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Application of HR Practices

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Anya Virtusio HRM Assignment 2

Evaluation
The recruitment process of first creating a job description followed by a job advert and then
applying an interview using a set of skill and job related questions to shortlist the candidates is
considered to be an effective process in finding the right candidate for the vacancy of marketing
associate. The use of a standard process with steps present makes the flow of recruitment smooth
and allows it to be repeated, ensuring the same quality in the process throughout.
Creating a job description has many benefits. First and foremost, it identifies the tasks that need
to be completed within that specific vacancy. This allows HRM to draw up an ideal candidate,
possessing the right skills and qualifications, who can fulfil these tasks as effectively as possible.
This enables HRM to be able to pick the right candidate from the pool of talent being present as
they can simply compare the skills and qualifications of the ideal candidate with the applicants.
In addition, it helps limit the number of applicants as only those applicants who believe they can
achieve the tasks or have an interest within the stated responsibilities will apply. This results in a
more effective search for the best possible candidate to fill up the vacancy.
In addition to having a job description, the use of an effective job advertisement improves the
likelihood of the right individuals applying. With the vacancy being a marketing associate, the
use of a simple but attractive job advertisement as shown in the appendix is effective as it would
attract creative individuals to join. It also gives a showing of the level of skill present within the
organization. If a poorly designed or “boring” advert had been used, skilled candidates may not
be attracted to apply. Also, as this vacancy calls for a fast paced environment wherein trends are
constant changing, the use of a catchy phrase such as “think you can catch up” provides a
challenge to the applicants, further motivating them to apply.
Regarding the interview, using a set of questions related to the job and skill specifics to the job is
effective in proving the skills and experience of the candidate. By being able to hear how they
would apply their skills such as in the case of “sell me this pen”, the interviewer will be able to
see their thought process and evaluate whether they would be fit for the vacancy.
From the above, it can be seen that the recruitment process used for shortlisting the candidates is
effective.
Employee Relations
Employee relations is a term that revolves around the relationship between employers and
employees. This can include the treatment towards all the employees of an organization as well
as the compensation they receive for their efforts (Rea, n.d.). As HRM deals with handling the
employees of an organization, employee relations can have a significant role in dictating the
decisions made by HRM.
One aspect of employee relations that HRM has to consider is the communication that is present.
This communication can range from the sharing of information between the various departments
and employees of the organization to employees voicing out their feedback and opinions (Rea,
n.d.). Communication is important to consider as it dictates the flow of information within the
organization and how fast and effectively it can travel. Poor communication could result in
miscommunication taking place, resulting in various errors which in turn can disrupt
coordination and cooperation between the different employees. Additionally, if employees are

