Business Presentation

For Franchise:
Mikhail S. Mendoza, Franchise Owner/Consultant
+63 9175195600
Mik.mendoza1980@yahoo.com
MAIN OFFICE 3/F CITY CENTER BUILDING #338 ORTIGAS AVE.,
GREENHILLS, SAN JUAN, METRO MANILA, PHILIPPINES

MEET OUR CEO/OWNER

MR. FREDERICK TAN

The Man who translate

VISION into REALITY
HISTORY
1992 2000
MANUFACTURING PLANT ESTABLISHMENT OPEN FOR FRANCHISE
Red Cricket Vending Concepts Inc. established its Due to increasing business inquiries for FRANCHISE and
factory in Sangandaan, Novaliches Q.C., supplying Product Supply, Red Cricket Vending Concepts Inc. opened
Siomai, Siopao, Fishball, Kikiam, etc. to the local MY PAO & JACK’S EATABLES for FRANCHISE which grew to up
market. to 60 food carts.

1996 2008
FOOD CART BRAND ESTABLISHMENT
Red Cricket Vending Concepts Inc. established its own
brand of food cart concepts, My Pao and Jack’s Eatables. Filtrepreneur Franchise Inc. opened the program entitled
The Filipino Dream (TFD) adding more business options
and opportunities to everyone.

2006 2014
TFD SYSTEM

Filtrepreneur (Filipino Entrepreneur) Franchise

Inc. (FFI / FILTREP) was established to promote
and develop Filipino Entrepreneurship.
 Mission
TFD is committed to uplifting the lives of every Filipino by
providing totally reliable
and competitively superior products, empowering him with
the business knowledge
to become a successful business owner by fostering
customer enthusiasm
through the integration of people, technology and business
systems.

Vision
• To be recognized and respected as the most
successful franchise endorser marketing
company in the Philippines.
 LEGALITIES
• SEC Registration
LEGALITIES

Business Permit Sanitary Permit

BIR Certificate of Registration

COMMISSARY/FABRICATION

SANGANDAAN NOVALICHES QC and BAGBAG NOVALICHES QC

VALENZUELA
 RECOGNITIONS

2005 National Product Quality

Excellence Award
(MY PAO Best Dimsum Franchise)

2005 Consumers’ Choice Dangal ng

Pilipinas Annual Awards (MY PAO
Most Outstanding Franchising Business
Venture)

2006 National Shoppers’ Choice

Annual Awards

2009 27th Annual PEOPLE’S CHOICE

Awards (Outstanding Franchising
Business Opportunity Company)

2015 Annual KAMBAL PANDESAL Awards

(Best Outlet in Product Quality
Consistency)
TV GUESTINGS
 RECOGNITION/PARTNERSHIP

Association of Filipino Franchisers, Inc. (AFFI)

 NATIONWIDE Abra

Benguet Cagayan Valley

Pangasinan
Baguio
Bulacan
Batangas City
Laguna
Cavite
Pampanga Las Pinas
Tagaytay
Legaspi

Aklan Tacloban
Tacloban
Iloilo
Bacolod
Dumaguete Cagayan De Oro
Cebu
Cotabato Davao
Palawan

HOME DEPOT
INTERNATIONAL
Café Tribu UAE

Café Tribu JORDAN

Café Tribu OMAN

INTERNATIONAL

SUCCESS Factors

LOCATION
25%
PEOPLE
MANAGEMENT
QUALITY OF
50% PRODUCT
25%

LOCATION QUALITY OF PRODUCT MANAGEMENT

FOOD CONCEPTS

HOW MUCH DO THEY COST?

FOOD CONCEPTS
FRANCHISE CONCEPTS FRANCHISE FEE Royalty Fee MARKETING
Jollibee 30M N/A 5%
TURKS 1M TO 1.4M 5% 4%
Pancake house 1M N/A N/A
POTATO CORNER 200K TO 1.2M N/A N/A
MASTER SIOMAI 280K 3% N/A
SIOMAI HOUSE 250K 3% N/A

