CHAPTER NO.

-1
COMPANY PROFILE-

www.goldsgym.com
Genre Fitness
August 25, 1965; 53 years
Founded ago
Venice Beach, California,
U.S.

Founder Joe Gold

Headqua Dallas, Texas, U.S.

rters

Number Over 700 (December

of 2011)[2]
locations

Owner TRT Holdings

website
  Corporate information -

Gold's Gym in Cairo along the Nile

GOLD'S STUDIO offering GOLD'S BURN

Gold's Gym is privately owned. It was acquired from its
previous owner, private equity firm Brockway Moran &
Partners, by Robert Rowling's TRT Holdings in 2004 for
approximately $158 million. Brockway Moran had acquired
the company in 1999[15] for more than $50 million.Corporate
headquarters are in the Dallas metropolitan area.

Since Gold's Gym opened its first international location in

Canada in 1985, the company has expanded its global
franchising program to include nearly 180 international gyms
including operations in Russia, India, Australia, Costa Rica,
Japan, the United Kingdom, Netherlands, Germany, Egypt,
Saudi Arabia, Mexico, Peru, Indonesia, Spain, Poland,
Venezuela, Mongolia and the Philippines.

In 2017, the company opened its first location in Amman,

Jordan.
There were 58 new Gold's Gym developed all over the world
in 2016. Chef Robert Irvine also become a Gold's Gym
franchisees in 2016 and opened Gold's Gym Largo, Florida.
HISTORY-

They Keep Getting Stronger

The India chapter of Gold’s Gym started in 2002, when the
first Gold’s Gym India branch was set up in Mumbai. In the
next few years this number grew, and today Gold’s Gym has
cut out for itself 120 gyms in India with another 5 under
construction and ready to start in this year.

With multiple awards for excellence under its belt including 2

awards from the Lions Club for the “Best Fitness Chain”, An
award from the Images Beauty & wellness for the Most
admired fitness chain of the year”, an award from Franchise
India, 8 awards from Gold’s Gym International making it a
very eventful 14 years in the growth of the business. Gold’s
Gym India has bagged the most prestigious Economic Times
ET award for ‘Excellence in Marketing 2013’ & ‘Excellence
in Customer Service 2014’.

Gold’s Gym India is acknowledged for its unrivalled success

in providing the finest equipment and fitness knowledge
available to help its members achieve their individual
potential. It follows a globally proven fitness training module
with state-of-the-art infrastructure and delivery methodology
and continuous up gradation through training programs. With
certified trainers and nutritional counseling, Gold’s Gym
provides a comprehensive approach to the health and well-
being of its member.
Catering to famous celebrities including film & television
personalities, sportspersons & Corporate honchos, Gold’s
Gym lives up to its reputation to give results. Whether your
goal is to burn fat, tone or add muscle, build strength, increase
flexibility or improve your cardiovascular health, only Gold’s
Gym has the atmosphere and experience you need.
Gold's Gym Mission, Vision & Values -
Mission Statement -
It's time you changed your perception of Gold's Gym. We've
spent over 50 years defining fitness and now we're reinventing
it. With personal fitness profiles, both traditional and digital
personal training options and diverse group exercise class
offerings all delivered in a supportive, motivating
environment; Gold's Gym has evolved so you can transform
your life

Vision Statement -
To inspire, support, and lead every member in their effort
toward a healthy, productive, and fun life, and to provide a
safe, fun, energetic, rewarding, and fair working environment.

 We are the inspiration and the leadership that will guide

the Wenatchee Valley to be the fittest community in
America.

 We are the Customer Care benchmark.

 We are passionate about helping others.

 We are a great company for which to work

AWARDS OF GOLD’S GYM,
INDIA
Mr.G Ramachandran : The Entrepreneurial Excellence Award
Gold's Gym International Convention Awards

Gold’s Gym India very proudly announces that we won 2 very

important awards at the Gold’s Gym International Convention
this year.
Awards won by Gold’s Gym India are :
Gold’s Gym India Gurgaon: Best community engagement
Gold’s Gym India Kandivali West: Best personal training
program 2017
GOLD’S GYM, INDIA
MANAGEMENT TEAM
JAGDISH K. VALECHA –

CHAIRMAN & CO-FOUNDER

Soon after Graduation, J. K. Valecha was at the helm of
affairs and got involved in the Infrastructure/Construction
Business. His ability in the field of evaluation of projects,
planning the future course of action, and project
implementation skills saw him taking challenges in setting
new standards and getting cutting edge technology in the Civil
Construction sphere. J. K. Valecha, with this risk taking
ability and quick decision-making, made rapid progress in
taking Valecha Group to great heights by bagging prestigious
projects on a global bidding basis. The Valecha group has got
interests in Construction, Power Transmission & Green Field
Investment.