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not allowed to voice out their opinions and feedback, they may feel that the employers do not
care about them. This could negatively affect employee motivation and job satisfaction which in
turn can result in poor productivity. Hence, HRM must make decisions that can improve
communications so that employee relations can be better. This could be by holding occasional
feedback interviews or surveys wherein employees rate how they feel in the workplace and how
their managers and peers are. This can help identify issues that can be resolved before it
escalates. In addition to that, HRM could have a employee relations representative wherein staff
level employees can voice out their complaints regarding managerial level employees.
Another aspect of employee relations that HRM needs to consider are the policies that deal with
the treatment of employees. These policies often relate to the conduct and etiquettes employees
should uphold within the workplace and include policies ranging from peer treatment to
disciplinary action for improper behavior (Rea, n.d.). If HRM makes decisions without
considering these policies, it is possible that employees may feel mistreated. An example could
be the policy indicating that employees are allowed paid leave but HRM made a decision that
paid leaves will be limited to certain conditions. This could create great unrest within the
organization with conflicts and tension arising. As mentioned earlier, the placing of an employee
relations officer by HRM can ensure that right treatment is being practiced within the
organization as it will give employees an opportunity to voice out their opinions or discuss any
issue they are facing within the workplace.
Employee Legislation
Employee legislations are laws implemented by the Government requiring companies to follow
certain standards within the workplace. These laws tackle different topics which are inclusive of
employment terms and conditions, compensations provided, and the duties both employees and
employers have to one another (Hrinz.org.nz, n.d.). The two legislations that will be discussed
will be Republic Act 11058 (Strengthening Compliance with Occupational Safety and Health
Standards Act) and 11165 (Telecommuting Act).
Republic Act 11058 is a law that requires the strict enforcement of employee protection from the
dangers of their own workplace, ensuring that they maintain the international standards of
occupational safety (Presidential Communications Operations Office, 2018). This Act has a
significant impact on the decision making of HRM as it will require for them to strictly enforce a
safe workplace. As the act requires international standards to be met, HRM will need to look at
the international benchmark for occupational safety and adjust their policies to meet with those.
This could also include the implementation of new guidelines such as ensuring proper signage is
present within the premises of the organization as well as compensation for any work related
accidents.
For Republic Act 11058, the Telecommuting Act dictates that all workers who work remotely
from the office such as from home are entitled to the same benefits as regular workers in the
office. These benefits are not restricted to paid leaves and other labor standards (Balinbin and
Cortez, 2019). The main impact of this legislation will be seen on companies that have not
placed a benefits system for their remote workers or whose benefits system do not comply with
the standard set by the government. It will result in HRM having to implement new policies or
adjust current ones in order to comply with this legislation. Also, any changes in policies relating

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to the benefits system will now have to consider both remote workers and traditional office
workers in order to ensure compliance.
Reflection
As HRM deals with employees, it has to make several decisions that focus on the welfare of both
the employees and the employers. However, these decisions are influenced by several factors,
two of which were discussed earlier; employee relations and employee legislations. It can be said
that employee relations is an internal factor while employee legislations is an external factor.
This shows that both external and internal environments have a role in the decision making of
HRM.
While Employee relations may be overlooked as simply the relationship between employees and
employer, the previous discussion indicated its importance and the role it plays. HRM was
shown to have a direct influence on these relations based on the HR Policies that have been
implemented. It can also be said that HR is the middle man between the employers and the
employees as this department hears the concerns of both parties and tries to come with a balance.
As mentioned earlier, this could be through dictating the communication channels allowing both
parties to communicate with one another as well as placing an employee relations officer to
handle concerns within the workplace as well as provide support for the parties. Hence, HRM
needs to consider the relationship when making decisions.
For employee legislations, HRM need to comply with the legislations set by the government
shows its importance. Failure to comply with employee legislations can have severe
consequences such as huge fines being placed on the business. First and foremost, these
legislations were instilled to create a sense of fairness between employer and employee, dictating
the duty each party has to one another; employer provides benefits to its employees and in return,
employee provides output for the employer. With it being an external factor, HRM is not able to
control this factor and is limited to only comply as a means to avoid consequences.
However, it is also seen that companies can also go beyond the mere minimum set by the
legislations; there are several reasons for an organization to do so but the main reason tends to be
to improve employee relations. This goes to show that HRM is able to take advantage of one
aspect and use it to improve another aspect. While the presence of legislations limits the actions
the HRM can implement, complying with them and going beyond what is stated can be used for
improving relations.
This goes to show how HRM decision making has to consider several factors as it is not easy to
implement new policies without facing a consequence. Each factor needs to be considered to
make all stakeholders happy when making decisions.

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References
Balinbin, A. and Cortez, G. (2019). Duterte signs Telecommuting Act into Law. Business World. [online]
Available at: https://www.bworldonline.com/duterte-signs-telecommuting-act-into-law/ [Accessed 13
Apr. 2019].

Hrinz.org.nz. (n.d.). Employment Legislation. [online] Available at:


https://www.hrinz.org.nz/Site/Resources/Knowledge_Base/A-H/Employment_Legislation.aspx
[Accessed 13 Apr. 2019].

Presidential Communications Operations Office (2018). President Duterte presents 3 laws on property
security, education, and workers’ safety.

Rea, A. (n.d.). What Is Employee Relations?. [online] Study.com. Available at:


https://study.com/academy/lesson/what-is-employee-relations-definition-lesson-quiz.html
[Accessed 12 Apr. 2019].

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Anya Virtusio HRM Assignment 2

Appendix
Job description
Reblora, Virtusio, Castro, De Castro

Job Title: Marketing Associate

Reports To: Marketing Manager

Department: Marketing

Job Summary
A marketing associate is an aspiring professional at the beginning of his/her career. He/she
assists in the management of marketing operations under the supervision of the marketing
manager, but specifically provides backup to the marketing department in terms of carrying out
daily assignments in order to keep the department running. The associate will be responsible for
creating and maintaining all customer and marketing collaterals. He/she will be involved in
different areas of sales support and must be an individual who has initiative, can articulate the
marketing objectives, and can collaborate with others to create innovative and meaningful
marketing materials.

Marketing Associate Responsibilities:


● Conduct market research, gather and analyze data, and report on findings
● Perform daily administrative tasks
● Help run social media accounts (i.e. Facebook, Instagram, Twitter)
● Gather and evaluate consumer behaviour data (e.g. social media insights)
● Assist with improvement of store displays, merchandising, and advertising
● Interacting with customers and retaining good relations
● Monitoring competitors’ marketing activities
● Coordinate promotional events

Marketing Associate Requirements:

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● Preferably fresh graduate


● Bachelor’s degree in marketing, business, or any related field
● Excellent social skills
● Flexible in terms of schedule
● Excellent marketing skills
● Exceptional communication and interpersonal skills
● Knowledge of digital marketing techniques and tools

Job Advertisement

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Resumes

IMANN MARIANO
M a r k e t i n g Associate
PROFILE EDUCATION
Passionate in storytelling in various platforms, and loves to travel. Southville International School Affiliated with Foreign
Enthusiastic and able to provide creative ideas to help achieve the Universities
company’s goals and objectives. Willing to collaborate and learn from 2017 - 2019
other marketing and advertising staff. Shekinah Christian Training Center
CONTACT 2013 - 2016
PHONE: WORK EXPERIENCE
09159802982 Senior High School Marketing Head
EMAIL: 2019
imann.mariano@gmail.com Was the marketing head for our Business Enterprise Simulation
HOBBIES (BES) subject. Responsible in planning and making the marketing
Photography materials and developing creative ways of marketing our event.
Travelling Responsible for communicating to the public through social media
Computer (e.g. Facebook and Instagram) regarding the importance and benefits
of the event.
VCF Photographer/Creatives
2019
Shot various events such as Child dedications, Baptisms,
Meetings/Conferences. Made several marketing materials such as
posters/invitations. Assisted in other promotional activities.
Senior High School Creative Assistant
2019
Assisted in creating a website for our subject Media and Information
Literacy. Provided creative ideas and contributed significant designs
for it.
SKILLS
- Exceptional written and verbal communication skills
- Experience in doing market research and implementing marketing
strategies
- Profecient in Adobe Photoshop/Lightroom
- Excellent knowledge of MS Office
- Technical Proficiency

