Operations Managements in Tourism and Hospitality
Operations Managements in Tourism and Hospitality
Operations Managements in Tourism and Hospitality
Operations Management
Program Overview
Admission Requirements
Qualifications
The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the
Alternative Learning System (ALS) and pass the Philippine Educational Placement
Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend
on the university.
The students must pass the College Admissions Test of the university.
Basic Requirements
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
Program Outcome
Graduates of BSBA in Operations Management are expected to be able to:
Study and analyze the business environment
Create operational plans
Think of modern business ideas
Effectively manage a business unit for economic sustainability
Conduct research methods from a business perspective
On-The-Job Training/Internship
During the fourth year of the program, students are required to attend an On the Job
Training (OJT) in various corporate and business companies.
Students are given the opportunity to apply their knowledge and skills in an actual work
setting. Usually, universities require them to submit a written report on their tasks,
learning experiences, and hours rendered. Their work performance will also be
evaluated by their immediate managers and will be submitted to their respective OJT
coordinator. The number of hours required may differ in each university.
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
ACTIVITY 1
1. What is the importance of knowing Fayol’s 14 Principles? (5pts)
2. How will you show your authority in a company without being bossy? Expound
your answer. (5pts)
3. Will you still obey your superior even if you know that his/her plan has a bigger
chance to fail? How will you address this issue? (5pts)
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
More recently, the mass production paradigm has been replaced, but there is as yet no
single approach to managing operations that has become similarly dominant. The
different approaches for managing operations that are currently popular include:
Flexible specialization (Piore and Sabel, 1984) in which firms (especially small
firms) focus on separate parts of the value-adding process and collaborate within
networks to produce whole products. Such an approach requires highly developed
networks, effective processes for collaboration and the development of long-term
relationships between firms.
Lean production (Womack et al., 1990) which developed from the highly
successful Toyota Production System. It focuses on the elimination of all forms of
waste from a production system. A focus on driving inventory levels down also
exposes inefficiencies, reduces costs and cuts lead times.
Mass customization (Pine et al., 1993) which seeks to combine high volume, as
in mass production, with adapting products to meet the requirements of individual
customers. Mass customization is becoming increasingly feasible with the advent
of new technology and automated processes.
Agile manufacturing (Kidd, 1994) which emphasizes the need for an organization
to be able to switch frequently from one market-driven objective to another. Again,
agile manufacturing has only become feasible on a large scale with the advent of
enabling technology.
In various ways, these approaches all seek to combine the high volume and low cost
associated with mass production with the product customization, high levels of
innovation and high levels of quality associated with craft production.
2.3 The role of the operations manager
Some people (especially those professionally involved in operations management!)
argue that operations management involves everything an organization does. In this
sense, every manager is an operations manager, since all managers are responsible for
contributing to the activities required to create and deliver an organization’s goods or
services. However, others argue that this definition is too wide, and that the operations
function is about producing the right amount of a good or service, at the right time, of
the right quality and at the right cost to meet customer requirements.
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Tan Gana Building, Sta Rosa City, Laguna
ACTIVITY 2
What do you think a typical operations manager does? Take a minute or so to consider.
(15 pts)
So operations managers are responsible for managing activities that are part of the
production of goods and services. Their direct responsibilities include managing both
the operations process, embracing design, planning, control, performance improvement,
and operations strategy. Their indirect responsibilities include interacting with those
managers in other functional areas within the organization whose roles have an impact
on operations. Such areas include marketing, finance, accounting, personnel and
engineering.
Operations managers' responsibilities include:
Human resource management – the people employed by an organization either
work directly to create a good or service or provide support to those who do.
People and the way they are managed are a key resource of all organizations.
Asset management – an organization’s buildings, facilities, equipment and stock
are directly involved in or support the operations function.
Cost management – most of the costs of producing goods or services are directly
related to the costs of acquiring resources, transforming them or delivering them to
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
customers. For many organizations in the private sector, driving down costs
through efficient operations management gives them a critical competitive edge.
