Getaway House 7-23

Social Media Audit
Social media is the main form of communication with

clients for Getaway House. They use their social media
platforms to showcase what their business has to offer, by
not only making this a trip but a full-on experience, from
pictures of past clients on Instagram to their curated
Spotify account for the drive to the location. These
personal touches on social media make Getaway House a
desirable experience for their audience.
Getaway House's social media is consistent

throughout with one specific brand message.
Getaway House relies on honest and insightful shares

from their clients to solidify their community.
Getaway uses niche platforms, like Spotify to not only

provide a trip but a full GetAway experience.
These are all examples of current

content from GetAway House 6
Social Media Audit
Getaway has used social media as its main communicator
with its current and possible future clients. They put time
into their profiles for them to be filled with content
regarding the business, while also adding helpful links for
easy booking and website navigation. Through all social
media platforms Getaway appeals to a sense of peace and
humanity.
7
Competition
Getaway House is a rising luxurious
camping option, however, they do have
some competition that should be taken into
consideration.
8
SWOT Analysis
9
SWOT Analysis cont'd
10
SWOT Analysis cont'd
11
Key Insights
Based on our strategic research done on Getaway's competitors,
social media, background, and situational analysis, these are the key
insights that will assist us in our social media campaign:
Many people are not aware of Getaway House, even more so

camping rental companies are on the rise.
Repeated posts on different social media platforms do not help reach

their different target audiences.
COVID-19 is affecting people's ability/comfortability to travel.
Getaway has the strongest social media following in comparison to their

competitors but is only prevalent on Instagram. We must learn how to use
different platforms to reach different target audiences.
Traveling to a Getaway House campground can be too far for some.
Getaway House has very few locations across the United

States.
12
A stay with Getaway house can be expensive, and they have limited discounts
for specific guests; students, healthcare, military, etc.
Target Audience
Women and men ages 21-30 who enjoy traveling.
This demographic is most likely

to travel and use social media to
find Getaway leading it to be the
best option to go for.
Joint or even solo traveling is encouraged.
Potential posts are suitable for social media such as

Instagram, Facebook, Twitter, Tik Tok, Pinterest, and
even LinkedIn.
Each platform has the capability to contain similar yet

different content, leaving for the variations of different
groups collectively want to be interested in Getaway.
13
Social Media
Campaign
The following contains a social media

campaign that was created after an in-depth
analysis was conducted using Getaway
House's social media. Wanderlust PR
created this to assist Getaway House in
expanding its brand and gaining new
followers.
14
Campaign Goals
These campaign goals were strategically designed to
promote Getaway House on social media. With their
target audience being men and women ages 21-30, they
are looking for memorable trips that they can post on
their social media accounts.
Increase social media

user-generated
content and
partnerships
Grow brand Increase bookings

recognition
15
Key Message Platform
Getaway House encaptures the beauty of nature and vacation primarily
through their Instagram page. Some unique characteristics of Getaway is
that they visualize what someone's stay can look like through user generated
content. This can be from photos of loved ones cuddled up in our queen
beds or to pets laying with their owners in a Getaway cabin. We also envision
one's safety through our posts and highlight stories that give followers
wellness tips, COVID-19 safety measures, and the locks on our tiny homes
while secluded in nature. We provide you the best, for your rest.
Created Slogans/ Hashtags

Escape the work day with
Getaway with us
Getaway
Relaxation made modern Take some time to Getaway
Unplug your phone,

#Getawaycampgrounds
to recharge yourself
The story that we want to share with our audience is that Getaway
is the place for you to unplug from your socialized life while
keeping the modernity in nature. You should rest, unplug, and
focus on yourself amidst the beauty of nature.
16
See appendix 5
Objective One
To build a larger community

by implementing 3 new
locations by October 15th,
2021.
Strategy
Expand Getaway House
Tactic
Build more Getaway campgrounds and

advertise for them.
Rational
Getaway is limited to 11 locations and by adding
more outposts in suitable states they can increase
their communities throughout the states.
Getaway has 11 locations which can limit potential travelers. 17

See appendix 2,4 and 5
Objective Two
To increase follower count on

Instagram by 15% by October 1st,
2021.
Strategy
Instagram
Tactic
Create interactive posts that
encourage current followers to share
their content.
Rational
While Getaway house has the highest follower count on
Instagram out of all their competitors, if they gain more
followers their posts will have a broader reach thus
creating more brand awareness.
Getaway currently has 728K followers on Instagram. 18

See appendix 6
Objective Three
To generate awareness
around the brand by working
with 11 influencers from each
outpost location by
December 1st, 2021.
Strategy
Partnering with influencers and high-

profile Instagram accounts.
Tactic
Targeting more consumers through
our partnered influencers followers
surrounding Getaway outposts.
Rational
Getaway utilizes their social media platforms to re-upload
pictures from regular people with little followings to inhibit that
aesthetic of home away from home. Using influencers can
generate more buzz, gain new followers from their followings, and
influence others to stay with Getaway.
Getaway has not worked with any well-known influencers. 19

See appendix 3
Objective Four
To increase bookings 10% by

September 15th, 2021.
Strategy
Getaway House App
Tactic
To create a loyalty system, easier
navigation, and more booking systems.
Advertise for the new app on social media.
Rational
An app would make booking easier for potential
campers, this would also be a good way to track
loyalty points, etc.
Getaway does not have an app. 20

Budgeting
21
Budgeting cont.
22

Getaway House 7-23

Uploaded by

Copyright:

Available Formats

Getaway House 7-23

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Getaway House 7-23

Uploaded by

Copyright:

Available Formats

What are Getaway House's main communication channels?

What are Getaway House's main communication channels?

What are some of Getaway House's competitors?

What are some of Getaway House's competitors?

Social Media Audit

Social media is the main form of communication with

Getaway House's social media is consistent

Getaway House relies on honest and insightful shares

Getaway uses niche platforms, like Spotify to not only

These are all examples of current

Many people are not aware of Getaway House, even more so

Repeated posts on different social media platforms do not help reach

COVID-19 is affecting people's ability/comfortability to travel.

Getaway has the strongest social media following in comparison to their

Traveling to a Getaway House campground can be too far for some.

Getaway House has very few locations across the United

This demographic is most likely

Joint or even solo traveling is encouraged.

Potential posts are suitable for social media such as

Each platform has the capability to contain similar yet

The following contains a social media

Increase social media

Grow brand Increase bookings

Created Slogans/ Hashtags

Relaxation made modern Take some time to Getaway

Unplug your phone,

To build a larger community

Expand Getaway House

Build more Getaway campgrounds and

Getaway has 11 locations which can limit potential travelers. 17

To increase follower count on

Getaway currently has 728K followers on Instagram. 18

Partnering with influencers and high-

Getaway has not worked with any well-known influencers. 19

To increase bookings 10% by

Getaway House App

Getaway does not have an app. 20

You might also like