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www.strath.ac.

uk/careers

Effective CVs
and Covering Letters
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

CONTENTS

Making your CV Standout....................................................................................................... 01

Writing a CV........................................................................................................................... 02

Types of CVs.......................................................................................................................... 07

International Issues............................................................................................................... 09

Sample CVs – for professional roles/graduate jobs................................................................ 10

Sample CV - for part-time/term-time jobs............................................................................... 19

Covering letters - Guidelines and examples............................................................................ 20

Additional Information/Resources including other examples on............................................. 28


the Careers Service website
University of Effective CVs
Strathclyde and Covering Letters

MAKING YOUR CV STANDOUT


This booklet will give you advice on creating your CV – primarily for the UK market. The guidelines
and sample CVs and Cover Letters will give you an idea of what information to include in your CV,
different ways to present your skills and experience and, above all, techniques for making sure your
CV is effective.

There is also advice on covering letters, as well as two examples. One of these is appropriate for an
advertised vacancy; the other to be used when applying speculatively to an organization. Your CV
should almost always be accompanied by a covering letter.

All of the information in this booklet can be supplemented by other material available through the
Careers Service (see p28). This includes information on CVs for other countries. Careers Advisers
deliver careers sessions in classes explaining what is required in your CV, cover letters and
application forms. You can also arrange a meeting with a CV Adviser to get advice and feedback on
your CV and covering letters. A recent enhancement of this service includes getting feedback on
your LinkedIn profile.

Once you have developed your document(s) you can book an appointment with a CV Adviser
online. Details of how to book and the days/times when these sessions take place can be found
on the CV/Application Checking Service link on the Careers Service website:
http://www.strath.ac.uk/careers/.

Your CV and covering letter (or application form) are almost always the first contact you make with
a prospective employer. You need to make a positive impression, otherwise you might find your
applications are not successful. Research shows that more candidates are eliminated in this first
round than at any other stage of the selection process, so time spent on your initial application is
time well spent.

A CV is a formal record and description of an individual person. (‘Curriculum vitae’ literally means
‘course of life’). However, a CV is more than just a summary of what you’ve done so far – a good
CV should present to a prospective employer the knowledge, skills and experience you can offer in
relation to the job that you are applying for. To do this effectively you must reflect on your studies,
work experience (including voluntary) as well as your interests and activities.

Use what you read here as your guide to content and use the presentation styles you see here as a
source of ideas, but remember that the CV is your document and you must be happy with the way in
which it presents you to employers.

Please do not be tempted to simply copy one of the CVs or cover letters in the booklet!

01
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

WRITING A CURRICULUM VITAE


The CV and covering letter together form a marketing package, designed to convince the reader that
you have the skills, knowledge and experience required to perform well in the job for which you are
applying. Don’t aim for a ‘one size fits all’ CV. Your CV should always be targeted to the particular job
or field of work you are applying to, thus showing the employer how you are an ideal candidate. Use
the job advert/personal specification to help you target your CV - whether you apply for a graduate
traineeship or a shelf stacking job in a supermarket. Your statements are likely to form part of the
interview agenda, so it’s important that you are confident that you can back up the claims on your CV.

A CV is typically written in the first person and describes what you have done as positively as
possible. The CV aims to “sell” your skills and experience to the potential employer. Use positive
language and focus on activities you have undertaken, using strong action verbs. (See the list of
positive and action words at www.strath.ac.uk/careers/apply/yourcv/writingeffectivecvs/.) Avoid
any negative words where possible e.g. ‘despite’, ‘just’, ‘only’, ‘I feel’, ‘I think’, ‘I believe’.

If you are an international student, please also refer to the specific advice provided at:
www.strath.ac.uk/careers/studgrad/internationalstudents/graduaterecruitmentintheuk/

Features of a Good CV - for the UK Graduate Job Market:


• Well laid out and well presented. As most CVs are sent by email, it can be useful to convert it to pdf
format to ensure that it is received exactly as you prepared it.
• Normally two sides of A4 for the graduate job market although it can be one side of A4 if felt appropriate
e.g. for a design or advertising position; one side of A4 is generally expected for part-time jobs.
• Accurate and easy to follow – the main sections (Education, Work Experience, Interests etc.) should be
clearly laid out so that the reader can find information easily. Check any obvious date gaps.
• Be consistent in its layout. Have headings in the same style e.g. capitals, bold, or underlined… too
many styles can make the CV looked crowded and complicated. Make sure you use tabs carefully in
order to ensure that everything lines up.
• Highlight key headings (e.g. in bold font) to draw attention to key parts of the CV, such as the name of
your university and course or your employers. Consider ‘hyperlinking’ key sections of your CV/cover
letter e.g. to course or academic department information. Do this selectively!
• Make sure your font size is not too small – the best size is 12. Note – some fonts are easier to read than
others.
• Don’t use abbreviations which may be unfamiliar to the reader. Write the words out in full the first time
you use them and put the abbreviation in brackets. From then on you can use the abbreviation.
• Consider giving your referees a copy of your CV along with an indication of the type of work you are
looking for. This will help them to write the reference.
• Check and double check for spelling / grammar / typing errors. Remember this is usually the first
impression a potential employer has of you! If English is not your first language it may be advisable to
call on the help of a native English-speaker to proof read your CV so as to avoid any significant errors in
grammar.
• Arrange for a CV Adviser or someone who knows you well to review your draft CV.
• If you print your documents ensure the same good quality paper is used for both CV and covering
letter.
• If you photocopy your CV, make sure the copies are sharp and clean.
• If you are studying a ‘design’ related degree you may consider incorporating design into your
documents and/or hyperlinking to your design portfolio, perhaps using only one side of A4.

02
University of Effective CVs
Strathclyde and Covering Letters

CV CONTENT
The most common framework for a CV for a new graduate is outlined below. This structure can be
changed to suit your own preferences and circumstances (e.g. a mature student/graduate may wish to
put more emphasis on employment history).

PERSONAL DETAILS
Keep this section brief and start off with your name in bold across the top - there is no need to head your
CV ‘Curriculum Vitae’.

• Address - home and term, with dates if applicable


• Phone number(s), including mobile
• E mail address - ideally use your university ‘strath’ email. If not, make sure it’s business-like!
• LinkedIn details; link to personal blog or any other online personal marketing information
• Web address: if you have your own website. This must be professional and appropriate to the role
applied for!

Optional items:
There is no need to state gender, marital status, date of birth or state of health. It is not advised to
include a National Insurance number or passport number for security/data protection reasons.

Nationality - If you are a non-European Economic Area student/graduate in need of a work permit after
graduation, you may wish to state this, but it may be preferable not to highlight this at the start of the CV.

A personal profile or career goal statement can add a specific focus to your CV, coming after your
name and contact details. A personal profile highlights your current situation, skills and experience.
A career objective also includes the type of employment as well as industry/business sector that you
are targeting. This should be concisely written, ideally taking up no more than four or five lines of text.
Please note, if you are sending an accompanying cover letter you may find there is no need for a profile
or statement in the CV.

EDUCATION
Start with your most recent education - degree or postgraduate qualification. The amount of space given
to any section reflects the importance you attach to that information, so make sure you do not say more
about your school education than about your university education. Include dates, names of universities/
colleges/secondary schools attended; include their locations i.e. cities or countries, as well as courses/
subjects studied, and results/grades.

If you are a student with international qualifications, you may have concerns regarding their equivalence
with UK qualifications. We advise against attempts to guess at grade equivalence, but it is helpful to
indicate whether degrees were achieved with distinction or merit if that is relevant to your educational
system*. If you can indicate that a grade placed you in the top quartile of your class that is also helpful.
Other means of showing merit could be the mention of a Dean’s commendation, a class prize, the award
of a scholarship for example.

