79

Review of royal-cars.com
Generated on June 28, 2021

Introduction This report provides a review of the key factors that influence the SEO and
usability of your website.

The score is graded on a 100-point scale that represents your Internet Marketing
Effectiveness. The algorithm is based on dozens of criteria, including search engine
data, website structure, site performance and more. A score lower than 40 means
that there are a lot of areas to improve. A score above 70 tells you that your
website is probably well optimized and ready for a digital marketing campaign.

Our reports provide actionable advice to improve a site's business objectives.

Please contact us for more information.

Table of Contents Content Accessibility Local

Indexing Technologies Social Profiles

Mobile Branding

Structured Data Domain

Security Backlinks

Performance Traffic

Iconography Passed Very hard to solve

Hard to solve
To Improve
Easy to solve
Errors High impact
Informational Medium impact
Low impact
Content
Title Tag Book an Oxford taxi online or by calling 01865 777 333

Length: 54 character(s) (391 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most
important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Meta Description Oxford Taxis - The largest taxi company in Oxford, Royal Cars have over 600
taxi drivers in Oxfordshire for local, long distance, airport transfers &
corporate taxis

Length: 165 character(s) (931 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 -
940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a
clear call to action to maximize click-through rate. They allow you to influence how your web
pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and
contains your most important keywords (these appear in bold when they match part or all of
the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too
long, too short or duplicated across multiple web pages.
Google Preview Desktop Version

royal-cars.com
Book an Oxford taxi online or by calling 01865 777 333
Oxford Taxis - The largest taxi company in Oxford, Royal Cars have over 600 taxi drivers
in Oxfordshire for local, long distance, airport transfers & corporate taxis

Mobile Version

https://royal-cars.com

Book an Oxford taxi online or by calling

01865 777 333
Oxford Taxis - The largest taxi company in
Oxford, Royal Cars have over 600 taxi drivers in
Oxfordshire for local, long ...

This is a representation of what your title tag and meta description will look like in Google
search results for both mobile and desktop users. Searchers on mobile devices will also see
your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly
written and/or not relevant to the content on the page and cut short if they go over the
character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the
suggested character limit and that they convey the right message to encourage the viewer to
click through to your site.
Headings
<H1> <H2> <H3> <H4> <H5>

1 5 3 0 0

<H1> Oxford's Largest Taxi Company.

<H2> Using our single tap taxi booking app.

<H2> Numbers fit for a royal.

<H2> See you around.

<H2> About Royal Cars.

and 4 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most
important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per
page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
Content Analysis long journey enjoyable 2 largest taxi company 3

Sam Bradshaw Oxford 2 use Royal Cars 2 long distance 2

Royal Cars 10 taxi firm 2 airport transfers 2

Definitely recommend 2 Rail strikes 2 reasonably priced 2

short notice 2 Book Online 3 local community 2 Oxford Taxis 2

Media Coventry 2 desperately needed 2 Services 2

supermarket 2 cars 11

This data represents the words and phrases that your page appears to be optimized around.
We use what’s called “natural language processing" (NLP), which is a form of artificial
intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their
variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s
rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it
for your target keywords.

Alt Attribute We found 10 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers
cannot see images, they rely on alternative text attributes to determine relevance to a search
query. Alternative text also helps makes an image more likely to appear in a Google image
search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your
website to make sure accurate and relevant alternative text is specified for each image on
the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.
In-Page Links We found a total of 25 link(s) including 0 link(s) to files

Internal Links (76%)

 
External Links: Follow (24%)
 
External Links: NoFollow (0%)
 

Anchor Type Follow

DriverPay External Links Follow

Download the Royal C… External Links Follow

Download the Royal C… External Links Follow

Facebook-f External Links Follow

Instagram External Links Follow

and 20 more.

Links pass value from one page to another. This value is called 'link juice'.

A page's link juice is split between all the links on that page so lots of unnecessary links on a
page will dilute the value attributed to each link. There's no exact number of links to include
on a page but best practice is to keep it under 200.

Using the Nofollow attribute in your links prevents some link juice, but these links are still
taken into account when calculating the value that is passed through each link, so using lots
of NoFollow links can still dilute PageRank.

Check your site's internal linking using Site Crawl.

