2021 100 Real Estate Marketing Strategies W Unique Months and Dates
2021 100 Real Estate Marketing Strategies W Unique Months and Dates
2021 100 Real Estate Marketing Strategies W Unique Months and Dates
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Where You Spice Your Real Estate Business!
The team is not only agents who work with you but also includes
your preferred Title Companies, your preferred lenders, your
photographers and your home inspectors. They are a
representation of you.
Ensure you offer valuable home tips, buyer tips, seller tips. Be
strategic with creating links in your newsletter so you can see
who is engaged and what they’re clicking on.
All of this and it’s about the lowest priced hosted Realtor
Website service available. You want to ensure you have a
website that your leads and clients love. Many agents in the Real
Estate Spice community have a Pro-Agent Website.
I’ve had many Realtors® ask me how to generate real estate leads
through this and turn them into clients. I take you step by step
here… www.RealEstateSpice.com/HUDHomeMarketing
Head over HERE. It’s interesting to see the options and it’ll get
your marketing juices flowing.
8 Make Your Listings Stand Out: I get top dollar for my listings and
often put them under contract within a relatively short period of
time.
14 Create hot sheets for your leads, email them directly from you
and make it personal: Send them directly from you (rather than
from your local MLS). Include a personal note to them…ie this
looks like the perfect kitchen you described, take a look. BTW, I
saw this on www.houzz.com and it made me think of you (include
a link specific to their wants and interests)
Use the Unique Monthly Themes and Special Holidays at the end
of these 101+ Ideas to create buzz around certain theme
months…for example – “Celebrate Your Vet” Day….”Donut
It’s very prevalent and stands apart sits it stand up. Plus, it’s a
mini-marketing brochure since there’s enough room for copy. It’s
nicely done so people often don’t throw it away.
Here’s Mine:
You can have someone custom design your fold over business
card HERE
Head over here for ideas and “75 Best Real Estate Slogans &
Taglines”
38 Write And Publish Your Own Ebook or printed book for Buyers
and/or Sellers. You don’t have to write it. You can find someone
to ghost write it for you.
39 Create your own hot tips for buyers or sellers using a great
photo and CTA (call to action) that drives them to your website:
You can use Canva for this too. Create something that can be
shared on social media and directs them to your site where they
can read it/blog post.
40 Use the idea above but create a landing page: When they arrive
at the ‘landing’ page they have to opt-in with their email address
to receive the material or access something.
44 See what’s going on with builders in your city (find out from the
city meetings/city planner) and Contact Builders: All new build
communities have to go through the city planner. See what
builders are doing and contact them to list their new
build/communities.
45 Meet with the city planner: Call the city planner and schedule a
meeting. Develop a relationship with your city planner. Stay
abreast of current and future plans are for your city. Share this
information.
46 The minute you have a lead call them. If you can’t call them at
that moment text them. Include your tagline and you can also
direct them to something that’s helpful to them on your website.
Let them know why you can’t talk (people are okay when given an
explanation) and let them know when you can call them. If you
can’t get someone who can.
Make sure you link to your website. Explain in your profile who
you are and what you do for your customers and leads.
55 Get to know Divorce Lawyers: It’s sad but the reality is divorce is
a constant in our society. People going through a divorce need
professional guidance, a calm head and an agent who has their
bests interests at heart.
58 Text after a phone call: People get distracted and have a lot
screaming for their attention. After a phone call (or leaving a
voicemail)…follow up with a nice text. It’s important to stay in
front of them.
60 Zillow: I’ve had mixed feeling about Zillow but they’re here and
it’s a reality. I’m coaching a new agent and she started off with
Zillow. She is paying $1,000/month BUT she made over $40,000
in 8 months as a new agent from leads directly from Zillow. She
61 Z-buyer: They are much less expensive than Zillow but you do
have to call often and have you need a system that works to stay
in front of them. I used them as a new agent and I got sales from
them. It continues to pay off for me from the referrals and repeat
sales from customers.
66 Keep A Record Of Out Of State Agents. I’ve dealt with many out
of state agents during my transactions. The professional ones
who stand out…who have impressed me with their
communication, knowledge, etc. I keep a running logbook. Build
relationships with out of state agents. You’ll earn nice referral
fees.
71 Get addresses from your title company. Most title companies will
provide you with names/addresses you want to farm.
Head over here and learn how to maximize hashtags for the best
engagement. Included is an e-Guide with 100 real estate hashtags
and how to use hashtags effectively.
81 Have A Listing Portfolio: Show off your prior listings and the sold
price, days on market…your incredible photos and your incredible
copy writing abilities.
82 Hire someone else to blog for your website and hire an SEO
specialist. Work with both of them create content that drives
people to your website. Make sure you have a capture form to
capture people who visit your site.