HONGKOGN STYLE FRIED NOODLES 150K 2% N/A

ZAGU 650K 5% N/A
FRUIT MAGIC 400K TO 600K 5% N/A
QUICKLY 788K 5% N/A
MINUTE BURGER 600K N/A N/A
SHAWARMA SHACK 861K 3% 2%
MISTER DONUT 200K TO 650K 5% N/A
ANGEL'S PIZZA 300K TO 500K 4.25% OF NET SALES 4%
GREENWICH 815K 5% 5%
MAX 2M 5% 3.50%
WAFFLE TIME 250K 5% N/A
YELLOW CAB 1.25M 6% 4%
CHOWKING 1M 6% 4%
SHAKEY'S PIZZA 1.5M TO 2.2M 7.50% 5.50%
MR. QUICKIE 280K 7.50% 5.50%
RED RIBBON 600K 7% 3%
GENERICS PHARMACY 290K N/A N/A
AQUABEST 800K N/A N/A
QUICK CLEAN 250K N/A N/A

PRICE INCREASE
FOOD CONCEPTS
 CART TYPES

Kiosk Type
Island Type

Restaurant Type
 MULTIPLE STANDARD KIOSK TYPE

Titanium cart 3-in-1 cart 2-in-1 cart Single cart

 MULTIPLE STANDARD KIOSK TYPE

Titanium cart 3-in-1 cart 2-in-1 cart Single cart

CAFÉ TRIBU BUSINESS
CAFÉ TRIBU BUSINESS

COUNTER COUNTER & DINING AREA

PIONEER BRANCH – Ground floor City Center building
Cart Features:
White Acrylic w/ cut out letter Signage
-Table top black formica
-Food cart frontage w/ corrugated g.i roof;
w/ cafe tribu logo
-Palo china wood header
-LED TV Menu 19”
-Sintra Board Menu (10” x 32”)
PRODUCT LINE
 FREEZEE BLEND

Black Vanilla Sugar Java Choco Malt Mocha

Mango Green Tea Matcha Dark Chocolate
Coffee Jelly Cookies & Cream Chocolate
Java Oreo Berry Choco Mint Caramel
 HOT COFFEE

Coffee Beans – Special blend for Cafe Tribu (mixture of Arabica and Robusta)

Coffee COLD DRINKS 16oz COFFEE SRP

Iced Matcha Latte HOT DRINKS
Iced Latte-Hazelnut Short
Tall
Iced Thai Coffee
Iced Black Coffee
Vanilla Cold Brew
 TEA COOLERS

TAMARIND
-Peach Green Tea Peach Green Tea Passion Fruit
-Passion Fruit Green Tea Berry Lychee Raspberry Green Tea
-Green Tea Peach Lychee Strawberry Green Tea
Lychee Green Tea Kiwi Lychee Tea
Kiwi Green Tea
CAFÉ TRIBU ABROAD
PRODUCTS
ABOUT US
HOT COFFEE HOT COFFEE HOT DRINKS
Espresso P 60 Vanilla Macchiato Latte P 120 Hot Chocolate
Cappuccino Short P 140 Short P 85
Short P 90 Tall Tall P 105
Tall P 110 Hazelnut Macchiato P 120 Hot Tea
Latte Short P 140 Short P 55
Short P 90 Tall Tall P 65
Tall P 110 Café Mocha P 100 Hot Milk
Espresso Americano Short P 120 Short P 75
Short P 85 Tall Tall P 85
Tall P 105 ICED COFFEE Hot Matcha
Black coffee Iced Latte P 105 Short P 100
Short P 80 Iced Mocha P 110 Tall P 120
Tall P 100 Iced Americano P 100
Caramel Latte Iced Vanilla Macchiato P 115
Short P 120 Latte P 115
Tall P 140 Iced Caramel Macchiato
Latte
ABOUT US
ALL DAY BREAKFAST
Chicken Teriyaki P 150
Pork Teriyaki P 150
Burger Steak P 150
Tocino P 150
Tuna Mashroom P 140
Omellete

GRILLED PANINI
Grilled Cheese P 60
Grilled Cheese Burger P 100
Ham & Cheese P 95
ABOUT US

SANDWICHES
Egg Mayo P 95
Tuna P 100
Chicken P 100
Japanese Crab Stick P 100
Tribu Clubhouse P 95

