Assignment 1 and 2

Business policy

MBA 6th spring 2021

Name of group member:ZARA SHAHEEN, MOMENA BIBI,RAFIQUE AHMED,AMMARA

RAFIQUE,DAWOOD MUSADIQ,TABISH SHIFATT

Roll no:22,15,06,28,12,25

Submitted to: Respected Sir Bilal Ahmed Abbasi sab

Step 01:
Group 3: Aviation industry

Step 2:
Local company: PIA

International company: Emirates Airline

Step 03:

PIA VISION AND MISSION STATEMENT:

Vision
PIA’s vision is to be a world class profitable airline meeting customer expectation through excellent
services, on-time performance, innovative products and absolute safety.

Mission
Employee teams will contribute towards making PIA a global airline of choice through:

 Offering quality customer services and innovative products.

 Using state-of-the-art technologies.
 Ensuring cost-effective measures in procurement and operations
 Developing Safety Culture.

EMIRATES AIRLINE VISION AND MISSION STATEMENT:

Vision

To be the leader in aviation innovation, environment protection as well as the best airline in the
world with a global network of coverage thanks to its strict compliance with flight safety,
responsibility, reliability, product and service quality and competitiveness while making  travel
without borders to change the  lives for the better.

 Mission statement and objectives

Emirates airline’ mission is to deliver the highest standards of service quality to support business
in the air transportation industry and to achieve complete customer satisfaction through
innovation and refinement of service levels. Emirates airline want to be the best in every venture
Emirates undertake, to meet their customers’ expectations profitably, contribution of the success
of Dubai incorporated, and to make the city the new global aviation center for the 21st century.
Emirates airline aim is the quality, not quantity, and since taking those steps onto improving its
aviation industry. Nowadays Emirates has influence into travel and tourism industry in the global
because Emirates commitment to the highest standards of quality in every aspect of its business.
Emirates airline’s objective is positioning Emirates airline as a global airline and the carrier of
choice to the Gulf countries, the Middle East and beyond
Step 04
EXTERNAL FACTOR EVALUATION MATRIX of PIA (EFE matrix)
Opportunities weight Rating Weighted
score
it is very difficult to make new competitors in market. Very 0.11 3 0.33
few major players
PIA is having monopoly in haj market 0.08 2 0.16

Several airline discontinued their operation in pakistan 0.09 2 0.18

PIA world class network 0.07 2 0.14
TOTAL 0.81

Threats weight Rating Weighted

score
Increase in international oil prices 0.15 2 0.3
General poverty position and inflation in country 0.09 3 0.27
Excellent services of other compotators 0.13 3 0.39
Bad public image due to service 0.15 2 0.3
New airlines are offering cheap rates on some destinations 0.13 4 0.52
Total 1.00 1.78
IFE MATRIX (INTERNATIONAAL FACTOR EVALUVATION)
STRENGTHS weight Rating Weighted
score
PIA online booking system 0.13 2 0.26
New aircraft Booing 777 & 747 and air bus 0.09 3 0.27
Big market that is not discovered yet 0.07 4 0.28
speedEX courier service can be extend to work 0.05 3 0.15
internationally
Govt and public financing is no issue any time 0.07 2 0.14
Total 1.1
Weaknesses weight Rating Weighted
score
Behavior of labor union and pilot association 0.090 1 0.09
Attitude of booking partner and booking agencies 0.15 2 0.3
Liquor is not served 0.08 2 0.16
Govt hurdles and strategy making 0.18 2 0.36
Public image 0.09 3 0.27
Total 1.00 1.18

EFE Matrix Emirates

Emirates Airline
Weighted
Opportunities weight Rating
score
Middle class is growing all over the world 0.15 1 0.15
Airlines can be used for cargo 0.23 4 0.92
Dubai is one of fastest growing country in the world 0.24 4 0.96
because there is no tax on the personal wages
Threats
Singapore Air market they are the only airlines to offer a 0.29 3 0.87
standard bed,
Big competitors also offers same packages with emirates 0.9 3 0.27
Total EFE score 1.00 3.17
IN-flight catering