Language Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Define the language of the content in each page's HTML code.

Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Use hreflang tags to specify language and country for Google, and the "content-
language" meta tag to specify the language and country for Bing.

Web Feeds We found 2 web feed URL(s) on this web page.

URL Format

https://royal-cars.com/feed/ RSS

https://royal-cars.com/comments/feed/ RSS

A Web feed essentially enables visitors to receive information from your site without having
to manually visit your website themselves. This allows you to consistently engage with your
users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates
and more. Users can choose to subscribe to your content and receive notifications. Most
multimedia content available on the web can be easily and efficiently distributed to your
users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The
aggregation of a web feed is the act of making a collection of web feeds available on one
page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific
instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's
added, start advertising it on your pages.
Indexing
URL Resolve Great, a redirect is in place to redirect traffic from your non-preferred
domain.

All versions of your page point to the same URL.

URL Resolved URL

http://royal-cars.com/ https://royal-cars.com/

http://www.royal-cars.com/ https://royal-cars.com/

https://royal-cars.com/ https://royal-cars.com/

https://www.royal-cars.com/ https://royal-cars.com/

Search engines see www.royal-cars.com and royal-cars.com as different websites. This

means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.royal-cars.com and royal-cars.com to the same site.

Robots.txt We found your robots.txt here:

https://royal-cars.com/robots.txt
The reviewed page is allowed, so search engines are able to find it.

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them
from accessing specific pages or directories. They also point the web crawler to your page’s
XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt
Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any
restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.
XML Sitemap We found a sitemap at:
https://royal-cars.com/sitemaps.xml

It is recommended to add it to your robots.txt file.

While we were able to find an XML sitemap for royal-cars.com there was no reference to it in
your robots.txt file.

Specifying the location of your sitemap in your robots.txt file ensures that search engines
and other crawlers find and access it easily each time they access your website. Learn more
about adding your XML sitemap to your robots.txt file.

Make sure XML sitemaps only include the pages you want search engines to crawl, so leave
out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects
or error codes and be consistent in using your preferred URLs (with or without www.), correct
protocols (http vs. https) and trailing slashes.

Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.

Sitemaps Validity We found 1 sitemap(s) listing 5 URL(s).

All sitemaps are within the file size limit
All sitemaps are within the URL count limit
All sitemaps have a valid structure
All sitemaps are accessible
The sitemaps in your robots.txt file use a valid URL format
No sitemap provided is empty.

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML
Sitemaps or submit it through Google Search Console.
URL Parameters Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer
IDs) or to give users control over the content on the page (sorting and filtering). The issue
with URL parameters is that Google sees each unique parameter value as a new URL hosting
the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to
recognize these URLs and group them together. It then algorithmically decides which URL is
the best representation of the group and uses it to consolidate ranking signals and display in
search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL
parameters affect page content and how to to crawl URLs with parameters. Use this tool very
carefully - you can easily prevent Google from crawling pages you want indexed through
overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.

Canonical Tags We found a canonical URL on your page

https://royal-cars.com/ - defined in the HTML source

A canonical tag, also called "rel canonical" is an HTML tag that tells search engines that the
enclosed URL is the original, definitive version of the page. Practically speaking, it tells Google
which page you want to appear in search results. Search engines see different URLs as
different pages, even if they are serving the same purpose. Having multiple versions of a
page might cause you to suffer issues with duplicate content.

Implementing a canonical tag can be done though the <link> tag in the <head> or through
HTTP headers.

To learn more about best practices and how to implement your canonicals correctly, check
out our complete canonical tag guide. Also, head to WooRank’s Site Crawl to discover any
duplicate content issues on your site.
Robots Tags We found the following valid robots meta tags in your website.

Tag Source

<meta name="robots" content="index, follow"> HTML

<meta name="googlebot" content="index, follow, max- HTML

snippet:-1, max-image-preview:large, max-video-
preview:-1">

<meta name="bingbot" content="index, follow, max- HTML

snippet:-1, max-image-preview:large, max-video-
preview:-1">

The robots meta tag gives you control over the content search engines are able to index and
display to users. Discover all of the ways you can use robots meta tags here.
Although not necessary to have on each page, it is highly recommended to include robots
tags so you can control how your content is delivered.