PASTA
Spaghetti Carbonara P 120
Tuna Carbonara P 120
Cheesy Spaghetti P 120
 PACKAGING/ DESIGN P390,000 VAT inclusive (Kiosk type)
USE OF CAFÉ TRIBU PROPRIETARY NAME AND LOGO
USE OF BUSINESS SYSTEM
HEAVY DUTY FOOD CART UNIT w/ CABINET
19” LED TV (Menu)
POS SOFTWARE
LIGHTED PANAFLEX AND SIGNAGE
-1 Unit Coffee Maker
-2 Unit Blender
-1 Unit Whipping Cream Dispenser
-1 Cocktail shaker
-1 Bar spoon
-1 Jigger
-1 Powder scooper
-1 Squeeze bottle
-1 Measuring pitcher
-Canisters
Frontview FRANCHISE SEMINAR
BEST SELLER TECHNICAL TRAINING FOR CAFÉ TRIBU PERSONNEL
Marketing Collaterals (Tarpaulin & Flyers)
INITIAL INVENTORY WORTH Php 3,000.00
 PACKAGING/ DESIGN

BEST SELLER

Space Req: Min of 6 sqm

 PACKAGING/ DESIGN

P690,000 VAT inclusive

Island type
Cart dimension: 2m x 2m

BEST SELLER
PACKAGING/ DESIGN
GROSS PROFIT MARGIN
*Package Cost : Php 390,000.00
Royalty Fee : none
Franchise Duration : Three (3) years
Renewal Fee : Php 11,000.00
Location : Franchisee’s account
Space Requirements : Minimum of six (6) sqm.
Cart Dimension :5cm x 180cm x 210cm
OWNER SUPPLIED MATERIALS (OSM):

1.Chiller / Ref
2. Ice Container
3. Other small container and utensils (that are not included
in the initial inventory)

OTHER FRANCHISEE’S EXPENDITURES:

1. Sites Advance Rental and Deposits

2. Business and other Government permits and licenses
3. Training Allowance for Franchisee’s store personnel
 BARISTA TRAINING SCHEDULE
OPTION 1 - Four (4) Hours session for (2) consecutive days

• 1ST Batch
Monday and Tuesday – 1:00PM to 4:00PM

• 2nd Batch
Wednesday and Thursday – 1:00PM to 4:00PM

OPTION 2 - Six (6) Hours session for one (1) day

• Monday, Wednesday, Friday – 1:00PM to 6:00PM

Note: Suggested schedule one (1) or two (2) weeks before store
Opening date.
ZONING / EXCLUSIVITY / LOCATION

1. No exclusivity
2. Location shall not be within 500 meters radius of any existing
Café Tribu Franchisee
3. Approval of proposed location shall be done by PPei authorized
employee only

IDEAL LOCATION
In populous areas like terminals, entrance of a subdivision, schools,
call centers, malls.
1. High foot traffic
2. Right target market – High percentage of upper income group,
Office executives.
3. Traffic Generators – High End Offices, Private schools, Church,
Shopping mall & Supermarket.
 CONTACT PERSON
➢ PRODUCT ORDERING & DELIVERY:
TINA CARLOS
E-mail: cafetribuordering@yahoo.com
Contact No.: 09303656964

➢ CART RELEASING:
DON LANIOG
E-mail:
Contact No.: 09176019653

➢ CUSTOMER SERVICE:
IRENE ILAGAN
E-mail: ilaganeirene0228@gmail.com
Contact No.: 09338165138

➢ BARISTA TRAINING & FRANCHISEES ORIENTATION

SCHEDULE :
 CAFÉ TRIBU PROMO
➢ REGULAR PRICE IS PHP 390,000.00
➢ PROMO PRICE IS PHP 350,000.00
➢ PROMO ENDS UNTIL END OF JUNE
ONLY
➢ EFFECTIVE JULY 1, 2019, CAFÉ
TRIBU KIOSK WILL INCREASE TO
PH 450,000.00
➢SAVE PHP 100,000.00 WHEN
YOU FRANCHISE CAFÉ TRIBU THIS
MONTH
PACKAGING/ DESIGN
PACKAGING/ DESIGN

P38 Plain Puffy’s P48 Peanut Butter

P48 Choco Chips P50 Cinnamon and Raisins
P48 Cheesy cheese P50 Ham and cheese
P48 Cookies and Cream
PACKAGING/ DESIGN

