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    Cash Cows

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    Xâlmañ Kháñ
    Coca-Cola is considered a cash cow product for the following reasons: 1. Coca-Cola has a high market share in the carbonated soft drink segment, which is a low growth market. 2. It has been the top-selling carbonated soft drink for many years globally, present in over 200 countries. 3. As a market leader, Coca-Cola requires relatively low investment to maintain its brand and market position while continuing to generate high profits.

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    Cash Cows

    Uploaded by

    Xâlmañ Kháñ
    199 views2 pages
    Coca-Cola is considered a cash cow product for the following reasons: 1. Coca-Cola has a high market share in the carbonated soft drink segment, which is a low growth market. 2. It has been the top-selling carbonated soft drink for many years globally, present in over 200 countries. 3. As a market leader, Coca-Cola requires relatively low investment to maintain its brand and market position while continuing to generate high profits.

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    Coca-Cola is considered a cash cow product for the following reasons: 1. Coca-Cola has a high market share in the carbonated soft drink segment, which is a low growth market. 2. It has been the top-selling carbonated soft drink for many years globally, present in over 200 countries. 3. As a market leader, Coca-Cola requires relatively low investment to maintain its brand and market position while continuing to generate high profits.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    199 views2 pages

    Cash Cows

    Uploaded by

    Xâlmañ Kháñ
    Coca-Cola is considered a cash cow product for the following reasons: 1. Coca-Cola has a high market share in the carbonated soft drink segment, which is a low growth market. 2. It has been the top-selling carbonated soft drink for many years globally, present in over 200 countries. 3. As a market leader, Coca-Cola requires relatively low investment to maintain its brand and market position while continuing to generate high profits.

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    Cash Cows

    These are the products which are in low growth markets with high market share.
    Products which are market leaders in their specific industry and their industry is
    not expected to see any major growth in the future are considered as Cash Cows.
    These products are the money churners for the company and require very low
    investments to sustain their leadership and profitability in the market.
    1. They are the money churners for the company
    2. . These businesses have a high market share in a low growth industry that is
    mature not declining nor growing.
    3. They require less cash investment and generate more cash than required
    Cash cows
    Cash cows the products that have a high market share in a market that has low
    growth. Below are few products which have been the cash cow for the company
    for all these years:
    Coke Or Coca Cola: Coke for years has been a market leader in carbonated soft
    drink segment and a major cash generator for the company. Having a presence in
    200+ countries, coke has been the no.1 choice for millions of consumers all these
    years when it comes to choosing a carbonated soft drink.
    Coke is a carbonated soft drink manufactured by The Coca Cola Company.
    Recognized as the world’s most valuable brand, Coca Cola is often associated with
    happiness. Operating in over 200+ countries and the company boasts a solid
    marketing mix with 450+ product brands.
    The Marketing Mix of Coca Cola and the strength of its product, price, place and
    promotion strategies.
    Product:-Coca Cola boasts a strong product line and offers different products in
    different countries and regions. Coca Cola adapts its products to different regional
    tastes and customer preferences.
    Price:-One of the biggest competitors that Coca Cola has in the beverage market is
    Pepsi. Coca Cola follows competitive pricing for their products. The company has
    to be quite careful with the pricing of their products, if Coke prices its products too
    high as compared to Pepsi in a particular segment, then the consumers might
    switch especially in developing countries where the consumers are price sensitive.
    Place:-Coca Cola has a presence in 200+ countries and has an extensive
    distribution network which not only covers the urban regions but rural areas as
    well. The company produces the beverage using its secret formula and transports it
    to the bottlers located in various parts of the globe. The bottlers then fill the
    beverage in the bottles and then transports those bottles to different stockiest, then
    to distributors and finally to retailers from where consumers can buy the products.
    Promotion:-Promotion plays an important role in the marketing mix of Coca Cola,
    the company uses a proper mix of ATL, BTL and Digital channels for creating
    awareness and promoting their products.
    Coca Cola is best known for its clutter-breaking and out of the box marketing
    campaigns. The company very well uses experiential marketing to connect and
    engage with customers.

    Due to low customer loyalty and high competition in the beverage industry, the
    company needs to pay heavy focus on the advertising and promotion of the
    products to increase sales and create top of the mind recall in the customer’s mind.

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