Facebook Inc V Nguyen Et Al Candce-21-05002 0001.0
Facebook Inc V Nguyen Et Al Candce-21-05002 0001.0
Facebook Inc V Nguyen Et Al Candce-21-05002 0001.0
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Los Angeles, California 90071-2627
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NORTHERN DISTRICT OF CALIFORNIA
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OAKLAND/SAN FRANCISCO DIVISION
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CASE NO.: 3:21-CV-05002
15 FACEBOOK, INC., a Delaware
corporation, COMPLAINT; DEMAND FOR JURY
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TRIAL
17 Plaintiff,
18 v.
19 THÊM NGUYỄN, also known as
20 “Thêm Hữu Nguyễn;” LÊ KHANG;
NGUYỄN QUỐC BẢO; and PHAM
21 HỮU DUNG also known as “Dung
22 Ma,”
23 Defendants.
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12 shared their Facebook account login credentials and made accessible other
13 information, which Defendants then used to access their Facebook accounts and run
14 ads without the victims’ knowledge or consent. Defendants ran at least $36 million in
15 unauthorized ads, which Facebook reimbursed to the victims once it discovered the
16 unlawful scheme.
17 2. Defendants’ scheme is known as an “account takeover attack” and
18 originated from Vietnam. Account takeovers fuel fraud because compromised
19 accounts can be used to engage in different types of illicit conduct. According to
20 online sources, these attacks have been on the rise across all industries and cost online
21 businesses and consumers in the United States billions of dollars in losses annually.
22 Approximately 50% of these attacks originate from Asia, with Vietnam as one of the
23 leading sources of attacks from the region in 2020. See
24 https://www.globenewswire.com/en/news-release/2021/02/09/2172197/0/en/New-
25 Data-from-Arkose-Labs-Shows-Increased-Fraud-Across-All-Industries-Since-Black-
26 Friday-with-Gift-Card-Fraud-and-Account-Takeover-Attacks-Surging.html;
27 http://secdev-foundation.org/wp-content/uploads/2015/07/FacebookHackingan-
28 EpidemicinVietnam.pdf; and
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1 https://www.buzzfeednews.com/article/craigsilverman/facebook-ad-scams-revenue-
2 china-tiktok-vietnam.
3 3. Facebook brings this action for injunctive relief to stop Defendants’
4 conduct in violation of Facebook’s Terms of Service and U.S. law. Facebook also
5 brings this action to obtain compensatory, punitive, and exemplary damages in
6 response to Defendants’ violations of California Comprehensive Computer Data
7 Access and Fraud Act, Cal. Penal Code § 502, the Computer Fraud and Abuse Act, 18
8 U.S.C. § 1030, and breach of contract.
9 PARTIES
10 4. Plaintiff Facebook, Inc., is a Delaware corporation with its principal
11 place of business in Menlo Park, California. Facebook owns and operates several
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8. Defendant Pham Hữu Dung, also known as “Dung Ma,” is a resident of
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Hanoi, Vietnam. As part of the scheme, Pham Hữu Dung ran unauthorized
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advertisements on Facebook and Instagram. Pham Hữu Dung also used the online
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alias “Ghost Agency” to promote the rental of compromised accounts on Facebook.
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Figure 4: Pham Hữu Dung
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1 15. Pursuant to Civil L.R. 3-2(c), this case may be assigned to either the San
2 Francisco or Oakland division because Facebook is located in San Mateo County.
3 FACTUAL ALLEGATIONS
4 A. Background on Facebook and Instagram
5 16. Plaintiff owns and operates Facebook, a social networking website and
6 mobile application that enables its users to create their own personal profiles and
7 connect with each other on their personal computers and mobile devices. As of March
8 2021, Facebook daily active users averaged 1.88 billion and monthly active users
9 averaged 2.85 billion.
10 17. Plaintiff also owns and operates Instagram, which is a photo and video
11 sharing app. Instagram users can upload photos and videos to Instagram and share
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12 them.
13 18. Anyone with a Facebook or Instagram account can create and place ads
14 on Facebook and Instagram. An ad account and a Facebook Page are used to run ads
15 on Instagram and Facebook. A Facebook Page is a public page on Facebook designed
16 for businesses, organizations, and public figures. Only a Facebook user can create or
17 manage a Facebook Page.
