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The Theory of Rests On The Belief That Life Is A Process of Goal-Oriented Action (Locke & Latham, 1990, 2002)

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Theory Criticisms

Critics have complained


that goal setting theory has been
1 overprescribed (Ordoñez, et al.,
2009). Goal setting has been described
·         The theory of goal setting rests on as being effective for any
the belief that life is a process of goal- type of task in any type of setting, but
oriented action (Locke & Latham, 1990, this may not actually be the
2002) case in organizations

The theory has been criticized for


advocating goals that are
·         Goals can be defined as a too specific or too narrow (Ordoñez, et
al., 2009). Specific goals
2 result that individuals try to can cause individuals to spend too
accomplish (Locke,Shaw, Saari, & much time focusing on them
Latham, 1981 to the detriment of other important
organizational behaviors,
such as innovation, creativity, and
flexibility. More research is
needed to uncover the influences on
level of goal specificity on
performance level. Staw and Boettger
(1990) found that goals
that are too narrow can lower
performance levels on assigned
tasks

Critics of goal setting theory have


argued that most research
In organizations, people are has ignored a time horizon when
motivated to direct their attention setting goals (Ordoñez, et al.,
toward and achieve goals. Goals 2009). For example, if short-term goals
3 are set, then managers will
have both an internal and an
most often only focus on short-term
external aspect for individuals. performance at the expense
Internally, goals are desired ends of long-term performance. Cheng,
of achievement; externally, goals Subramanyam, and Zhang
refer employees to an object or to (2005) found that focusing on meeting
a condition being sought, such as only quarterly perfor
-
a performance level, a sale to a mance goals can result in firms not
customer, or a promotion (Locke, investing in long-term research
1996; Locke & Latham, 2006 and development efforts
·         The positive relationship
between goal setting and task
performance is one of the most
4 replicable findings in the
management and organization
literature (Locke, Shaw,Saari, &
Latham, 1981)

·         According to goal setting


theory, the highest levels of
performance are usually reached
when goals are both difficult and
specific. The more difficult a goal
assigned to someone, the greater
the resulting performance level.
5 When a specific, difficult goal is
set for employees, then goal
attainment provides those Critics have argued that the theory has
ignored the problems
employees with an objective, caused by too many goals being
unambiguous basis for evaluating assigned for task performance
the effectiveness of their (Ordoñez, et al., 2009). Shah,
performance (Locke & Latham, Friedman, and Kruglanski (2002)
found that individuals tend to focus
2006) only on one goal at a time
when assigned multiple goals
simultaneously

Goals influence performance levels by


affecting the direction
6 of action, the degree of effort exerted,
and the persistence of
action over time.

Finally, critics of the theory contend


that there can be unexpected
undesirable consequences for
7 Performance has been shown to be employees when assigned
higher when goals are goals are not reached (Ordoñez, et al.,
higher, when people are committed to 2009). For example, when
reaching the goal, and employees don’t reach goals they can
when people possess the required have lower attitudes,
ability and knowledge to achieve lower self-perceptions, and lower self-
that goal (Locke, 1968; Locke & Latham, efficacy beliefs (Galinsky,
2006) Mussweiler, & Medvec, 2002;
Mussweiler & Strack, 2000
To improve performance, help ensure
8 that individuals are
committed to their goals (Locke,
Latham, & Erez, 1988).

Goal setting has been shown to result in


higher levels of per
9 formance when goals are either
assigned to individuals or when
individuals are allowed to set goals for
themselves (Hollenbeck
& Brief, 1987).

Goal setting results in the highest


performance levels when
10 people are given feedback about how
well they are performing
(Locke, 1967).

People with high self-efficacy set higher


11 goals for themselves
than do people with low self-efficacy
(Locke & Latham, 2006).

Goal setting effects may be weaker


depending on task complexity (Earley,
12 1985; Jackson & Zedeck, 1982; Wood,
Mento, &
Locke, 1987).
Goal setting against organizations

Goal setting too specific against other


important organizational behaviors,
such as innovation, creativity, and
flexibility.
Critics have argued that there may
not be a positive, linear
relationship between goal difficulty
and task performance as
advocated by the theory. If goals are
too challenging, then problems
undesired organizational outcomes caused by too many goals being
can occur, such as unethical assigned for task performance against
behavior and unnecessary risk taking individuals tend to focus only on one
in order to accomplish goals goal at a time
(Larrick, Heath, & Wu, 2009; Ordoñez, when assigned multiple goals
et al., 2009). simultaneously

unexpected undesirable
consequences for employees when
assigned
goals are not reached

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