Lite Paper

THE DECENTRALIZED
DATA AND FINANCE CLOUD
FOR ENTERPRISES

V1.0 April ‘20

 CHAMPIONING DATA
The path to the first billion blockchain users is through
fast-tracked enterprise adoption by businesses and
their customer base, across the full spectrum of
technology and industry.

Enterprise adoption and decentralized blockchain networks

have been viewed as two opposing ideals, compounded by
the scaling-decentralization-security trilemma. Cere
resolves this paradox by way of a holistic and system-wide
solution for scalability, interoperability, and seamless
integration of the global app ecosystem into a
decentralized economy.

Cere is part of a consortium of projects such as Polkadot

and Cosmos, united by the vision of cross-chain
interoperability between blockchain networks, for the
purpose of reaching the promised land of an inclusive,
trustless, and infinitely scalable global decentralized
ecosystem for enterprises.

To accomplish this, Cere is championing data as the

missing piece of the puzzle and a universal standard for
the transition of enterprises to a decentralized future.

With Cere, businesses can easily plug in their existing apps

and the power of contextually relevant data, insights, and
predictive analytics in real-time to supercharge their value
streams.

Furthermore, Cere is uniquely positioned to bridge the vast

amount of enterprise consumers, fees, and payments into
the decentralized realm through connecting enterprises to
the network via its SaaS operations and the Cere Network
Hub.
TABLE OF CONTENTS
1- PREFACE 2
2 - OVERVIEW vision 4
3 - FUNDAMENTALS vision 5
4 - INTEROPERABILITY vision 6
5 - DECENTRALIZED DATA CLOUD feature 7
6 - ONBOARDING TOOLKIT feature 8
7 - PRIVATE SUBSTRATE NETWORKS feature 9
8 - SAAS DEFI feature 10
9 - CERE TOKEN instruments 11
10 - GOVERNANCE instruments 13
11 - CONSENSUS instruments 14
12 - DATA PRIVACY instruments 15
12 - USE CASES 16
13 - SUMMARY 17
14 - PARTNERSHIPS 18
15 - CERE VISION PAPER 19
16 - CONTACT 20
CERE VISION

Overview
The Cere blockchain network is Through this novel approach, Cere is the first
hyper-focused on real-world enterprise use blockchain network to onboard enterprises
cases. Cere’s solutions are easily tailored to and millions of their consumers who are
meet the context, organizational starting to reap the benefits of having
configuration, business workflows, and blockchain technology seamlessly integrated
market landscape that are unique for each into existing products and experiences.
company.
Built with ease of use in mind, the Cere
Cere specializes in addressing consumer Layer-1 abstracts the complexities of
enterprise needs, similar to how XRP works financial blockchain processes and workflows
with banks, but with a clear vision towards into user-friendly interfaces and customer
full decentralization. The Cere Layer-1 journeys. As a result, businesses and users
blockchain core anchors an interoperable benefit from simplified payment and value
hybrid network that bridges enterprise chains transfers, frictionless customer wallet
with fully decentralized public networks like onboarding and staking, and stable
Polkadot and Ethereum. transaction fees.

By combining best practices from both SaaS A key goal for Cere is to bring enterprises
and the blockchain sphere with our own into fully decentralized networks, at scale.
plug-and-play integration API’s and SDK’s, Through a phased approach that focuses on
Cere excels in real-world applications, adoption and interoperability, Cere is already
encouraging and accelerating enterprise en route to becoming the first project to
adoption. carve a significant passage through the
barrier to adoption and broaden the bridge
between enterprise capital and DeFi.

Enterprise-
specific
Chains

Staking /
Saas/BI
Governance
Marketplaces

Apps & SaaS Vertical Specific

(data & privacy) Chains (payment,
identity, etc)

Figure 1 : Cere Network Layer 1

CERE VISION

Fundamentals
Cere is built on a set of fundamental principles, that are critical for
enterprise adoption of blockchain technology.

1 Network Interoperability
2
Data Security & Privacy
High volume data processing and Cere’s data-driven network is designed
throughput require optimized blockchain with GDPR & CCPA compliance in mind,
interoperability. The Cere platform, a turning these barriers to blockchain
unique consortium of interoperable adoption into a competitive advantage.
blockchains, combines specialized chains, Enterprise customers who operate
apps, optimization tools, and services to consumer-focused applications in these
facilitate both required throughput speeds tightly regulated jurisdictions will have all
and network security. the customization and tools to
successfully manage their data
compliance and data privacy accordingly.