18 19. Facebook Business Manager is a tool that helps Facebook users organize
19 and manage multiple Facebook ad accounts and Pages, and run and track
20 advertisements. A Business Manager account is required to use the Business Manager
21 tool. Only a Facebook user can create a Business Manager account.
22 20. Users of a Business Manager account can have different roles, including
23 “Employee” or “Admin.” A user with Employee access to the Business Manager
24 account can only work on ad accounts to which they are assigned. A user with
25 Administrator access has full control of accounts that are part of the Business
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1 Manager account. Only Facebook users with the role of Administrator can add other
2 Facebook users to the Business Manager.
3 B. Facebook’s Terms of Service
4 21. All Facebook users must agree to Facebook’s Terms of Service
5 (“Terms”) (available at https://www.facebook.com/terms.php) and other rules that
6 govern access to, and use of, Facebook. Those Terms include the Advertising and
7 Page Policies and Commercial Terms.
8 22. Section 3.2.1 of the Terms prohibits users from “do[ing] . . . anything
9 unlawful, misleading, [ ] or fraudulent” or facilitating or supporting others in doing so.
10 23. Section 3.2.3 of the Terms prohibits users from “access[ing] or
11 collect[ing] data from [Facebook] Products using automated means (without our prior
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1 29. Between March 21, 2009 and June 15, 2021, Defendant Nguyễn Quốc
2 Bảo used and controlled at least six Facebook user accounts, and multiple Pages,
3 Business Manager accounts, and ad accounts.
4 30. Between August 13, 2011 and June 15, 2021, Defendant Pham Hữu
5 Dung used and controlled at least six Facebook user accounts, and multiple Pages,
6 Business Manager accounts, and ad accounts.
7 D. Defendants’ Scheme
8 1. Overview
9 31. Beginning no later than October 2020, Defendants engaged in an account
10 takeover attack targeting Facebook and its users. Defendants’ scheme proceeded as
11 follows:
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1 Defendants spent at least $36 million in unauthorized advertising, which was charged
2 to the victims’ business credit lines. Facebook reimbursed the Defendants’ victims for
3 Defendants’ unauthorized advertising activity.
4 2. Development, Distribution, and Promotion of the Malicious
5 App
6 32. On or about December 28, 2020, Defendant Lê Khang developed and
7 distributed a malicious app named “Ads Manager” on the Google Play Store. On or
8 about January 7, 2021, Defendant Lê Khang changed the name of the malicious app to
9 “Ads Manager for Facebook.” The developer of the malicious app was listed as
10 “Pages Manager For Facebook,” and it listed an email address used by Lê Khang:
11 sorrylove0410@gmail.com. Id.
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23 36. Between December 28, 2020, and January 2, 2021, Defendants
24 advertised the malicious app and approximately 1,700 users clicked on the ad.
26 their Facebook account, and allow Defendants to access and take over those accounts
27 to run ads.
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1 38. After victims installed the malicious app, they were prompted to enter
2 their Facebook user credentials and authenticate their Facebook access. The user’s
3 credentials were communicated to Facebook’s computers, which returned cookies
4 with authentication information (collectively, “access information”) for the user.
5 Defendants originally designed the malicious app to send the victim’s access
6 information to a computer (Internet Protocol address 45.76.183.4) controlled by
7 Defendants. A version of the malicious app published after January 2021 was
8 designed to return the victim’s access information to a group chat thread on Telegram
9 (BotID: 1493839902). Defendants used the access information obtained from the
10 malicious app to access and submit requests to Facebook accounts, falsely
11 representing themselves as the legitimate Facebook user to Facebook computers.
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20 42. The unauthorized ads promoted the sale of print-on-demand and other
21 merchandise on third-party websites, including dragonwtee88.com, delphine.family,
22 biglovetee.com, coolprintusa1.com, and lion-print.net and were directed at Facebook
23 and Instagram users around the world, including users in the United States, Europe,
24 and Vietnam. Defendant Thêm Nguyễn used and controlled the dragonwtee88.com
25 and delphine.family sites to sell print-on-demand merchandise. For example:
26 a. On or about January 22, 2021, Defendants used a compromised
27 account to publish and cause to be published the unauthorized ad shown in Figure 7
28 and directed it at users in the United States. Users that clicked on the ad were
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21 b. On or about January 24, 2021, Defendants used a compromised
22 account to publish and cause to be published the unauthorized live video ad shown in
23 Figure 82 below on Facebook and directed it at users in Vietnam and India. Users
24 clicked on this ad 54 times.