90 Send out random, hand-written cards: It’s a lost art and people
are so surprised and warmed by the touch and thought.
92 Meet With Your Local Paper: Ask if you can have a monthly (or
weekly column) and include ‘market updates’ and hot tips of the
month or week.
97 Create helpful video info for buyers and sellers. Upload to your
website.
101 Write on your blog regularly. If you don’t have the time you can
outsource it. There are many people who don’t charge much to
write for blogs.
102 Start your own YouTube Channel. Don’t just offer home buying
and seller tips but include home maintenance tips. Profile your
region. Highlight local merchants on your YouTube Channel.
105 Always Ask for someone’s email address: Simply say, “Would
you mind if I send you my monthly e-zine? It includes the most
recent real estate news, home and maintenance tips and things to
do in the area…what’s your email address?” The majority of
people will you their email address. Put them on your subscriber
list to receive your monthly newsletter/E-zine. See creating your
own easy E-zine.
Reach out anytime and I’d love to hear how you’re applying some
of these strategies!
Don’t forget! See below for 2021 monthly themes and unique
dates.
Some ideas on how you can use these themes and dates:
Other Ideas:
• Post on your social media feeds and have some fun with
them!
To Your Success!
Jaymie
Jaymie@RealEstateSpice.com
www.RealEstateSpice.com
https://realestatespice.com/real-estate-marketing-strategies/
January 2021
Month:
Week Celebrations:
January 1
January 2
January 3
Humiliation Day
January 4
Trivia Day
January 5
January 6
Bean Day
Cuddle Up Day
January 7
January 8
January 9
January 10
January 11
January 12
January 13
January 14
January 15
January 16
January 17
January 18
Thesaurus Day
Winnie the Pooh Day -The Birthday of Winnie's author A.A. Milne
January 19
January 20
January 21
January 22
January 24
Compliment Day
January 25
Opposite Day
January 26
Australia Day
Spouse's Day
January 27
January 28
January 29
January 30
January 31
Backward Day
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February 2021
Month:
Weekly Celebrations:
February 1
No Politics Day
February 2
Candlemas
February 3
The Day the Music Died - Buddy Holly, Richie Valens and the Big Bopper died in a
plane crash in 1959.
February 4
February 5
February 7
February 8
February 9
Toothache Day
February 10
Umbrella Day
February 11
February 12
February 13
February 14
Valentine's Day
February 15
February 16
February 17
February 18
February 19
February 20
February 21
February 22
Be Humble Day
February 23
Tennis Day
February 24
February 25
February 26
Carnival Day
February 27
February 28
Future Events:
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March 2021
Month:
Did you Know? March was named for the Roman God "Mars"
Week Celebrations:
March 1
March 2
March 3
March 4
Hug a GI Day
March 6
Dentist's Day
March 7
March 8
Be Nasty Day
March 9
Panic Day
March 10
March 11
March 12
March 13
Jewel Day
March 14
National Pi Day - Why today? Because today is 3.14, the value of Pi.
March 15
Buzzards Day
Dumbstruck Day
Ides of March
March 16
March 17
March 18
March 19
Poultry Day
March 20
Proposal Day
March 21
Fragrance Day
March 22
March 23
March 24
March 25
Pecan Day
Waffle Day
March 26
March 28
March 29
March 30
I am in Control Day
March 31
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April 2021
Month:
Weekly Celebrations:
April 1
Atheist Day
April 2
Reconciliation Day
April 3
April 4
April 5
April 6
Teflon Day
April 7
No Housework Day
April 8
April 9
April 10
Golfer's Day
April 11
April 12
April 13
Scrabble Day
April 14
Ex Spouse Day
Look up at the Sky Day - don't you have anything better to do?
April 15
April 16
Mushroom Day
National Stress Awareness Day - first workday after U.S. taxes are due
April 17
Herbalist Day
April 19
April 20
April 21
Kindergarten Day
April 22
April 23
Lover's Day
April 24
April 25
April 26
April 27
April 28
Kiss Your Mate Day - guys, do not forget this one. Kiss her, then read her some
poetry.
Greenery Day
April 30
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May 2021
Month:
Weekly Celebrations:
May 1
Loyalty Day
May Day
May 2
Baby Day
May 3
May 4
Bird Day
Renewal Day
May 5
Cartoonist Day
Cinco de Mayo
Oyster Day
May 6
Beverage Day
No Diet Day
May 7
May 8
Child Care Provider Day or Daycare Provider Day - Friday before Mother's Day
Iris Day
No Socks Day
V-E Day
May 9
May 10
May 11
May 12
Limerick Day
May 13
Leprechaun Day
May 14
May 15
May 16
May 17
May 18
May 19
May 20
May 21
May 22
May 23
May 25
May 26
May 27
May 28
May 29
May 30
May 31
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June 2021
Month:
• Aquarium Month
• Candy Month
• Dairy Month
• Effective Communications Month
• Fight the Filthy Fly Month
• Gay and Lesbian Pride Month
• Great Outdoors Month
• National Accordion Awareness Month
• National Adopt a Cat Month
Weekly Events:
June 1
Dare Day
June 2
June 3
June 4
June 6
D-Day, WWII
National Gardening Exercise Day- Get out and exercise with your plants.
