BGMEA University of Fashion &

Technology

Assignment Name: Fad & Classic Fashion

(1960s to 2010s)

Course Title: Forecasting & Trends Analysis of Fashion

Course Code: TMT 2203

Submitted By

Ratul Hasan

ID: 192-029-811

Section: 1(TEM)

Submitted To

Rumana Yasmin Chowdhury Natasha

 Fad & Classic Fashion 1960s to 2010s

To better understand how a new style becomes an accepted fashion we must know the
difference between the terms “fad” and “classic.”

 Fad
A fad, on the other hand, is a design that lasts only one season, or sometimes even less
than a season. Fads tend to be at the extreme end of a design. Chartreuse, a bright
green-yellow color, is a fad that raises its ugly head about every 10 years but never
quite makes it into the mainstream.

One reason fads come and go so quickly is they appeal to a very small number of
people. There are only a few brave souls who can wear chartreuse and not look like
they are on their way to a Halloween party.

 Classic
A classic fashion is a style that lasts for several seasons, sometimes even years, and is
accepted by a wide range of people. Classics are those styles that you don’t even
have to think about. You just know they will be acceptable from one year to the next.
Running shoes are a good example of a classic style. Even people who have no
intention of ever running own running shoes. Granted, the details may change from
one season to the next, but the basic design remains the same. A simple black dress, a
worsted wool suit, a leather bomber jacket - these are all classic fashions that repeat
themselves year after year.

Fashion 1960s

Fashion of the 1960s featured a number of diverse trends. It was a decade that broke
many fashion traditions, mirroring social movements during the time. Around the
middle of the decade, fashions arising from small pockets of young people in a few
urban centers received large amounts of media publicity, and began to heavily
influence both the haute couture of elite designers and the mass-market
manufacturers. Examples include the mini skirt, culottes, go-go boots, and more
experimental fashions.

Fad Fashion 1960s

The Beehive

The beehive hairdo, described as such because the style of swept-up, piled-on hair
resembles the cylinder shape of an upside down bee’s hive.

Miniskirt

A miniskirt (sometimes hyphenated as mini-skirt, separated as mini skirt, or

sometimes shortened to simply mini) is a skirt with its hemline well above the knees,
generally at mid-thigh level, normally no longer than 10 cm (4 in) below the
buttocks;[1]and a dress with such a hemline is called a minidress or a miniskirt dress.
 Classic Fashion 1960s

Go-Go Boots

Knee-high boots and thigh-high boots with chunky heels. Also, “go-go” boots
which were characterized as mod style boots usually of white synthetic leather/vinyl
material. A girl isn’t a girl today without a pair of knee-high boots in her closet. And
like the ’60s, we’ve taken the utilitarian purpose and adopted it into its own
unique style, as seen with riding boots (equestrian style), duck boots (galoshes) and
Western boots (cowgirl boots).

The Pantsuit

Pantsuits, the pairing of slacks and a blazer as modeled off men’s suits but worn by
women for casual, work and formal wear. Today, the pantsuit continues to appear on
the catwalk in fresh, feminine styles that flatter the figure and embrace modern trends.
Cut in various styles, fits, and colors, no two pantsuits are ever created alike. While a
man’s pinstripe suit can only take on a handful of variations, a female’s pinstripe
suit can come in any color, any cut and any trouser-type/blazer-type coordination. The
possibilities are limitless and thanks to the ’60s, woman can comfortably say that
they wear the pants, too.

THE EMPIRE WAIST

The empire waistline, a 60s dress silhouette defined by a produced, defined waistline
positioned higher than the natural waist on a female’s body. The empire waist
typically rests immediately below the bust, which accentuates the body’s length
giving its wearer a longer, leaner frame.