Las Pinas City


Andee Renee F. 09175078675

17-1-0012@sgen.edu.ph

Rojales
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Marketing Associate

EXPERIENCE SKILLS

STUDENT COUNCIL ● Multitasking


● Able to work under
Grade 12 Level Representative pressure
SISFU | Grade 12 - A | 2019 - 2019 ● Basic knowledge in
● Produced and assisted in the creation of marketing materials for Procreate
school events ● Proficient in Canva
● Assisted in the planning and organizing of school events editing
● Oversee and monitored tasks as a project of our school’s ● Knowledge in MS
Halloween event “The Haunting” Word, Excel and
● Assigned as the Officer-in-charge of our performing arts Powerpoint
organization “Cradle” ● Knowledge in digital
marketing
President of the Student Council ● Knowledge in design
Creative Middle School | Grade 10 | 2016 -2017 and layout
● Developed, planned and innovated minor and major school ● Event planning and
events organizing
● Planned and assisted in the creation of marketing materials ● Active on Social
● Assigned and monitored tasks for each of the student council media
members ● Knowledge in the
marketing mix
Vice President of the Student Council ● Knowledge in PESTLE
Creative Middle School | Grade 9 | 2015 - 2016 & SWOT analysis
● Creativity
● Developed, planned and innovated minor and major school
● Leadership skills
events
● Planned and assisted in the creation of marketing materials
OTHER SKILLS

ACADEMICS
● Excellent typing skills
Event Organizer
● Illustrating

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SISFU | Mission I M Possible: The Art of Freelance and Investments | 2019 ● Lettering
● Calligraphy
● Produced and assisted in creating marketing materials to ● Journaling
promote our event
● Oversee and monitored event Facebook page
LANGUAGES
● Assisted in creating the marketing plan for our event
● Filipino
● Assigned as decoration head which involved the creation of the
● English
floor plan, venue set-up and crafting

Website Creative Editor


SISFU | Media and Information Literacy Subject | 2018

● Produced and assisted group members in the design and layout


of our website for our subject and received high mark

Business Member
Stick To It | Business Math | February 2018

● Assisted in product selling and creation of marketing materials


for our business where we gained 65% profit

CLUBS

Creative Director
The Bridge | SISFU | 2018 - 2019

● Produced designs and layout for our school magazine

Prom Committee
SISFU | February 2018

● Produced and assisted in the creation of marketing materials for


the event

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● Assisted in the set-up and organizing of the event


● Received the Most Versatile award

EDUCATION

DEPED Highschool Diploma


Creative Middle School | 2016-2017

Second Honor & Best in Conduct


Creative Middle School | 2016 - 2017

Dogyeom Dogyeom Kim


123 Your Street

Kim Your City, ST 12345

123.456.7890

17-1-0071@sgen.edu.ph
Marketing Associate


Computer proficiency (MS office)

Skills
Trilingual (Korean, English, Chinese)

Organization skill

- Planning
- teamwork
Good at mathematics

Up-to-date on trends both Philippines and Korea

- can seek for wider opportunity


Decision making

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BES project - Finance head 2019


Experience
(“” unrelated experience) - Budgeting & decision making
- Responsible for all the cash flows
- Ticket selling
- Financial statement
- Collaboration with other departments
- Record keeping

Studied marketing essential in Grade 12


- SWOT analysis
- PESTEL
- Marketing mix
- STP strategy

Experience of making infomercial 2018


- Made infomercial about MIL
- Can be adapted in marketing product

KDJA Trading 2017


- Retailing business
- Bought notepad and ball pen and resold the product
- Responsible for financial statement
- Selling products
- Made promotion slides

Held a lot of campaigns in Hyeon Hwa high school


- Various theme
- Mostly about history of Korea

Experience of teaching 2018-2019


- Teach English every vacation in Korea
- Manage the schedule of employees if manager was absent


Southville International School Affiliated with Foreign

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Universities (SISFU)
Education July 2017 - March 2019

Hyeon Hwa high school


March 2016 - May 2017

Interview
Core interview questions
1. What do you think your responsibilities will be as a marketing
associate? (to see if aware of the job positions role and responsibilities)
2. *If have experience in the role* What were your main responsibilities and
tasks as a marketing associate in your previous job?
3. Can you give me an experience in your previous job wherein you
encountered a major problem and how did you handle it?
4. *get a pen or any object* Try to sell me this pen.
5. What analytical techniques did you apply to interpret your data and in which
cases did you use them?
6. What would be your greatest strength and why do you say so?
7. What would be your greatest weakness and why do you say so?
8. What was the most significant lesson you learned in your previous job?
*if have experience*
9. What would be the greatest thing that college/ojt taught you? *if no
experience*

Core interview questions

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Imann Mariano
I. *get a pen or any object* Try to sell me this pen.
Notes: Convincing, practical.