PRODUCT ADD ONS/ADD FLAVOR TO YOUR WAFFLE

BE
CREATIVE
FOODCART INCLUSION P200,000 VAT Inclusive
USE OF TRADE NAME AND LOGO
USE OF BUSINESS SYSTEM
HEAVY DUTY FOOD CART UNIT w/ CABINET
LIGHTED PANAFLEX AND SIGNAGE
2 PUFFLES MAKER
1 SPATULA
MEASURING CUP
MEASURING SPOON
1 MIXING BOWL (LARGE)
1 MIXING BOWL (SMALL)
1 WIRE WHISK
2 PITCHERS
1 PASTRY BRUSH
1 WIRE RACK
1 MINI FAN
CHOPSTICKS/BBQ STICKS
FRANCHISE SEMINAR
CREW TRAINING
INITIAL INVENTORY WORTH Php 1,500.00
FRANCHISE COST
 FOODCART INCLUSION

50,000 PACKAGE
• Use of GOLDEN DELI Proprietary Name and Trade Marks
• Business Operation System
• One (1) Unit – GOLDEN DELI COLLAPSIBLE FOODCART
• Marketing Collaterals (Tarpaulin and Flyers)
• Initial Inventory worth Php 10,000 @dealers price

100,000 PACKAGE
• Use of GOLDEN DELI Proprietary Name and Trade Marks
• Business Operation System
• One (1) Unit – GOLDEN DELI COLLAPSIBLE FOODCART
• Equipment
1. Upright Freezer
2. Digital Weighing Scale
3. Store Signage
• Marketing Collaterals (Tarpaulin and Flyers)
• Initial Inventory worth Php 15,000 @dealers price

Cart dimension 21.5” x 34” x 72”

 FOODCART INCLUSION
32 VARIETY OF PRODUCTS
PINOY HOTDOG PREMIUM HOTDOG: LONGANISA: SAUSAGES:
Pinoy Hotdog Red Regular Cheesy Gold Long Smoked Garlic Hamonado Hungarian Sausage
Pinoy Cheese Hotdog Cheesy Gold Jumbo Smoked Jumbo Hamonado Vienna Sausage
Cheesy Gold Regular Smoked Cocktail Hamonado ALL DAY BREAKFAST:
Meaty Red Long Chicken Longanisa Embotido Regular
Meaty Red Regular COLD CUTS: Breakfast Bacon
Meaty Red/Gold Jumbo Salami with cheese Pork BBQ
Meaty Red Cocktail Salami Plain Corned Beef
Meaty Gold Long Ham Sausage Tocino
Maxim Red/Gold Regular Spiced Ham Lucheon Meat
Maxim Red/Gold Jumbo Pimiento Sausage
Chicken Hotdog
HAM:
Square Ham
Pineapple Ham
GOLDEN DELI
GROCERIES FRONT OF HOUSE

DISTRBUTOR

RETAILER
GOLDEN DELI
 Dealer's Price Dealer's Price
PRODUCTS SRP
per kilo half kilo MARGIN

TERMS AND CONDITION PINOY HOTDOG

Pinoy Hotdog Red Reg 145 130.5 65.25 11%
Pinoy Cheese Hotdog 175 157.5 78.75 11%
PREMIUM HOTDOG:
Cheesy Gold Long 243 218.7 109.35 11%

SRP & Cheesy Gold Jumbo

Cheesy Gold Regular
Meaty Red Long
243
243
235
218.7
218.7
211.5
109.35
109.35
105.75
11%
11%
11%

PROFITABILITY Meaty Red Regular

Meaty Red/Gold Jumbo
Meaty Red Cocktail
235
235
240
211.5
211.5
216
105.75
105.75
108
11%
11%
11%
Meaty Gold Long 235 211.5 105.75 11%

Maxim Red/Gold Regular 205 184.5 92.25 11%

Maxim Red/Gold Jumbo 205 184.5 92.25 11%
Chicken Hotdog 185 166.5 83.25 11%
LONGANISA:
Smoked Garlic Hamonado 240 216 108 11%
Smoked Jumbo Hamonado 240 216 108 11%
Smoked Cocktail Hamonado 240 216 108 11%
Chicken Longanisa 210 189 94.5 11%
COLD CUTS:
Salami with cheese 265 238.5 119.25 11%
Salami Plain 265 238.5 119.25 11%
Ham Sausage 285 256.5 128.25 11%
Spiced Ham 200 180 90 11%
Pimiento Sausage 255 229.5 114.75 11%
SAUSAGES:
Hungarian Sausage 265 238.5 119.25 11%
Vienna Sausage 195 175.5 87.75 11%
ALL DAY BREAKFAST:
Embotido Regular 350 315 157.5 11%
Breakfast Bacon 495 445.5 222.75 11%
Pork BBQ 210 189 94.5 11%
Corned Beef 195 175.5 87.75 11%
Tocino 230 207 103.5 11%
Lucheon Meat 195 175.5 87.75 11%
HAM:
Square Ham 240 216 108 11%
 PACKAGING/ DESIGN