Today the empire waist finds its way into fashion every season. Its’ a style that’s
most commonly found in vintage ’70s maxi dresses, a trend continually reproduced
for mainstream fashion purposes. While the empire waist originated in high-fashion
and formal wear of the ’60s, modern fashion has welcomed the empire to reign in
its casual summer collections appropriate for casual weekends involving everything
from a beach vacation getaway to a flexible, feminine look whilst grocery store
shopping.

Fashion 1970s

Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed
"There are no rules in the fashion game now due to overproduction flooding the
market with cheap synthetic clothing.New technologies brought advances in
production through mass production, higher efficiency, generating higher standards
and uniformity. Generally the most famous silhouette of the mid and late 1970s for
both genders was that of tight on top and loose on bottom.

Fad Fashion 1970s

Hippies

The hippie trend is not only about prints or makeup that hit the dance looks of the 1970s
for women, but it also has to do with the personal style of layering and combinations.
Wearing short leather jackets in colors like white, reds, blues, and pastels with shinny
leather pants. Styling crochet and tie and dye poncho tops or flared dresses with high
boots and graphic tees were also a trend that was hype.
Sweaters

The key to fashion in 1973 was the knitting needle, as the sweater became the popular
look on both sides of the ocean. There were sweater coats, sweater dresses and even
sweater suits. Many of them were trimmed with fur, especially fox. Floor-length
sweaters came with or without sparkle. The chunky, shawl-collared, belted cardigan,
often in brown and white, replaced 1972’s shrink tops.

Scooter Skirts

Scooter skirts from the ‘70s look a whole lot like Catholic schoolgirl skirts look
today, but with a huge difference: These “skirts” were actually shorts that are pleated
to appear as skirts.While the mini skirt was all the rage in the ‘60s, the “skort” was a
more popular way to expose the area above the knee by the youth of the early ‘70s.
The mini skirt transitioned into the scooter skirt when hot pants (extremely short and
skin tight shorts) emerged in the ‘70s.
Hooded Dresses

A dress, most usually made from cotton or polyester, that has an attached hood. It’s
like Little Red Riding Hood hit the ’70s and made her successful red cape into a best-
selling dress! There was no true purpose for the hood on the dress. It was merely an
accent piece that added another layer of unique style to the dress garment, fitting for a
period of self-expression and liberated fashion ideology.

Classic Fashion 1970s

Jump Suits

Fashion in 1975 touched on everything from loose peasant garments to tailored blazer
suits. Many of these outfits were made from quality fabrics like Harris tweed, wool
flannel, cashmere, camel’s hair, pure cotton and pure silk. 1975 fashion was not a
time for major upheavals. New shapes leaned toward the body and their fullness was
tamed. Calvin Klein’s reefer coats and Yves Saint Laurent’s tube dresses were in high
demand. Designers such as Geoffrey Beene also softened bulk by wrapping the waist
and balancing smock-like shirts with slim skirts and straight-leg pants.

Tunic Tops

Those shirt tunics to longer tops with tie-up strings worked great for all kinds of
casual to workwear looks in the 70s. We love these looks even today with choosing
jeans or jeggings under these tops for casual days or workwear style. The Tunic tops
then also had bell bottom sleeves or flared sleeves in elbow-length or full length.

Platfrom Heels

They platforms wear a thing for a style that everyone was inspired by. Models,
Actresses, and Disco looks in Platforms were also an iconic trend of the 70s. Platform
heels in sandals, slip-on, and also shoes were seen in those times. Colors from striking
reds, pastels like white and cream or powder blue and pink are also a trend that we see
today in footwear.
 Fashion 1980s

Fashion of the 1980s placed heavy emphasis on cheap clothes and fashion
accessories. Appareltended to be very bright and vivid in appearance. Women
expressed an image of wealth and success through shiny costume jewelry

Fad Fashion 1980s

The Power Suit

A sharply-tailored suit with wide padded shoulders like Jackie Collins’ was a major
fashion trend and a must if you had an office job during the 80’s. With the skirt at the
knee and the jacket cinched at the waist, the 80’s power-suit was made of glitzy
fabrics in jewel colors and worn with a plain blouse by a designer such as Versace
including heaps of costume jewelry.