3
Consumer Enterprise Focus
4
True Decentralization
Cere is set up as a decentralized SaaS Decentralization (Ethereum, Polkadot) and
with an enterprise-first focus, as opposed enterprise usability (Hyperledger, Ripple)
to just another generic Layer-1 blockchain has been a classic trade-off in the
project. Through Cere’s plug-and-play blockchain sphere, whereas sacrifices in
data onboarding procedures and API’s, one area had to be made for
consumer data becomes tangible on the breakthroughs in the other. Cere breaks
blockchain, making it suitable for efficient with this conventional thinking, offering
and secure utilization and processing on both pillars from the ground up, bridging
the decentralized data network. the gap through its interoperable
blockchain network, and pioneering true
enterprise scalability.
CERE VISION

Interoperability
The future of blockchain is a conglomerate web of interconnected and
collaborative, yet independent and autonomously governed blockchains
of all types and categories.

These features and attributes together Cere’s heterogeneous model facilitates data
create a new realm of interoperability that exchange between enterprise partners’ public
is essential for the development of or permissioned chains via the Cere core
next-generation of blockchain ecosystems. blockchain that is used for data encryption
Cere achieves frictionless cross-chain and identity management. The public
transfers of value and information through blockchain allows any business to easily
the practical implementation of a hub and issue, assign, and integrate digital assets that
spokes model, illustrated below. represent a real-world utility or commodity for
enterprise customers.
The Cere core blockchain is the nexus of
the network. Enterprises operate their Interoperability with Polkadot and the broader
connected side chains, and bridge modules DeFi landscape allows payments and value
connected to other major Layer-1 networks transfers of any type to be made with ease.
such as Ethereum and Polkadot facilitate Cere provides direct access to the Substrate
data and asset transfers. Runtime Module Library, allowing enterprises
to quickly deploy commonly used blockchain
features.

Figure 2 : Cere Network Interoperability

 Web3 Grant pending

CERE FEATURES

Decentralized Data Cloud

In an ever-changing world concerning customer data management and
monetization, a revolution is just around the corner: decentralized,
peer-to-peer, and ethical customer data ecosystems.

The Cere Decentralized Data Cloud (DDC) Yet, unlike Snowflake’s and other traditional
is a Snowflake-like intelligent data data storage systems, Cere’s decentralized
warehousing tool that captures customer data clusters are reimagined from the ground
sessions into a secure customer journey, up in which data is individually segmented
creating a source of truth that can be and encrypted without personally identifiable
extracted, transformed, and loaded (ETL’d) information (PII), optimizing for security,
into application-specific data views. access, and customization upstream.

Like Snowflake, Cere empowers enterprises This makes Cere unique and optimized for
with dynamic data services and service data integration and data
purposefully structured datasets extracted collaboration to manage customer data in a
from various data sources. more ethical, efficient, and interoperable way.

Figure 2 : Cere Network Decentralized Data Cloud architecture

 Web3 Grant pending

CERE FEATURES

DDC Data Onboarding

Cere will lead blockchain adoption
by empowering enterprises to take
full advantage of their own
customer data.

To achieve this, Cere built the Decentralized Data Plug-and-Play

Cloud (DDC) that allows stakeholders to own their Onboarding
data with 100% control over who can use it and for
Cere facilitates a suite of
what purpose in any particular context. plug-and-play modules and
frameworks, tailored to
Cere Core Network blockchain facilitates enterprises for rapid onboarding
procedures
plug-and-play customer onboarding to its
Decentralized Data Cloud, leveraging identity
abstraction technology to achieve data privacy by
design.

Furthermore, users easily plug into the ecosystem

with instantly created cryptographic wallets.
Utilizing these customer crypto wallets, brands can
Enterprise API’s
easily tap into a whole new range of CDM and CDP Cere offers a range of intuitive,
enterprise-ready API’s to speed up
use cases that facilitate more efficient transfer and decentralized application
distribution of value, richer user experiences, and development
smarter business development. All of this in a
trustless and compliant environment within their
own application, by simply integrating the Cere SDK.

