Profitability: 2008 2010 Operating Profit Margin (%)
Profitability: 2008 2010 Operating Profit Margin (%)
Profitability: 2008 2010 Operating Profit Margin (%)
2008 2010
Operating Profit Margin (%) -316.22 -1.91
Operating margin gives analysts an idea of how much a company makes (before interest and taxes) on
each dollar of sales. When looking at operating margin to determine the quality of a company, it is best to
look at the change in operating margin over time and to compare the company's yearly or
quarterly figures to those of its competitors. If a company's margin is increasing, it is earning more per
dollar of sales. The higher the margin, the better.
For example, if a company has an operating margin of 12%, this means that it makes $0.12 (before
interest and taxes) for every dollar of sales. Often, nonrecurring cash flows, such as cash paid out in a
lawsuit settlement, are excluded from the operating margin calculation because they don't represent a
company's true operating performance.
2008 2010
Return On Capital Employed (%) -7.14 -0.84
Revenue
Gross profit margin is not an exact estimate of the company’s pricing strategy but
it does give a good definition of financial health. Without an adequate gross
margin, a company will be unable to pay its operating and other expenses and build
the future.
Net profit
Revenue
he profit margin tells you how much profit a company makes for every $1 it generates in revenue or sales. Profit margins vary by
industry, but all else being equal, the higher a company's profit margin compared to its competitors, the better.
ASSET TURNOVER:
Asset turnover measures a firm's efficiency at using its assets in generating sales or revenue - the higher
the number the better. It also indicates pricing strategy: companies with low profit margins tend to have
high asset turnover, while those with high profit margins have low asset turnover.
Return on Net Worth
2008 2010
Net worth 78.96 7.15