June 7
VCR Day
June 8
June 9
June 10
June 12
June 13
June 14
Flag Day
June 15
June 16
June 17
June 18
Go Fishing Day
June 19
Juneteenth
June 20
June 21
Go Skateboarding Day
June22
June 23
Let it Go Day
June 24
June 25
June 26
Beautician's Day
Forgiveness Day
June 27
June 28
June 29
Camera Day
Hug Holiday
June 30
Meteor Day
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July 2021
Month:
Week Event:
Canada Day / Dominion Day - observed the following day, if July 1 falls on a Sunday
July 2
I Forgot Day
July 3
Disobedience Day
July 4
July 5
Work-a-holics Day - even though just about everyone is on 4th of July holiday
July 6
July 7
Chocolate Day
July 8
July 9
July 10
July 12
July 13
July 14
Bastille Day
Pandemonium Day
July 15
Be a Dork Day
July 17
July 18
July 19
July 20
Moon Day
July 21
July 22
Hammock Day
Ratcatcher's Day
July 23
Suumer Olympics Opening Ceremony - rescheduled from last year due to COVID-19
July 24
Cousins Day
July 25
Culinarians Day
July 26
July 27
July 28
July 29
July 30
Father-in-Law Day
July 31
Mutt's Day
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August 2021
Month:
Weekly Events:
August 2
August 3
August 4
August 6
August 7
August 8
Sneak Some Zucchini onto Your Neighbor's Porch Day - now that's nasty!
August 9
August 10
August 11
August 12
Annual Perseid Meteor Shower - Peak Night - peak date varies slightly
August 13
Blame Someone Else Day - first Friday the 13th of the year.
August 14
14/15 V-J Day - which date do you celebrate as the end of WWII?
August 15
August 16
August 17
August 18
August 19
Aviation Day
August 20
August 21
August 22
Be an Angel Day
August 23
August 24
Vesuvius Day
August 25
August 26
August 27
August 28
Race Your Mouse Day - but we are not sure what kind of "mouse"
August 29
August 30
Frankenstein Day
August 31
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September 2021
Month:
Weekly Events
September 1
September 2
VJ Day, WWII
September 3
Skyscraper Day
September 4
September 5
September 6
September 7
September 8
Pardon Day
September 9
September 10
September 11
911 Remembrance
September 12
National Video Games Day - also see Video Games Day in July
September 13
September 14
September 15
Felt Hat Day - On this day, men traditionally put away their felt hats.
September 16
September 17
Citizenship Day
Constitution Day
September 18
September 19
September 20
September 21
September 22
Hobbit Day
September 23
September 24
September 25
September 26
September 27
September 28
National Good Neighbor Day - Always September 28, previously the 4th Sunday in
month
September 29
September 30
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October 2021
Month:
Weekly Celebrations:
• October 1
• International Coffee Day
• International Day for the Elderly
• National Homemade Cookies Day
• World Smile Day first Friday of month
• World Vegetarian Day
• October 2
• International Frugal Fun Day - first Saturday of the month
• National Custodial Worker Day
• Name Your Car Day
• World Card Making Day - first Saturday of the month
• World Farm Animals Day
• October 3
• National Boyfriends Day
• Oktoberfest in Germany ends, date varies
• Techies Day
• Virus Appreciation Day
• October 4
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November 2021
Month:
Week Celebrations:
• November 1
• All Saint's Day
• Dios Los Muertos , a two day celebrations on November 1 and 2
• National Author's Day
• World Vegan Day
• November 2
• All Soul's Day
• Deviled Egg Day
• Look for Circles Day
• Plan Your Epitaph Day
• U.S. General Election Day - first Tuesday of the month after first Monday of
month
• November 3
• Cliché Day
• Housewife's Day
• Sandwich Day
• November 4
• King Tut Day
• Check Your Blood Pressure Day
• Hindu Diwali Day - date varies
• Men Make Dinner Day - first Thursday of Month
• Use Your Common Sense Day
• November 5
• Gunpowder Day
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December 2021
Month:
• Bingo Month
• National Car Donation Mont
• National Pear Month
• National Write A Business Plan Month
• Root Vegetables & Exotic Fruits Month
• Universal Human Rights Month
• Write a Friend Month