*It is possible to carry out a high level comparison of your qualifications at the NARIC website. Contact the Careers
Service if you are unsure. (http://www.ecctis.co.uk/naric/)

03
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

University
You need not list every subject you have studied. You may concentrate on final year subjects and/
or highlight subjects relevant to the job you are applying for. (You could put ‘Key Modules’ or ‘Main
Subjects included’). Courses with the same name can vary widely in content at different universities
so you need to indicate clearly what you have studied. Using a hyperlink to your course details online
can be helpful to the reader. While many final year students/graduates choose to enter their degree
(or expected) classification for Honours/Masters, this is not compulsory. If in penultimate year of
study, or earlier, and seeking a placement or internship it can be to your advantage to include your
grades in key subjects. This gives the reader an indication of your academic performance.

Include brief information about projects (group and individual), presentations, final year dissertation,
year(s) studied abroad. Note that information about your final year dissertation/project can be
expressed in different ways. If the subject area is relevant to the post, describe the content (perhaps
giving the title and a brief synopsis). If the subject area isn’t relevant, you might want to say what the
dissertation/project involved in terms of method and approach e.g. analysis of wide range of sources;
production of 10,000 word report. You are strongly encouraged to indicate particular skills developed
through these, including practical or technical skills.

The STAR technique is a highly recommended to outline group project/team activity: Situation; Task;
Action; Result. Be sure to reflect on the Result e.g. promote the skills, qualities, attributes developed
or enhanced from group or individual activity. Always ensure you emphasise what YOU contributed/
gained from any group or team activity and what YOU got out of it. For help to identify the skills
developed from your course of study as well as from work experience please see: www.prospects.ac.uk

School
• Include Advanced Highers and Highers/A Levels. Grades are commonly included, but are not
compulsory.
• It is not necessary to list all your Standard Grades/GCSEs. They can be explained simply as: ‘8
Standard Grades including German, Computing and Economics’, mentioning any subjects in
which you did not gain a higher level qualification.
• Involvement in ventures such as Young Enterprise, Duke of Edinburgh Award or Peer Group
Support may be included here or in a later section of the CV.
NB Mature students/graduates may choose to omit school education, but education
immediately prior to entry to university (e.g. access courses) should be included.

04
University of Effective CVs
Strathclyde and Covering Letters

EMPLOYMENT HISTORY
There are various ways of presenting employment details. A common way is to use reverse
chronological order, starting with your most recent experience. However, if you have work experience
relevant to the job you are applying for, you may wish to highlight this by presenting it first in this
section, regardless of when it was undertaken. You could use sub-headings such as ‘industrial’,
‘relevant’, ‘professional’, ‘voluntary’ or ‘international’ experience to distinguish certain work from
‘other’ or ‘additional’ employment. While ‘other’ is very important and should always be included in
your CV, it is important to get best value from all of your experience. Presenting the most relevant first
is a good way to do this.

Dates of when employment was undertaken, along with company name, job title and location should
be included for all periods of employment, as well as the main duties and a description of the skills
used/developed. The amount of detail presented is determined by how relevant the experience is
to the job you are applying for. Give more information on jobs/duties that are relevant to the job you
are applying for and less on those that are not so relevant. Try not to just list everything that you did /
gained from each post, but select the things you did that will interest the employer and demonstrate
your suitability for the post. Use the job description for the job you are applying for to help you with
this. It is important to present this information in an interesting, informative way. Very importantly you
must reflect on the skills and qualities developed from the experience.

If you have a long list of jobs, you may have difficulty presenting information effectively. Grouping
the jobs over a time period may help - e.g. 2005 - 2012: employment included shop work, bar work,
call centre.

If you work / have worked in your family business, you should highlight the range of duties and
responsibilities undertaken as you would for any other position.

If you lack work experience, use a skills section to emphasise transferable skills gained from other
activities and responsibilities.

INTERESTS
Employers ask about your interests as this can give them further insight into your skills and
personality. They do not expect everyone to have had positions of responsibility or to have been
members of numerous clubs and societies. They are merely looking for evidence that you are a well-
rounded individual. Your interests can sometimes help determine whether you will fit into the company
culture e.g. you play team sports and are applying for a team-based position.

Don’t simply write a list as this tells the reader very little. Try to give some indication of your level of
involvement, what you have gained from the activity (including simple enjoyment as well as skills) and
any particular achievements. Try to identify where possible skills, qualities or attributes that have been
developed through engaging in these activities that could be relevant to the job you are applying for.
Assistance with this can be found at: www.strath.ac.uk/careers/skills/ & www.prospects.ac.uk

Some students/graduates are concerned that they have little to put in this section because of other
commitments - part time jobs, family responsibilities, etc. Don’t apologise! Simply include any
interests / activities you do have time for, perhaps with a statement such as ‘As well as the pressures
of a demanding part time job/family commitments, I still manage to…’ Remember that the employer is
assessing you on your entire CV and not on one section alone.

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University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

SKILLS
If you have presented most of your skills within each of the other sections, you may choose to call
this section ‘Additional Skills’ and include any skills you have been unable to present elsewhere in
your CV. This could include IT skills (including packages you have experience of using, along with
an indication of your level of ability e.g. ‘expert’, ‘highly knowledgeable’, ‘good understanding’);
language skills (indicating written and conversational ability e.g. ‘fluent’, ‘conversational’,
‘business’) and whether you have a driving licence (if it is ‘full, clean’ be sure to state it; please
double check that you have the correct spelling of ‘licence’).

If you choose to include a ‘Skills’ section, it is very important to offer evidence of your skills. It is
very easy to simply present a range of skills or to make vague general claims, but unless you have,
preferably, two pieces of evidence to support your claim, recruiters are unlikely to be convinced.
Use your study, work experience, and interests as sources of evidence. Think about the skills that
you choose to highlight here. What skills are crucial for your application? Assistance with this is
available at: www.strath.ac.uk/careers/route

REFEREES
Two references are usually required, one being a current, recent or ‘relevant’ employer and the
other ´academic´ e.g. your project supervisor or adviser of studies. Do not include a close family
member as a referee. This can be problematic if you have gained work experience in a family
business. You may have to choose someone who can give you a character reference.

Give their names and contact details. Regardless of whom you select as referees it is important,
as a matter of courtesy, to ask their permission to use them. It is also important to give your
referees a copy of your CV for their files. If you are an international student and wish to name
overseas referees, please bear in mind that contact may be made by telephone or email and it
is therefore important to ensure that your referee is happy to converse/write in English. It may
also be appropriate to provide an email address for your referee to ensure that there is no delay
in communication. Unless specifically asked for, it is acceptable to state ‘references available on
request’.

06
University of Effective CVs
Strathclyde and Covering Letters

TYPES OF CVs
We encourage students to develop their own CV and to decide on a suitable format/ presentation
to fit their ‘brand’. We do not want the ‘Strathclyde Style’ – we want it to be individual and specific
to you and relevant the job you are seeking.

You may wish to consider the following:

• Changing the running order of the CV - e.g. you may wish to start with particularly relevant
employment experience
• Including a Career Objective or Personal Profile;
• Using an individual or unique style e.g. Architecture/Product Design students can incorporate
evidence of their design capability into their CV &/or link to an online portfolio; candidates for
advertising jobs have used ‘alternative’ or ‘creative’ styles to attract attention.
• A hyperlink to your academic department’s website or degree course details can be used by any
applicant.

CV styles are always changing and evolving - Infographic CVs are becoming increasingly popular:
http://www.pinterest.com/rtkrum/infographic-visual-resumes/

THE TRADITIONAL CV
Typically this style uses reverse-chronological order i.e. education & work experience start with the
most recent experience first. This style offers great opportunity to be individual in your writing style,
to focus and target your CV as you wish. Be sure to evidence the skills, qualities and attributes
required for the job in question when reflecting on your own experiences. If you are applying
speculatively look at any jobs advertised on the company website to get an understanding of the
terms i.e. skills, competencies, attributes, the company uses in its recruitment process. This style
of CV is usually 2 sides of A4.

THE SKILLS-BASED OR FUNCTIONAL CV


This style has a different focus to the traditional CV – this is about evidencing skills that you have in
strength that are directly relevant to the job you are applying for. You might consider opening with
a career objective, personal statement or profile. Whatever you decide make sure it is interesting,
informative and concise. Think of it as your ‘Mission Statement’ – write it well and there is a good
chance your CV will be read in full.

Use no more than five key skills making sure all are relevant to job in question. Also try to draw
evidence from a broad range of experiences, so be sure to cover education, work and extra-
curricular interests and activities. Be sure to reflect on what was learned and the results achieved.
Again this style of CV is usually 2 sides of A4.

07
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

DESIGN ORIENTED CV – E.G. FOR ARCHITECTURE, PRODUCT DESIGN,


ADVERTISING
This type of CV requires the applicant to evidence the following key words: ‘Creative and Innovative’.
While it is important all of the key information is included e.g. as for a traditional CV, this style of
document is presented quite differently from any other CV style. Students have license to incorporate
design into the document by including images of project work. Some may use hyperlinking to give the
reader access to their design portfolio online, perhaps even to their University department, course
etc. It can be one side of A4 or more; text can be presented in two or three columns; incorporate
colour – fundamentally it is an original and unique design-oriented document specific to the
applicant which evidences their creativity and innovation. This type of document gives the applicant
the greatest freedom to express themselves; to promote their ‘brand’.

THE ACADEMIC CV
Produced specifically for entry into Higher Education for an Academic Research or Lecturing
Position. For research positions be sure to emphasise your research (skills and experience), funding
awarded and publications. The latter can usually be added as an Appendix. Other appendices
can include conferences attended and references. For a lecturing position be sure to draw on any
teaching, tutoring, demonstrating or mentoring experience. Be sure to reflect on the skills that
have been developed from this experience. While this style of CV can be more that 2 sides of A4,
remember it is also evidence of your written communication skills – be sure to be as concise and
focused as you can! Note also that up to three references may be required when applying for an
academic position.

Further information can be found on the Careers Service website at:


http://www.strath.ac.uk/careers/pgr/stepbysteptoolkit/

CVS FOR PART-TIME WORK/ STUDENT JOB


Finding part-time work while at university can be an important way of helping students to finance
their studies. It can also be a good way of gaining experience in the workplace even if it is not in the
area in which you ultimately wish to pursue a career. Advice and information about working during
your studies and sources of vacancies is available at www.strath.ac.uk/careers/workexp/

Part-Time Vacancies
• Can be found in sectors such as hospitality, retail, events and administration and roles such as
bar worker, sales assistant and administration assistant.
• May be temporary/fixed-term/seasonal.
• Require flexibility to work a range of hours including evening or weekend work.
• Often require little experience and minimal training.

This can be a brief CV – often only one side of A4 outlining your education, work experience and
skills. In the same way as you would do for a graduate role you should tailor your CV to the specific
job you are applying for. If you have relevant previous experience it is best to focus on that detailing
your responsibilities and skills developed. You may add interests – particularly if they are relevant
to the job or sector you are applying to. Employers are not so interested in the detail of your study
but simply want to know what you are studying, where and for how long. You should not use the
same CV to apply for jobs that require different experience, skills and qualities.

08
University of Effective CVs
Strathclyde and Covering Letters

INTERNATIONAL ISSUES

Advice for International Students


• Be concise and direct in your language and make the best use of space.
• If English is not your first language, make sure to have your CV proofread by a native
speaker. The CV checking service cannot do this for you. If you have concerns about your
English language you are advised to contact: http://www.strath.ac.uk/elt/
• Even if English is your first language, it is still a good idea to have someone else proofread
it. Be sure to use a UK spellchecker if applying to UK organisations!
• Do not take for granted that a degree name, qualification or award title is immediately
recognisable outside your home country. Therefore avoid the use of acronyms without full
titles.
• Consider using a hyperlink to your academic department’s webpages to enhance
understanding of your qualifications.
• When you state a city name, put the country next to it.
• Unlike some other European countries, UK recruiters do not expect a photograph to be
included in your CV.

Applying Abroad?
CV for the job markets outside of the UK
Different countries have different requirements – be sure to check these out before you apply.
In the UK we typically use a 2 page document along with Canada and Australia. The USA and
some European countries typically require a one page CV (or resume) that focuses on the facts
regarding education, work and leisure pursuits. It is very important to adapt your CV to the
country of application.

Different examples of CVs can be found at:

• www.strath.ac.uk/careers/apply/yourcv
• www.prospects.ac.uk
• www.targetjobs.co.uk
• www.vitae.ac.uk/researchers/
• Going Global: http://ewds.strath.ac.uk/goingglobal/login.aspx (must login on-campus)

Sample CVs to follow...

09
University  of  Strathclyde  
Effective  CVs  and  Covering  Letters  
 

AIMEE STONE
22 Carsebeck Avenue, Glasgow G40 4AB
0141 245 1756 astone@another.co.uk Full, clean driving licence

EDUCATION

2010 – 2014 University of Strathclyde, Glasgow BA (Hons) Marketing 2.1

Principal Subjects: Buyer Behaviours, Marketing Communications, International


Business Management, Direct and E-Marketing, Customer Relationship Marketing and
Strategic Marketing Management. Also studied Finance in first three years of course.

Dissertation: ‘Factors Influencing Customer Loyalty in the Mobile Phone Industry’.


This 12000 word project used both qualitative and quantitative research methods and
required excellent project management and report writing skills. It was awarded one of the
highest marks in my year.

Management Development Programme: This module has strong emphasis on building


key business skills including presenting, negotiating, and working on team projects. It also
develops commercial awareness.

2012 – 2013 Ecole de Management de Lyon, France

Took part in exchange programme at the International School of Business in Lyon where
I followed one year of the Master of Science (MSc) in Management course.

Key Subjects: Crossing Cultural Borders, Marketing & Innovations, Business Marketing,
Operational Marketing and Supply Chain Management.

During my year abroad I gained an understanding of business and marketing techniques in a


different culture.

2004 – 2010 Lesmahagow High School

Higher Grades English (A), Computing (A), French (A), Physics (A), Maths (A)
Standard Grades 7 subjects at Credit Level 1

WORK EXPERIENCE

Jun – Aug 2013 Summer Marketing Placement Bright Concepts Agency

• During this placement, I assisted the account team on projects for existing clients
and helped to develop proposals for prospective clients, carried out marketing and
background research, and contributed to team briefings and client presentations.
• I enjoyed the exposure to different marketing strategies and the use of different
media to implement these.
• This placement highlighted for me the value of team work, the importance of
building good client relationships, and gave me experience of meeting deadlines
and working under pressure in an office environment.
• It also confirmed my ambition to work in marketing and in media sales in particular.

10
   pg.13      
 
University  of  Strathclyde
Effective  CVs  and  Covering  Letters
 

Sept 2011 - Jun 2012 Vice President (voluntary) AIESEC UK

• I gained experience in creating a business plan, budgeting and recruiting new


members. I was also involved in the creation of a professional Local Advisory
Board, involving sponsors and partners that include Ernst & Young and PWC.
• I personally managed the AIESEC Work Abroad Programme, arranging
professional foreign internships for university graduates, and was responsible for
marketing, recruitment, vetting and expectation-setting.
• Represented AIESEC at national level. I was a conference trainer for over 200
delegates, created national training documents and led training sessions with
national sponsors including Vodafone and Proctor & Gamble.

