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    Strengths Variety of Food

    Uploaded by

    Joyce Montemayor
    Jollibee has a variety of popular menu items and is a well-loved brand in the Philippines due to its focus on customer satisfaction. However, some view fast food as unhealthy and the prices may be too high for many customers. Jollibee could expand its offerings, services, and global reach to gain new customers and opportunities.

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    Strengths Variety of Food

    Uploaded by

    Joyce Montemayor
    15 views2 pages
    Jollibee has a variety of popular menu items and is a well-loved brand in the Philippines due to its focus on customer satisfaction. However, some view fast food as unhealthy and the prices may be too high for many customers. Jollibee could expand its offerings, services, and global reach to gain new customers and opportunities.

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    yryan

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    Jollibee has a variety of popular menu items and is a well-loved brand in the Philippines due to its focus on customer satisfaction. However, some view fast food as unhealthy and the prices may be too high for many customers. Jollibee could expand its offerings, services, and global reach to gain new customers and opportunities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Strengths Variety of Food

    Uploaded by

    Joyce Montemayor
    Jollibee has a variety of popular menu items and is a well-loved brand in the Philippines due to its focus on customer satisfaction. However, some view fast food as unhealthy and the prices may be too high for many customers. Jollibee could expand its offerings, services, and global reach to gain new customers and opportunities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Strengths

    Variety of Food

    Jollibee has a variety of menu and delicious menu in its list. Chicken joy, Yumburger, and
    Jollibee Spaghetti are on the top of this list.

    The recipes used by the brand and tried and tested formula and are popular for delivering great-
    tasting food that adheres to world-class and excellent operating standards.

    A well-loved brand
    The main key to the brand’s success is its customer satisfaction. It always focuses on its goals
    and never loses track of it. That's why Jollibee is the most preferred and most recognized brand
    in Philippines region.

    Tasty Food and Quality Check


    Jollibee’s food is so tasty and loved by all its customers. The recipes used by the brand and
    tried and tested formula and are popular for delivering great-tasting food that adheres to world-
    class and excellent operating standards. This is the main strength of the brand.

    Strong Network
    Jollibee is the biggest fast-food chain seen in the Philippine and has about 750 stores. Being a
    leading brand, it has enjoyed taking the largest market share as well.

    Open all Day


    Jollibee is opened for 24 hours to serve its customers. While opened during the whole day, the
    brand enjoys serving its customers even during the early morning hours.

    Loyal Customers
    Over the years, the brand has established trust among customers and has indeed gained many
    loyal customers who love Jollibee food. This is indeed a strong strength to the brand to retain its
    brand value.

    Weaknesses
    Fast-food not preferred by all
    Many people always fear that fast food causes obesity. Hence, the fact that the brand produces
    fast food would hinder people to purchase from the store. This is a weak point for the brand to
    gain more customers.

    More Money
    The food products of Jollibee are high-priced that cannot be afforded by many people. This is a
    big hindrance for many middle-class people to get their products.

    Lack of Marketing
    The brand has a lack in its marketing strategy. Due to this, it is not able to reach many people.
    Also, when the brand is not reachable to many people, the revenue is not generated.

    Technology
    The brand does not incorporate technology into its business. This is a weak point as the
    reachability is less due to this.

    Opportunities
    New Products and Services
    The brand should venture into many new products that would differ in taste. Also, it should
    include more vegetarian food as well. It should also venture into providing new services to its
    customers like online service, payment methods, etc.

    Online Market
    The brand should venture into the online market to get more revenue. It should expand its
    business online as going online is an ideal method to get more customers.

    It should get tied up with various social marketing platform to market its brand and attract more
    customers to purchase their brand.

    International Expansion
    Jollibee should increase its reach at the global level. There are many food lovers worldwide who
    love to try different kinds of food from various parts of the world. Authentic food from a specific
    region is well-thought to give it a try.

    Hence, it should try to expand its market at the global level as well.

    Threats
    Competitors
    Jollibee sees strong competition from other fast-food brands of the world. This is a serious
    threat to the business. It should work hard to outperform its competitors to gain more revenue.

    Increase in Healthy Living among people


    The concept of diet related food and healthy living has triggered people’s mind to switch over to
    a food that is prepared using less fat. This is a major threat to the brand as it would see a
    decline in the customers.

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