Kimberly Z.

Ditan
Events Management Services
NC III

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 TABLE OF CONTENTS

I. Company Profile

II. Company Mission, Vision, and Core Values

III. Company Objectives and Action Plan

IV. Company Organizational Chart

V. Job Description and Responsibilities

VI. Letters

-Letter of Intent

-Letter of Acknowledgement

VII. Event Proposal

A. Theme, Concept, and Description

B. Objectives and Action Plan
C. SWOT Analysis
D. Event Organizational Chart
E. Time Frame
F. Program
G. Pictures
H. Suppliers Checklist
I. Financial Plan
J. Contracts and Agreements

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 Company Profile

MORE event services offer a complete-solution that was owned and founded by Kimberly Z. Ditan,
located at 352 Santiago, Malvar, Batangas 2nd floor of Tormis Promenade Building. It was established last
October 8, 2018, providing a memorable occasion and remarkable experience for almost a year.

MORE event management served various events by providing dedicated services in planning,
management and additional support every way possible. Passion and dedication, combined with the
experience enable us to exceed client’s satisfaction, bringing a fresh and unique approach to the event
management industry. MORE approaches every project with meticulous attention to details and precision.
Regardless of the size and possibilities, we treat event with comprehensive plan to be delivered on time
and on budget.

MORE events services believe that every client’s success will be the success of the company as well and
to serve client accomplishing all events. Everything is done in accordance to client’s preference and taste.

For any queries, please feel free to contact us at 0910-480-3727, 0906-092-6839 or

www.AMoreEventsPlanner@gmail.com.

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 MISSION

1. To personalized innovative events that meets our client’s desire and needs.
2. To be the place to showcase skills by excellent service.
3. To deliver extraordinary events.
4. To create value and make a difference.
5. Ensuring client’s satisfaction and loyalty.

VISSION

1. To recognize as a leading events management company, concept development and excellent

services.

CORE VALUES

1. Ownership- Every member’s personal accountability for every action.

2. Integrity-Being honest every time, doing what is right and just.
3. Transparency- No blinds allowed, all things must be accounted.
4. Teamwork-consider the team in taking actions, plan as a whole.

Company Objectives

1. To ensure that the event will be smooth and stress-free.

2. To satisfy client’s needs, wants and desires.
3. To give opportunities in the field of Events Management
4. To produce services from planning to executing in the actual events.

Action Plan

1. Providing excellent services to the clients.

2. Be open for the possibilities and suggestions.
3. Hire contractor that is suited or qualified to the position but not compromising the events.
4. Coordinate with the clients until the end of the events.

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November 8, 2019

Ms Mona Liza Platon

Administration Officer
La Consolacion College
A. Mabini, Tanauan City
Batangas, Philippines 4332

Dear Ma’am Mona Liza,

Greetings!

In accordance to the upcoming 35th ASEAN Summit this coming November 12 to November 31,
2019 , we would like to take this opportunity to host the incoming convention with the theme
“Philippine Tourism Milestone through ASEAN Integration” to awaken the mind of the youth
The said event will be both beneficial to your institution and students. This event will promote for
the national awareness about significance of the tourism. We will be on hand from planning,
executing and final day of the event to be smooth as it is.

We firmly believe a conference could be a bridge that closes the gap and makes a greater
collaboration within the field of Tourism. It will open a door to some exciting new opportunities
especially to our Hospitality and Tourism students and there’s a room for growth within the
industry.

For any inquiries you can contact us at 0910-480-3727 / 0906-0926-839 or 408-7021

Thank you.

Sincerely Yours,
Kimberly Z. Ditan
Event Manager

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November 11, 2019

Ms Mona Liza Platon

Administration Officer
La Consolacion College
A. Mabini, Tanauan City
Batangas, Philippines 4332

Dear Ma’am Mona Liza,

Greetings!

Please accept my sincere appreciation for reviewing my proposal for the conference with the
theme “Philippine Tourism Milestone through ASEAN Integration”. We already held various
type of conference but this conference caught my eye due to its uniqueness and its significance to
the youth. We believe that we can offer the best of our services and will be beneficial to both of
us. We are challenge to host this convention, the fact that it may have a big impact to the youth.
We are also open for suggestions considering the smooth transition of the said event.

Thank you for the opportunity. We are excited to work with your institution.