II. What would be your greatest strength and why do you say so?
Notes: Passionate in what he does, “If you don’t like what you’re doing, how can
you pursue?”

III. What is the most significant lesson you learned?


Notes: “Work smart not work hard.” Balance your life. Learn your mistakes, learn
from it and it actually improves you as a person.

IV. Can you give me an experience wherein you encountered a major problem and
how did you handle it?
Noted: Major problem - being consisted, able to deliver the best in a limited
amount of time. I just did my 110%, instead of giving only 100%.

V. What do you think your responsibilities will be as a marketing associate?


Notes: Engage with other potential customers, increasing sales, market research,
competitor analysis.

Harvey Lagura
I. *get a pen or any object* Try to sell me this pen.
Notes: Highlights the brand, talks about the creator specifically the
background/history.

II. What would be your greatest strength and why do you say so?
Notes: Strategic-Thinking. Requires the critical thinking.

III. What is the most significant lesson you learned?


Notes: Previous relationship. Requires a lot of patience.

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IV. Can you give me an experience wherein you encountered a major problem
and how did you handle it?
Notes: *Made-up experience*

V. What do you think your responsibilities will be as a marketing associate?


Notes: Managing the internal and external activities, focusing on marketing
campaigns.

Andee Rojales
I. *get a pen or any object* Try to sell me this pen.
Notes: Focuses on the price and the brand since it’s from Japan.

II. What would be your greatest weakness and why do you say so?
Notes: Public Speaking and Communication. Stays at home. Shy kid growing up
but tries to engage in conversations.

III. What is the most significant lesson you learned?


Notes: “To always keep going and keep discovering things.”

IV. Can you give me an experience wherein you encountered a major problem
and how did you handle it?
Notes: Family problems - Older sister. Gives her headache at times

V. What do you think your responsibilities will be as a marketing associate?


Notes: Attract the market, event-organizing and designing. Communication and
sales report, market research.

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Kim Pal-et
I. *get a pen or any object* Try to sell me this pen.
Notes: Representing “MUJI”, convincing in a polite way. Mainly targeting
competitors.

II. What would be your greatest weakness and why do you say so?
Notes: No rest, loves to work. Pushing herself to the limits.

III. What is the most significant lesson you’ve learned?


Notes: Brush the people who put me down. Focus on the ones that people that
matter.

IV. Can you give me an experience wherein you encountered a major problem and
how did you handle it?
Notes: Competition. Usually gets bothered with people who try to bring her down
but uses that as an alternative to motivate herself.

V. What do you think your responsibilities will be as a marketing associate?


Notes: Trends, changes and the society today. Expecting to have a lot of reports,
market research, pestle analysis. Updated with the trends. Be quick and witty.
Looking forward to group works, event management.

Dillon
I. *get a pen or any object* Try to sell me this pen.
Notes: Shy, used props (paper) and asked me to write my phone number.
Dillon: I want you to write down your phone number.
Me: I don’t have a pen.
Dillon: You should buy

II. What would be your greatest strength and why do you say so?
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Notes: Mathematics and Accounting. Interested in Finance.

III. What is the most significant lesson you’ve learned?


Notes: “Everything has its own time. When we don’t grab the time that we have,
we’ll regret it the most.”

IV. Can you give me an experience wherein you encountered a major problem
and how did you handle it?
Notes: Financial Problems, people were questioning “Do we still have profit from
this project?” Problem within the team but managed to solve it.

V. What do you think your responsibilities will be as a marketing associate?


Notes: Other departments of the company are responsible for planning and
budgeting for the product. Marketing Associate is responsible to sell the product
and product. To find the strength of the product and sell it to the customers.

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