Nov 2010 – Jun 2012 Salesperson/Customer Services PC World, Glasgow

• My responsibilities included selling, negotiation, achieving sales targets, up and


cross selling and cash handling.
• I was required to provide excellent customer service to maximise customer
satisfaction and lead to customer retention. Through this role I have increased my
communication and negotiation skills, as well as my self-confidence.

ADDITIONAL SKILLS

Languages French (Good Written and Verbal)

IT Proficient user of most Windows operating systems and MS Office packages –


Have extensively used Microsoft Word, Excel, Access and Power Point.
Experience using Snap Survey and SPSS statistical software.

INTERESTS & ADDITIONAL INFORMATION

Student newspaper Have written film and theatre reviews for the University’s student
Newspaper - The Telegraph - throughout my time at Strathclyde.

Amateur Dramatics I am involved in my local drama group. Enjoy acting in a variety of


productions, as well as helping out with both the technical and
administrative aspects of productions.

Travel I find nothing more fascinating than meeting people, learning


languages and experiencing different cultures. I have independently
travelled around Central and Eastern Europe as well as the East
Coast of the USA.

Other I enjoy reading, going to the theatre and cinema. I also keep up to date
with media industry news and subscribe to Media Week.

References Available on Request


 

11

   pg.14      
University  of  Strathclyde   15
Effective  CVs  and  Covering  Letters  
 

Liang  Wong
 
Education  
MSc  in  Computer  Aided  Engineering  Design  with  Merit                   10/12  –  09/13  
University  of  Strathclyde,  Glasgow  
 
Key  Subjects:  Design  Management,  Information  Management,  Knowledge  Engineering  &  
Management  for  Engineers,  System  Integration,  CAED  Systems.  
 
Group  Projects:    
1.   “Developed   an   E-­‐business   Strategy   and   Practice   for   Product   Design   and   Modelling”   (in   partnership   with  
KRM   Design   Ltd.).   I   was   responsible   for   coordinating   liaison   with   the   client;   investigating   best   practice;  
overall  project  management.    
2.   “Designed   a   Computer   Animated   Game”.   Researched   software   required   to   meet   project   specification;   co-­‐
chaired  the  group  meetings;  was  key  facilitator  to  encourage  ideas  for  the  final  design.  
 
Dissertation:   “Design  Management  Principles   in   the   Automotive   Engineering   Industry”.   Involved   researching  
key   companies   in   the   industry;   included   visits   to   two   automotive   plants   in   the   UK   which   revealed   quite  
contrasting  business  cultures.    
Skills  gained  include:  interpersonal,  research,  negotiation,  problem  solving,  commercial  awareness.  
 
MEng  Mechanical  Engineering  with  Distinction                     10/07  -­‐  07/12  
University  of  Strathclyde,  Glasgow  
 
Key  Subjects:  Dynamics,  Structural  Mechanics,  Materials,  Engineering  Analysis,  Thermodynamics,  Design,  
Electrical  Machines  and  Control,  Fluid  Mechanics.  
Electives:  Erasmus  French,  Entrepreneurship,  Business  Management  
 
Group  Project:  “Designed  and  built  a  human-­‐powered  machine  to  be  used  in  yacht  in  calm  weather”.  I  was  
responsible  for  scheduling  weekly  meetings;  liaison  with  technicians;  contributing  to  the  final  design.  
Individual  Research  Project:  “Plastic  Membrane  Stretchable  Mirrors  –  a  Finite  Element  Analysis-­‐based  
investigation”-­‐  Applied  technical  and  analytical  skills  in  a  new  subject  area  that  required  significant  research.  
Skills  gained  include:  planning  and  organizing,  time  management,  diplomacy.  
 
 
Industrial  Experience  
Mitsui  Babcock,  Renfrew                      Placement  Trainee                                                    Summer  2012  
 
Project-­‐based  experience:    used  3D  modelling  packages  to  produce  drawings  for  the  manufacture  of  boilers  
components  for  a  multi-­‐million  pound  project  in  China.  This  was  invaluable  experience  which  helped  
considerably  with  my  studies  and,  ultimately,  career  direction.  
Skills  gained  include:  working  in  multi-­‐disciplinary  teams;  working  under  pressure;  design/software.  
 
 
Technical  Skills  
FEA,  ANSYS,  Autocad,  IDEAS,  ProE  models,  detail  drawing  and  analysis,  ability  to  define  CAE  input  data  and  
provide  design  direction  from  results.  
Strong  creative  skills   including   design   and   spatial  awareness,  cost  effective  design,  process  knowledge   and  
project  management  strengthened  through  study  and  industrial  experience.  

12
   pg.15      
University  of  Strathclyde   16
Effective  CVs  and  Covering  Letters  
 

Other  Education  
Kings  Park  Secondary  School,  Glasgow                                                                              08/02  –  6/07  
Highers:  Mathematics  (A);  Chemistry  (A);  Physics(A);  English  (B)  
8  Standard  Grades  including  German  and  Computing  
 
Awards    
Placed  on  Dean’s  List  in  1st  and  2nd  year  at  university;  prizes  for  Maths  and  Physics  at  school  
 
 
Other  Work  Experience  
Directline  Insurance,  Glasgow     Call  Handler                                    06/12  –  present                                              
             
-­‐ Responsible   for   handling   calls   for   new   business   enquiries;   required   to   explain   various   aspects   of  
different  insurance  policies  to  callers.    
-­‐ Recently   trained   to   mentor   new   recruits   to   the   organisation   and   to   take   on   supervisory   duties   in   the  
absence  of  my  line  manager;  currently  work  evenings  and  weekends.  
 
HBOS,  Glasgow     Customer  Service  Assistant                         01/11  –  06/12  
                                                                                           
-­‐ First  point  of  contact  for  callers  unable  to  get  their  enquiry  dealt  with  through  the  multi-­‐  option  
telephone  answering  system;  required  to  identify  as   quickly  as  possible  the  appropriate  department  
or  person  to  receive  the  call.    
-­‐ Worked   under   considerable   pressure   to   quickly   and   effectively   process   calls   in   this   target   driven  
environment.  
 
Various:    bar  jobs  in  hotels  in  Glasgow  and  London                 05/10  –  02/12  
             
Skills  gained  include:  extensive  customer  service  experience,  working  under  pressure,  tact  and  diplomacy,  
interpersonal  skills,  planning  and  organising  to  meet  deadlines.  
 
Interests/Responsibilities  
At  University:  member  of  ‘Gala’  annual  networking    dinner  committee;  Secretary  of  ‘MechEng’  Society.  
 
At  School:  Prefect,  Member  of  school  council,  Buddy  to  new  students.  
 
Outdoors  Pursuits  –  enjoy  hill  walking,  mountain-­‐biking,  camping  and  skiing.  These  activities  help  me  to  
relax,  meet  other  people  and  enjoy  the  countryside.  
 
Music  –  enjoy  playing  the  piano  and  have  reached  Grade  5.  
 
Contact  details:    
 
14  Glenview  Drive,  Stirling,  FK8                                                                            Email:  liang.wong@strath.ac.uk  
Tel:  01786  353535                                                                                                                                  Mob:  087905366  
 
   
 
 
References  available  on  request  

13
   pg.16      
University  of  Strathclyde   17  
Effective  CVs  and  Covering  Letters  
 

Lynne Karen Forbes


29 Milwood Drive, Strathaven, ML10 4AB
Lkforbes2010@strath.ac.uk, 0770 1234567 Full, clean driving licence

PERSONAL PROFILE
I am a high-achieving MSci Chemistry student at the University of Strathclyde with
extensive practical and laboratory experience. Disciplined and hard-working, I am a
highly motivated individual with first class communication and interpersonal skills. My
aim is to work in a fast-paced, dynamic pharmaceutical company that will challenge
me and allow me to progress at a professional and personal level.