Weighted
Opportunities weight Rating score

Middle class is growing all over the world 0.24 2 0.48

Backed financially by dubai govt 0.13 3 0.39
Threat
Compotator offer lower price 0.28 2 0.56
Demand for low price increase 0.26 1 0.26
During Ramadan Muslim avoid eating and drinking during 0.09 3 0.27
delight
Total EFE score 1.00 1.98
All other segment
Opportunities weight Weighted
Rating score
Penetrate new growth market and leveraging 0.21 3 0.63
market
Backed financially by dubai market 0.13 3 0.39
Dubai international airport expected to world best 0.24 4 0.96
in 2016
Threat
Legal and political compound in the countries that 0.19 1 0.19
mey effect the business negatively
Entry of discount airline such as Ryan air 0.23 1 0.23
Total EFEscore 1.00 2.40
IFE Matrix emirates airline
Airline
Strength weight Rating Weighted
score
Emirates provide excellent services in economy and 0.27 4 1.08
business class
Emirates provide compared to their competitor 0.25 3 0.75
Emirates provide customer with early and repaid check in 0.18 4 0.72
Weakness
High prices comparing with other airline 0.23 2 0.46
Does not offer full size bed in cabins for higher end 0.07 1 0.07
customer
Total IFE score 1.00
In Flight catering
Strength weight Rating Weighted
score
Have world best chef 0.24 4 0.92
First class customer have exquisite free food and drink 0.08 3 0.24
option
High quality standard compared to their compotator 0.26 4 1.04
Weakness
High price comparing to their airline 0.23 1 0.24
Focus to much on first class and business class 0.19 1 0.19
Total IFE score 1.00 2.63
All other segment
Strength weight Rating Weighted
score
Emirates increased total passenger volume by 15.9 percent 0.22 3 0.66
Provide training with simulation 0.18 4 0.72
The largest airline in the middle east 0.26 4 1.04
Weakness
No women among the company top management team 0.11 1 0.11
High price compared with other compotator 0.23 1 0.23
Total IFE score 1.00 2.76
COMPETATIVE PROFILE MATRIX analysis: (PIA)
PIA AIR BLUE
Factors weight score Weight weight score Weight
score score
Advertising 0.05 2 0.1 0.05 1 0.05
Safety 0.10 3 0.9 0.30 2 0.60
Punctuality 0.15 3 0.3 0.10 2 0.20
Fare charges 0.05 4 0.6 0.15 2 0.30
Customer expectation 0.10 1 0.05 0.05 3 0.15
Management 0.05 3 0.3 0.10 2 0.20
Reliability 0.05 2 0.1 0.05 1 0.05
Market share 0.30 3 0.15 0.05 1 0.05
Resources 0.10 4 0.4 0.10 2 0.20
Technology 0.05 4 0.2 0.05 2 0.10
Total 1 30 3.1 1 17 1.9
COMPETATIVE PROFILE MATRIX analysis:AMIRATES
Emirates Qatar airline Singapure
airline airline
Factors weigh rating Score r\ting score rating score
t
Advertising 0.20 4 0.80 4 0.80 3 0.6
Quality of service 0.10 4 0.60 4 0.60 4 0.6
Price competitiveness 0.10 3 0.15 4 0.20 4 0.2
Management 0.10 4 0.40 4 0.40 4 0.4
Financial position 0.15 4 0.60 4 0.60 4 0.6
Global expansion 0.20 4 0.80 4 0.80 4 0.8
Customer loyalty 0.10 4 0.40 4 0.20 4 0.4
Market share 0.05 4 0.20 4 0.40 4 0.2
Total 1.00 3.95 4.00 3.80
4 major strength,3 minor strength,2 minor weakness,1 major weakness
Step 5
SWOT ANALYSIS OF PIA: