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Name: Products Purchased: Number of Purchases: Amount Spent: Clothing Size: Location

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CUSTOMER NAME:

INTERVIEW DATE:

To fill out before interview:


Name:
Products Purchased:
Number of purchases:
Amount Spent:
Clothing Size:
Location:

Disclaimer: All these questions are intended to help us understand you and help guide the
future of bubuleh. All answers are completely confidential and will only be used internally.
If you’re not comfortable answering a question, that’s totally okay. We can skip anything
you’d like. It should take roughly 20 minutes, and we’ll send you a 10% off discount code
right after. Let’s get started.

Demographic questions

1. How old are you?

2. What is your gender?

3. What do you do for work?

4. What’s your highest level of education?

5. What’s your current relationship status?

6. How do you identify religiously?


6A. SKIP IF JEWISH: How do you identify racially or ethnically?

7. Do you identify as Lesbian, Gay, Bisexual, Transgender, Queer, or anything under the
LGBTQ+ umbrella?

Product / Brand Questions


8. How did you find out about us?

9. What attracted you to us, initially?

10. Where have you or would you wear your (product ordered)?

11. How does (product ordered) make you feel when you wear it?

12. If you had to change one thing about (product ordered) what would it be?
13. Do you think the price for (product ordered) was fitting, too high or too low?

PSYCHOGRAPHIC / BEHAVIORAL QUESTIONS


14. What are your favorite clothing brands where you shop?

15. On a scale of 1-5 (1=not important at all), how important is sustainability when it comes
to you buying clothing?

16. When you hear the word sustainability, what do you think of?

17. How often do you purchase new clothing?


A. At least once a week or more

B. At least once a month or more

C. A few times a year

D. Only when there are sales or discounts

E. I’m not sure / Other

18. In general, what are three things that you value or care about? (Value or tangible)

19. What are you excited about or looking forward to right now?

20. What’s the feeling, if any, that comes to your mind when you hear the word bubuleh?

21. If you could change one thing about the bubuleh shopping experience online, what would
it be?

22. How likely would you be to shop with us again on a scale of 1-5, with 1 being not at all
likely, and 5 being completely likely.

23. What is something that you would like to see us create?

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