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    This document contains a summary of a strategic analysis of The Coffee House company. It analyzes the company's competitive advantages through differentiation and innovation of its products and supply chain. It also performs a VRIO analysis of two of the company's key resources: 1) Its variety of specialty coffees which provides a competitive parity advantage; and 2) Its upscale store spaces which provides a temporary competitive advantage that can be replicated by competitors. The document references a textbook on competitive strategy by Michael Porter.

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    114 views3 pages
    This document contains a summary of a strategic analysis of The Coffee House company. It analyzes the company's competitive advantages through differentiation and innovation of its products and supply chain. It also performs a VRIO analysis of two of the company's key resources: 1) Its variety of specialty coffees which provides a competitive parity advantage; and 2) Its upscale store spaces which provides a temporary competitive advantage that can be replicated by competitors. The document references a textbook on competitive strategy by Michael Porter.

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    VRIOAnalysis_TheCoffeeHous

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    This document contains a summary of a strategic analysis of The Coffee House company. It analyzes the company's competitive advantages through differentiation and innovation of its products and supply chain. It also performs a VRIO analysis of two of the company's key resources: 1) Its variety of specialty coffees which provides a competitive parity advantage; and 2) Its upscale store spaces which provides a temporary competitive advantage that can be replicated by competitors. The document references a textbook on competitive strategy by Michael Porter.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    114 views3 pages

    Name S-Number Assignmen T

    Uploaded by

    Ngọc Quỳnh
    This document contains a summary of a strategic analysis of The Coffee House company. It analyzes the company's competitive advantages through differentiation and innovation of its products and supply chain. It also performs a VRIO analysis of two of the company's key resources: 1) Its variety of specialty coffees which provides a competitive parity advantage; and 2) Its upscale store spaces which provides a temporary competitive advantage that can be replicated by competitors. The document references a textbook on competitive strategy by Michael Porter.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Name Nguyen Ngoc Quynh

    S-number 3697088
    Assignmen BUSM3309 STRATEGIC MANAGEMENT Homework 2
    t

    1.

    The Coffee House's competitive advantage is derived from its broad differentiation approach.
    According to Michael Porter's framework (1998), this approach entails differentiating the
    company and its goods from other coffeehouse businesses. This distinction illustrates The Coffee
    House's value proposition in terms of product consistency and individuality. The company's
    focus on premium coffee distinguishes its cafés from many other coffee-serving establishments.
    For example, The Coffee house company differentiates its products from rivals by implementing
    a sustainable and responsible sourcing policy. Furthermore, the constant launch of new items or
    combinations alike adds to the company's food and beverage's individuality and competitive
    edge.

    As a result of the large differentiation approach, The Coffee House must continue to innovate in
    order to guarantee the uniqueness of its brands in the long run. Competitive advantage can be
    eroded in this approach if rivals find ways to equal or surpass the coffee company's uniqueness.
    The Coffee House is constantly innovating the product mix and supply chain to solve this
    problem. Using the strong differentiation approach, the company focuses on niche ingredients
    and brands, such as launching limited-edition beverages made from roasted coffee beans from
    Dak Nong and Cau Dat. The Coffee House Company also innovates its supply chain to meet its
    generic approach by searching for the most sustainable and finest products on a continuous
    basis. 
    2. VRIO ANALYSIS

    a. Specialty Coffees

    Valuable: The Coffee House serves a variety of special and enjoyable coffee drinks that most
    rivals do not. Additionally, they offer calorie-conscious options for these specialty coffees on
    their menus to cater to a diverse customer base.

    Rare: Although The Coffee House serves a variety of specialty drinks, many independent
    coffee shops and other coffee chains also sell these types of beverages. This means that The
    Coffee House-exclusive specialty drinks are no longer available.

    Inimitable and Non-Substitutable: Given that other coffee shops do have this feature, it can
    easily be replicated.

    Organized to Exploit: The Coffee House capitalizes on this skill by serving a range of choices
    and constantly updating their menu. With too many choices, the majority of customers can find
    one they like, and those who enjoy trying new drinks on a regular basis can comfortably do so at
    The Coffee House.

    Impact on Competitive Advantage: Realized Competitive Parity

    b. Upscale and Functional Space

    Valuable: Numerous The Coffee House locations provide an experience conducive to working
    while drinking a cup of coffee. The majority of their stores opened with vast office spaces and
    power outlets, as well as a secure wifi service, enabling consumers to make the most of their
    time.

    Rare: The Coffee House is the only big coffee shop in the price range with an upscale
    ambiance. The majority of other coffee shops lack the environment necessary to entice
    consumers to bring their computers and unwind for a while.

    Inimitable and Non-Substitutable: Other coffee shops could easily renovate their locations and
    adopt The Coffee House business model. As a result, The Coffee House's upscale and spacious
    atmosphere could be replicated.
    Organized to Exploit: The Coffee House makes effective use of this capacity by building an
    environment that many consumers adore. The business is capitalizing on the trendy lifestyle that
    exists in many cities in Vietnam.

    Impact on Competitive Advantage: Realized Temporary Competitive Advantage

    Reference:

    Porter, EM 1998, Competitive Strategy: Techniques for Analyzing Industries and Competitors,
    4th edn, Free Press, US.

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