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    Alibaba

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    Uzma Sheikh
    Alibaba has become one of the most valuable tech companies due to its innovative business model and ecosystem approach. It built an online platform that connects Chinese businesses, especially small and medium enterprises, with customers. This helped the businesses grow and supported China's economic development. Alibaba also implemented advanced risk management systems using big data to monitor transactions and prevent fraud. Its founder emphasizes the importance of creative thinking and looking to the future to drive innovation and differentiate its business strategy.

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    Alibaba

    Uploaded by

    Uzma Sheikh
    42 views2 pages
    Alibaba has become one of the most valuable tech companies due to its innovative business model and ecosystem approach. It built an online platform that connects Chinese businesses, especially small and medium enterprises, with customers. This helped the businesses grow and supported China's economic development. Alibaba also implemented advanced risk management systems using big data to monitor transactions and prevent fraud. Its founder emphasizes the importance of creative thinking and looking to the future to drive innovation and differentiate its business strategy.

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    Alibaba has become one of the most valuable tech companies due to its innovative business model and ecosystem approach. It built an online platform that connects Chinese businesses, especially small and medium enterprises, with customers. This helped the businesses grow and supported China's economic development. Alibaba also implemented advanced risk management systems using big data to monitor transactions and prevent fraud. Its founder emphasizes the importance of creative thinking and looking to the future to drive innovation and differentiate its business strategy.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    42 views2 pages

    Alibaba

    Uploaded by

    Uzma Sheikh
    Alibaba has become one of the most valuable tech companies due to its innovative business model and ecosystem approach. It built an online platform that connects Chinese businesses, especially small and medium enterprises, with customers. This helped the businesses grow and supported China's economic development. Alibaba also implemented advanced risk management systems using big data to monitor transactions and prevent fraud. Its founder emphasizes the importance of creative thinking and looking to the future to drive innovation and differentiate its business strategy.

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    Innovation is the implementation of unique new ideas by generating a new product or product

    features, and the invention of a new business model or production process can also be seen as
    innovation. With these new methodologies, the core of innovation is to provide value for the
    customer. Strategy is a dedication to cohesive organizational rules and actions that are mutually
    reinforcing to obtain a different and narrow competitive advantage. Processes must be made
    efficient to generate a good strategy. This alone is not sufficient, production resources and tools
    need to be controlled dynamically and the supply chain needs to match the cycle of life of the
    product.
    We understood that Alibaba's specific breakthrough was that we were constructing truly an
    ecosystem: a community of creatures interacting with each other (companies and consumers of
    many kinds) "the online platform and the larger off-line physical elements". Our strategic aim
    was to ensure that all the resources or resources available on the platform were accessible to an
    online business and hence the development of the ecosystem were supported.
    Opportunity-spotting:
    Of the 10 most valued firms in the world today, seven are Tech companies with revenue streams
    like ours. Five of these have just been around 20 years—Amazon, Google, and Facebook in the
    USA, Alibaba and Tencent in China. Why did so much market wealth and power emerge so
    quickly? Due to the new network cooperation and data military capabilities used by all these
    organizations. The ecosystems they control are far more cost-effective and customer-centered
    than traditional industries. These companies adopt an approach that I term intelligent business
    and that, I believe, reflects the dominant business rules of the future.
    Risk-management:
    Alibaba has implemented optimal systems and platforms with company needs and has built
    advanced methodology for handling 10 trillion levels of daily volume. Alibaba points to progress
    made in the field of management of credit risk by using Big Data methodologies. It invents a
    monitoring system for the prevention of fraud in real time called CTU (Counter Terrorist Unit).
    And CTU is one of China's most advanced electronic payment fraud management systems that
    tracks and analyzes the conduct of accounts and users, identifies suspect actions and can apply
    various levels of intelligent arbitration treatment.
    Creative thinking:
    The business tycoon emphasizes the role of competing and original ideas, while possibilities are
    available for people who possess those creative ideas. Manager said "Being innovative involves
    looking from tomorrow's perspective today. We must look at China today from a world
    perspective and look at yourself from a perspective of individuals outside the sector. If you think
    like this, you'll do things differently, "I have noticed Ma development and capacity building to
    have a bigger vision and to take a broader view in business management.
    It is evident that Alibaba's core role was supposed to be a simple commercial platform
    worldwide. In China, the sales channels for local SMEs were quite poor prior to Alibaba's entry.
    With the country experiencing explosive economic growth and economic reform, many SMEs
    have sought ways to benefit themselves, and this was what Alibaba brought about. According to
    the BBC, the overall value of the products sold at Alibaba in 2020 was larger than the combined
    value of Amazon and eBay.
    References

    Gentlemen. (2016, September 12). Analyze of the Marketing Strategy of Alibaba in China.

    Ecommerce China. https://ecommercechinaagency.com/top-marketing-strategies-to-

    success-with-alibaba/

    Market analysis and strategy for Alibaba. (2018). UKEssays.com.

    https://www.ukessays.com/essays/marketing/market-analysis-and-strategy-for-alibaba-

    marketing-essay.php

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