The retailer has employed several techniques to improve store layout and space productivity, including a racetrack layout, careful placement of signage and lighting, and space management based on product categories. They created a planogram to increase sales and remodeled fitting rooms to improve the customer experience. The retailer is also taking steps in preparation for COVID-19 such as remodeling stores, prioritizing customer and employee safety, and sanitizing all products.
The retailer has employed several techniques to improve store layout and space productivity, including a racetrack layout, careful placement of signage and lighting, and space management based on product categories. They created a planogram to increase sales and remodeled fitting rooms to improve the customer experience. The retailer is also taking steps in preparation for COVID-19 such as remodeling stores, prioritizing customer and employee safety, and sanitizing all products.
The retailer has employed several techniques to improve store layout and space productivity, including a racetrack layout, careful placement of signage and lighting, and space management based on product categories. They created a planogram to increase sales and remodeled fitting rooms to improve the customer experience. The retailer is also taking steps in preparation for COVID-19 such as remodeling stores, prioritizing customer and employee safety, and sanitizing all products.
The retailer has employed several techniques to improve store layout and space productivity, including a racetrack layout, careful placement of signage and lighting, and space management based on product categories. They created a planogram to increase sales and remodeled fitting rooms to improve the customer experience. The retailer is also taking steps in preparation for COVID-19 such as remodeling stores, prioritizing customer and employee safety, and sanitizing all products.
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What type of layout does the store use? Is it appropriate for the type of store?
Would another type of layout be better? Store layout: Racetrack The layouts include signage, wall graphics, lighting and furniture. Signature black and white color palette of Shoppers Stop. False ceiling has a grid of lights on the black finished mirror Walls have LED Elegant wooden furniture combined with black gloss Dedicated space for mannequin clusters with high gloss black finish and LED lighting
Has the retailer employed any techniques for achieving greater space productivity, such as using the cube, downsizing gondolas and racks, and minimizing non-selling space? Space management is done the basis of Product Category − o Profit builders o Star performers o Space wasters o Traffic builders Planogram was created, a pictorial diagram that depicts how and where to place specific retail products on shelves or displays in order to increase customer purchases. Personal Shopper Lounge shoppers Stop undertook a repositioning exercise to help promote their in store premium offer ‘Personal Lounge’ to their First Citizen customers. Fitting room concepts - A revamp of fitting rooms is designed to provide a more pleasant experience for customers. We are enhancing the fitting room experience by adding: o Customizable lighting settings for different categories o Richer textures and materials o Attractive finishes
What method has the retailer used for organizing merchandise? Is this the best way? Suggest appropriate changes. What is Retail stores preparation and readiness towards customer sentiment impact of COVID-19. Suri (MD SS), was rejigging its store formats, putting a three-tier structure in place, which would target the economy, mid-market and premium retail segments. Some stores in Mumbai and Delhi were remodeled on these lines. Top priority is to keep customers and employees safe during this time. During the lockdown, SS was conscious of the control measures advised by the government. Post lockdown, ramping up online and digital seems the obvious and SS were thinking through their plans while all their teams are working from home on the back-end and front-end plans for post-lockdown recovery, including how to extend safety measures on a consistent basis. All clothes and products are sanitized. Stores ensure safety by promoting social distancing and following all the guidelines as directed by WHO, the State, and Central Government