You can implement your robots tag either as an HTML tag in the head element of your page,
or by using an X-Robots-Tag in the HTTP Header response.
You can use both approaches to specify instructions to one particular search engine, or any
other search engine visiting and crawling your site.

Hre ang Tags No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally)
countries a page's content is relevant for. Hreflang tags also tell search engines where to find
the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure
the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and
optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.
Broken links No broken links were found on this web page

Broken links send users to non-existent web pages. They hurt a site's usability and
reputation, which impacts SEO.

Fortunately your page doesn't contain any broken links.

Be proactive in checking your pages to make sure they don't have any broken links.

See the HTTP status for potentially thousands of links using Site Crawl.

Underscores in the Great, you are not using underscores (these_are_underscores) in your URLs.
URLs

Great, you aren't using underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search
engine sees www.example.com/green_dress as www.example.com/greendress. The bots will
have a hard time determining this URL's relevance to a keyword.
Discovered Pages 2.07k

We've discovered 2,070 pages on royal-cars.com.

Discovered pages do not impact your ranking but this is very handy information to have to
make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly
caused by bad site architecture and poor internal linking. Or you've unknowingly prevented
bots and search engines from crawling and indexing your pages. An unusually high number
could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major
search engines. Building backlinks to your website's internal pages will also help bots to
discover, crawl and index them, while building authority to help them rank in search results
at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your
crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl
analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the
rel="canonical" tag to tell search engines which version of those pages is the original.
Mobile
Mobile Friendliness Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and
use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is
important to make sure your mobile site is optimized for these users.
Tap Targets In the table below, find the tap targets that are too small, their size in pixels
and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target

<a href="/terms-and- 39x21 <a href="/lost-property/">

conditions/">

<a href="/oxford-taxi-company- 51x21 <a href="/cookie-policy/">

jobs/">

<a href="/royal-cars-oxford- 67x24 <a href="/oxford-taxi-booking-

taxi-company/"> app/">

and 3 more.

Your page's link and buttons are not optimized. Either they are too small and/or too close
together to be easily clicked, or you haven't set your mobile viewport meta tag.

The average fingertip area is 48 pixels in width and height, so yourTap targets should be
spaced enough for the average user to click something on your site without accidentally
clicking a nearby link. The minimum required space between tap targets is 8 pixels on each
side.

Use Google's Lighthouse tool to get a detailed look at all of your tap targets that are too small
and too close together.

If sizing isn't an issue, check that you have set your mobile viewport meta tag, which defines
where your content appears. If it's not set, your tap targets could overlap each other and
become difficult and frustrating to use for your mobile users. Check out our Mobile Viewport
Meta Tag guide for help.

Plugins Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash,
Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport Great, a configured viewport is present.
The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content
should not solely rely on a particular viewport width to render well. Consider these additional
tips:
Avoid setting large absolute CSS widths for page elements.
If necessary, CSS media queries can be used to apply different styling depending on
screen size.
Ideally, serve responsively-sized images.

Mobile Frameworks No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist
developers in creating applications which are applicable to multiple devices.

AMP We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that
are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data
Schema.org
WebPage 1 CreativeWork 1 WebSite 1 Organization 1

Service 1 LocalBusiness 1

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in

a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa,
Microdata and JSON-LD.

Learn more in Google's intro to structured data.Schema.org is a collaborative, community

activity with a mission to create, maintain, and promote schemas for structured data on the
Internet, on web pages, in email messages, and beyond.

Schema.org vocabulary can be used with many different encodings, including RDFa,
Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and
actions, and can easily be extended through a well-documented extension model. Over 10
million sites use Schema.org to markup their web pages and email messages. Many
applications from Google, Microsoft, Pinterest, Yandex and others already use these
vocabularies to power rich user experiences.
Open Graph Protocol

ROYAL-CARS.COM

Book an Oxford taxi online or by calling 01865 777 333

Oxford Taxis - The largest taxi company in Oxford, Royal Cars hav…

Tag

og:type website

og:image https://royal-cars.com/wp-content/uploads/taxi-company-
oxford-royal-cars.jpg

og:url https://royal-cars.com/

og:title Book an Oxford taxi online or by calling 01865 777 333

og:descript… Oxford Taxis - The largest taxi company in Oxford, Royal

Cars have over 600 taxi drivers in Oxfordshire for local,
long distance, airport transfers & corporate taxis

and 6 more.

Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with
its social media platform. Other social media platforms have also adopted the protocol,
allowing you to control how your web pages are presented when shared across social media.
Twitter Card

Book an Oxford taxi online or by calling 018…

Oxford Taxis - The largest taxi company in Oxf…

royal-cars.com

Tag

twitter:card summary

twitter:site @royalcarsoxford

twitter:crea… @royalcarsoxford

twitter:title Book an Oxford taxi online or by calling 01865 777 333

twitter:des… Oxford Taxis - The largest taxi company in Oxford, Royal

Cars have over 600 taxi drivers in Oxfordshire for local,
long distance, airport transfers & corporate taxis

and 1 more.

Great, we detected Twitter Card tags on your webpage.

Twitter Cards are designed to give users a rich media experience whenever a tweet contains
links to a site's content. Twitter has various card types that can show content previews, play
videos and increase traffic to your website.

Microformats
h-feed 1

Designed for humans first and machines second, microformats use code (HTML/XHTML tags)
originally intended for other purposes to add context to the content on a webpage. This helps
machines (like Google!) to understand certain information (contact information, geographic
coordinates, calendar events, etc.) intended for humans.
Security
Email Privacy Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as

malicious bots scrape the web in search of email addresses to spam. Instead, consider using
a contact form.

DMARC The DMARC record for royal-cars.com is missing.

Domain-based Message Authentication, Reporting, and Conformance (DMARC) is an email

authentication method. When DMARC is published for a domain, it controls what happens if
and when a message fails authentication tests. It is used to prevent malicious email practices
like spoofing or phishing that could put your business as risk.

DMARC uses DNS to publish information on how an email from a domain should be handled
(e.g. do nothing, quarantine the message, or reject the message).

Once you setup your DMARC record, use DMARC lookup tool to check it for errors.
SSL Secure Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.
Renew your SSL certificate now, it expires in 2 months.
The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while
logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website
would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your
website will still run quickly. Follow these best practices for a smooth transition:
Use a serious issuer to purchase your SSL certificate
Redirect all of your HTTP pages to the HTTPS version of your website
Use HTTP Strict Transport Security (HSTS) in your headers
Renew your SSL certificate every year, before it expires
Make sure that all of your content (CSS, etc.) is linked to HTTPS
Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt
file to reference this version
Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Using an SSL certificate creates an encrypted connection between your visitor's browser and
your website's server adding an extra layer of security. In 2014,Google™announced that
HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it
will likely rank below your HTTPS competitors. Whenmovingto HTTPS, follow these best
practices for a smooth transition:
Use a serious issuer to purchase your SSL certificate
Redirect all of your HTTP pages to the HTTPS version of your website
Use a Security Token Service (STS) in your headers
Renew your SSL certificate every year, before it expires
Make sure that all of your content (CSS, etc.) is linked to HTTPS
Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt
file to reference this version
Register the HTTPS version of the website in Google & Bing Search Console/Webmaster
Tools
Mixed Content We didn't find any mixed content on this web page.

Great, your website is secure and does not contain mixed content types.

Mixed content occurs when a URL is loaded over a secure HTTPS protocol, but other
resources on the page (such as images, videos, stylesheets, scripts, etc.) are loaded over an
insecure HTTP connection.

Modern browsers may block this content, or may display warnings to the user that this page
contains insecure resources which causes them not to view your page.

Check out these techniques to prevent mixed content on your site.

Performance
Asset Mini cation Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

Compressing assets reduces the amount of time it takes a user's browser to download files
from your server. Enabling compression is an important part of reducing the amount of time
it takes your website to load.

Asset Cacheability Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load
time.
Image Optimization Great! This page passed all 5 checks
All images are efficiently encoded
All images are using next-gen formatting
All images are properly sized
All offscreen images have been deferred
All images have explicit 'width' and 'height' dimensions

This page appears to have passed all 5 checks for image optimization.

