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    Puja Prasad
    This document summarizes a research paper about factors that influence consumers' decisions when shopping for second-hand apparel. It found that the sample of second-hand shoppers was somewhat representative of the population, but over-represented women and those with higher incomes. Attitudes towards in-store versus online second-hand shopping varied significantly among participants. Preferences for certain stores seemed to depend on brand awareness, location, and whether the store catered to specific fashion interests or shopping goals. Second-hand shoppers have high expectations for quality and are more likely to perceive items purchased in-store as higher quality due to tactile evaluation. Social influences were found to significantly impact what websites shoppers use but not their choice of physical store locations

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    This document summarizes a research paper about factors that influence consumers' decisions when shopping for second-hand apparel. It found that the sample of second-hand shoppers was somewhat representative of the population, but over-represented women and those with higher incomes. Attitudes towards in-store versus online second-hand shopping varied significantly among participants. Preferences for certain stores seemed to depend on brand awareness, location, and whether the store catered to specific fashion interests or shopping goals. Second-hand shoppers have high expectations for quality and are more likely to perceive items purchased in-store as higher quality due to tactile evaluation. Social influences were found to significantly impact what websites shoppers use but not their choice of physical store locations

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    This document summarizes a research paper about factors that influence consumers' decisions when shopping for second-hand apparel. It found that the sample of second-hand shoppers was somewhat representative of the population, but over-represented women and those with higher incomes. Attitudes towards in-store versus online second-hand shopping varied significantly among participants. Preferences for certain stores seemed to depend on brand awareness, location, and whether the store catered to specific fashion interests or shopping goals. Second-hand shoppers have high expectations for quality and are more likely to perceive items purchased in-store as higher quality due to tactile evaluation. Social influences were found to significantly impact what websites shoppers use but not their choice of physical store locations

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    2

    Uploaded by

    Puja Prasad
    This document summarizes a research paper about factors that influence consumers' decisions when shopping for second-hand apparel. It found that the sample of second-hand shoppers was somewhat representative of the population, but over-represented women and those with higher incomes. Attitudes towards in-store versus online second-hand shopping varied significantly among participants. Preferences for certain stores seemed to depend on brand awareness, location, and whether the store catered to specific fashion interests or shopping goals. Second-hand shoppers have high expectations for quality and are more likely to perceive items purchased in-store as higher quality due to tactile evaluation. Social influences were found to significantly impact what websites shoppers use but not their choice of physical store locations

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    From the journal, “UNDERSTANDING THE INFLUENCERS OF SECOND HAND APPAREL SHOPPING

    BEHAVIOUR” by Robyn Hobbs, the influencing factors were discussed that affected consumers
    decision making process during shopping of second hand apparel.

    As per the research paper, Second-hand shoppers sampled for this study were observed to be
    somewhat representative of the population. The sample was over represented by women and had
    an above average reported income of $54,375. The majority of the sample indicated that their ethnic
    origins were Canadian and European and half of the participant. The lack of representativeness may
    be the result of self-selection given by the sample includes only those who close to volunteer and
    these individuals may have stronger opinions than those chose not to participate. Similarly
    participants who provided their friends which access to the survey may have had similar opinion, the
    implications of a biased sample make inferences and trends less trustworthy. Trends cannot be
    applied to the greater population, and statistics computed in this study may not be replicated
    elsewhere, and results may not be transferrable to other locations.

    Attitudes towards second-hand apparel shopping in-store and online varied significantly among the
    participants. Overall ,preference to shop longer and to spend more money in-store was exhibited, as
    expected. In general, purchasers and conscious about their economic situation when shopping and
    look for fashions with value and utility. Shoppers are more willing to price compare online than in-
    store. Notably, online shoppers bought without hesitations more often than in-store shoppers, yet
    they did not later regret the purchase,

    Shopping locations preferences were apparent throughout the study. Well-known second hand
    stores with many locations such as Value Village and Salvation Army have higher reports of
    participants shopping in those locations. This may be due be increased brand awareness and stores
    located at prime locations. Shoppers who are concerned about fashion trends, they select shops that
    cater to their desires such as StylFrugal and Le Prix. For shoppers who have specific shopping goals
    such as purchasing designer footwear, store location have little influence on where they wills shop.
    Shoppers are willing ton drive to stores they favor which could render location less important .it
    appears that some shopper archetypes such as “Dollar Defaulters “prefer blending online and in-
    store shopping for second-hand fashions rather than favouring only one Meanwhile, other shopper
    archetypes like “Mature Enthusiasts” avoid online shopping. For bricks-and-mortar locations.
    “Quality Devotees “will avoid stores in the same proximity they perceive, or have experienced, s
    having low quality fashions such as Bibles for Missions ,Thrift on Kent and KW New &Used . This
    trend is somewhat expected given they may avoid these stores in Downtown Kitchener ,perhaps due
    to difficulty with parking or negative perceptions of the neighbourhood . Overall , these patterns
    suggest that a convenient location is less important ,while a run down location may be detrimental
    to drawing shoppers to stores.

    Second-hand shoppers have very high expectations when they shop for second-hand items. Notably,
    second hand shoppers perceive the best apparel purchased in-store rather than online because they
    can execute tactile evaluation when shopping, leading to increased time and money spent in-store.
    Time and money spent shopping online and in-store are positively related, and those with higher
    quality expectations spend more money online shopping . Different types of shoppers have different
    priorities ,such as looking for second-hand designer pieces, to browsing for unique vintage graphic
    tees. Additionally, fewer risks and costs are associated with in-store shopping since the shopper can
    accurately purchase a product they have determined as in good condition.
    While social influences do not significantly affect second-hand shoppers in-store locations, it did
    significantly influence when websites to shop on Most shoppers find out about second-hand stores
    and websites from friends and 25% shop in-store with websites to shop on. They listen ton websites
    friends recommend, and they want to have someone give advice and help them with their purchase
    decisions.

    Value, social, hedonistic and utilitarian traits are common themes in second-hand shoppers, both in-
    store like Value Village, which may be for reasons of social acceptance, convenient location ,and
    brand awareness. Style is not very important to these shoppers and many just want to find a deal .
    others prefers boutiques stores where they have a tailored, high-quality experience with items in
    their style which makes shopping more efficient and products purchased more fashionable overall.
    They are concerned with dressing fashionably and are willing to spend a little more than the best
    available deal. Another grouping was geared towards low0priced charity shops which have a wide
    selection of items of varying quality, leading to the ‘thrill of the hunt’ while second-hand apparel
    shopping

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