Sincerely Yours,
Kimberly Z. Ditan
Event Manager

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ORGANIZATIONAL CHART

CLIENTS

----------------------------------- CONTRACTORS

Kimberly Ditan
Events Manager

Mary Joy Biñas

Kristina Ditan
Sales and Accounting and
Marcruz Biñas
Operations Manager Marketing Head Finance Head

JOB DESCRIPTION

1. Event Manager- will be directly responsible for the events success, work with the client and
team through a creative process, coordinate and plan the entire event with our specialized internal
and external team, and will provide on-site management and support the day of the event.
2. Operational Manager- will be the one to coordinate with the event manager and regarding the
flow of the event, responsible for the physical set up but with a consultation and approval of the
event manager
3. Sales and Marketing Head-will be the one to promote the events through social media and other
possible ways, responsible to safekeeping documents regarding the events.
4. Accounting Finance head- will be responsible for the money and other cash equivalent, should
have transparency from the expenses up to the profit.

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 Services

MORE Event Management has a variety of services specialized for birthdays, weddings,
seminars, team building, Christmas parties and many more occasions. We offer the following:

1. Design- creative team that will work with you to give substance to your concept through
whiteboard and computer design session.
2. Entertainment- networks of musical acts, entertainers and DJs for keeping audiences engaged
and excited.
3. Audio visual- audio and video engineers that will provide the creativity, equipment and
expertise.
4. Decors and Effects- team will help you choose the best décor and special effects to fully
complete your theme and to create a memorable experience.
5. Catering- ensuring that the food and drinks for the event will be memorable as the rest of the
experience
6. Grounds, Security & Transportation- with available shuttle, ground crews and security team
to ensure client’s safety.

Staff

 Event manager / Owner: Kimberly Z. Ditan

 Operation Manager: Marcruz Biñas
 Sales and Marketing Head: Kristina Ditan
 Accounting and Finance Head: Mary Joy Biñas

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Theme: “Philippine Tourism Milestone through ASEAN Integration”

La Consolacion College located at A. Mabini St., Tanauan City, Batangas known for its success in
raising an individual which can contribute to improve tourism of the country. There are many factors that
may affect the tourism of the country that the future contributor should be knowledgeable. In
collaboration of La Consolacion College, Batangas Tourism Council and More Event Services to host a
convention with the theme “Philippine Tourism Milestone through ASEAN Integration” this will serve as
a torch to enlighten and broaden their knowledge in regards of one factor that affect Philippine Tourism
and how ASEAN integration would help to boost our tourism.
The said convention will be held on December 3-4, 2019 at JVA Harmony Hotel Inc located at
Kaybagal South Tagaytay City. It will be one room for every 5 attendees. The 2-day activity will focus on
current issues of the Philippine Tourism in preparation of the upcoming ASEAN Summit 2019. This will
raise awareness to the students and practitioners on how to develop skills to enable to find jobs in any
ASEAN member state.
There will be a brainstorming, sharing and lecture that makes a 2-day convention, a full of learning
yet exciting. It is about learning how significant the ASEAN integration in Philippine Tourism and its
objective to held ASEAN summit with coordination to Department of Tourism. It will also tackle about
the history of the ASEAN to deepen the learning of the students that will attend the convention.

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 Event Objectives

1. To raise awareness of Hospitality and Tourism students regarding the objectives of

ASEAN Summit.
2. To update regarding the milestone of Philippine Tourism.
3. To inform that ASEAN integration will be an opportunities to find employment.
4. To raise awareness on how to develop skills to enable to find job in ASEAN member
state.

Action Plan

1. Invite Department of Tourism Representative to be a guest speaker to explain briefly

regarding the ASEAN summit objectives.
2. Producing proof regarding the improvement of the Philippine nowadays compared to the
previous years.
3. Training each individual to take opportunity of being the ASEAN member state to find
job.
4. Discuss all the possibilities that will lead Philippines Tourism to the higher hierarchy in
terms of Tourism.

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 Convention Program

DAY 1

Time Activity Person in Charge

8:30 AM - 9:00 AM Registration  
9:00 AM - 9:15 AM Prayer  
9:15 AM - 9:30 AM National Anthem  
9:30 AM - 9:45 AM Introduction of the Guest Speaker  
Benito Bengzo Jr. DOT
9:45 AM - 11:00 AM Topic: "History of ASEAN" Undersecretary
11:00 AM - 11:30
AM Open Forum  
10:00 AM - 10:45
AM Presentation La Consollacion College
10:45 AM - 12:00
Topic: "The challenge in Tourism industry"  
AM
12:00 AM - 1:00 PM LUNCH BREAK  
Powerpoint Presentation in regards of the
1:00 PM - 2:00 PM  
tourism in the country

2:00 PM - 3:00 PM Presentation

Faith College
3:00 PM - 3:30 PM SNACK  

3:30 PM- 5:00 PM Topic: "Tourism and economic development" Catherine Brillantes, DOT
Representative
5:00 PM - 5:30 PM Preparation for the Socialization Night  
5:30 PM - 8:30 PM Socialization  
8:30 PM - 9:00 PM Return to their respective rooms  