KEY SKILLS:
Communication: I have acquired excellent written and oral communication skills
throughout my years in education. These skills were especially built upon during my
year in industry where it was of utmost importance to communicate effectively with the
various teams within the company.

Interpersonal: Having been a member of a number of sporting and musical groups I


have developed a strong ability to get on well with others that will stand me in good
stead for the future.

Organisational: My ability to produce work of the highest standards to specific


deadlines has been developed throughout my years at university and further enhanced
during my year as a Research & Development Chemist.

EDUCATION:
2010 - 2015 University of Strathclyde, Glasgow MSci Chemistry: 1st class expected

During my years at university, through laboratory work and classroom experience, I


have developed strong problem-solving, analytical and practical skills that I hope to use
in my future profession.

Final year subjects: advanced organic chemistry, polymers and solid state chemistry.

Final year project: This project involves the use of ATRP to synthesise novel comb-graft
polymers that will be used for drug-delivery and rheology. Attention to detail, project
management and planning are critical to meet the required objectives.

Awards/Prizes: The Dr Quinton Moore Prize awarded to the best third year
undergraduate student in the Department of Pure and Applied Chemistry; Dean’s list
from 1st to 4th year for achieving an average of over 70%; Certificates for outstanding
laboratory skills in my 1st, 2nd and 3rd years.

2004-2010 Strathaven Academy, South Lanarkshire

Advanced Highers: Chemistry B, Maths A, English B.


Highers: Chemistry A, Maths A, English A, Music A, Biology B, Psychology B.

14
   pg.17      
 
University  of  Strathclyde   18  
Effective  CVs  and  Covering  Letters  
 

PROFESSIONAL EXPERIENCE:

June 2013 - July 2014 ERT Pharmaceuticals, Leeds, UK


Research and development chemist – industrial placement

My role in the company was exciting, demanding and challenging. I was solely
responsible for synthesising gram to kilogram quantities of novel compounds that had
displayed biological activity in a number of clinical trials. This experience will be of
considerable assistance with my final year project.

I was given an insight into the finer details of the pharmaceutical industry, learning
about health and safety issues, GMP, marketing and the importance of confidentiality
within the company.

I developed my laboratory, computing, interpersonal and team-building skills during this


industrial placement. I presented my work on a monthly basis to a large team of chemists
which allowed me to develop my scientific vocabulary.

April 2008 Forth Valley Laboratories Falkirk, UK

As part of a school work-experience scheme, I chose to work-shadow a team of


scientists at the local hospital laboratories. During this time, I shadowed various
scientists working in the haematology, cytology, pathology, parasitology and
microbiology labs.

The work placement allowed me to build a foundation of simple laboratory techniques


and gave me an insight into an occupation that I have always been interested in.

It helped me supplement my academic knowledge with firsthand practical experience of


seeing professionals at work.

IT SKILLS:

I am proficient in essential Microsoft Office programs - Word, Excel and PowerPoint. I


have also extensive experience with NVivo and Endnote.

INTERESTS:

Music: I am a grade eight pianist and play a number of other musical instruments
including the tenor horn, cello, trumpet, cornet and whistle. I have been a member of the
university chamber choir for two years and regularly participate in a number of concerts.
Music has helped develop a range of skills and qualities including team work, planning
and organizing, attention to detail and personal confidence.

Sport: I enjoy cross-country running, squash and swimming and use these sports as a
means of relaxation. It is important to me to keep fit and healthy and I very much enjoy
the social aspect of sport.

References are available on request.

15
   pg.18      
 
University  of  Strathclyde   19  
Effective  CVs  and  Covering  Letters  
 

 
Rachel  Jones  
16  Commonwealth  Court,  Glasgow,  G52  4XY  
rachel.jones@strath.ac.uk  
0141  555  9078/07827375454  
PROFILE  
 
Final   year   LLB   student   with   a   strong   interest   in   Criminal   and   Family   Law,   undertook   3rd   year   in  
France   as   part   of   Erasmus   exchange.     I   have   gained   legal   work   experience   through   being   an  
activity   member   of   the   Law   Clinic   and   work   shadowing   with   XYZ   partnership.     From   my   retail  
experience,   I   have   developed   excellent   customer   service   skills   and   have   demonstrated   strong  
teamwork  working  skills  through  being  an  active  member  of  the  university  mooting  and  hockey  
teams.   My   leadership   skills   are   currently   being   further   developed   through   being   recently  
promoted  to  a  weekend  shift  supervisor  at  Tesco.  
 
EDUCATION    
 
2011  –  Present          University  of  Strathclyde,  LLB  Law  (Hons),  2:1  predicted    
•   Core  modules:  Family  Law;  Ethics  and  Justice;  Law,  Persons  and  Property,  Criminal  Law.  
•   Dissertation  focuses  on  International  Criminal  Law.  
•   Have  developed  my  teamwork  skills  through  taking  part  in  a  number  of  group  projects.  In  a  
recent   project   that   I   led,   we   were   awarded   an   A   for   the   report   and   the   presentation.   Have  
developed  strong  communication  skills  through  being  part  of  mooting  competitions.    
 
2013  –  2014                  University  of  Paris,  Erasmus  Exchange  Programme    
•   Classes   included:   International   Criminal   Law,   Media   Law,   International   and   Comparative  
Family  Law.  
•   Developed   keen   interest   in   International   Criminal   Law   and   was   awarded   an   A   for   research  
project.    This  is  now  basis  of  final  year  dissertation.    
 
2004  –  2010                  Glasgow  Academy,  Glasgow  
•   Advanced  Higher  Modern  Studies  (B);    
•   Higher   Mathematics   (A);   Higher   Biology   (A);   Higher   Modern   Studies   (A);   Higher   English   (B);  
Higher  Economics  (B);  Higher  Chemistry  (B);  Higher  Geography  (B)      
 
LEGAL  WORK  EXPERIENCE  
2012  –  Present,      Student  Advisor,      University  of  Strathclyde,  Law  Clinic,    
•   Responsible   for   advising,   researching,   representing   and   managing   client   cases   mainly  
involving  issues  of  benefits,  housing  and  employment.  
•   Conduct  client  interviews;  write  legal  letters,  frequently  in  contact  with  solicitors.      
•   Appeared  in  the  Employment  Tribunal  three  times  and  Small  Claims  Court.    
•   Had  the  invaluable  opportunity  to  instruct  and  work  with  an  advocate  from  the  FLSU.    
•   Developed   excellent   interpersonal   and   problem   solving   skills   with   advantageous  
administrative  experience.    
 
16
   pg.19      
University  of  Strathclyde   20  
Effective  CVs  and  Covering  Letters  
 

 
Aug  2012  &  Aug  2013,                    Shadowing  Experience,            XYZ  Partnership,  Glasgow,    
•   Observed   the   work   of   a   busy   solicitors   firm   specialising   in   criminal   defence   work,  
conveyancing  and  family  law.  
•   Observed  criminal  cases  in  Glasgow  Sheriff  Court  and  sat  in  on  client  interviews  relating  to  
divorce  proceedings  .  
•   Carried  out  mail-­‐room  duties  and  drafted  client  letters.  
•   Organised  files  and  had  the  opportunity  to  observe  the  purchase  of  property.  
 
OTHER  WORK  EXPERIENCE  
2011  –  Present              Customer  Service  Assistant/Weekend  Shift  Supervisor  ,    Tesco,  Glasgow  
•   Deliver   strong   customer   service   with   an   appreciation   for   meeting   targets   and   increasing  
profit.  
•   Supervise   team   of   8   cashiers   at   weekends,   including   training   and   induction   of   new   staff  
members.    Was  promoted  to  supervisory  roles  after  18  months.  
•   Responsible  for  accurate  cashing  up  of  tills  requiring  keen  attention  to  detail.  
•   Strong   organisational   and   time-­‐management   skills   developed   through   successfully  
balancing  work  with  studies.  
•   Successfully  work  well  as  part  of  a  team  with  the  ability  to  work  long  hours  in  a  fast  paced  
environment  under  pressure.  
 