Lame
From 80’s prom style to middle-aged moms at a party, every woman had a shiny lamé
dress with ruffles and quite possibly off one shoulder. Lamé dresses were worn in
dazzling colors, paired with high-heel pumps and lots of make-up and accessories.

Chunky Jewelry

Just like everything else, accessories only got bigger and bolder in the 1980s. Gold
chains became hugely popular during this era, thanks to Mr. T wearing a breastplate
of chains on the hit show The A Team. Soon enough, numerous rappers, like
members of The Sugarhill Gang, adopted the style.

Swatch Watches

Founded by Swiss watchmaker Nicolas Hayek in 1983, Swatch watches were one of
the biggest '80s fashion trends. During the decade, the brightly colored timepieces
adorned the wrists of cool kids everywhere. And since they were also pretty
affordable—the watches sold for about $50 each—it became fashionable to wear
more than one on each arm. In fact, the more Swatches you piled on, the better.
Bomber Jackets

Bomber jackets reached the height of 80s fashion in 1986 after the release of Top
Gun but even before that, as a useful leftover from military service they were a staple
in many American men’s wardrobes. Whether made from nylon or leather, after the
80s bomber jackets became a classic staple.

Classic Fashion 1980s

Ruffles

Blouses and dresses with puff sleeves and ruffles at the neck were a necessity in every
woman’s wardrobe according to 80’s fashion. This feminine style favored by Princess
Diana could be worn with everything from the power-suit to tight jeans for a night on
the town.
Velour Tracksuits

Velvety, stretchy velour fabric is both luxurious and comfortable, which is probably
the reason the 80’s velour tracksuit was so popular. The Italian sportswear brand Fila
made velour tracksuits that were so well-liked that celebrities wore them in
restaurants and bars, and designers like Dior included velour tracksuits in their
eighties fashion ranges.

Denim Jackets

Denim jackets for women became popular in the 70’s, but the 80’s gave rise to the
classic short-waisted denim jacket for women. Worn with tight jeans and paired with
a t-shirt or ruffled blouse, the 80’s stone-washed denim jacket has become unbeatable
as part of a classic American look.
Harem Pants

The forerunner of today’s dropped crotch pants, harem pants in psychedelic colors
and dizzying patterns were a leftover from the 70s that carried forward its popularity
in the 80s.

Fashion 1990s

The ’90s are making a comeback. Easy, casual and trendy, women are embracing ’90s
fashion by mixing classic and modern looks to create unique everyday styles. From
dresses, pants and tops to accessories, shoes and hairstyles, there are many ’90s outfits
worth wearing this year. The trick to rocking the style is learning how to dress with
complementary pieces without overdoing the nostalgia.

Fad Fashion 1990s

Curly Hair Style

Women’s hair in the early 1990s continued in the big, curly style of the 1980s. The
pixie cut and Rachel haircut based on the hairstyles of Jennifer Aniston in Friends.

Polk Dot Shirt

From Julia Roberts' dotted dress in "Pretty Woman" to lesser-known fashion

moments, like this Jerry Seinfeld look, polka dots were a defining print of the '90s and
are still worn often.

Bucket Hat

All the accessories people sported in the '90s, the bucket hat was a reliable and
versatile option.
 Classic Fashion 1990s

Leather Jacket

Leather jackets weren't a style that originated in the '90s, but, as Byrd explained, "The
story of fashion is also the story of revising design" — everything makes a comeback.

Plain T-shirt under a blazer

This classic look can still be spotted today.

Crushed Velvet
Crushed velvet spaghetti strap dresses were a '90s staple, and would still be a
flattering look today.

