PURPOSIVE

COMMUNICATION
7 C’s of
Communication
 7 C’S OF COMMUNICATION

Concise

Being concise means being able to convey your messages

in shortest possible words.
 7 C’S OF COMMUNICATION

Concise
But this doesn’t mean that you provide the information
less but articulating in such a possible way that you get
to spread the message across everyone and that too in
fewer words.
 7 C’S OF COMMUNICATION

Concise
CONCISENESS excludes the needless and excessive words
it makes the main idea or the message more
understandable.
 7 C’S OF COMMUNICATION

Clear

Through clarity, you can be able to emphasize a specific

message or a goal at that time.
 7 C’S OF COMMUNICATION

Clear
Because of clarity, the understanding of ideas becomes
easier. As clarity is achieved for ideas and thoughts, the
meaning of the words is enhanced. The message becomes
more appropriate and exact.
 7 C’S OF COMMUNICATION

Correct
The understanding of your audience is directly
proportional to the correctness of your ideas. Because
correct communication of thoughts and ideas is also an
error-free form of communication.
 7 C’S OF COMMUNICATION

Correct

Because of correctness the confidence level of yours as

well as your audience increases. It has more impact.
 7 C’S OF COMMUNICATION

Concrete
Concreteness refers to the idea of being clear and
particular. It avoids the basic fuzziness and general in
your ideas and thoughts. Concreteness also adds to your
confidence level.
 7 C’S OF COMMUNICATION

Concrete
Concreteness is supported by figures and facts thus it
gives your ideas a boost. As it involves clear words only,
it helps in increasing your reputation. There are little to
no chances that your message is misinterpreted.
 7 C’S OF COMMUNICATION

Complete
A message or an idea is complete when the audience has
everything that they want to be informed. Also, this gives
an authority to them to move to the call of action.
 7 C’S OF COMMUNICATION

Complete
complete communication generally involves the call to
action, which helps the readers understand what you
want to imply to them. It also includes all the facts and
figures in the sentences.
 7 C’S OF COMMUNICATION

Complete
Complete communication also involves additional
information whenever or wherever it is required. Thus, it
leaves no room for doubt in the mind of the readers and
audiences. It also helps in persuading the audience.
 7 C’S OF COMMUNICATION

Courteous
Courtesy is the respect that we show to others. You
should show respect to your audience by communicating
courteously. an individual, while sending a message,
should be polite, sincere, enthusiastic, and reflective.
 7 C’S OF COMMUNICATION

Courteous
Being courteous means that you have taken into
consideration the feeling receiver as well as your own. It
also shows that you are positive and your focus is on the
audience. Courteous messages are not at all biased.
 7 C’S OF COMMUNICATION

Coherent

The messages that you send should be logical and that is

why coherent communication is important.
 7 C’S OF COMMUNICATION

Coherent
The message involves certain ideas and thoughts and
thus when they are coherent then only they are able to
convey the main idea of the message. All the points that
you have mentioned should be relevant to the topic and
connected.
STERRITON ELEMENTARY SCHOOL

ELEMENTS OF
COMMUNICATION
 ELEMENTS OF COMMUNICATION

Sender
The sender imagines, creates, and sends the message. The
source begins by first determining the message—what to
say and how to say it.
 ELEMENTS OF COMMUNICATION

Message
The message is the meaning produced by the source for
the receiver or audience. When you speak to a person
your message may be the words you choose that will
convey your meaning.
 ELEMENTS OF COMMUNICATION

Message
But that is just the beginning. The words are brought
together with grammar and organization. You may choose
to save your most important point for last.
 ELEMENTS OF COMMUNICATION

Message
The message also consists of the way you say it—in a
speech, with your tone of voice, your body language, and
your appearance—and in a report, with your writing
style, punctuation, and the headings and formatting you
choose.
 ELEMENTS OF COMMUNICATION

Channel
There are different ways for a message to travel
between the source and the receiver and this is called
the channel.
 ELEMENTS OF COMMUNICATION

Channel
The person who is interested in communicating has to
choose the channel for sending the required information,
ideas, etc. This information is transmitted to the receiver
through certain channels which may be either formal or
informal.
 ELEMENTS OF COMMUNICATION

Channel
Spoken channels include face-to-face conversations,
speeches, telephone conversations, voice mail messages,
and radio. Written channels include letters,
memorandums, purchase orders, invoices, newspaper and
magazine articles, blogs, e-mail, text messages, tweets,
and so forth.
 ELEMENTS OF COMMUNICATION

Receiver
The receiver is the person who receives the message or
for whom the message is meant. It is the receiver who
tries to understand the message in the best possible
manner in achieving the desired objectives.
 ELEMENTS OF COMMUNICATION

Receiver
As a receiver you listen, see, touch, smell, and/or taste
to receive a message and interpret the message from the
source intentionally and unintentionally
 ELEMENTS OF COMMUNICATION

Feedback
When you respond to the source, intentionally or
unintentionally, you are giving feedback. Feedback is
composed of messages the receiver sends back to the
source.
 ELEMENTS OF COMMUNICATION

Feedback
Verbal or nonverbal, all these feedback signals allow
the source to see how well, how accurately (or how
poorly and inaccurately) the message was received.
 ELEMENTS OF COMMUNICATION

