Local Virtual Team - Nomüo

1.
About Nomüo
Nomuo is an online learning platform, which aims (eims) to teach young people to develop
skills such as emotional intelligence, leadership and software development to thrive (Thraif)
in today's world through online classes in real time, using interactive tools such as video
chats, presentations, explanations and games in which students must also participate to
demonstrate their progress in the different areas of knowledge that are studied there.
Its classrooms are equipped ( ekuipd) with highly qualified teachers from all over the world,
who have been prepared and evaluated to foster creative and lively environments that
capture the attention and expand the knowledge and growth of its students. For this reason,
its curriculum contains subjects that are not normally studied, and that are taken into account
here because thanks to them the strategic importance and the role they play in today's world
for the development of skills such as global leadership, negotiation and argumentation skills
among others exposed above is understood. Its methodologies and platforms are governed
by pillars such as multiculturalism, innovation and self-empowerment. The company was
looking to expand into new markets.
2. Key success factors
- As a first key aspect of success, it is recognized as the accurate identification of the value
proposition of nomuo, which is the impulse of its students through the potentiation of soft
skills, to subsequently study the possible variables that serve as an impulse to new markets
for nomuo to countries in order to generate a partnership that will boost its image in
international markets.
- Its strategic plan is structured in a step by step, divided into sections such as industry,
marketing and management, through which the identification of the target market is
established thanks to its online operation, making an in-depth study of demographic and
geographic variables that allowed to establish Egypt (iyept) as the attractive market for
immediate entry, thanks to the affinity in language and education system, taking advantage
of its strengths such as the number of population in constant growth, income and aspirations
measured in the country's GDP,
giving priority to its most important segment which is the B2C, a strategy that reaches
directly providing its service to the final consumer to later expand its market share to a B2B
segment, the group proposes to the company a strategic alliance with educational
institutions, in order to obtain an exponential growth in the virtual market in which the
company operates in order to generate a demand growth benefit and generate purchase
conviction for organizations that are interested in purchasing nomuo's services thanks to its
specialization in the B2C. These strategies contribute to the fulfillment of nomuo's
requirement, a company that wishes to expand its horizons to new markets and share its
teaching method to other countries, standing out for its values and teaching methodologies.
- One of the factors that made NOMUO provide this successful service was the use of
social media, with applications such as facebook, whatsapp, google adds, yootube,
etc. This made it easier for students and teachers to integrate a much more dynamic
class since one of the weaknesses that virtual study programs usually have is that
online classes can become very tedious and boring but thanks to this type of
applications both teachers As students can carry out a much more didactic and
entertaining class when doing their exercises, activities, exams, the learning model
becomes much more intuitive and easy for students in addition to having constant
communication with the parents of each student who are taking the study program,
so parents at the same time can take the record, notes or news that the program has
about the students.
- One of the benefits that NOMUO provides is the importance it places on the needs of
parents to their children, many families seek student progress outside of the
classrooms with reliable and affordable learning sessions that are fun for in addition
to provide guidance and new and useful knowledge that is applicable in real life that
schools cannot provide something that a public or private school cannot do, NOMUO
is intended for students and parents who want to see a professional environment, It
is designed for parents who seek learning for their children about problematic
situations that they may face in their future in real life, NOMUO seeks to prepare and
teach students to face situations in the best way.
3. Ways to improve
The aspects to improve we can basically give 3 recommendations, implement an app

or a website where through the cell phone you can access all the courses, this is
raised because currently the company does not have all of its courses for
smartphones and this can be very useful for people who can not access from a
computer or laptop.
Incentives to current customers, such as price reductions for attracting friends and
thus generate a chain of customers and increase the company's revenue.
Finally the Arabic and English language in which the courses are taught, we think it is
not enough for a company that wants to expand around the world, we see that it
could be improved by offering the courses in a few more languages and thus
internationalize much more the popularity of these.
Conclusions
1. The x-culture working group conducted an in-depth study that allowed it to establish
the guidelines to be followed for Nomuo, thus allowing it to open up to new horizons and
expand its market.
2. An in-depth market study allows to know the target market and in this way both the
company and the researchers develop a logical thinking towards the knowledge of new
cultures, maximizing business benefits.
3. Each tool used was relevant to the research, allowing to establish strategies that
would give way to the growth of Nomuo's demand, implementing strategic alliances and
implementing concepts such as cultural intelligence, which allows its members to
develop when entering new countries thanks to previous knowledge.
4. Conclusions
According to all the information that we received and the study that we can make to the
services of the app NOMUO we were able to check the principal characteristics and services
and at the same time we were working in the key factors, this give us the opportunity to think
and propose some ways to improve and offer better services; with that we are going to have
the chance to make real the Objective of the project that is expand the services of the app.
According to that we can conclude:
+ Nomuo is an innovation in the online learning platform.

+ The Objective of this Project is to connect the app with new cultures and expand the
learning.
+ With the app we can connect the parent with teachers and students and the learning
is going to be better.
+ We are going to be focused in the B2B Strategies.
+ In the app the way to learn is changing the way that the students appreciate the
study.
+ In the app we need to improve the lenguajes and modify the platform to attract more
customers.

Local Virtual Team - Nomüo

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1.

2. Key success factors

The aspects to improve we can basically give 3 recommendations, implement an app

+ Nomuo is an innovation in the online learning platform.

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