Scheduling (Be Specific) : (A) A Retail Store Manager

P3-6(a): Describe how the following Starbucks managers might use forecasting, budgeting, and
scheduling(be specific): (a) a retail store manager

Forecasting:A retail store manager can use forecasting to predict the future sales on the basis
of previous sales and also interact with the waiters to know their customers better such
as:tastes , preferences and their behavior:Ex what kinds of coffee they want to drink in the next
summer . Those will assist the manager in knowing better customers insights, determining what
type of products attracts customers, increasing product sales
 Starbucks’ 235,000-plus employees worldwide serve millions of customers each week.
That’s a lot of opportunities to either satisfy or disappoint the customer. The experiences
customers have in the stores ultimately affect the company’s relationships with its
customers. That’s why Starbucks has created a unique relationship with its employees. It
helps in determining what types of products are more desirable to them.Starbucks
invests heavily in R&D (research and development). Starbucks’ System to Accelerate
Results (STAR) process has enabled the company to test and measure new products
and measure customer interest. A glimpse of Starbucks’ innovation process can be seen
in how it approaches the all-important Christmas season, since “Starbucks has
Christmas down to a science.” It takes many months of meetings and tastings before
rolling out the flavors and aromas. For the 2011 season, the process started in October
2010, when customers had the opportunity to fill out in-store and online surveys used to
gauge their “mindset.” In March 2011, the 2011 theme (Let’s Merry) was approved.
 • Budgeting:It can be used to determine the revenue and expense budget(toilet
paper,tower), estimating the revenue of the store, determining the store in attaining its
financial goal, and operating the store. It includes inventory purchase, overhead costs
and other expenses such as tax as well as balancing the incomes. A retail manager also
uses budget to ads ,supply chain costs and on human resources such as rewarding for
their hard work. They also save an amount of budget for implementing programs of SB.
All the steps are taken to show management’s operating plans for the coming periods,
formalize management’s plans in quantitative terms, motivate individuals to strive to
achieve stated goals that find out in minimizing the waste and expenses.
 According to chapter 7 in textbooks:Starbucks focuses its corporate responsibility efforts
on three main areas: ethical sourcing (buying), environmental stewardship, and
community involvement. Starbucks approaches ethical sourcing from the perspective of
helping the farmers and suppliers who grow and produce their products use responsible
growing methods and helping them be successful, thus promoting long-term
sustainability of the supply of quality coffee. It’s a win-win situation. When three
Starbucks employees were murdered in a botched robbery attempt in Washington, D.C.,
Schultz immediately flew there to handle the situation. In addition, he decided that all
future profits from that store would go to organizations working for victims’ rights and
violence prevention.SB has The Starbucks Foundation, which started in 1997 with
funding for literacy programs in the United States and Canada, now makes grants to a
wide variety of community projects and service programs.
 Scheduling:Companies use backward and forward scheduling to allocate plant and
machinery resources, plan human resources, plan production processes and purchase
materials. Every week,the store manager at Starbucks determines employees' work
hours and the store area where each employee will be working. That will help employees
understand SB, increase the level of trust, satisfaction and be well prepared for
themselves
 It’s essential to schedule shifts based on peak sales periods such as using Gant chart
which was invented by Henry Gantt in 1910 is used to determine, which waiter will work
in which store, on which day and what all they need to do to perform better.
A retail store manager can use the forecasting technique to analyze the future demands
for the Starbucks outlet for the coming financial year. Time series forecasting can be
done on the past data so as to analyze the popularity of various products based on
seasonality and accordingly project the same for future years. Based on the forecasts,
budgeting will be divided among the various products of the outlet and a project
schedule will be prepared. Accordingly the products will be placed at the outlet

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P3-6(a): Describe how the following Starbucks managers might use forecasting, budgeting, and

scheduling(be specific): (a) a retail store manager

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