1.54 0.57

Total Debt to Total Assets 299.54% 187.01% 118.73% 4.52%

Pre-tax Return on Net Worth 95.81% -52.08% -337.84% 53.69%

Pre-tax Return on Assets -191.19% 45.32% 63.27% 9.75%

Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin -40.77% 4.61% 7.73% n.a

Return on Equity 0.00% 0.00% 0.00% n.a

Activity Ratios

Inventory Turnover 48.00 31.04 23.34 n.a

Accounts Payable Turnover 5.31 9.12 9.12 n.a

Payment Days 35 37 38 n.a

Total Asset Turnover 4.69 6.88 5.73 n.a

Debt Ratios

Debt to Net Worth 0.00 0.00 0.00 n.a

Current Liab. to Liab. 0.25 0.40 0.46 n.a

Liquidity Ratios

Net Working Capital $2,436 $7,833 $24,664 n.a

Interest Coverage -6.95 4.36 8.21 n.a

Additional Ratios

Assets to Sales 0.21 0.15 0.17 n.a

Current Debt/Total Assets 74% 74% 54% n.a

Acid Test 0.99 1.04 1.54 n.a

Sales/Net Worth 0.00 0.00 0.00 n.a

Dividend Payout 0.00 0.00 0.00 n.a

Appendix

Sales Forecast

Month Month Month Month Month Month Month Month Month Month
Month 8 Month 9
1 2 3 4 5 6 7 10 11 12

Sales

Graphics 0% $0 $0 $2,500 $4,658 $5,689 $6,987 $7,989 $9,545 $11,454 $14,545 $16,858 $18,010

Artwork 0% $0 $0 $500 $932 $1,138 $1,397 $1,598 $1,909 $2,291 $2,909 $3,372 $3,602

Total Sales $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612

Month Month Month Month Month Month Month Month Month Month
Direct Cost of Sales Month 8 Month 9
1 2 3 4 5 6 7 10 11 12

Graphics $0 $0 $1,250 $2,329 $2,845 $3,494 $3,995 $4,773 $5,727 $7,273 $8,429 $9,005

Artwork $0 $0 $250 $466 $569 $699 $799 $955 $1,145 $1,455 $1,686 $1,801

Subtotal Direct Cost of

$0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806
Sales

Personnel Plan

Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12

David 0% $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

In-store employee 0% $0 $0 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300

In-store employee 0% $0 $0 $0 $0 $900 $900 $900 $900 $900 $900 $900 $900
Printer 0% $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,800 $1,800 $1,800 $1,800

Bookkeeper 0% $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Total People 0 1 4 4 5 5 5 5 5 5 5 5

Total Payroll $0 $2,000 $5,800 $5,800 $6,700 $6,700 $6,700 $6,700 $7,000 $7,000 $7,000 $7,000

General Assumptions

Month Month Month

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
10 11 12

Plan Month 1 2 3 4 5 6 7 8 9 10 11 12

Current Interest
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Rate

Long-term
10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest Rate

Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11Month 12

Sales $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612

Direct Cost of Sales $0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806

Other Costs of
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Goods

Total Cost of Sales $0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806

Gross Margin $0 $0 $1,500 $2,795 $3,413 $4,192 $4,793 $5,727 $6,872 $8,727 $10,115 $10,806

Gross Margin % 0.00% 0.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Expenses

Payroll $0 $2,000 $5,800 $5,800 $6,700 $6,700 $6,700 $6,700 $7,000 $7,000 $7,000 $7,000

Sales and
Marketing and $0 $0 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Other Expenses

Depreciation $83 $83 $83 $83 $83 $83 $83 $83 $83 $83 $83 $83

Rent $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Utilities $0 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

Insurance $0 $0 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

Payroll Taxes 15% $0 $300 $870 $870 $1,005 $1,005 $1,005 $1,005 $1,050 $1,050 $1,050 $1,050

Other $0 $0 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150

Total Operating
$83 $3,683 $8,753 $8,753 $9,788 $9,788 $9,788 $9,788 $10,133 $10,133 $10,133 $10,133
Expenses

Profit Before
($83) ($3,683) ($7,253) ($5,958) ($6,375) ($5,596) ($4,995) ($4,061) ($3,261) ($1,406) ($18) $673
Interest and Taxes

EBITDA $0 ($3,600) ($7,170) ($5,875) ($6,292) ($5,513) ($4,912) ($3,978) ($3,178) ($1,323) $65 $756

Interest Expense $536 $530 $524 $518 $513 $507 $501 $495 $489 $483 $478 $472
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Profit ($619) ($4,213) ($7,777) ($6,477) ($6,887) ($6,102) ($5,495) ($4,556) ($3,750) ($1,889) ($496) $201

Net Profit/Sales 0.00% 0.00% -259.24% -115.87% -100.88% -72.78% -57.32% -39.78% -27.28% -10.82% -2.45% 0.93%

Pro Forma Cash Flow

Month Month
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 12
10 11

Cash Received

Cash from Operations

Cash Sales $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612

Subtotal Cash from

$0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612
Operations

Additional Cash Received

Sales Tax, VAT, HST/GST

0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Received

New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Other Liabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-free)

New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales of Other Current

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets

Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Cash Received $0 $0 $3,000 $5,590 $6,827 $8,384 $9,587 $11,454 $13,745 $17,454 $20,230 $21,612

Month Month
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 12
10 11

Expenditures from
Operations

Cash Spending $0 $2,000 $5,800 $5,800 $6,700 $6,700 $6,700 $6,700 $7,000 $7,000 $7,000 $7,000

Bill Payments $0 $375 $1,652 $4,327 $6,136 $6,912 $7,655 $8,284 $9,157 $10,327 $12,116 $13,610

Subtotal Spent on
$0 $2,375 $7,452 $10,127 $12,836 $13,612 $14,355 $14,984 $16,157 $17,327 $19,116 $20,610
Operations

Additional Cash Spent

Sales Tax, VAT, HST/GST

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Paid Out

Principal Repayment of
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing

Other Liabilities Principal

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment

Long-term Liabilities
$700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700
Principal Repayment

Purchase Other Current

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets

Purchase Long-term
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets

Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Cash Spent $700 $3,075 $8,152 $10,827 $13,536 $14,312 $15,055 $15,684 $16,857 $18,027 $19,816 $21,310

Net Cash Flow ($700) ($3,075) ($5,152) ($5,238) ($6,709) ($5,928) ($5,468) ($4,230) ($3,112) ($573) $413 $302
Cash Balance $55,700 $52,625 $47,473 $42,235 $35,527 $29,599 $24,131 $19,901 $16,789 $16,216 $16,629 $16,932

Pro Forma Balance Sheet

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Assets Starting Balances

Current Assets

Cash $56,400 $55,700 $52,625 $47,473 $42,235 $35,527 $29,599 $24,131 $19,901 $16,789 $16,216 $16,629 $16,932

Inventory $0 $0 $0 $375 $699 $853 $1,048 $1,198 $1,432 $1,718 $2,182 $2,529 $2,702

Other Current Assets $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500

Total Current Assets $57,900 $57,200 $54,125 $49,348 $44,434 $37,880 $32,147 $26,830 $22,833 $20,007 $19,898 $20,658 $21,133

Long-term Assets

Long-term Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

Accumulated Depreciation $0 $83 $166 $249 $332 $415 $498 $581 $664 $747 $830 $913 $996

Total Long-term Assets $5,000 $4,917 $4,834 $4,751 $4,668 $4,585 $4,502 $4,419 $4,336 $4,253 $4,170 $4,087 $4,004

Total Assets $62,900 $62,117 $58,959 $54,099 $49,102 $42,465 $36,649 $31,249 $27,169 $24,260 $24,068 $24,745 $25,137

Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

Current Liabilities

Accounts Payable $0 $536 $2,291 $5,908 $8,088 $9,038 $10,024 $10,819 $11,995 $13,536 $15,933 $17,806 $18,697

Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Current Liabilities $0 $536 $2,291 $5,908 $8,088 $9,038 $10,024 $10,819 $11,995 $13,536 $15,933 $17,806 $18,697

Long-term Liabilities $65,000 $64,300 $63,600 $62,900 $62,200 $61,500 $60,800 $60,100 $59,400 $58,700 $58,000 $57,300 $56,600

Total Liabilities $65,000 $64,836 $65,891 $68,808 $70,288 $70,538 $70,824 $70,919 $71,395 $72,236 $73,933 $75,106 $75,297

Paid-in Capital $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000

Retained Earnings ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100) ($17,100)

Earnings $0 ($619) ($4,832) ($12,609) ($19,086) ($25,973) ($32,075) ($37,571) ($42,127) ($45,876) ($47,766) ($48,261) ($48,060)

Total Capital ($2,100) ($2,719) ($6,932) ($14,709) ($21,186) ($28,073) ($34,175) ($39,671) ($44,227) ($47,976) ($49,866) ($50,361) ($50,160)

Total Liabilities and Capital $62,900 $62,117 $58,959 $54,099 $49,102 $42,465 $36,649 $31,249 $27,169 $24,260 $24,068 $24,745 $25,137

Net Worth ($2,100) ($2,719) ($6,932) ($14,709) ($21,186) ($28,073) ($34,175) ($39,671) ($44,227) ($47,976) ($49,866) ($50,361) ($50,160)