Concepts to choose from:

 PACKAGING/ DESIGN

Titanium cart 3-in-1 cart 2-in-1 cart Single cart

FOOD CONCEPTS
 FOOD CONCEPTS GROSS PROFIT MARGIN – 43.00%

ORDER PRICE
Ordering Unit
Items Qty Price Price

Burger Patty 7 pcs 56.25 8.04

Sweet Ham 8 pcs 75.00 9.38

Burger Pao 7 pcs 35.00 5.00

Teriyaki Powder
Regular 1 pack 343.75 n/a
Teriyaki Powder
Premium 1 pack 500.00 n/a

Ordering Unit
Packaging Qty Price Price

Burger Wrapper 50 pcs 121.00 2.42

Burger Wrapper
Plastic 100 pcs 66.00 0.66
FOOD CONCEPTS

ASADO SIOMAI PAO MONGGO UBE CHOCO

BOLA2X CHICKEN KESO SNACK

SNACK
ADOBO ASADO BOLA2X

SPICY CHICKEN LONG EMPEROR

TUNA ROYAL PAO
BOLA2X LIFE PAO

HAM AND
DRAGON PAO CHEESE
 FOOD CONCEPTS GROSS PROFIT MARGIN – 50.00%

ORDER PRICE
Siopao Qty (pcs) Ordering Price Unit Price
Snack Adobo/ Asado 10 87.50 8.75
Snack Bola-Bola 10 100.00 10.00
Asado - regular 6 106.25 17.71
Bola - regular 6 110.00 18.33
Chicken Adobo - regular 6 122.50 20.42
Chicken Bola/ Mushroom 6 122.50 20.42
Ham & Cheese 6 122.50 20.42
Empanada 10 122.50 12.25
Emperor Pao JUMBO 2 75.00 37.50
Royal Adobo Pao - jumbo 2 75.00 37.50
Corned Beef Pao 6 125.00 20.83
Spicy Tuna Pao 6 125.00 20.83
Dragon Pao 2 75.00 37.50
Pizza Pao 6 125.00 20.83
Longlife Pao 6 100.00 16.67
Tiny Pao Qty (pcs) Ordering Price Unit Price
Choco - Tiny 12 83.75 6.98
Mongo Pao - Tiny 12 66.25 5.52
Cheese Pao - Tiny 12 66.25 5.52
Ube Pao - Tiny 12 66.25 5.52
Siomai Pao 12 97.50 8.13
FOOD CONCEPTS

PLAIN NOODLE PATTY NOODLE EGG NOODLE

SIOMAI NOODLE PORK/BEEF TERIYAKI NOODLE

 FOOD CONCEPTS GROSS PROFIT MARGIN – 54.00%

ORDER PRICE
Items Qty Ordering Price Unit Price
Dry Noodles 1 kg 150.00 15.00
Pork Siomai 30 pcs 165.00 5.50
Patty 7 pcs 56.25 8.04
Affordable siomai 40 pcs 125.00 3.13
Pork Teriyaki 500 g 150.00 30.00
Chicken Teriyaki 500 g 150.00 30.00

Beef Teriyaki Powder 1 PACK 343.75 N/A

Beef Teriyaki Premium 1 PACK 500.00 N/A
Shezuan/ BBQ powder 1 kg 343.75 34.38
Seafood Oyster Powder 1 PACK 406.25 N/A
Toyomansi 1 gal 231.25 N/A
Chili Garlic Oil 250 g 106.25 N/A

Packaging Qty Ordering Price Unit Price

Noodle Bowl 50 pcs 198.00 3.96
Chopsticks 100 pcs 126.50 1.27
Noodle Bowl Lid - small 50 pcs 88.00 1.76
Noodle Bowl Big 50 pcs 280.50 5.61
Noodle Bowl Lid - big 50 pcs 110.00 2.20
FOOD CONCEPTS

