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    Ad Project Pitch

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    api-543174198
    The document describes a project pitching an advertisement that a person created for a client using their knowledge of advertising techniques and psychological triggers. It lists the types of advertising and triggers used, as well as the compact equipment needed since it had to be done solo during the pandemic. The informal project had cash payment and no email exchanges, only phone calls.

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    Ad Project Pitch

    Uploaded by

    api-543174198
    39 views3 pages
    The document describes a project pitching an advertisement that a person created for a client using their knowledge of advertising techniques and psychological triggers. It lists the types of advertising and triggers used, as well as the compact equipment needed since it had to be done solo during the pandemic. The informal project had cash payment and no email exchanges, only phone calls.

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    ad project pitch

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    The document describes a project pitching an advertisement that a person created for a client using their knowledge of advertising techniques and psychological triggers. It lists the types of advertising and triggers used, as well as the compact equipment needed since it had to be done solo during the pandemic. The informal project had cash payment and no email exchanges, only phone calls.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    39 views3 pages

    Ad Project Pitch

    Uploaded by

    api-543174198
    The document describes a project pitching an advertisement that a person created for a client using their knowledge of advertising techniques and psychological triggers. It lists the types of advertising and triggers used, as well as the compact equipment needed since it had to be done solo during the pandemic. The informal project had cash payment and no email exchanges, only phone calls.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Project Pitch

    Because of my experience with filming advertisements with my father, Chief


    Executive of Manufacturing Northern Ireland, his colleagues took notice and
    reached out to me in early May, asking me if I would be willing to film another
    advertisement for Manufacturing Northern Ireland that they could display on
    their website and receive payment for.

    I accepted the offer and began work on my next advertisement, this time using
    my knowledge of Joe Sugarman’s 31 Psychological Triggers and the 12 types of
    advertising. With my knowledge of these 31 Psychological Triggers and the 12
    types of advertising, I constructed an advertisement using the following types
    of advertising;

    - Show Benefit Through Symbol, Analogy or Graphic


    - Presenter Testimonial
    - Exemplary Story

    And the following Psychological Triggers;

    - Current Fads
    - Hope
    - Honesty
    - Storytelling
    Equipment List

    Due to the COVID-19 Pandemic, I was unable to work with a crew and instead
    had to resort to writing, shooting and editing the advertisement myself, all
    from my own home. Because of this, the equipment list had to be compact and
    manageable enough for me to do everything myself with only two arms.

    - TASCAM Audio Recorder


    - Boom Mic
    - Boom Pole
    - NIKON Camera
    - Tripod
    - Natural Lighting

    The project was an informal brief and therefore there were no email
    exchanges between myself and the client, only phone calls and word of mouth
    demands from my father, because of this, the pay was cash in hand and a
    phone call from the client thanking me for my work.
    Bibliography

    12 Types of Advertising:
    https://chloewalkermedia.wordpress.com/simons-project-2/unit-19-
    advertising-production/12-types-of-advertising/

    Joe Sugarman 31 Psychological Triggers:


    https://www.dseeker.com/psychological-triggers/

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