INTERESTS  
Voluntary  Experience    
•   Currently  member  of  the  Schools  Project  within  the  Law  Clinic,  regularly  give  presentations  
to  secondary  school  pupils  on  cyber  bullying  and  employment  law,  and  conduct  mock  trials  with  
the   pupils.   Developed   team-­‐work,   time-­‐management,   public   speaking   and   communication  
skills.  
•   Team   member   at   a   soup   kitchen   to   prepare   fresh   soup   and   hot   food   for   some   of   the  
homeless  people  of  Glasgow  (2013)  
•   Marie  Curie  Cancer  Care,  Shop  Assistant  (2010-­‐2011)    
 
Fitness/Sports  
•   Workout  at  local  gym  at  least  twice  a  week,  enjoy  skiing  and  wake-­‐boarding.  
•   Member  of  the  University  of  Strathclyde  Hockey  Team,  attend  weekly  training  sessions  and  
matches.  
 
Travel  
•   Planned   and   organised   a   one   month   back-­‐packing   trip   in   Asia   in   2013.   Planning   to   travel   to  
South  America  in  the  summer  of  2015  with  the  aim  of  teaching  English  whilst  learning  Spanish.  
 
REFERENCES  
•   Available  on  request.  
 
 
  17
University  of  Strathclyde   21  
Effective  CVs  and  Covering  Letters  
  Example of one page professional CV
Example  of  one  page  professional  CV  

Joe  Orr  
Flat  3/2,  300  Stevenson  Road,  Glasgow,  G2  0PF  
orr_J@sky.com  /  07887554488   Achievements    
  Strathclyde  Skills  Award  Holder  
Personal  Profile    
Development  of  a  buddy  scheme  
I  am  a  recent  graduate  of  Strathclyde.  A  dedicated  and  caring  person  who  enjoys   in  last  placement  
making  a  difference  in  the  lives  of  young  people.    I  am  open-­‐minded,  patient  and    
supportive  towards  other  people,  and    I  can  effectively  build  good  relationships  with   DofE  Silver  certificate  
others  quickly.  I  have  an  excellent  ability  to  remain  positive  and  calm  under  pressure.    
Volunteer  of  the  year  with  the  
Education   Seagull  Trust  
 
Establishment   University  of  Strathclyde    
September  2010  –  July  2014  
  IT  Skills  
Course   BA(Hons)  Education  
 
This  course  has  given  me  the  skills  to  meet  the   Microsoft  Office  Specialist  in  Word,  
changing  demands  of  the  teaching  profession.   Excel  and  PowerPoint    
Successful  school  placements  have  demonstrated    
my  adabtability  and  imaginative  approach  to   Utilising  the  internet  
teaching  and  learning      
  Website  development    
Establishment   Cumbernauld  College    
September  2008  –  June  2010   Social  m edia  presence    
Course   HND  Early  Years  Education    
 
School  Attended   Abronhill  High,  Cumbernauld    
2002  –  2008   Other  Qualifications  
Subjects  Studied   Highers  :    Music  A,  Biology  A,        
  Maths  B,  English  C   Full  clean  UK  driving  licence  
Intermediate  2    Chemistry    A      
NISCC  qualifications  in  
Employment  History     abseiling,  kayaking  and  
archery  
   
Company  Name     YDi  Carbrain     REHIS  Food  Hygiene  certificate  
Position         Sessional  Youth  Worker    
Dates         September  2010  -­‐  present   St  Andrews  Ambulance  1st  Aid  
Certificate    
Responsibilities     Developing  activities  for  12-­‐15  yr  olds,  supervising  and  
 
mentoring,  health  &  safety   Member  of  the  PVG  Scheme  
   
Company  Name     NEXT   People  Handling  &  Risk  
Position         Sales  Assistant   Assessments  Certificate    
Dates         October  2008  -­‐  February  2011    
Responsibilities     Providing  excellent  customer  service,  cash  handling,   Hobbies  &  Interests    
training  new  staff   In  my  spare  time  I  volunteer  
  with  the  Seagull  Trust  as  a  
crew  member.  I  also  enjoy  
Company  Name     Arden  Adventure  Centre  
listening  to  music,  going  to  
Position         Assistant  Instructor   gigs  and  reading  
Dates         July  2008  –  October  2008  
Responsibilities     Supervising  activities,  ensuring  instructions  are  
understood,  health  &  safety,  problem  solving   References  available  on  request  
 
   pg.21      
  18
University  of  Strathclyde   22  
Example of a CV for part-time work Effective  CVs  and  Covering  Letters  
 
Example  of  a  CV  for  part-­‐time  work  

Robert Allen
14 Glenview Drive, Stirling, FK8
08790 5366222
robertall@strath.ac.uk

Work Experience
Directline Insurance, Glasgow – Part-time Sales Agent June 2014 – present
Responsible for handling calls for new business enquiries and reaching challenging weekly sales
targets. Have developed excellent listening and persuasive skills and a confident and friendly
telephone manner. Recently trained to mentor new recruits to the organisation and to take on
supervisory duties in the absence of my line manager.

HBOS, Glasgow – Part-time Calls Operator January – June 2014


First point of contact for callers unable to get their enquiry dealt with through the multi-option
telephone answering system. Required to identify as quickly as possible the appropriate department
or person to receive the call in this high pressure, target driven environment.

Mitsui Babcock, Renfrew Placement trainee Summer 2012


Ten weeks industrial placement in engineering drawing office, working on drawings of components
for multi-million pound international project. Worked under own initiative, as part of small team,
and gave weekly presentations on progress to management.

Highlander Bar, Glasgow Bar Person May 2011 – Feb 2012


McConnaghy’s Bar, Glasgow Bar Person Jan 2011 – May 2011

Each of these posts has given me a sound knowledge of excellent customer service, developed my
interpersonal skills, as well as tact and diplomacy. They also helped me to establish strong
leadership skills and an ability to motivate and encourage colleagues.

Education
MSc in Computer Aided Engineering Design 2014 – present
University of Strathclyde, Glasgow

MEng Mechanical Engineering 2009 - 2014


University of Strathclyde, Glasgow

Shawlands Academy, Glasgow 2003 – 2009


Highers: Mathematics (A); Chemistry (A); Physics (A); English (B)
8 Standard Grades including German and Computing

Additional Information & Interests


• Positions of responsibility include: member of ‘Gala’ annual networking dinner committee;
secretary of MechEng Society and prefect at school.
• Drummer in a pipe-band. Responsible for teaching drumming over the last two years to new
members.
• Enjoy hill walking, mountain-biking, camping and skiing.
• Play piano (grade4)

References available on request


 
19
 
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

WRITING A COVERING LETTER


A covering letter should almost always accompany your CV. The purpose of the letter is to introduce
the CV to the reader, allow you to explain your reason for writing and, more importantly, encourage
them to read your CV. Your letter should persuade the employer that you are a suitable candidate
for the job, highlight evidence for the claims that you make and show your awareness of the job/
organisation/business. It is vital that your cover letter is not your CV in summary: it is a marketing
document to be used by you to sell yourself to the reader. You must try to show how YOU, the JOB
and the ORGANISATION “fit” or “match”. Don’t assume that the reader will do this for you.

A cover letter should make a good first impression as some employers will not read the CV if the
covering letter is weak – so be sure to think not only of the content, but also the final presentation:

• Use a business letter format.

