Evidence 9 Ingles Pt14
Evidence 9 Ingles Pt14
Paola torres
Neidy Mariño
Ficha # 2104637
Bogotá Colombia
JULY 2021
Cultural awareness as a key element to negotiate
As companies continue to expand across borders and the global marketplace becomes
increasingly more accessible for small and large businesses alike, 2017 brings ever more
opportunities to work internationally.
Multinational and cross-cultural teams are likewise becoming ever more common,
meaning businesses can benefit from an increasingly diverse knowledge base and new,
insightful approaches to business problems. However, along with the benefits of insight
and expertise, global organizations also face potential stumbling blocks when it comes to
culture and international business.
While there are a number of ways to define culture, put simply it is a set of common and
accepted norms shared by a society. But in an international business context, what is
common and accepted for a professional from one country could be very different for a
colleague from overseas. Recognizing and understanding how culture affects international
business in three core areas: communication, etiquette, and organizational hierarchy can
help you to avoid misunderstandings with colleagues and clients from abroad and excel in
a globalized business environment.
1. Communication:
What might be commonplace in your culture — be it a firm handshake, making direct eye
contact, or kiss on the cheek — could be unusual or even offensive to a foreign colleague
or client. Where possible, do your research in advance of professional interactions with
individuals from a different culture. Remember to be perceptive to body language, and
when in doubt, ask. While navigating cross-cultural communication can be a challenge,
approaching cultural differences with sensitivity, openness, and curiosity can help to put
everyone at ease.
2. Workplace etiquette:
For instance, the formality of address is a big consideration when dealing with colleagues
and business partners from different countries. Do they prefer titles and surnames or is
being on first-name basis acceptable? While it can vary across organizations, Asian
countries such as South Korea, China, and Singapore tend to use formal “Mr./Ms.
Surname,” while Americans and Canadians tend to use first names. When in doubt, erring
on the side of formality is generally safest.
The concept of punctuality can also differ between cultures in an international business
environment. Different ideas of what constitutes being “on time” can often lead to
misunderstandings or negative cultural perceptions. For example, where an American
may arrive at a meeting a few minutes early, an Italian or Mexican colleague may arrive
several minutes — or more — after the scheduled start-time (and still be considered “on
time”).
Along with differences in etiquette, come differences in attitude, particularly towards things
like workplace confrontation, rules and regulations, and assumed working hours. While
some may consider working long hours a sign of commitment and achievement, others
may consider these extra hours a demonstration of a lack of efficiency or the
deprioritization of essential family or personal time.
3. Organizational hierarchy:
Organizational hierarchy and attitudes towards management roles can also vary widely
between cultures. Whether or not those in junior or middle-management positions feel
comfortable speaking up in meetings, questioning senior decisions, or expressing a
differing opinion can be dictated by cultural norms. Often these attitudes can be a
reflection of a country’s societal values or level of social equality. For instance, a country
such as Japan, which traditionally values social hierarchy, relative status, and respect for
seniority, brings this approach into the workplace. This hierarchy helps to define roles and
responsibilities across the organization. This also means that those in senior management
positions command respect and expect a certain level of formality and deference from
junior team members.
If your aim is to be competitive globally, you must have a team in place that’s up for the
challenge. You need to understand the role culture plays in international business as it is
not just about understanding the local laws and regulations governing your target markets,
but also the kind of principles that rule their behavior both inside and outside business.
(Hult International Business School, 2017)
2. According to the reading, determine if the following statements are true (T) or false
(F). If false, correct them.
Statement TRUE / FALSE
true
7. Cross-cultural communication can be understood as
the communication between people belonging to
different cultures.
Listening comprehension
3. Watch the video "Business Speaker Erin Meyer: How Cultural Differences Affect
Business", belonging to the complementary documents of this project activity.
4. According to the video you watched, decide if the following statements are true (T)
or False (F).