Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 13 views

    Socap Brand & Portfolio Development Process For Investor and Owner

    Uploaded by

    Social Capital Agency
    The document outlines SoCap's brand and portfolio development process. It focuses on serving hotel owners by elevating their online presence to increase direct bookings and reputation. The process involves logo design, brand guidelines, website creation, social media planning, SEO, paid ads, content creation, and marketing automation across phases to build the brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Socap Brand & Portfolio Development Process For Investor and Owner

    Uploaded by

    Social Capital Agency
    13 views2 pages
    The document outlines SoCap's brand and portfolio development process. It focuses on serving hotel owners by elevating their online presence to increase direct bookings and reputation. The process involves logo design, brand guidelines, website creation, social media planning, SEO, paid ads, content creation, and marketing automation across phases to build the brand.

    Original Description:

    Focused on serving the owners and investors of brands and portfolios in the resort and boutique hotel industry, SoCap elevates hotelier's online presence to drive conversions, increase direct bookings, reputation, and their online presence to be as intentional as their guest experience is on the property.

    Original Title

    Socap Brand & Portfolio Development Process for Investor and Owner

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines SoCap's brand and portfolio development process. It focuses on serving hotel owners by elevating their online presence to increase direct bookings and reputation. The process involves logo design, brand guidelines, website creation, social media planning, SEO, paid ads, content creation, and marketing automation across phases to build the brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views2 pages

    Socap Brand & Portfolio Development Process For Investor and Owner

    Uploaded by

    Social Capital Agency
    The document outlines SoCap's brand and portfolio development process. It focuses on serving hotel owners by elevating their online presence to increase direct bookings and reputation. The process involves logo design, brand guidelines, website creation, social media planning, SEO, paid ads, content creation, and marketing automation across phases to build the brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    SOCAP BRAND & PORTFOLIO

    DEVELOPMENT PROCESS

    Focused on serving the owners and investors of brands and portfolios in the resort and boutique hotel industry, SoCap elevates

    hotelier's online presence to drive conversions, increase direct bookings, reputation, and their online presence to be as intentional as

    their guest experience is on the property. Creating a brand image that reflects the integrity and vision of the investors, we bring their

    vision to life through every customer touchpoint, collateral, and asset they are exposed to. The agency’s main focus is to be

    conversion-oriented and optimize the guest's online experience from whatever channel they touch through the micro-moments

    that build customer satisfaction, brand value, drive sales, and enhance customer data.

    B rand Foundation
    LOGO DESIGN AND WEBSITE CREATION SOCIAL MEDIA AND
    BRAND GUIDELINES AND INTEGRATIONS ENGAGEMENT MAPS

    SEO OPTIMIZATION CUSTOM CONTENT MARKETING


    AND PAID ADS CREATION AUTOMATION

    P H A S E 1 P H A S E 2 P H A S E 3 P H A S E 4

    M A RKET R ES EAR C H BRA ND G UI DELI NES INTENSIVE COLL ABORATION, PR AND ONLINE PUBLICIT Y CAM PA IGN S

    WEB S I T E D EV ELO PM ENT S OCI A L M EDI A HYPE CROSS-PL ATFORM PRESENCE MARKETING AUTO M AT IO N

    BRAND BUILDING CAMPAIGNS

    A simplified overview
    PRE-BOOKING CAMPAIGN
    of the typical 12 month
    pre-opening program.
    BRAND FEEDBACK, REACTION MEASUREMENT AND OPTIMIZATION
    SOCAP AGENCY’S DYNAMIC
    FRACTIONAL CMO APPROACH

    I N T E G R A T E D M A R K E T I N G T H R O U G H :

    ADVERTISING W EBSITE & S OC IA L MED IA REVIEW &


    & SEO CO NVER S ION S MA RK ET IN G REPU T A T ION MGMT.

    REVEN UE EM AIL & REFERRA L & DATA &


    MANAGE M ENT CR M LOYA LT Y A N A LYTI C S

    TRADI TI O NAL CAM P AIGN S & C A LL EVEN T


    MARKETING P R O M O T ION S C EN T ER MA RK ETI NG

    By centralizing marketing efforts as the Fractional CMO for brands and portfolios, we ensure all marketing channels are

    working synergistically to drive the best results for guests and owners alike. Our new Agile Revenue Framework aligns the Sales,

    Marketing, and Revenue Management teams to collaborate more intimately to drive results by being more accountable and

    transparent towards their department and property goals accelerating revenues and profitability.

    Our model emphasizes five distinct stages on the path to achieving brand advocacy:

    CAMPAIGN LAUNCH /
    RE-EVALUATION

    A D V O C A C Y
    A W A R E N E S S

    CUSTOMER
    LIFE CYCLE

    R E T E N T I O N
    A Q U I S I T I O N

    E N G A G E M E N T

    Eric Sutfin (CMO) - 303.906.7691 socapads.com/hospitality-travel-boutique-marketing-agency/

    You might also like