• Address it to a named person and include the correct job title. If you do not have this
information, phone/email the organisation to request it. Not every company will give you this –
instead you could address it to e.g. ‘Head of Human Resources’, ‘Head of ‘X’ Department, ‘Chief
Engineer’ or ‘‘XYZ’ Department Manager’ as appropriate.

• As most letters are sent by email it is not necessary to sign your letter. Ensure your name is
printed at the bottom. Never at the top of the letter!

• Always double check the spelling and grammar. Always remain formal. Do not use contractions,
e.g. “don’t” instead use “do not”. NB: If you write to a named individual, close with “Yours
sincerely”. If you have to begin with “Dear Sir/Madam”, be sure to end with “Yours faithfully”.

• Use a positive closure - e.g. “I look forward to discussing my application with you in the
near future.” or “I would be pleased to enlarge on any aspect of my application with you in
interview”.

• Any special circumstances not covered in the CV may be mentioned, if you wish, in the body of
the letter - e.g. a health condition, special need, request for deferred entry.

The cover letter is most often incorporated into the body of the email. Ensure you follow the main
structure of a business letter. It is not essential that the postal address of the company is included
if sent by email. The CV is usually sent as an attachment to the email. Alternatively, you could send
the cover letter and CV as a single PDF document, with a brief message in the email.

20
University of Effective CVs
Strathclyde and Covering Letters

WHEN APPLYING TO AN ADVERTISED VACANCY:


Begin by referring to the job advert and the reference number, if given, and state where and when
you saw the vacancy advertised.

Highlight those aspects of your experience/qualifications which are most relevant to the job
and be sure to comment on the skills/qualities/abilities outlined in the job advert. Match the
information about you that is most relevant to the job here, showing the employer that you are
aware of the job requirements, your own strengths and how these ‘fit’. You need to give the
employer information about your knowledge, evidence of your skills and statements about your
quality as a candidate (how well you consider you match the post/organisation/industry). You may
wish to highlight them in the letter and offer evidence of them in the CV. (Using phrases like ‘As
you can see from my CV’ can encourage the employer to read more about you from your CV). The
covering letter is your chance to catch the employer’s attention!

You should indicate what attracts you to this job and this organisation/industry/field. This
demonstrates your awareness of the job / sector and your strengths in relation to them as well
as showing that you want to work for that particular organisation. It also shows your enthusiasm
and that you have done your research! Use the job advert, employer website and sector/industry
literature to help you write this part.

NB: Researching the employer’s website is essential!

End on a positive note, perhaps reiterating your suitability for the post and your availability for
interview.

WHEN APPLYING SPECULATIVELY:


Begin by introducing yourself, clearly stating the specific work you are seeking (e.g. I have recently
graduated with an Honours degree in Finance and am keen to begin a career as an actuary). Do not
be vague. You will be passed over if you expect the reader to interpret what you are looking for!

Say why you want to work for that particular organisation. Do some research beforehand and tell
them what attracts you to the organisation. Speak to the Careers Service information team if you
need help accessing company information.

NB: Don’t send out 50 identical covering letters without much thought, since employers tend to
recognise these ‘blanket’ or mail-merged applications.

Highlight what you have to offer, identifying the skills/experience which you feel are most relevant.
(See ‘When Applying to an Advertised Vacancy’.)

Let them know your current situation - i.e. when you will be available for work.

More advice about speculative applications can be found on our website.

21
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

WHEN NETWORKING
Refer by name to the person who has put you in touch with the reader of your letter. As this is
not a “cold-call”, unlike the speculative enquiry, you must make the most of it. The reader may
need to be reminded of the origin of this enquiry e.g. ‘Having spoken to your Human Resources
Manager, George Anderson, at a recent Careers Service event at the University of Strathclyde, I was
encouraged to write to you regarding opportunities you may have for a Trainee Human Resources
Officer at your Glasgow branch”.

Follow advice given in the ‘When Applying Speculatively’ section.

A framework for your letter follows.

22
University  of  Strathclyde   26  
Effective  CVs  and  Covering  Letters  
 

 
 
 Your  address  
 Town  
   Post  Code  
 
 
Date  
 
 
Name  
Job  Title  
Organisation  
Address  
Town  
Post  Code  
 
 
 
Dear  Mr/Mrs/Ms...  
(or  –  only  if  you  cannot  get  a  name)  
Dear  Sir/Madam  
 
………………………………………………………………………………}              Introduction,  expressing  
………………………………………………………………………………}              your  interest  in  the  
………………………………………………………………………………}              vacancy.  
 
……………………………………………………………………..}    a)    1  or  2  paragraphs  
………………………………………………………………………………}            detailing  the  ‘fit’  between  
………………………………………………………………………………}              you,  the  job  and  the  
………………………………………………………………………………}              organisation.  
 
 
.................................................................................}    b)        Key  selling  points  in  
.................................................................................}                relation  to  specifics  of  
…………………………………………………………………….………...}              the  job  advert  
 
 
..................................................................................}  
..................................................................................}            Positive  closure  
..................................................................................}  
 
 
 
Yours  sincerely  
(or)  
Yours  faithfully  
 
 
 
 
 
 
 
Signature  
NAME  (Printed)  
 
 
 
 

23
University  of  Strathclyde   27  
Effective  CVs  and  Covering  Letters  
 

Example of cover letter for advertised vacancy


 
                                                                                                                                                                                                                                                                   
 
Example  of  cover  letter  for  advertised  vacancy    
22  Carsebeck  Avenue  
                                                                                                                                                                                                                                                                                                                           Glasgow  
                                                                                                                                                                                                                                                                                                                           G40  4AB  
 
 
 
12th  August  2013  
 
Mr  Thomas  Daniels  
Media  Ad  UK  
46  Charbridge  Avenue  
Edinburgh  
EH4  7YY  
 
 
Dear  Mr  Daniels,  
 
I   am   currently   in   the   final   year   of   an   Honours   degree   in   International   Business   and   Modern  
Languages   at   the   University   of   Strathclyde,   specializing   in   Marketing   and   French,   and   wish   to  
apply  for  the  position  of  Media  Buyer,  as  advertised  on  the  Mediaweek  website.  
 
I   have   studied   a   range   of   marketing   subjects   including   in-­‐depth   modules   in   Marketing  
Communications,   Direct   and   E-­‐Marketing,   and   Buyer   Behaviors   which   have   given   me   a   sound  
knowledge  of  advertising,  the  media  and  the  business  side  of  marketing.  Having  studied  finance  at  
both  Strathclyde  and  the  International  School  of  Business  in  Lyon,  France,  I  have  developed  skills  
in  financial  management,  as  well  as  a  strong  analytical  ability.  
 
My  enthusiasm  for  the  media  side  of  marketing  was  confirmed  through  my  experience  with  a  busy  
marketing  agency,  which  gave  me  a  sound  insight  into  the  challenging  and   high  pressure  role  of  a  
media   buyer.   During   my   placement   I   was   able   to   use   the   effective   communication   and   strong  
interpersonal   skills   I   have   developed   in   my   previous   work   experience,   particularly   while   Vice  
President  and  Executive  Board  Member  of  AIESEC  UK.  
 
I  am  ambitious,  friendly  and  highly  organised  and  Media  Ad  UK  would  be  a  perfect  opportunity  for  
me  to  combine  my  knowledge  in  business  and  marketing,  skills  in  communication  and  negotiation,  
and   interest   in   the   media.   That   Media   Ad   UK   is   planning   to   expand   its   business   in   Europe   is   a  
further  attraction  for  me,  since  it  offers  the  possibility  of  using  my  language  skills  and  travelling,  
both  of  which  I  thoroughly  enjoy.  
 