For organizations in the not-for-profit sector, the ability to manage costs is no less
important.
Decision making is a central role of all operations managers. Decisions need to be
made in:
designing the operations system
managing the operations system
improving the operations system.
The five main kinds of decision in each of these relate to:
1. the processes by which goods and services are produced
2. the quality of goods or services
3. the quantity of goods or services (the capacity of operations)
4. the stock of materials (inventory) needed to produce goods or services
5. the management of human resources.
ACTIVITY 3
1. How important decision-making in a management? (5pts)
2. What are the things you need to consider in making a decision in your
workplace? (5pts)
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Tan Gana Building, Sta Rosa City, Laguna
3. What are the possible things that will happen if we have a poor decision making?
(5pts)
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
ACTIVITY 4
Examine yourself. We all have our own strengths and weaknesses. List at least 5 in
each column.
STRENGTHS WEAKNESS
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Tan Gana Building, Sta Rosa City, Laguna
External Analysis
These are the steps involved in carrying out an external analysis
Assess the nature of the environment
Audit environmental influences
Identify key competitive forces
Identify competitive position
Identify key opportunities and threats
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Tan Gana Building, Sta Rosa City, Laguna
‘services that are allowed to “just happen” rarely meet customer needs’
(Russell and Taylor, 2008, p. 187)
Service Package
A well designed service could provide the company with a competitive advantage
As the objective of any service is to satisfy customer needs, then the design of a
service should be based around the customer
The mixture of physical items, sensual and psychological benefits
The service package consists of
Core service
Supporting goods and services
Facilitating goods and services
The value concept and relationship marketing
Capacity Management
Capacity management is an essential responsibility of the operations function.
The objective is to match the level of capacity to the level of demand both in
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Tan Gana Building, Sta Rosa City, Laguna
terms of quantity (how much) and capability (the skill mix to meet the
product/service specification)
Capacity aligned to concept of DEMAND
It is not easy to understand the concept of demand in the service industries or
how predictable/unpredictable it is
Organizations try to make demand as ‘predictable’ as possible – this is known as
dependent demand
Chase Demand Plan
Matches output to demand levels over time.
Capacity is adjusted by manpower planning policies such as changing the
number of staff, more part time, seasonal staff, overtime working, subcontracting
etc. e.g. fast food outlets
Staggered work shift schedules - Construct work shifts to match demand peaks
Part time staff - Trade off through additional employment costs
Subcontractors - Outside sources agencies – disadvantages?
Multi-skilled floating staff - Movable capacity – additional training costs
Customer self service - Service capacity arrives when demand does
Demand Management
This approach attempts to change demand to fit capacity
e.g. transfer customer demand from peak to quiet periods
Achieved through: altering the marketing mix
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Tan Gana Building, Sta Rosa City, Laguna
‘...finding the optimum price for the leisure experience at a specific time period is
a challenge for the leisure manager’
This pays particular attention to income generation for the organization and
should be based around
o Time of use
o Length of use
o Category of user
o Availability of spare capacity
o Impact on resources
o Scope to develop additional income streams
o Scope to increase secondary spend
Productivity
A business’s productivity can be measured and used to determine
‘organizational well-being’
Productivity provides ‘a better reflection of the robustness and quality of
the underlying policies and management practices’
Productivity measures can be used as an alternative to measures of
profitability in gauging the health of a business
Forecasting
Accurate forecasts are an important factor in enabling organizations to deliver goods
and services to the customer when required and thus achieve a quality service.
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
ACTIVITY 5
1. What is PEST?
P___________
E ___________
S ___________
T ___________
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
Categories of travelers:
Businessmen
Tourists
Holiday makers
Motorists
Sea and Air travelers
Permanent Residents
Local Residents of the areas
Guests
Common Aims :
to satisfy their guests
to run profitable business
Function of Hotels
The attraction of tourists
o The provision of venues and special facilities
o Employment opportunities
o The use of the local products
o The encouragement of Local Businesses and Industries
The provision of Local Amenities – some hotels in addition to providing amenities
for their actual staying or resident guests also open their door to those who live
the areas in which they are located.
