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    Case Study: Marketer or Entrepreneur

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    ROOMA SALEEM
    Lee Brown has enjoyed success in her first job out of college as a market planning specialist for a candy company. However, her former classmate Jamie recently proposed that they partner to start a childcare business. Jamie has researched that there is a lack of affordable, quality childcare options in their area of 35,000 people. She has located churches willing to provide space and a building that could be developed into a childcare center. While the income from one center may not match Lee's current pay, two or more centers could yield a nice profit for both partners. Lee has asked for a week to consider Jamie's proposition to leave her secure job for this entrepreneurial opportunity.

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    Case Study: Marketer or Entrepreneur

    Uploaded by

    ROOMA SALEEM
    43 views1 page
    Lee Brown has enjoyed success in her first job out of college as a market planning specialist for a candy company. However, her former classmate Jamie recently proposed that they partner to start a childcare business. Jamie has researched that there is a lack of affordable, quality childcare options in their area of 35,000 people. She has located churches willing to provide space and a building that could be developed into a childcare center. While the income from one center may not match Lee's current pay, two or more centers could yield a nice profit for both partners. Lee has asked for a week to consider Jamie's proposition to leave her secure job for this entrepreneurial opportunity.

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    Lee Brown has enjoyed success in her first job out of college as a market planning specialist for a candy company. However, her former classmate Jamie recently proposed that they partner to start a childcare business. Jamie has researched that there is a lack of affordable, quality childcare options in their area of 35,000 people. She has located churches willing to provide space and a building that could be developed into a childcare center. While the income from one center may not match Lee's current pay, two or more centers could yield a nice profit for both partners. Lee has asked for a week to consider Jamie's proposition to leave her secure job for this entrepreneurial opportunity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views1 page

    Case Study: Marketer or Entrepreneur

    Uploaded by

    ROOMA SALEEM
    Lee Brown has enjoyed success in her first job out of college as a market planning specialist for a candy company. However, her former classmate Jamie recently proposed that they partner to start a childcare business. Jamie has researched that there is a lack of affordable, quality childcare options in their area of 35,000 people. She has located churches willing to provide space and a building that could be developed into a childcare center. While the income from one center may not match Lee's current pay, two or more centers could yield a nice profit for both partners. Lee has asked for a week to consider Jamie's proposition to leave her secure job for this entrepreneurial opportunity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Case Study: MARKETER OR ENTREPRENEUR

    Lee Brown has been a market planning specialist for the sweet tooth candy company for
    the past two years. This is her first job following graduation from college and she is quite
    pleased with her progress in the organization. She has received 3 merit raises and expects
    to be promoted soon to the position of senior market planning specialist. She enjoys her
    work, and her immediate boss is one of the finest market planners she could ever hope to
    work with. Her boss gives her autonomy, support and resources when she needs them.
    Similarly, he seems to know when she needs help and gives it to her in a way that brings
    out the best in her. Lee frequently wonders how anyone could be happier then she is with
    her job and company.
    Last week she met Jamie Wilson one of her former school mates, at the local shopping
    center. Lee recalled that Jamie, an excellent student who majored in Human Resource
    Management, had accepted a position as a compensation analyst with a local health care
    corporation. While catching up on the events of their lives during the previous two years,
    Jamie indicated she had a business proposition that she had been considering for
    sometimes but didn’t believe she could pursue alone. She needed a partner and suggested
    that Lee be that person.
    Her proposition was that, child-care centers ware desperately needed in their area. The
    city of approximately 35000 people had only one small child care facility, which had a
    very long waiting list and very high rates. Jamie’s research had revealed that three
    different churches in the area would gladly support additional child care centers by
    furnishing their facilities, at little or no cost, provided the centers were managed s
    separate business. Jamie had located a building that could be developed into an excellent
    child-care center. Jamie responded that she and Lee could start the business in one or
    more of the churches and expand into the building she had found. Financially the return
    from operating one child care center would not quite equal lee’s current total
    compensation. However, two or more centers would yield a very nice income for both
    partners. Jamie had determined that appropriate licenses could be obtained in a few
    weeks and that the financing required starting a business was available at very favorable
    rates. Other materials and supplies were readily available as well.
    Lee was intrigued with this proposition and told Jamie that she wanted a week to think it
    over. She intends to discuss her interest in this proposition with Jamie tomorrow.

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