BEEF TERIYAKI BOWL

PORK TERIYAKI BOWL TOCINO BOWL

FOOD CONCEPTS
 FOOD CONCEPTS GROSS PROFIT MARGIN – 50.00%

ORDER PRICE
Siomai Qty (pcs) Ordering Price Unit Price
Affordable Pork Siomai 40 125.00 3.13
Pork Siomai 30 165.00 5.50
Sharks fin 20 156.25 7.81
Shrimp Siomai 20 156.25 7.81
Kani Crab 20 162.50 8.13
Beef Siomai 20 168.75 8.44
Japanese Siomai 20 162.50 8.13

Condiments Qty Ordering Price Unit Price

Siopao Sauce 1 L/ bottle 72.50 n/a
Asado powder 500 g 175.00 n/a
Toyomansi 1 gal 231.25 n/a
Chili garlic oil 250 g 106.25 n/a

Packaging Qty (pcs) Ordering Price Unit Price

Paper tray 50 27.50 0.55
Siopao Wrapper 100 121.00 1.21
Siopao Wrapper - plastic 100 66.00 0.66

Beverages Qty Ordering Price Unit Price

Gulaman powder 1 kg 275.00 n/a
FOOD CONCEPTS

P100,000 P90,000
USE OF TRADE NAME AND LOGO USE OF TRADE NAME AND LOGO
POLYCARBONATE ROOFING USE OF BUSINESS SYSTEM
USE OF BUSINESS SYSTEM HEAVY DUTY FOOD CART UNIT w/ CABINET
HEAVY DUTY FOOD CART UNIT w/ CABINET LIGHTED PANAFLEX AND SIGNAGE
LIGHTED PANAFLEX AND SIGNAGE 2 BASIC EQUIPMENT
1 BASIC EQUIPMENT 2 CREW UNIFORM
1 CREW UNIFORM 3,000 worth of PRODUCT SAMPLER
1,000 worth of PRODUCT SAMPLER FRANCHISE SEMINAR
FRANCHISE SEMINAR CREW TRAINING
CREW TRAINING FRANCHISE SEMINAYR
FRANCHISE SEMINAYR CREW TRAINING
CREW TRAINING CART DIMENSION: 6x4.5x2
1 SET CUT OUT ACRYLIC SIGNAGE

P120,000
USE OF TRADE NAME AND LOGO
USE OF BUSINESS SYSTEM
P60,000
HEAVY DUTY FOOD CART UNIT w/ CABINET USE OF TRADE NAME AND LOGO
LIGHTED PANAFLEX AND SIGNAGE USE OF BUSINESS SYSTEM
3 BASIC EQUIPMENT HEAVY DUTY FOOD CART UNIT w/ CABINET
3 CREW UNIFORM LIGHTED PANAFLEX AND SIGNAGE
3,000 worth of PRODUCT SAMPLER 1 BASIC EQUIPMENT
FRANCHISE SEMINAR 1 CREW UNIFORM
CREW TRAINING 500 worth of PRODUCT SAMPLER
FRANCHISE SEMINAYR FRANCHISE SEMINAR
CREW TRAINING CREW TRAINING
CART DIMENSION: 6x6x2 in ft FRANCHISE SEMINAYR
1 SET CUT OUT ACRYLIC SIGNAGE CREW TRAINING
CART DIMENSION: 6x3x2 in ft
1 SET CUT OUT ACRYLIC SIGNAGE
ADD ONS – 8K
ADD ONS
FOOD CONCEPTS
FOOD CONCEPTS

• Size Food Cart 6ftx2ftx6ft

• Wood Finished
• Stainless Top
• Easy to assemble bolted Top
• With Cabinet
• Lighted signage Acrylic Letter
• Menu Board
• Operational Manual
FOOD CONCEPTS

Esting’s Bellychon Menu

for Food Cart
FOOD CONCEPTS

Small Size Good for 10-12 Php 1,200 Small Size Good for 10-12 Php 1,500
Medium Size Good for 15-20 Php 2,200 Medium Size Good for 15-20 Php 2,500
Large Size Good for 30-40 Php 3,500 Large Size Good for 30-40 Php 3,800

Small Size Good for 10-12 Php 1,800

Medium Size Good for 15-20 Php 3,000

PRODUCTS AND MENU

FOOD CONCEPTS

Sizes
 FOOD CONCEPTS

Esting’s Bellychon Retail

Php180 250 GRAMS (2-3) Php360 500 GRAMS (4-5) Php 720 1000 GRAMS(8-9)
 FOOD CONCEPTS

Stores of Esting’s Bellychon

Robinsons Angeles Vista Mall Food Bazaar

Dolores Branch San Fernando Muceno Food Park Yum Hive Food Park
FOOD CONCEPTS
TV Guestings
TV Guestings
FOOD CONCEPTS
FOOD CONCEPTS
 OTHER IMPORTANT DETAILS