He is the prime mover in bringing GOLD”S GYM to India

with a mission for GOLD”S GYM – “When Indians think of
Fitness, they think of GOLD”S GYM”.

In a dynamic global business environment, Mr. Valecha is

always looking to fuel newer ideas that could shape the future
contours of business in India.

He is a keen sports enthusiast with special interests in water

sports like skiing, kayaking, rafting and scuba diving. He
cherishes the dream of making infrastructure for every Indian
and also making fitness a way of life for all.
RAJESH ADVANI –

DIRECTOR & CO-FOUNDER

On graduation with a Masters in Hospitality Management
from Cornell University in 1996, Rajesh, a second generation
entrepreneur, took over as head of the Sun-n-Sand Group. He
brings with him his association with the hospitality field and
heads the group with a view to consolidate its brand strength.

A hectic schedule does not keep Rajesh away from pursuing

other interests. He is a health and fitness buff and an avid
follower of cricket. He does not miss out his regular morning
workouts, no matter where he is. He enjoys playing tennis,
badminton and table tennis. The concept to provide world-
class fitness standards in India was followed up with intense
research across the globe culminating in the signing up with
the leaders in fitness- GOLD”S GYM
KARAN VALECHA –

DIRECTOR & CO-FOUNDER

A cornerstone of the growth and development at the Valecha
Group is Mr. Karan Valecha. With a degree in Business
Management, he is involved in the Finance, Business
Development, Legal & HR matters at Valecha Engineering
limited and plays an important role in the strategic & brand
building of Gold’s Gym all across India. Youthful & dynamic,
Karan is always looking at newer opportunities across the
start-up universe by lending his varied knowledge and
experience across sectors.

He is a keen sports and fitness enthusiast and an avid follower

of football. He has special interests in all adventure sports
including scuba diving, skiing, sky diving, bungee jumping,
rafting and anything Extreme!
NIKHIL KAKKAR –

COO – GOLD’S GYM INDIA

Nikhil’s journey so far, from a person selling medicines to
making the country fit by making Gold’s Gym the leader in
India in the fitness industry, has been a fascinating one.
Leading him to travel to more than 150 cities globally and
look at fitness as a way of life.

Nikhil never thought of selling & opening gyms would land

up in his dream Job when he joined Gold’s Gym as a
franchising head for the Northern region over 10 years back
and within five years he was given the responsibility to handle
pan India franchising. In his role as franchising head he has
taken the brand to a whole new orbit & in the last five years,
under his leadership India became the first and the only
country outside USA to have more then 130 gyms with a foot
print in 90 cities .

Now Nikhil spear heads the entire organisation from Business

development, Gym operations, HR, Finance & Technology.

Looking at adding training of people to gear up to the ever

expanding fitness market and expanding to neighboring
countries like Sri Lanka, Bangladesh & Nepal etc is the next
goal for him in the coming years.
PRASHANT MACHWE –

VICE PRESIDENT – FINANCE & ACCOUNTS

Prashant spearheads Finance & Accounts function of Gold’s
Gym, India, he is associated with the brand for last 3 + years.

An astute professional in the field of Finance, Accounts,

Legal, Human Resources and Implementation of ERP System,
Prashant brings in an overall experience of 30 + years to
Gold’s Gym, India. He is team a man with inspirational
leadership qualities and avid follower of sound & fool-proof
systems and processes.

Prashant is a Pro Table Tennis player having represented

India in World Veteran Table Tennis Championship 3 times
and is winner of many national and state level tournaments. A
fitness enthusiast, he keenly follows lawn tennis, football and
cricket.
SHRADDHA SHETH –

VICE PRESIDENT – SALES, OPERATIONS &

MARKETING
A graduate in life sciences backed by a post graduation in
nutrition Shraddha started her career at the prestigious Breach
candy hospital as a nutrition specialist.After a brief stint
Shraddha joined the company in the sales department honing
her skills in selling different products in the fitness industry to
begin with .

In the last 13 years it has been a rounded experience having

understood all aspects of the gym business now straddling
various verticals including sales ,Training ,operations
,marketing and above all strategy

A constant engagement to keep the brand at the forefront as a

leader has been the main focus and now spearheads the entire
corporate owned gym business of the company

Shraddha is constantly seeking greater challenges and keeps

herself fit as part of her passion to be a role model to
youngsters in the organisation.
WORK CULTURE
A young, vibrant work culture greets each employee at Gold’s
Gym. The spirit of teamwork and camaraderie is ingrained in
all our employees regardless of their position.