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Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
HOTEL ORGANIZATION
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Tan Gana Building, Sta Rosa City, Laguna
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
ACTIVITY 6
4. Why is it important to know our duties and responsibilities in our
workplace? (5pts)
Front Office
• People in this department are the one who gets up close and personal with the clients
• The person who provides services such as: assisting and accommodating the guests
and anticipate their needs without being told.
FRONT DESK
• Being one of the first (and often last) points of contact with a hotel guest, the front desk
plays a big role in the hotel.
• The front desk manages the in / out flow of guests on daily basis. The front desk is
often called the “Hub” or the “Command Center” of the rooms division because so much
information is funneled through it.
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UNIFORM SERVICES
• Uniform Services encompass the areas within the front office other than the front desk.
• Sometimes referred to as guests’ services, the areas within uniform service include:
o Reservation process is very important since the room space is the main
product that a hotel has to sell.
o The act of taking reservation is called “SELLING ROOMS”
HOUSEKEEPING
• Housekeeping Department are responsible for the immaculate perfection of
appearance of the entire hotel.
• They are also responsible for the report on the availability of the rooms for
immediate guest occupancy. As well as, the details of potential house count (a
report of the number of guests registered in the hotel), security concerns, and
request for amenities (personal toiletry items such as: shampoo, toothpaste,
mouthwash and etc.)
F & B DEPARTMENT
• The food and beverage division is responsible for all of the dining rooms, restaurant -
bars, bars, the galleys (kitchens), clean up and provisions.
• The Food and Beverage Director runs this department. The dining room manager,
takes care of seating arrangements, service, and oversees the wait staff for the main
restaurant (dining room).
• The marketing and Sales Department relies on the front office to provide data on guest
histories, details concerning each guest’s visit.
• The guest history is a valuable resource for marketing and a sale, which uses the
guest registration information to target marketing campaigns, develop promotions,
prepare mailing labels, and select appropriate advertising media.
ENGINEERING
• The engineering department is responsible for maintenance service.
Maintenance employees must know the occupancy room status of a room before
attending to plumbing, heating, or air- conditioning problems.
• The request from guests for the repair of heating, ventilating, and air-
conditioning units; plumbing; televisions; and other room furnishings are directed
to the front desk. These requests are then communicated to the maintenance
department.
NIGHT AUDIT
• The Night Audit Department of the front office, as defined earlier, is the team
that assumes the role of reconciling a hotel’s daily activities and transactions.
• This department compiles a series of reports and data into a report called Night
Audit Report for management review.
• Because the hotel never stops operating, there exists the need to determine at
what point the current day ends and the next day begins.
• Organizations that close at some point in the day are able to easily establish a
change in date.
• The Night Audit performs many functions. Depending on the hotel, the night
team will: – Verify daily hotel transactions – Generate summary and statistical
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
data for compiling into the night audit report. – Assume responsibility for certain
front office functions, such as front desk and PBX.
• In many cases, have its leader serve as the manager on duty (MOD) in the
absence of senior management.
HUMAN RESOURCE
• Human Resource Management (HRM) is the function within an organization
that focuses on recruitment of, management of, and providing direction for the
people who work in the organization. Human Resource Management can also be
performed by line managers.
• Human Resource Management is the organizational function that deals with
issues related to people such as compensation, hiring, performance
management, organization development, safety, wellness, benefits, employee
motivation, communication, administration, and training.
RECRUITMENT
• A process that aims to attract appropriately qualified candidates for a particular
position from which it is possible and practical to select and appoint a competent
person.
• This process can be done through advertisement. – Newspaper – Radio –
Billboards – Commercial
HIRING STANDARDS
• Every Hotel requires hiring standards to meet their own level of standards.