• SHELF LIFE
✓ Raw – 1 year
✓ Cooked – 3 mos (at least 18’ Celsius)

• 3% Royalty exclusion (food dessert)

• Training assistance (3 days before the opening) – 2 days
• 3 days opening assistance
• Franchisee to shoulder the lodging and accommodation of the owner and staff
• Exclusive FB page dedicated for Esting’s franchisee for marketing purposes
• Renewal is after 3 years (Pay 172k) then renewal after 5 years going forward
• Renewal fee of 172 includes 25k worth of Estings products
• Flexible concept. Add ons are allowed at no extra charges
OTHER IMPORTANT DETAILS
FOOD CONCEPTS

Maginhawa Branch

E. Rod branch
FOOD CONCEPTS
FOOD CONCEPTS
FOOD CONCEPTS
FOOD CONCEPTS
FOOD CONCEPTS - NEW KID ON THE BLOCK
 AVOCADO DREAM
P85.00/order
Comes with avocado ice
cream top with pastillas
truffle. Pastillas serves as the
bone of the avocado on top.
This concept as one of our
menu, inspired of our
childhood recipe of avocado
dessert, Avocado at Gatas.

We decided to make it with a

twist serve it in Avocado Shell
as an eco-friendly and
instagramable dessert.
 AVOCADO LOVER
8 oz – P95.00
12 oz – P120.00
A layered with different
texture, flavors, and great
contrast of colors in one cup.
Just like love, effort, time,
sincerity and a lot of things to
considered as one great
 AVOCADO SHAKE
P160.00
Simple recipe comes up to a
luxury taste. Base of Avocado,
crushed ice milk, plus a
different kinds of toppings to
choose from..

Like, Chico, Jackfruit, Mango,

Guyabano, Durian, Avocado
and many more. Because
Avocado FITS ALL!
AVOCADO CHEESECAKE
P495.00/order
Comes with cream cheese and
creamy avocado flavor, top
with white chocolate Gourmet
and chops of different kinds of
nuts. White chocolate
gourmet is best combination
ingredients in Avocado, plus
factor of textures of nuts the
white chocolate also protects
the cheesecake for melting.

Why in can?
Simply, because it is easy to
carry anywhere you travel.
 FOOD CONCEPTS AVOCADO SHAKE
Milk or Chocolate Truffle
Jackfruit Guyabano

Apa

Avocado Chico
Avocado
DREAM

Avocado Puree and Cheesemilk

Avocado Shell
 Homemade Black pearl
FOOD CONCEPTS
Almond Nuts

Chia Seeds

Avocado and Milk

Avocado Lover Blue Pea flower (edible)
Homemade Graham
FOOD CONCEPTS

BEST SELLER
 INTERVIEW WITH THE CHEF 3 WEEKS
FOOD CONCEPTS BEFORE THE LAUNCHING
FOOD CONCEPTS
FOOD CONCEPTS
FRANCHISING COST:
PHP450,000.00 VAT inclusive
FOOD CONCEPTS

(1) Food Cart Island type 72 X 72 X 48 inches

(1) High end Ice Cream Machine
(1) Chest Freezer

(1) Double Deck Stainless Table

(1) Blender

(2) Wire Whisk, (2) Cambro, (2) Measuring Pitcher

Worth of 3,000 PHP of Avocadoria food products

Use of Avocadoria Trade Name, Trademark and Logo – Intellectual

Property Protected

Start up and Pre-opening assistance, training of franchisee’s personnel

and crew uniform
AVOCADORIA LOCATIONS
TV GUESTINGS
TV GUESTINGS GMAPOPTV

https://www.youtube.com/watch
?v=YFVbBUzjOq4
RETURN OF
INVESTMENT
FOOD CART FRANCHISEES
FOOD CONCEPTS
FOOD CONCEPTS
FOOD CONCEPTS
FOOD CONCEPTS
FOOD CONCEPTS
FRANCHISEES
FRANCHISEES
FRANCHISEES
FRANCHISEES
FRANCHISEES
FRANCHISEES
FRANCHISEES
 Reena Villamor
News and Sporstcaster
 PACKAGING/ DESIGN