At Gold’s Gym, you can work with people from a wide range
of cultural, educational and geographic backgrounds who are
able to challenge conventional thought, offer unique
perspectives and generate innovative ideas. The diversity of
backgrounds, experiences and perspectives of our employees
creates a competitive advantage in serving clients and creating
win-win situations

Fast paced, challenging, and a whole lot of fun—that is how

our employees describe the work culture at Gold’s Gym,.
Whether at your workstation, in a virtual meeting with another
part of the country, you will always find yourself
collaborating, sharing new ideas.

Gold’s Gym strong performance management system has an

inbuilt bias for merit, whereby high performing, high potential
individuals are recognized and rewarded.

If you’d like to build your career in an extremely vibrant,

stimulating and fun place, Gold’s GYm is where you have to
be.
REWARDS AT GOLD’S GYM INDIA
Employee Recognition and Rewards at Gold’s Gym India :

They guarantee high motivation levels at Gold’s Gym,

through competitive compensation structures, stimulating job
content, outstanding career development opportunities, and,
not the least, an innovative recognition mechanism. The
various ways in which Gold’s Gym recognizes its people are
listed below

1.Recognition of star performers and to recognize outstanding

talent ( Winning a Company sponsored Trip to US & Sri
Lanka).
2.Performance-based annual increments and to recognize high
performers.
3.Early confirmations for new employees and to reward high-
performing new employees.
4.Long-service awards and to build organizational loyalty.

Performance-based increments and to ensure performance-

based salaries.
Best Practices followed by Gold’s Gym India
1.Regular trainings and certifications.
2.Best Employee engagement practices.
3.Flexi Timings.
4.Optional Holidays.
5.Gold’s Gym employees are allowed to work out for free at
our gym across India.
6.Immediate family members of all fulltime employees are
eligible for a 50% discount on annual memberships.
7.Participate in National & International Events.
8.Branded Uniform provided to employees for their smart
look
9.Career Pyramid in Gold’s Gym : the career path at Gold’s
Gym is very progressive across departments, below
mentioned is the Career path for Fresher(Sales profile) &
Trainer
10.Open Door Policy
We encourage employees to engage in direct dialogue with
the leadership teams as we realize that it empowers teams and
gives them the confidence to excel in their work.
EVENTS AT GOLD’S GYM, INDIA
  Gold’s Gym India Calendar 2018 Launch Party-

February 20th, 2018|Categories: EVENTS, GOLDS GYM

INDIA MAIN PAGE|Tags: 130GymsStronger, fitindia,
fitness, goldsfitindiamovement, goldsgym, goldsgymindia,
health, motivation, passion, PULSE0218C, YouComeFirst
A glimpse of The Gold’s Gym India Calendar 2018 - Press
Launch Party. A journey of #ShapingLivesSince15Years
#MakingIndiaFit and a celebration of the work and dedication
of the 12 eminent personalities from different walks
  DAAN UTSAV-

October being a month of “ Joy of Giving”, this October we at

Gold’s Gym participated in Daan Utsav in a very different
fashion, we involved ourselves in beautifying Mumbai
Railways!! Aamchi Mumbai!!
Our employees Painted Dahisar station despite heavy rainfall
during the said date, however the end result was paid off well
& employees were too enthusiastic about the entire event.It
was a baby step by our employees towards Cleaning Mumbai.
FRANCHISE REQUIREMENT OF
GOLD’s GYM ,INDIA
  REQUIREMENTS

 REGULAR GYMS
Requirements: 5000-7000 sq ft.
Investment: 2-3 Cr
Inclusions: Yoga/Group Ex/Spinning
Studio/Cardio/Strength/Free weight area/Swimming
pool/lockers/Steam bath/other wet areas
Expansion Plans in metro/Tier 1 cities

 EXPRESS GYMS
Requirements: 3000-4000 sq ft
Investment: 1-1.5 Cr
Inclusions: Cardio/Strength/Free weight/Lockers/Steam area/
Other wet areas
Expansion plans in small cities : Tier 2/Tier 3
  AWARD WINNING MARKETING PROGRAMS

Online Marketing Asset Library

Press Release Templates
Media Planning Tools
Quarterly Launch Calls
CRM Program
Branded Merchandise
Exclusive Digital Content
  STATE-OF-THE-ART TRAINING & SUPPORT

Annual Convention
Gold’s Connect Intranet
Training Manuals
Gold’s Gym University
Associate Training
Brand Management
Construction tools and models
Gold’s Gym Fitness Institute
GOLD’S GYM FITNESS
INSTITUTE ,INDIA.
A person takes up a gym membership to get fit. He may have
specific goals either to lose weight, gain weight, general
maintenance or maybe sport specific or even medical.