This new paradigm unlocks a world of possibilities Bridges

when it comes to issuing and managing
Cere uses decentralized bridges
value-representing assets like coupons, vouchers, towards major Layer-1 networks
and loyalty points for a range of industries like and data on-ramps to connect
travel, mobility, gaming, entertainment, retail, traditional enterprise SaaS
publishing, and many others. platforms
 Vision Paper

We build Decentralized Data Clouds

(DDCs) for enterprises so they can
fully leverage their customer data.

Read more on our vision on the future

of customer data here.
 Web3 grant completed

CERE FEATURES

Substrate private networks

Cere offers a private/permissioned/standalone blockchain network that
can be readily integrated by any enterprise. Since these networks are
built with Substrate, this network can be integrated into any
Polkadot/Substrate-based Layer 1 network to serve as a secondary chain.

This turn-key network intends to abstract Furthermore, any network built from or
the implementation complexity for derived from this project will also be able to
businesses, as well as providing a use derivative assets to represent real-world
ready-made package to optimize for a value transfers on-chain (e.g. micropayments,
higher level of security, privacy, and discount vouchers, loyalty points, etc). These
performance, and to serve as a template or derivative assets can be to programmatically
base-implementation of a highly issued these between user and application
customizable and performant wallets — displayed below.
enterprise-specific blockchain network.

Figure 4 : Substrate Private Networks

 CERE FEATURES

SaaS-DeFi
The financialization of enterprise B2B assets Cere achieves this by pioneering the Saas-DeFi
and liabilities in the Decentralized Finance bridge for smooth access and sustainable
space is the natural next step to the retail application of new financial instruments by
revolution that has more or less reached its enterprises in the DeFi space. SaaS DeFi on Cere will
limits and is now in danger of creating a enable:
bubble.
● Enterprise SaaS marketplaces
By connecting the corporate cash flow and ● Vendor-to-Vendor collaborations
assets that have already been on-boarded ● Leveraging accounts receivables (AR)
onto the Cere SaaS platform to the rapidly ● Direct business/consumer payments
growing DeFi landscape, Cere SaaS-DeFi ● Vouchers/Rewards staking for consumers
enables enterprises to better utilize their ● Convert assets using the DEX/bridge
sidelined capital, optimize their financial ● Developer/analyst job marketplace
operations, create frictionless payment ● Lending/borrowing by participants
experiences for their customer base, tapping ● And much more...
into the supercharged liquidity of DeFi.

Traditional Payments Cere SaaS DeFi

B2B Payments B2C Payments B2B Payments B2C Payments

$20Tn Locked Up $5Tn in Fees No lock-ups Minimized fees

Invoices, Accounts Smart Contracts directly Decentralized payments,

Payment
Receivables and other execute B2B payments and aiming to disrupt
processor fees
tied up capital. collateralize invoices payments eventually
On average 2% fees
Days Payable Days Payable Outstanding = Value transfers for as
and funds can be held
Outstanding = 66 0 Days!
Days!
for any duration of little as $0,01
time

Cere Business Wallet

Negligible user fees

66/365 *
Your business $5 Tn*
1.2 Tn *
bank account 2% =
4% interest =
More fees and tolls $150Bn fees / yr
$150Bn loss / yr
Staking & Yielding

Cere Saas
Defi
Smart Bridges
Traditional >100% of
Contracts
investment & initial
~ 80% of initial
holdings Integrate earnings
earnings
d with
More fees and tolls Cere
Mainnet Collateral Loans

Figure 3 : Traditional Payments vs. Cere SaaS DeFi

CERE INSTRUMENTS

CERE Token
The CERE token primarily serves three purposes on the network: SaaS-DeFi utility,
Proof-of-Stake consensus, and network governance.

But first and foremost, it’s a token that will facilitate real-world enterprise demand by
mapping tokenization and ease of exchange to SaaS utility and fees (B2B), as well as
business-to-consumer payments and value transfers (B2C).

SaaS DeFi Utility

As the main utility token powering a
transformative Decentralized Data Cloud
platform and SaaS DeFi framework, as
well as fueling the Cere Marketplaces.

Consensus Participation

CERE tokens can be staked by validators

and node operators, who are
incentivized and rewarded to act in the
best interest of the Cere through the
issuance of additional CERE tokens.