Ask the lessor if permit is required for commercial space OR IF

THEY CAN USE THEIRS

CD –BACK UP

COOKING HANDOUTS
PERMITS STEP BY STEP
 RECAP AND SUMMARY

1. STABILITY (27 yrs in the industry) 9. Pricing and Cost Assistance

2. Multi-awarded company with strong 10. With Comprehensive Marketing and
partnership with San Miguel Mills Corp Business Operational Support (Business
3. Member of AFFI with updated permits and Orientation, Technical training, Advertising,
license to operate Events Management, Mystery Shopping,
4. Has own commissary and fabrication site Opening Assistance: Soft and Grand launching
(No to third party outsourcing) and after sales service)
5. High quality products of different kinds 11. All franchise rates are VAT inclusive
ranging from PPE to high end concepts 12. No HIDDEN CHARGES
6. All carts are movable, portable and 13. DUAL BUSINESS
collapsible
7. READY TO OPERATE (PLUG AND PLAY) AND We don’t just sell food cart
EASY TO LAUNCH
8. Nationwide Operations (Distributors and
concepts. We change LIVES
Product Depots located in almost all parts
of PH (Luzon, Visayas and Mindanao)
 https://businesstips.ph/how-to-register-as-a-barangay-micro-
OTHER FACTS business-enterprise-bmbe-in-the-philippines/

BMBE – Barangay Micro Business Enterprise

A micro business or enterprise is defined as any business activity or
enterprise engaged in industry, agribusiness and or services, whether
single proprietorship, cooperative, partnership or corporation whose
total assets, inclusive of those arising from loans but exclusive of the
land on which the particular business entity’s office, plant and
equipment are situated, must have value of not more than 3 million
Pesos (Sec. 3. of R.A. 9501 otherwise known as the Magna Carta for
Micro, Small and Medium Enterprises (MSMEs).
BENEFITS:
1. Income tax exemption from income arising from the operations of the
enterprise
2. Exemption from the coverage of the Minimum Wage Law (BMBE
employees will still receive the same social security and health care
benefits as other employees)
3. Priority to a special credit window set up specifically for the financing
requirements of BMBEs
4. Technology transfer, production and management training, and
marketing assistance programs for BMBE beneficiaries.
FRANCHISE COST

TERMS AND CONDITION

• ZONING POLICY: 500 meter radius up to 2km
• 3-Year Contract
• Renewal Fee (7,000 to 11,000)
• P50,000 Transfer of ownership
• Permits and licenses c/o franchisee
• Product orders lead time 3-5days
• P3,500 Minimum order for metro manila free delivery (COD)
• NO ROYALTY FEE except Esting Lechon at 3%
• NO SALES AND PRODUCT QUOTA/NO SET UP FEES/NO CASH BOND AT ALL
• FREE Trainings and seminar for owner and crew
 BUSINESS BUILDING How to Start?

HOW TO START?
1. Accomplish the franchise form
2. Pay the franchise fee. Mode of payment accepted:
• Cash
• Cheque
• Credit card
• Online payment
• YOU CAN START TO ENJOY ALL THE PRIVILEGEs OF TFD PACKAGE (voucher
discount, locked in price for instant payment and other applicable promos if
there’s any)
3. Accomplish the franchise contract (to be notarized) with finalized food cart
concept
4. Attend the franchise and crew orientation (to be scheduled every Tues-Thurs and
Saturday at 2pm). Franchise owners are advised to purchase their own additional
stocks a week before the cart is delivered
5. Release of food cart (3 weeks to 45days)
6. Start of operation
FOOD CONCEPTS

FOOD TASTING
FOOD CONCEPTS

HONEST
FEEDBACK
 PROFITABILITY
PROFIT STORY Gross Sales/day 4,000 Café Tribu
Gross Sales/month 120,000 Profit Margin: 70%
Cost of Goods ROI: 6.5 Months
(42%) 5,0400
Gross Profit 69,600 Puffy’s
OPEX (Total) 13,500 Profit Margin: 57%
Rental 6,000 ROI: 5 Months
Manpower 5,000
Water 500
Electricity 1,000 Pinoy Pao
Misc 1,000 Profit Margin: 40%
NET MONTHLY 68,600 ROI: 4 Months

ONE TEAM. ONE GOAL