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DAY 2

Time Activity Person in Charge

8:00 AM - 8:30 AM Registration/Arrival of the attendees  
8:30 AM - 8:45 AM Prayer  
8:45 AM - 9:00 AM National Anthem  
9:00 AM - 9:15 AM Introduction of the Guest Speaker  

9:15 AM - 9:30 AM Recap of the Previous Discussion  

System Technology
9:30 AM - 10:00 AM
Presentation Institute
10:00 AM - 11:30 Topic: "Milestone in Philippines Tourism Ma. Corazon Jorda-Apo,
AM through ASEAN integration: Director
 
11:30 AM - 12:30 PM LUNCH BREAK
National Teachers
12:30 PM - 1:30 PM Presentation
College
Topic: "Developing Tourism Skills/ Ramon Jimenez
1:30 PM - 3:00 PM
Opportunities" Secretary, DOT
Maria Victoria Jasmin,
3:00 PM - 4:00 PM Closing Remarks
Tourism Regulation
4:00 PM - 6:00 PM Socialization Night  
Back to Tanauan
6:00 PM  

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 Strength

1. Events member is a NC III holder for Events Management Services

2. Handle various events specially convention
3. Connections with the best contractors and with best offers.
4. Favourable issues that can be beneficial to every Pilipino
5. Additional learning to the students or practitioner
6. New innovative product or services

Weakness

1. Crowd could be uncontrollable

2. Emergency situation due to volume of attendees
3. Limited time to prepare
4. Enthusiastic team
5. Offering a safe-fun and engaging multi-tasking activity

Opportunity

1. Meeting possible future clients

2. To be well-known Events Management by hosting this event
3. Develop market such as internet

Threat

1. Acts of God
2. Power Interruption
3. Weather condition
4. Late Changes

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 Fire Exit
Venue Lay out

STAGE

ENTRANCE

Legends:

-Tables classroom style and with 8

chairs each table

-Entrance/Exit of the attendees

-chair for the attendees

-stage for the speakers

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 Timeframe

Date Activity Person in charge Remarks

October 8, Sending Letter of Intent to different
2019
Event Manager Letter of Intent
Colleges
October 11, Sending Letter of Acknowledgement to Letter of
2019
Event Manager
different Colleges Acknowledgement
Proposal
October 14, Meeting the client and presenting the
Event Manager Planner
2019 proposal
Ballpen
Agenda
Meeting with the team for the decision Laptop
October 15, Event Manager,
2019
making, brainstorming and deligate of
and team Planner
task
Ballpen
Proposal
October 17, Meeting the client and confirming
2019
Event Manager Contract
proposal approval with contract signing
laptop
Event Manager Proposal
October 18, Contacting the venue for reservation and
and Operational Venue lay out
2019 presenting proposal
Manager laptop
October 21, contract
Confirming the approval of the venue Event Manager
2019 ballpen
October 22, Letter fo
Sending Letter for Sponsorship Event Manager
2019 Sponsorship
October 22, Sending Letter to the DOT's
Event Manager Letter
2019 representative and other Guest Speaker
Planner
Event Manager Ballpen
October Meeting with the catering of the hotel
23,2019
and Operational
for the menu and contract signing Proposal
Manager
Laptop
laptop
October 24, Event Manager
2019
Meeting the usherette for orientation Planner
and team
ballpen
Contract
October 25, Contacting Bus company for the Event Manager
Planner
2019 transportation and team
Ballpen
Event Manager Receipt
October 28, Meeting with the client for the 50% and Accounting Contract
2019 downpayment and Finance Planner
Head Ballpen

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 Finalizing designs and other Planner
November 11, 2019 Event Manager
contractors
Proposal
Meeting the Speakers for the
November 13, 2019 Event Manager Topic reference
presentation details
Planner
Confirmation with the catering, Event Manager and
November 18, 2019 Ballpen
hotel accomodation and venue team
Menu list
Confirmation for the Event Manager and Planner
November 20, 2019
Sponsorship Letter team Ballpen
Confirmation with the DOT's Planner
Event Manager and
November 22, 2019 representative as the Guest
team Ballpen
Speaker
Receipt
Event Manager and
Payment for the Venue, Catering Contract
November 25, 2019 Accounting and
and hotel accomodation Planner
Finance Head
Ballpen
Agenda
Final Briefing for the events
Event Manager and Contract
November 26, 2019 management team and contract
team Planner
signing
Ballpen
Tarpaulin
Preparation of the Convention Event Manager and Ballpen
November 27, 2019
Kit team Certificates
Token
Receipt
Event Manager and
Contract
November 29, 2019 Full Payment (50%) of the client Accounting and
Finance Head Planner
Ballpen
Event Manager and
Documents
Enroute to the Venue/Arrival to team
December 3, 2019
the Venue Planner
Clients and attendees
Contract
Event Manager and
December 3-4,
Convention team attendees
2019
Clients and attendees
Event Manager and
Documents
Enroute to the Venue/Arrival to team
December 4, 2019
the Tanauan City, Batangas Planner
Clients and attendees
Contract
Day-to-Day Activities