Feedback
Feedback also provides an opportunity for the receiver
or audience to ask for clarification, to agree or disagree,
or to indicate that the source could make the message
more interesting.
 ELEMENTS OF COMMUNICATION

Feedback
Feedback is the process of ensuring that the receiver has
received the message and understood it in the same sense
as the sender meant it. As the amount of feedback
increases, the accuracy of communication also increases.
 ELEMENTS OF COMMUNICATION

Noise
Noise interferes with the normal encoding and decoding
of the message carried by the channel between source
and receiver. Not all noise is bad, but noise interferes
with the communication process.
The Communication
Process
Barriers to
Communication
 BARRIERS TO COMMUNICATION

Linguistic Barriers

Language is the most commonly employed tool of

communication. The fact that each major region has its
own language is one of the Barriers to effective
communication. Sometimes even a thick dialect may
render the communication ineffective.
 BARRIERS TO COMMUNICATION

Linguistic Barriers

As per some estimates, the dialects of every two

regions changes within a few kilometers. Even in the
same workplace, different employees will have
different linguistic skills. As a result, the
communication channels that span across the
organization would be affected by this.
 BARRIERS TO COMMUNICATION

Linguistic Barriers

PHILIPPINES SPEAKS 111 DIFFERENT LANGUAGES

ASIA SPEAKS 2300 DIFFERENT LANGUAGES
THE WORLD SPEAKS 7000 DIFFERENT LANGUAGES
 BARRIERS TO COMMUNICATION

Psychological Barriers

There are various mental and psychological issues

that may be barriers to effective communication. Some
people have stage fear, speech disorders, phobia,
depression, etc. All of these conditions are very
difficult to manage sometimes and will most certainly
limit the ease of communication.
 BARRIERS TO COMMUNICATION

Emotional Barriers

The emotional IQ of a person determines the ease and

comfort with which they can communicate. A person
who is emotionally mature will be able to
communicate effectively. On the other hand, people
who let their emotions take over will face certain
difficulties.
 BARRIERS TO COMMUNICATION

Emotional Barriers

A perfect mixture of emotions and facts is necessary

for effective communication. Emotions like anger,
frustration, humour, can blur the decision-making
capacities of a person and thus limit the effectiveness
of their communication.
 BARRIERS TO COMMUNICATION

Physical Barriers

These are the most obvious barriers to effective

communication. These barriers are mostly easily
removable in principle at least. They include barriers
like noisE, WALLS, faulty equipment used for
communication, etc.
 BARRIERS TO COMMUNICATION

Physical Barriers

Sometimes, in a large office, the physical separation

between various employees combined with faulty
equipment may result in severe barriers to effective
communication.
 BARRIERS TO COMMUNICATION

Cultural Barriers
As the world is getting more and more globalized, any
large office may have people from several parts of
the world. Different cultures have a different
meaning for several basic values of society. Dressing,
Religions or lack of them, food, drinks, pets, and the
general behaviour will change drastically from one
culture to another.
 BARRIERS TO COMMUNICATION

Cultural Barriers

Hence it is a must that we must take these different

cultures into account while communicatiNG. This is
what we call being culturally appropriate.
 BARRIERS TO COMMUNICATION

Organisational Structure Barriers

As we saw there are many methods of communication

at an organizational level. Each of these methods has
its own problems and constraints that may become
barriers to effective communication. Most of these
barriers arise because of misinformation or lack of
appropriate transparency available to the employees.
 BARRIERS TO COMMUNICATION

Attitude Barriers

Certain people like to be left alone. They are

introverts or just people who are not very social.
Others like to be social or sometimes extra clingy!
 BARRIERS TO COMMUNICATION

Attitude Barriers

Both these cases could become a barrier to

communication. Some people have attitude issues, like
huge egos and inconsiderate behaviors.
 BARRIERS TO COMMUNICATION

Attitude Barriers

Certain personality traits like shyness, anger, social

anxiety may be removable through courses and proper
training. However, problems like egocentric behavior
and selfishness may not be correctable.
 BARRIERS TO COMMUNICATION

Perception Barriers
Different people perceive the same things differently.
This is a fact which we must consider during the
communication process. Knowledge of the perception
levels of the audience is crucial to effective
communication. All the messages or communiCATED
THOUGHTS/IDEAS must be easy and clear. There
shouldn’t be any room for a diversified
interpretational set.
 BARRIERS TO COMMUNICATION

Physiological Barriers

Certain disorders or diseases or other limitations

could also prevent effective communication.
 BARRIERS TO COMMUNICATION

Physiological Barriers

The shrillness of voice, dyslexia, etc. are some

examples of physiological barriers to effective
communication. However, these are not crucial because
they can easily be compensated and removed.
 BARRIERS TO COMMUNICATION

Technological Barriers

technology is developing fast and as a result, it

becomes difficult to keep up with the newest
developments. Hence sometimes the technological
advance may become a barrier. In addition to this, the
cost of technology is sometimes very high.
 BARRIERS TO COMMUNICATION

Technological Barriers

technology is developing fast and as a result, it

becomes difficult to keep up with the newest
developments. Hence sometimes the technological
advance may become a barrier. In addition to this, the
cost of technology is sometimes very high.
 BARRIERS TO COMMUNICATION

Socio-religious Barriers

last but not least on the list, are socio-religious

barriers. for instance, In a patriarchal society, a
woman or a transgender may face many difficulties
and barriers while communicating.