We all have different bodies and each individual is different

so sometimes it is beneficial to hire a personal trainer.

The skilled guidance of the trainer keeps you involved in a

variety of different fitness exercises so that you don’t get
astray. Fitness trainers are thorough professionals who know
how to keep people motivated to follow the fitness programs.
They plan the fitness program according to your individual
needs. They will constantly keep you inspired and stimulated
by keeping you involved in interesting activities.

A personal trainer can help you reach your fitness goals. He is

a coach, a counselor, a teacher, a source of inspiration and
motivation.
  Why is a Personal Trainer needed-

A trainer will:

Assess your individual abilities and needs.

Personalize your workouts so that they help you achieve your
goals.
Ensure you are doing exercises correctly and provide instant
feedback on how to adjust your posture, motion, and exertion
to get maximum results and prevent injury.
Keep changing your workouts as you gain in strength and
endurance or if a certain exercise is not working for you.
Keep your workouts interesting and fun, introducing you to
using different equipment to work the same muscle groups.
Becoming a trainer is actually very easy. Gold’s Gym Fitness
Institute conducts courses in personal training. This is a three
month program with theory & Practical followed by an
internship. You just need to be 12th passed as a basic
qualification
  PERSONAL TRAINING
The Gold’s Gym Fitness Institute GGFI is India’s first
International Fitness Management Institute. It offers
certificate courses in Fitness Management, Personal Training
and Spinning Instructing.

It covers a range of subjects to comprehensively address and

ensure the best international brand practices in India.

The 3 month courses are monitored by qualified personnel of

Gold’s Gym, and also hosts guest lectures by the biggest
names in the international fitness industry with guaranteed
internships and a firsthand opportunity to experience fitness
training from the world leaders in it.

The GGFI offers the most exciting and up-to-date education

pathway to gain industry leading qualifications as well as
ongoing training in all aspects of the fitness industry.

 BENEFITS
You can earn anything between Rs. 8000 – Rs. 50000
depending on what you are doing.
The job is flexible. You can work in the gym or freelance
outside the gym.
The pros of working within a gym is you have immediate
access to hundreds of potential clients, access to top of the
range equipment and, gym dependant, you will have the
support of advertising.
If you are working outside the gym, you are not restricted to
one location, it can be extremely convenient for your client to
train in the comfort of their own home and the hours you work
are entirely yours to decide.
And mainly you get Job satisfaction
You can have a positive impact on people’s lives. You can
help them increase strength, improve appearance or become a
healthier person, whatever it may be you are there to help.

 FITNESS TRAINING-
Becoming a GGFI certified personal fitness trainer is your
foundation for success. GGFI is the only personal trainer
certification program that integrates a complete approach to
fitness, wellness and business skills.

 BENEFITS-
Get trained by qualified personnel
Guest lectures by International faculty
Internship with the Global fitness leader
Placement opportunities with Gold’s Gym
Earn handsome salaries on completion of course
Fitness Assessment room.
CONTACT THEM NOW!
THEY ARE ALWAYS READY TO HEAR FROM YOU

THEIR TEAM IS ALWAYS READY TO HEAR FROM

YOU. WE MAKE IT A POINT TO RESPOND WITHIN 24
HOURS ON WEEKDAYS AND 48 HOURS ON
WEEKENDS.

Head Office: 202-203, Trade Avenue, 2nd Floor, Suren Road,

Andheri (E), Off Western Express Highway, Mumbai – 400
093
Phone: +91 89 76 83 48 31 / 32
Email: WeCare@GoldsGym.in
SWOT ANALYSIS
STRENGTH-

 Top class facilities: Gold’s Gym has state of the art

facilities such as a spacious gym, industry certified
equipment and quality trainers. There are also a large
number of training facilities across the globe and the
wide coverage.

 Capital: Gym is an infrastructure-rich operation and thus

highly capital intensive. Gold’s Gym has an adequate
capital source and is cash rich with consistent revenue
generation. This acts as the biggest strength of the gym.

 Great Locations: Gold’s Gym has been able to locate

itself at prominent points across leading cities and
through a well-established network of fitness centers has
been able to reach out to a relatively wide audience.