My   CV   is   attached   for   your   consideration.   I   shall   look   forward   to   the   opportunity   to   discuss   my  
application  with  you  at  an  interview.  
 
 
Yours  sincerely  
 
 
 
 
 
                               Aimee  Stone  

   pg.27   24    
 
University  of  Strathclyde
Example of speculative cover letter Effective  CVs  and  Covering  Letters
 

Example  of  speculative  cover  letter  

 
8  Woodburn  Drive  
Kilmaurs  
Scotland  
KA9  XZY  
 
5th  December  2013  
 
Professor  M.  Smith  
HRB  Social  &  Public  Health  Sciences  Centre  
University  of  Glasgow  
Glasgow  
G12    
 
 
Dear  Professor  Smith,  
 
I   have   recently   completed   a   Masters   in   Social   Research   at   the   University   of   Strathclyde   and   am  
writing   to   you   to   ask   if   you   have   any   opportunities   for   a   committed   researcher   with   a   range   of  
proven   research   and   analytical   skills,   and   an   interest   in   research   into   health   and   education   in  
Scotland.  
 
Throughout  my  studies  I  have  been  continually  intrigued  and  impressed  by  the  amount   and  quality  
of  research  undertaken  by  the  Health  Research  Board,  and  in  fact  I  have   used  HRB  reports  in  both  
my   undergraduate   and   postgraduate   dissertations   –   on   health   and   education   in   Scotland  
respectively.  (Please  see  attached  CV  for  titles.)  
 
My  MSc  in  Social  Research  has  equipped  me  with  a  sound  knowledge    of   key   quantitative   and  
qualitative   research   methodologies   and   through   my   dissertation   I   gained   experience   in     in-­‐depth  
qualitative   interviewing,   having   interviewed   a   sample   of   20   education   professionals   active   in   the  
west   of   Scotland.   I   have   developed   an   awareness   of   key   considerations   in   the   design   and  
implementation   of   engaged   research   practices   and   I   worked   on   an   HRB   case   study   for   my   Social  
Research   in   Practice   group   project,   analysing   and   evaluating   its   design   and   methodology.   I   have   also  
become  adept  in  the   evaluation  and  analysis  of  data  using  both  practical  techniques  and  statistical  
packages,  particularly  SPSS.  
 
Having   worked   in   customer   service   roles   and   as   a   tutor   for   second   year   undergraduates   I   have  
developed   excellent   communication,   interpersonal   and   listening   skills.   In   addition,   my   experience   as  
a   supervisor   in   my   local   library   has   highlighted   to   me   the   importance   of   team   work   and   of  
maintaining  clear  communication  and  co-­‐operation  between  management  and  staff.  
 
With  my  knowledge,  experience  and  interests  in  health  and  education  I  am  confident  that  I  would  be  
a  valuable  addition  to  the  HRB  team  and  am  particularly  interested  in  working  on  research  related  to  
the  'West  of  Scotland  Twenty-­‐10  Study:  Health  in  the  Community',  either  on  current  research  or  on  
analyses  yet  to  be  done.  I  am  available  to  start  work  immediately.  
 
My   CV   is   enclosed   for   your   consideration.   I   will   call   you   at   the   beginning   of   next   week   to   discuss   any  
opportunities  you  may  have  for  me.  Please  do  not  hesitate  to  get  in  touch  if  you  have  any  questions.  
 
Yours  sincerely,  
 
 
Graham  MacLeod  
 
 
 
25
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

WHAT NOW?
Do not be tempted to simply copy one of our example CVs in the booklet. Develop your own style or
brand while following the advice outlined in the booklet. This is your unique document – make sure
it’s the very best you can you do!

Once you have done this, to the required standard outlined in the checklist opposite, you are
welcome to use our CV/Application Form checking service to get feedback on your document(s).
The Careers Service provides a number of other resources to help you put together an effective
CV (see p28). NB: The appointment with the CV Adviser should be towards the end of the process,
not at the beginning!

Meetings with CV Advisers take place at the Careers Service, level 6, Livingstone Tower.
Appointments can be booked on-line two days in advance at:
www.strath.ac.uk/careers/apply/yourcv/cvchecking

Make sure that you have a printed draft of your CV, covering letter or application form before your
appointment.

26
University of Effective CVs
Strathclyde and Covering Letters

CHECKLIST
Below is a short checklist to help you check that your CV is ready: place a ‘√’ on those that
have been completed. You may wish to use this to double-check that you have applied the key
advice for effective CVs before booking an appointment with a CV Adviser – bring the checklist
with you. Be sure to use it before you send your CV to a potential employer!

Layout:
Ù Are the main sections of my CV clearly laid out - is it easy to see Education, Work Experience
etc.? Is it easy to read?

Ù Does the running order of my CV make sense? (e.g. If you have relevant industrial experience,
is that highlighted before your part-time customer care jobs?)

Ù Are my titles, fonts and styles all consistent?


Ù Have I double-checked that I have no spelling / grammar errors or typos?
Content:
Ù Have I included my personal details, particularly my up-to-date contact details – address,
phone number, email address?

Ù Has there been enough emphasis on my most relevant education - i.e. have I highlighted this
first (if this is my most relevant experience)?

Ù Have I mentioned my key university subjects/grades, projects, dissertations etc.? Used the
STAR technique?

Ù Have I made the most of my work experience? Have I described it in a way that reflects what I
have gained from it, and in particular what is appropriate to the job I am applying for?

Ù Does my Interests section give the reader an indication of what I gained from my interests - or
have I merely written a list?

Ù Are my key skills clearly mentioned in my CV (whether mentioned throughout the CV or in a


dedicated skills section)? Have I offered evidence to support my claims?

Ù Have I included additional information that is relevant to the post or that would interest a
potential employer (e.g. positions of responsibility, driving licence, first aid qualifications,
additional courses or activities such as IT, customer care, outward bound etc.)?

Ù Have I mentioned references/referees (even just to say ‘References are available on request’)?

Overall Effect:
Ù Does my CV look good - is it ‘pleasing to the eye’? Would I pick it up from a pile of CVs and start
to read it?
Ù Have I presented the knowledge, skills and experience I can offer in relation to the job I am

applying for?
Ù Would I interview me for this job, if all I had were this CV to inform me?

27
University of Effective CVs
Strathclyde and Covering Letters www.strath.ac.uk/careers

ADDITIONAL INFORMATION and RESOURCES


The following resources and services, available in the Careers Service (Level 6, Livingstone
Tower) and online, will also help you to create an effective CV:

Careers Service seminars on CVs, Covering Letters and Application:


For details of the events programme please check the ‘EVENTS’ link on the Careers Service website:
www.strath.ac.uk/careers/ or ask at Reception in the Careers Service. Seminars are also held in a
number of academic departments throughout the academic year.

Useful Websites:
• Careers Service website – Making Applications section: www.strath.ac.uk/careers/apply
(includes the online version of this CV guide).
• Prospects Website: www.prospects.ac.uk/links/appsinterviews
• Sorted Online Graduate CV Tutorial: www.agcasscotland.org.uk/sorted

Resources & Information available from the Careers Service


Resource Centre:
• Selection of reference books about preparing an effective CV, covering letter and
application form.
• Access to PCs and a printer to help you prepare your CV
• Materials giving advice on issues that students may feel could affect their application
e.g. age, gender, race, disability, sexuality or criminal convictions.

Applying Abroad?
For help creating an international CV and help applying overseas use the following resources:

• Prospects Country profiles which include details of the application methods used in over 50
countries: www.prospects.ac.uk/links/countries
• A selection of books to help create CVs/resumes for other countries
• Going Global http://ewds.strath.ac.uk/goingglobal/login.aspx

The Careers Service would like to take this opportunity to wish you success in your job
search. Please refer to our website for details of all the services we offer.

www.strath.ac.uk/careers

28
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