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DAY 1
Time Activity
8:30 AM - 9:00 AM Opening Program
9:00 AM - 12:00 AM Convention
12:00 AM - 1:00 PM LUNCH BREAK
1:00 PM - 3:00 PM Convention
3:00 PM - 3:30 PM SNACK
3:30 PM- 5:0 PM Convention
4:30 PM - 7:30 PM Socialization
7:30 PM - 8:00 PM Return to their respective rooms

DAY 2
Time Activity
8:00 AM - 9:00 AM Opening Program
9:00 AM - 11:30 AM Convention
11:30 AM - 12:30
PM LUNCH BREAK
12:30 PM - 3:00 PM Convention
3:00 PM - 4:00 PM Closing Remarks
4:00 PM - 6:00 PM Socialization Night
6:00 PM Back to Tanauan

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This Event Planning Agreement is entered into November 11, 2019 by and between school, with an
address of school address and MORE Events Services, with an address of 353 Santiago, Malvar, Batangas
collectively the parties.

I. Event Date & Description. On December 3-4, 2019 Clients intends to host the below
described event:
Convention: “Philippine Tourism Milestone through ASEAN Integration”
II. Planner Duties. Clients services to perform the following duties with regards to the Event:
a. Hotel Accommodation
b. Catering Services
c. Transportation
d. And other support needed
III. Payment. The parties agree to the following Payment and Payment Terms:
Total Fee for Services:__________
Percentage Due Upon Execution of Agreement:_________
Balance Due: ______
IV. Cancellation. Client may cancel this Agreement at any time. If Clients cancels up to 20 days
prior to the Event Date, it will be entitled to a full refund. If Clients cancels between up to 15
days prior to the Event Date it will be entitled to a fifty percent (50%) refund. If Clients
cancel less than a week prior to the Event Date, it will not be entitled to a refund.
V. Entire Agreement. The Parties acknowledge and agree that this Agreement represents the
entire agreement between Parties. In the event that the Parties desire to change, add, or
otherwise modify any terms, they shall do so in writing to be signed by both parties. The
Parties agree to the terms and conditions set forth above as demonstrated by their signatures
as follows:

CLIENT
Signed:
By:
Date:

PLANNER
Signed:
By:
Date:

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 Speakers & Topics for Discussion

Speakers Topic
Benito Bengzo Jr. DOT Undersecretary History of ASEAN
Catherine Brillantes, DOT
Representative Tourism and economic development
Milestone in Philippines Tourism through ASEAN
Ma. Corazon Jorda-Apo, Director integration
Ramon Jimenez Secretary, DOT Developing Tourism Skills/ Opportunities

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 Budget Proposal

Budget: 4,000.00 * 200 = 800,000.00

Particulars Amount Remarks

2 breakfast at Php100.00 each
2 lunch at Php200.00 each
Foods and Beverages 132,000.00 2 snack at Php100.00 each
2 dinner at Php200.00 each
Total of Php 600.00 each
Inclusive of Lights and Sounds, Air Conditioning,
Venue 145,000.00 Projector and Screen, Valet Service, Stage
Platform, Back Up Generator
Junior Suites
Inclusive of Air Conditioning, Bath Amenites,
Hotel Accomodation 220,000.00
Bath Towel, Hot & Cold Shower And Television

Php3,000.00 per room with 3 single sized Beds

Air conditioned bus
Transportation Packages (Bel-Air ) 65,000.00 5 buses with 45 seats capacity
Php 6,500.00 per bus X 2 = 13,000
Tokens of Appreciation for Speaker 1,500.00 Php 300*5= Php 1,500.00
Certificates of Appreciation for Speaker 50.00 Php10.00*5= Php50.00
Host 6,500.00 Php6,500.00
Paper Supplies
1. Tarpaulin 4*5ft 550.00 Php 25.00 per sq ft with free Lay out
2. Certificates for attendees 2,000.00 Php10.00*200= Php2000.00
572,600.00
Professional Fee (15%) 85,890.00
Contingency Fee (15%) 85,890.00
744,380.00

Budget 800,000.00
Less Expenses 744,380.00
NET PROFIT 55,620.00

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