Here are the following example:
– Height
– Age
– Educational Attainment
– Communication Skills
– Pleasing Personality
– Work Experience
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Tan Gana Building, Sta Rosa City, Laguna
HIRING PROCESS
• Acquiring employees in the business needs to follow certain procedures to facilitate a
better screening, selection, and decision making for a best-qualified applicant.
• Preliminary Screening –Application Blank / Cover Letter –Resume –Initial Interview
• Employment Tests – Intelligence / Aptitude test – Language Proficiency Test –
Arithmetic Ability Test – Personality Test – Skills and Manipulative Test – Sales and
Marketing – Abstract Reasoning
• Background and Reference Check - Process where the Human Resources Assistant
are doing the C.I. (Background check) about: –Family Background –Educational
Background –Character References on previous employers
• Employment’s (FINAL) Interview – Tell something about your self? – What are your
strength and weaknesses? – How do you see yourself 5,10 to 15 years from now? –
What is your ideal job? – What are your career goals? – What is your edge over the
other applicant? – How much salary are you expecting to receive if you get hired?
• Selection Decision – A process which involves the application of appropriate
techniques and methods with the aim of selecting, appointing and inducting a
competent person or persons. – Comparison based on: – Interview – Exams –
Personality
PLACEMENT
• The process where chosen applicants are called to submit the necessary
requirements • Submission of Requirements – 4 pcs. 1 X 1 picture – 4 pcs. 2 X 2
picture – NBI Clearance – Barangay Clearance – Police Clearance – Xerox copy
of Birth Certificate – Medical Certificate – SSS, PHIC, PAG IBIG I.D. – Transcript
of Records – Employment Certificate (Previous Employer) – Clearance
Certificate and etc.
ORIENTATION
• The HRM activity that introduces new employees to the organization and to the ff.
Employees
New task
Superiors
Work groups
Benefits
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Tan Gana Building, Sta Rosa City, Laguna
BENEFITS INCLUDE:
• Overtime pay
• Incentives
• Bonuses
• SSS
• PHIC
• PAGIBIG
• Dental
• Insurance and etc.
INTEGRATION
• A process of making a worker psychologically and socially adjusted to the environment
and culture of the organization.
MOCK Operations
MOCK Department / Branch
TRAINING
• The process of improving worker performance through the enhancement of skills and
the formation of a positive attitude towards work
Attending seminars Crash Courses On-the-job Training Experience
EMPLOYEE ASSESSMENT
• Process where the HRM are assessing the performance of each employee, which is
conducted yearly to give the appropriate remarks and recommendations, salary
adjustments and promotion for a job well done.
1. Contractual Employee
2. Probationary Employee
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Tan Gana Building, Sta Rosa City, Laguna
3. Regular Employee
4. Promotion
5. Transfer
6. Demotion
• Contractual Employee – Employee not more than 6 mos. Only when the employer
renews the contract. They cannot avail the company benefits and incentives
• Probationary Employee – Employee who undergo 6 mos. Period of training and
assessment. Which to be decided if he / she will be regularized depending on his / her
performance.
• Regular Employee – Employee that serve more than 6 mos. To the company. And
candidate for promotion depending on PAR. EMPLOYEE ASSESSMENT
• Promotion – upward or vertical movement of employees in an organization from lower
level jobs to higher level jobs involving increase in duties and responsibilities, higher
pays and privileges.
• Transfer – Movement of employees from one job to another on the same level in the
organization with more or less the same pay, privileges, duties and responsibilities.
• Demotion – movement of an employee to a less important job from a higher-level job
in the organization, which may or may not involve reduction in pay, status, or privileges
ACTIVITY 7
____________________________1. Movement of employees from one job to another
on the same level in the organization.
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St. Ignatius Technical Institute of Business and Arts
Tan Gana Building, Sta Rosa City, Laguna
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