Network Governance

CERE tokens confer voting rights,

through which the Cere foundation and
Cere Ecosystem participants decide on
the operation and future development of
the network.
 CERE INSTRUMENTS

Governance
Network Governance

Cere prioritizes the Cere Core Blockchain is Stakers of Cere tokens will be
architectural design and governed through a able to participate in chain
features to support a wide Decentralized Autonomous consensus and help secure the
range of governance models to Organization (DAO), for a network. Network validators will
satisfy enterprise needs, from transparent and fair voting and receive incentives through
fully permissioned, to hybrid, to proposal system, via the Cere block rewards.
fully public token as a governance token.

Enterprise Governance

Cere prioritizes the Enterprise side chains on Cere The Cere Foundation serves as
architectural design and can define their governance the arbitration party between
features to support a wide models by declaring and enterprise interests and Cere
range of governance models to designing a custom DAO core interests and ensures that
satisfy enterprise needs, from through the initial deployment potential conflicts and
fully permissioned, to hybrid, to of the side chain smart competing interests are
fully public. contract. resolved in a balanced and
sustainable fashion.
CERE INSTRUMENTS

Consensus
Much like the ethos behind Polkadot and Cosmos, Cere will implement and leverage Substrate’s
Cere has long held the ideals that the future of core functionalities in allowing side chains to
blockchain is interconnected and powered by define their state transition functions (STF), and
interoperable networks, and not “one chain to rule thus allowing any two different blockchains to
them all”. Cere embraces a vision of working with exchange state information in a highly flexible,
other such projects to achieve this goal in and customizable way.
consortium. While Cere is acutely focused on
bridging the vast gap between enterprise needs of Blocks on Cere Core Network will be produced
privacy, scale, ease of use, and real-life use cases through a Proof-of-stake BFT algorithm, then
with current blockchain technology, it is also finalized through a finality overlay mechanism.
working to achieve full compatibility with the Block rewards will be distributed to validators
above mentioned decentralized networks to meet who are long-term stakers of CERE tokens as an
interoperability standards. incentive mechanism.

Cere blockchain features a fast BFT consensus Building compatibility with Substrate into Cere
framework that is fully compatible with the likes of gives access to Substrate’s extensive tooling,
Polkadot and Cosmos, as well as incorporating community support, and a library of runtime
Substrate’s Web Assembly (WASM) based Smart modules (SRML) for many commonly used
Contract engine. By using a WASM runtime, Cere blockchain features such as assets, discovery,
will be able to support the most commonly used election, etc., that can be utilized in a
programming languages, including Rust, Ink! and plug-and-play fashion within Cere according to
Solidity integrations. enterprise needs.
CERE INSTRUMENTS

Scaling
Cere resolves the blockchain scalability-security-decentralization
trilemma with a mix of proven methods and cutting-edge technologies that
allow enterprises to process their transactions at an uncompromised
speed, without sacrificing security and decentralization in the process.

Cere natively implements both horizontal and vertical scaling solutions to

enhance the network and its throughput.

Entity (Horizontal) Sharding/Scaling: Functional (Vertical) Scaling:

Cere will provide horizontal scaling and Cere leverages a flexible, plug-and-play
parallelization through natural sharding. architecture to incorporate a range of
vertical Layer-2 scaling solutions into the
Enterprise-specific turnkey private chains network
can seamlessly connect into the Cere
Layer-1 hub in a highly scalable These Layer-2 solutions generally follow
“hub-and-spoke” architecture, essentially the paradigm of aggregating
a form of natural sharding built into the computations and state changes
architecture of the network. off-chain. These vertical scaling solutions
can be generic, similar to Matic Network
These partitioned enterprise chains settle and Plasma Network, or they can be
non cross-chain transactions and value industry or use case specific.
transfers independently of each other, and
consequently do not create a bottleneck Cere will have a range of pre-built scaling
scenario. Data exchange and value modules designed specifically for
transfers are conducted among these industries such as retail, fintech, travel,
private chains via smart contracts, after media, and commonly used features such
which they are linked with Cere’s as loyalty points tracking, vouchers, etc.
SaaS-DeFi portal.
These runtime modules can be hooked
This highly-scalable architecture allows into side chains through configuration,
Cere to meet the high performance and are ready to be deployed on-demand.
demand that is expected from enterprise
software while creating fluid user
experiences.
CERE INSTRUMENTS

Data privacy
Cere Network is a secure first-party customer data solution built around
privacy, security, and data interoperability from the ground up.