Optimizing your images can yield the greatest performance improvements and impress your
website visitors. Lighthouse helps to identify issues that could frustrate users when the page
loads, like images without dimensions. By not specifying an image’s width and height, you
could be causing a layout shift on your page.

Website visitors will benefit from properly sized images and efficiently encoded images. If
there are any images that load offscreen or are hidden in the page, it would be better to
defer those images to speed up your load time.

Finally, it’s important to serve next-gen image formats, which have better compression and
quality than their older JPEG and PNG counterparts. The images will load faster, consume less
data and provide an overall better user experience.

Layout Shift Elements We didn't find any DOM elements that contribute to the CLS of your page.

Cumulative Layout Shift (CLS) is used to measure the user-friendliness of a page. Specifically,
it measures how much the content on a page moves around as the page loads.

CLS is measured any time an element that’s visible in the viewport changes its position on
the screen between two frames as the page loads. So, if a button moves from the left to the
right, or if it moves two or three lines down, a CLS is recorded. This is bad user experience, as
your visitors can get frustrated when they try to click something and it moves positions.

Each shifted element on your page contributes to your CLS score. To learn more about how
CLS is calculated and some of the common causes, check out our Cumulative Layout Shift
guide.
LCP Element This is the Largest Contentful Paint element within the viewport:

Looking to book a taxi in Oxford? We have it covered. Whether you need a…

<p>

Largest Contentful Paint (LCP) is the amount of time it takes a page to render the largest
image or text block visible in the viewport of a user’s browser. It measures how long users
have to wait to see the most important content on the page.

When measuring and tracking LCP, the clock starts as soon as the user’s browser requests the
URL from the server. Scoring LCP works by recording how long that image or text block
element on the page takes to load and render once the user requests the page from their
browser.

A fast LCP score helps reassure the user that the page is useful. Read more about how LCP
works and why it matters in our Largest Contentful Paint guide.
Accessibility
Contrast The text elements on your page have sufficient color contrast against the
background

Great! The color contrast of all text elements on your page makes it easy to read and
understand your content.

If a page has a low contrast ratio (when a text element’s brightness is too close to the
background brightness, like light gray text on a white background) it will slow down reading
speed and reduce reading comprehension.

Your ideal color contrast should be at least 4.5:1 for small text, or 3:1 for large text (18 pt, or
14 pt and bolded).

Elements found to have a 1:1 ratio are considered "incomplete" and require a manual review.

Use the color contrast checker to determine the contrast ratio of two colors.

Navigation This page has not passed all 5 checks

"id" attributes on active, focusable elements are unique
Heading elements appear in a sequentially-descending order
The page contains a heading, skip link, or landmark region
Some elements have a "tabindex" value greater than 0
The following checks are not relevant for this page
"accesskey" values are unique

It seems your webpage is missing important navigation features.

Navigation and accessibility are key aspects of user experience. Your users should be able to
interact with and navigate your page’s content no matter their web browser or disability they
may have.

To make sure your website is as easily navigable as possible, we check for five accessibility
metrics. Not every check will be relevant for every web page. To learn more about what it is
we check for and why these elements help your visitors have the best experience, check our
Navigation Guide.
Technologies
Server IP 136.244.65.43

Server location: New London

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website
on a server which is geographically close to your visitors. Search engines take the geolocation
of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies
Elementor Gravity Forms GSAP jQuery

jQuery Migrate MySQL Nginx PHP Swiper Slider

WordPress WP Rocket

Get to know the technologies used for your website. Some codes might slow down your
website. Ask your webmaster to take a look at this.

Analytics We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one
analytics tool installed, but It can also be good to install a second in order to cross-check the
data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™,

chartbeat™, Clicky™, ClickTale™, etc.

Doctype HTML5

The Doctype is used to instruct web browsers about the document type being used. For
example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special
characters.
Branding
URL royal-cars.com

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the
address bar and make an accurate guess about the content of the page before reaching it
(e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use
clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second
hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be
displayed (among other instances) in browser tabs or bookmarks. Google also displays
favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

Custom 404 Page Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to
other pages on your site.
Domain
Domain Registration Created 21 years ago

Expires in 4 years

Your domain, royal-cars.com, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep
your registration up to date to prevent someone else from buying it.