 Qualified Trainers: Many gyms fail because they are

unable to provide the right training support. Quite
contrary to what happens today Gold’s Gym provides
personal trainer on demand and their gyms are equipped
with highly qualified fitness experts who also double up
as personal trainers.
  Celebrity endorsements: Gold,s Gym has been endorsed
by some leading celebrities who have been celebrated for
their fitness regimes. Some celebrity endorsers of Gold’s
Gym are Arnold Schwarzenegger, Salman Khan, John
Abraham, and Rock.

Weaknesses-

 Poor financial Management: Though Gold’s Gym has

been focused on consistent revenue generation they have
not focused on cost control. This poor financial
management can prove to be detrimental in the long run.

 Underestimation of competition: Gold’s Gym is a

premium player in the fitness market. However, they
have been overconfident and not worked adequately in
building goodwill since they have felt that the
competition may not be able to overtake them- an
assumption which has proven to be costly.

 Excessive focus on individual training: The focus of

Gold’s Gym is on personal fitness goals. They are
extremely strict about customers following their fitness
 regime with the result that customers often feel drained
out with the fitness focus.

 Changes with time: Gold’s Gym focuses more on

equipment and personal fitness plans. The equipment is
also regularly maintained and all this means a huge and
continuous maintenance. This can prove to be a costly
affair.

Opportunities

 Growing demand for fitness: People are extremely

focused on fitness and more and more people have
started frequenting the gym. This growing demand for
fitness is an opportunity that gyms can capitalize on.

 Value-added services: The gym can no longer afford to

exist by just providing fitness services. There is a strong
need for value-added services like diet and nutrition,
personal training and also cafes and food courts. All this
can be charged a premium which helps to improve
revenue prospects.

 Growing health concerns: With changing lifestyles like

increased consumption of fast food, obesity, lifestyle
 diseases etc more and more people are trying to become
part of weight loss programs. This has created a growing
need for gyms.

 Threats

 The threat of substitution: There are gyms everywhere

and apartments and community living spaces, as well as
hotels, have fitness centers. Most of these do not require
to be paid and thus people prefer to go there. This may
emerge as a strong threat.

 Competition: In addition to international players like 24

Hour Fitness, Anytime Fitness etc Gold’s Gym also faces
a lot of competition from local and regional players.
COMPETITORS
  FITNESS FIRST-

Fitness First Gym & Health Club started as a single health and
fitness club in Bournemouth, UK in 1992.Since then, it has
grown quite a bit - we're now the largest gym, health and
fitness club group inthe world with more than 1.5 million
Fitness First members in over 550 clubs worldwide. InAsia
Pacific alone, we have over 140 clubs! But we still keep that
Fitness First one-health clubmentality - every single Fitness
First member counts.It has a motto at Fitness First that sets us
apart – Real People, Real Results. We're proud to saythat
more people achieve their health and fitness goals with
Fitness First than at any other fitnessclub!As the fastest
growing fitness chain club, it will continue to deliver on its
promise of guaranteedvalue and its aim is to help you achieve
your fitness goals - a simple formula with a proven track
record of success!18 countries, over 500 clubs, 1.4 million
members and growing worldwide.
  POWERHOUSE GYM

Powerhouse gym India is brought to you by Q’s Fitness

Studio. Q’s Fitness Studio was started inthe year 1999. It was
in the year 2005 when Q’s Fitness Studio brought Powerhouse
Gym toIndia. Powerhouse Gym had a launch of its Indian
operation on 26th November 2005 with stateof art 6000 sq ft
area facility at Concorde Co-op Housing Society, Ns Road No
10, Juhu.Two existing braches running under Q’s Fitness
Studio are now called Powerhouse Gym.Powerhouse Gym
India is a Ltd Company concern of Powerhouse Fitness Ltd,
the chairperson,Ashok Gupta who has a Master Franchisee for
SAARC Countries (India, Nepal, Bhutan,Pakistan,
Bangladesh, Srilanka and Maldives).Powerhouse Gym India
has state of art facilities, be it equipments, technology and
fitness programs that are required to get the desired results for
the members.
39
CONCLUSIONS
 There is huge scope for Gold’s gym to have gym
operators opt for massage services

 In case of Gold’s gym the customers who have traveling

jobs, finds Addiction network strong in other cities
also. 

 In case of Gold’s gym, again the problem is maintenance

and variability inschemes and there is lot of congestion,
therefore the customer prefers Gold’s gym where our
clientale is limited and each customer get the machinery.