Chokers

Chokers were the quintessential ‘90s accessory. Popularized by celebrities like

Christina Aguilera and Gwen Stefani and eventually adopted by Hollywood’s “it”
girls, choker necklaces provided an edgy yet sexy style. Tight around the neck, these
collar-like necklaces boasted various designs. Some were made of stretchy fabric and
came with charms, beads, and jewels.

Fashion 2000s

2000s fashion is often described as being a global mash up,[1] where trends saw the
fusion of previous vintage styles, global and ethnic clothing (e.g. boho), as well as
the fashions of numerous music-based subcultures. Hip-hop fashion generally was the
most popular among young people of all sexes, followed by the retro inspired indie
look later in the decade. Those usually age 25 and older adopted a dressy casual style
which was popular throughout the decade. Globalization also influenced the decade's
clothing trends, with the incorporation of Middle Eastern and Asian dress into
mainstream European, American and Australasian fashion.[2] Furthermore, eco-
friendly and ethical clothing, such as recycled fashions and fake fur, were prominent
in the decade.
 Fad Fashion 2000s

Charm Bracelets

Charm bracelets were the ultimate childhood accessory, the best birthday gift for your
friend, and the accessory you were determined to wear with absolutely every outfit
during the '00s. With charm jewelry, the personalization possibilities are endless, but
the clunk factor is very real, which is why this trend won't be returning to our arm
candy collections anytime soon.

Bold Stripes

Striped clothing in the 2000s was big, bright, and bold, and might've even included a
popped collar. We appreciate the fashion risk, but this one's a no from us. We'll take a
muted pattern or subtle stripe any day over the loud prints of the '00s.
Beanies

Winter hats are one thing when worn in the winter, but knitted hats and beanies were
often paired with tank tops and summer dresses. We're glad this weather-confused look
is staying in the '00s.

Capri Pants

Capri pants, otherwise known as three-quarter pants, are longer than shorts but not quite
so long as trousers. Many tried to pull off this look, and many failed.

Low-Rise Jeans

The jeans weren't just low-rise, they were super low-rise. We don't do things halfway
in the naughties. If your jeans didn't look like they were a size too small, and you either
had to expose your thong or forsake underwear completely, they weren't low enough.
Pair with a crop for max midriff exposure.

Classic Fashion 2000s

Button-Up Cardigans

Throughout the early aughts, button-up cardigans were a staple in many wardrobes. The
garments were typically worn over camisole tank tops, though some people also wore
them as tops. Thanks to celebrities like Bella Hadid, the style is popular once again in
2019. Even stores like Forever 21 are now offering button-up cardigans, like the Faux
Pearl Button-Front Cardigan ($25).

Seashall Necklaces

While celebrities bring back trends they previously wore 10 years ago, members of Gen
Z are taking ownership of styles created before they were born. For example, VSCO
girls are known for wearing necklaces made from seashells, which were first popular
between the '90s and 2000s. Retailers such as Urban Outfitters are capitalizing on the
trend with items like the Pacific Palms Shell Necklace ($18).
Mini Purses

This trend has forever melted our hearts (and made it so we don’t need to carry the
burden of a giant purse). The mini purse has changed our lives ever since we saw Le
Sportsac making them in 2005. With the return of mini bags from brands like
Jacquemus, Gucci, and Susan Alexandra, this is another style that we're excited to
wear all over again. The only problem is figuring out what to fit inside.

Candy-Coloured Glasses

Notorious for their stylish candy-coloured aviators, the Olsen Twins were always
sporting chic sunglasses. Fast-forward twenty years, statement glasses and tinted
lenses are completing the attire of celebrities and adding pops of colour to any street
wear.

Halter Tops
Halter-tops were à la mode during the 2000s. Considered a clubbing outfit staple by
celebrities and socialites, these midriff tops were worn with low-rise jeans. The halter-
top is a style that has been around for decades.; making its first official appearance in
1955, when Marilyn Monroe wore the iconic white cocktail dress. The halter neck had
taken a far more casual turn by the ‘90s and early 2000s.