Domain Availability
Domains Status

royal-cars.net Available. Register it now!

royal-cars.org Available. Register it now!

royal-cars.info Available. Register it now!

royal-cars.biz Available. Register it now!

royal-cars.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability
Domains Status

royal-vars.com Available. Register it now!

royal-cads.com Available. Register it now!

royap-cars.com Available. Register it now!

roya-cars.com Available. Register it now!

royal-ars.com Available. Register it now!

and 2 more.

Register the various typos of your domain to protect your brand from cybersquatters.
Backlinks
Backlinks Score Good

The backlinks score is calculated by looking at a combination of link signals. This includes the
overall number of backlinks together with the number of linking domains, as well as rating
the overall quality of the backlinks pointing to a website. The quality assessment is based on
the linking pages.

Use these WooRank guides to audit your links, evaluate their quality, build new links and
reclaim old links.

Backlinks Counter 734

We've detected 734 backlinks pointing to your site.

Backlinks are links that point to your website from other websites. They are like letters of
recommendation for your site.

Check out our guide on how to build links for SEO. If your backlink counter is high, keep an
eye on the quality of the links coming your way.

Referring Domains 124

This number tells you the number of domains linking back to your site. If you have lots of
backlinks but a low backlink score, having a lot of links from low-quality social media or
blogging platforms could be the cause.
Traffic
Tra c Estimations Very Low

This shows your estimated traffic for royal-cars.com compared to any competitors you have
chosen. We use Alexa for this information.

Tra c Rank  9,023,581th most visited website in the World

Local rank too low to be calculated.

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to royal-cars.com, although it is
not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

We recommend that you book the domain names for the countries where your website is
popular. This will prevent potential competitors from registering these domains and taking
advantage of your reputation in such countries.
Local
Local Directories Royal Cars
695 Reviews
Isis Business Centre, 1 Pony Rd,
Cowley, Oxford OX4 2RD, United
Kingdom

+44 1865 777333

Missing profile on Yelp

This is a list of the local directories where your business has been found. Take care of your
listings in local directories; since maps are now an integral part of search results, your
Google My Business page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where
you are listed. Find the directories in your country (USA, UK and Canada.) and enhance your
listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews No local reviews found.

These are the latest reviews of your business that can be found in local directories. Surveys
show that 90 percent of customers say buying decisions are influenced by online reviews so
take the time to make a good impression and gather positive feedback. Strategies for gaining
reviews may differ by audience or business type; in general, consider asking for reviews,
making it easy to send in feedback and having a prominent social presence.
Social Profiles
Social Media Your homepage is widely shared on Social Networks.
Engagement

Facebook Shares 673

Facebook Comments 0

Facebook Likes 0

The impact of social media is huge for certain industries.

Learn how to further engage your social media audiences and create a consistent fan base.
Check these helpful tools for managing your social media campaign.

Note: This data includes engagements from like and share buttons on your site, or people
copying and pasting your URLs directly into Facebook from your website's URL. It does not
count likes and shares from your branded Facebook page.

Facebook Page

URL https://www.facebook.com/RoyalCarsOxford/

Name RoyalCarsOxford

Great, we found a Facebook page for royal-cars.com and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you
have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and
website traffic.
Twitter Account

URL https://www.twitter.com/RoyalCarsOxford

Name @RoyalCarsOxford

Followers 1770

Tweets 2715

Bio 📱 01865 777 333 | 01235 555 111 Oxfordshire's Largest

Private Hire Taxi Service, providing cost effective
transportation. Book via the app! ⤵

Location Oxford

Created 10 years ago

Great, we found a Twitter account for royal-cars.com and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make
your social media marketing more effective. Here are a few tips to help create a Twitter
promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Instagram Account

URL https://www.instagram.com/royalcarsoxford/

Name royalcarsoxford

Great, we found an Instagram account for royal-cars.com and it's defined in your structured
data.

There are over 800 million Instagram accounts active every month, and 500 million of those
are active every single day. This means that when it comes to content, you’ve got about 800
million potential sets of eyes ready to enjoy your content.

Use your social media audience to unearth insights for your digital marketing.

LinkedIn Account Not found

We couldn't find a LinkedIn Account for royal-cars.com defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only
about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and
grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.