1 2
Data Governance Differential Privacy
The process of managing the availability, Customer data stored on Cere Chain is
usability, integrity, and security of the fully encrypted and partitioned per
data in enterprise systems, based on enterprise entity with a state-of-the-art
internal data standards and policies that identity management system. Application
also control data usage. Effective data data is associated with anonymous,
governance protocols on Cere ensure that randomized ID’s, which is non-identifiable
data is consistent, trustworthy, and personal information. Only users and
doesn’t get misused or compromised. entities with the associated private keys
can decrypt and deanonymize their own
data.

3
Secure Collaboration
4
Data Compliance
Cere will natively implement multi-party Companies operating in regions with strict
computing techniques such as federated data privacy regulations and compliance
learning and differential privacy to allow such as GDPR and CCPA can leverage
decentralized collaboration without Cere’s hybrid architecture to create a
exposing privacy-regulated customer data permissioned environment with
to the party analyzing (part of) the data. blockchain-based authorization and audit
capabilities defined by state transition
functions, while still maintaining
interoperability with the rest of the
network.
Cere Use Cases
Cere Network is bringing blockchain adoption to the consumer enterprise world
and becoming the first blockchain company with a billion users. Here are some
use cases that are currently being built by the Cere Network team for
Global-2000 enterprise customers.

Travel Retail
Cere Network delivers personalized products Cere Network provides a drop-in
offerings across 1st to 3rd parties to enrich solution that boosts a brand's
existing user experiences. The secure sharing hyper-personalization strategy with
of anonymized personalization data combined an intelligent loyalty and payment
with smart offers and discounts distributed as solution to improve the brand’s online
derivative assets to each user’s own wallet is to in-store conversions.
the key to powering the full automation of this
process.

Banking Media
Credit cards rely on perks and rebates, offered Cere Network helps media enterprises to
by banks and their partners to drive usage (e.g. improve long-term user retention and
earning 1 mile for each $1 spent). Cere Network content engagement by using a
brings a new level of data interoperability and plug-and-play gamification module that can
secure asset/value exchange to better enrich the user experience of any app/site.
automate such integrations between banks The Cere SDK works in conjunction with each
and partners. user’s own wallet/ledger to allow the full
automation of these hard to integrate use
cases.
Summary
Cere Network is built with one goal in mind - real enterprise adoption.
Achieved by combining interoperability and the decentralized data cloud.

Cere Network’s interoperability & Scalability:

100% Polkadot Compatibility (Substrate)

Achieving cross-chain asset transfers with all public networks by using
Substrate runtime components and cross-chain smart contracts.

Horizontal Scalability
Heterogeneous sharding within Cere Layer-1 blockchain and beyond
(Polkadot, Cosmos, Binance, Ethereum, etc).

Polkadot Parachain
Cere Network’s future parachain leverages on additional security and
integrations provided by Polkadot’s relay chain and ecosystem.

Cere Network’s Decentralized Data Cloud: & Ecosystem:

The Decentralized Snowflake

Seeding the Cere Network with millions of consumers and data/SaaS dollars.
Read more on Cere’s Decentralized Data Clouds in our data vision paper.

Pioneering SaaS DeFi with Polkadot

Achieving cross-chain asset transfers with all public networks via enterprise-ready Cere
Network Saas DeFi smart contracts.

Real Consumer Enterprise Adoption

Servicing Fortune 500 clients on (alpha) mainnet - launch Q2 2021.
Partnerships
Binance Labs, the blockchain incubation initiative run by
Binance, has provided Cere with strategic funding after
graduating from the Season II cohort of its incubation
program.

Integrating with trusted, accurate oracles will enable Cere

clients to securely integrate verified external data sources
into services that are running on top of Cere’s decentralized
customer data ecosystem.

Cere has and will continue to collaborate with Matic on

Matic powered microservices and Cere’s secure
distributed data storage solutions.

Cere will be interoperable with Elrond, leveraging the high

-performance network’s dApp friendly architecture to
incorporate a range of decentralized applications into the
Cere ecosystem.

Ankr’s goal is to simplify blockchain node hosting. Via this

technical partnership, Cere is taking a big step towards
decentralization of the network, utilizing Ankr’s easy node
deploy services.

More partnerships:
Get in touch with Cere!

https://cere.network

https://t.me/cerenetwork

team@cere.network

https://twitter.com/cerenetwork

Cere is more than a blockchain platform.

For our enterprise clients, we build
Decentralized Data Clouds on Cere.

Read more on our DDC’s here.