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Figure 8 was translated from Vietnamese to English.
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21 c. On or about January 29, 2021, Defendants used a compromised
22 account to publish and cause to be published the unauthorized ad shown in Figure 9
23 on Facebook and Instagram, and directed it at users in the United States, Canada,
24 Europe, and Australia. Users clicked on this ad over 20,000 times and were redirected
25 to the website tacuviss.com.
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19 d. Defendants published and caused to be published ads that
20 promoted online scams. For example, on January 24, 2021, Defendants used a
21 compromised account to publish the unauthorized ad shown in Figure 10. The ad was
22 directed at users in the United States and was clicked on over 100,000 times. Users
23 that clicked on this add were redirected to bestsellingus.store. According to user
24 complaints, users that paid for the advertised product did not receive the LED lights or
25 they received a product that did not work as advertised.
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20 43. The unauthorized ads were billed to various victims’ ad accounts.
21 Facebook reimbursed the victims approximately $36 million for unauthorized ads
22 published using those accounts.
23 E. Facebook’s Enforcement Efforts
24 44. On June 16, 2021, as a result of its investigative efforts, Facebook
25 identified that Defendant Nguyễn Quốc Bảo had obtained access to a Business
26 Manager account through an account takeover attack, which Defendants then accessed
27 without authorization. The Business Manager account managed over 150 ad accounts.
28 Facebook identified and disabled several user accounts that Defendants controlled and
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1 that had been added to the Business Manager account and notified the victim.
2 Facebook disabled the accounts before Defendants were able to run any unauthorized
3 ads.
4 45. On June 25, 2021, Facebook took various technical enforcement
5 measures against Defendants, including disabling Facebook and Instagram accounts
6 created or controlled by Defendants. Google also removed the malicious app from the
7 Google Play Store in May 2021.
8 F. Defendants Unjustly Enriched Themselves and Their Unlawful Acts
9 Have Caused Damage and a Loss to Facebook
10 46. In 2020 and 2021, Defendants used their illicit proceeds to throw parties,
11 purchase luxury vehicles, business class travel, dinners, tattoos, and other spending.
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1 Figure 11: Post of Nguyễn Quốc Bảo with Multiple Apple iPhones – October 13, 2020
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1 Figure 12: Post of Nguyễn Quốc Bảo on Yacht – December 30, 2020
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Figure 13: Post of the Defendants Dining Together (Thêm Nguyễn, Nguyễn Quốc Bảo, and
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1 Figure 16: Post of Nguyễn Quốc Bảo’s Mercedes-Benz E-Class – November 29, 2020
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18 47. Defendants interfered with Facebook’s computer network and service,
19 and they have negatively impacted the Facebook experience for users and advertisers
20 whose accounts were affected by their fraud.
21 48. Defendants’ breaches of Facebook’s Terms, as well as their violations of
22 state and federal law, have injured Facebook’s reputation, public trust, and goodwill.
23 49. Facebook suffered damages and a loss attributable to Defendants,
24 including the efforts and resources it has used to prepare this Complaint, investigate,
25 mitigate, and remediate Defendants’ illegal conduct, reimburse victims for
26 unauthorized advertisements, and attempt to identify, analyze, and stop their injurious
27 activities in an amount to be determined at trial, but not less than $36 million.
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1 50. Defendants have been unjustly enriched by their activities at the expense
2 of Facebook in an amount to be determined at trial, but not less than $36 million.
3 FIRST CAUSE OF ACTION
4 (Breach of Contact)
5 51. Facebook incorporates all other paragraphs as if fully set forth herein.
6 52. Access to and use of Facebook’s services is governed by Facebook’s
7 Terms and its related policies.
8 53. Defendants agreed to and became bound by Facebook’s Terms and
9 related policies through their use of Facebook and its services.
10 54. Facebook has performed all conditions, covenants, and promises required
11 of it in accordance with its agreement with Defendants.
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12 Facebook, Inc.
Jessica Romero
13 Michael Chmelar
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EXHIBIT 1
ase 3:21-cv-05002 Document 1 Filed 06/29/21 Page 31 of
2 January 2021 Ad that Promoted Malicious App
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EXHIBIT 2
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28 December 2020 Ad that Promoted Malicious App
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EXHIBIT 3
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31 December 2020 Ad that Promoted Malicious App