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Allied Bank

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The 

Bank started out in Lahore by the name Australasia Bank before independence in 1942;


and became Allied Bank of Pakistan in 1974. In August 2004, because of capital
reconstruction, the Bank's ownership was transferred to a consortium comprising Ibrahim
Group; therefore, it was renamed as Allied Bank Limited in 2005.
ABL is amongst the top financial institution in Pakistan with 1,350 branches across the country
and having international presence in UAE, Bahrain and China.
Allied Bank Limited (ABL) and Bank of China-Pakistan (BOCP) have entered into a
Memorandum of Understanding (MoU) in Beijing. The MoU sets out a conceptual framework for
cooperation through which both institutions can develop business synergies, and it formalizes a
strategic partnership that aims to promote trade and investments relating to China’s One Belt
One Road Initiative.
Banking research
The most common types of research in the financial services and banking sector:
customer satisfaction and loyalty studies,
consumer behaviour research (e.g. Usage and Attitude),
customer service quality analysis (e.g. mystery shopping),
target group research,
corporate image research,
B2B research.
Customer satisfaction
Customer satisfaction research consist of a detailed analysis of customer behaviour supported
by a measurement tool – a questionnaire or survey. Satisfaction measures allow comparison over
time and the assessment of sales and marketing departments. Customer satisfaction research allows the
identification of the strengths and weaknesses of a company as perceived by customers, as well as the
definition of the areas most highly valued by customers. Moreover, it allows a focus on improving the
quality of services/products, expanding the product mix and tailoring the products to customers’
expectations. In general, satisfaction is strongly correlated with loyalty. However, it is not always easy to
find straightforward similarities between the two. That is why it is worth analysing these two phenomena
together with the customer satisfaction level. Satisfaction is the key to gaining customers’ loyalty.

Consumer behaviour research


Thanks to a thorough understanding of consumer behaviour – how and for what purpose
consumers use a given product or service - it is possible to properly adapt a company’s offering
to market needs. Consumer behaviour research is the most general category of studies related
to consumers. It helps companies look at their products and services from the consumer’s point
of view.
B2B
In a fast changing world, it is extremely important to thoroughly research a market before taking
any business steps. Information on new players, products and advertising campaigns is key to
planning a corporate development strategy. Market research involves a comprehensive
overview of the market, making it possible to identify market niches and determine growth
prospects, including potential barriers and formal restrictions to entry.
The end product of market research is a report containing an overview of market conditions with
the agreed level of detail, as well as an assessment of the market’s value and description of
entry barriers. Usually, as part of a research project we prepare an entry strategy analysis under
several different scenarios (best case, worst case and moderate). By employing complementary
data collection techniques and a cross-verification model, we arrive at the most complete and
accurate picture of the market.

The unplanned borrowing from different sources increased both private and public
consumption resulting in higher debt repayment liabilities, which created severe
macroeconomic imbalances. The investment did not pick up as higher demand was met
primarily through imports leading to enormous rise in external imbalances. Due to low growth
in revenues and the unplanned and unproductive expenditures, the fiscal deficit widened. The
persistence of large fiscal and current account deficits and associated buildup of public and
external debt became the major source of macroeconomic imbalance.
The new elected government faces formidable macroeconomic challenges. The foremost
challenge to the economy is the rising aggregate demand without corresponding resources to
support it, leading to rising fiscal and external account deficits.
The government has also taken some overdue tough decisions i.e. increase in energy tariffs to
stop further accumulation of circular debt, reduction in imports through regulatory duties and
withdrawal of some of the tax relaxations given in the last budget in order to arrest the
deterioration in primary balance.

Asset growth of the banking sector has moderated to 4.7 percent during H1CY18 The prime
reason behind this deceleration is 3.6 percent decline in net-investment (mainly in govt.
securities) due to shift in government’s borrowing from commercial banks to SBP. Islamic
Banking Institutions (IBIs) have played a vital role in total banking sector’s asset expansion
during H1CY18. Relative to their market share of 12.9 percent, IBIs have contributed almost one
fourth of the growth in the assets base of the banking system, which is more than double the
contribution in the comparable period of previous year.
Advances to SMEs have observed higher net.
Allied bank

The banking sector outlook remains challenging, amidst crucial global operating and regulatory
conditions, re-pricing risks under rising interest rate scenario, evolving customer experience
dynamics, weak credit expansion and a dearth of quality lending avenues.
Your Bank has also entered into an agreement with 1-Link for issuance of first ever ‘PayPak-
Union Pay International’ (UPI) co-badged debit cards, with a view to facilitate customers
seeking both international and domestic spending convenience.
Your Bank kept pace with the transforming landscape through upgrade of ‘myABL Digital
banking’ app using top of the line Oracle Digital Banking Experience (OBDx) platform; designed
exclusively to enable customers to seamlessly perform financial transactions. A key initiative of
Your Bank for 2019 also includes the planned launch of Branchless banking services.
Allied ‘Visa Premium Debit Card’, launched during the period, facilitated Your Bank’s valued
customers in carrying out Point of Sale (POS) and cash withdrawal transactions with enhanced
per day limits and a host of domestic and global features offered by Visa exclusively to
Signature Card customers, while initiation of 3-D secure services on all ABL Visa debit and credit
cards further improved customer confidence in online shopping while minimizing risk of fraud.
Pakistan Credit Rating Agency (PACRA) maintained Bank’s Long-Term and Short-Term Ratings to
the highest level of “AAA” (Triple A) and “A1+” (A One Plus) respectively. These ratings denote
exceptionally strong capacity for timely payment of financial commitments with lowest
expectation of credit risk. Your Bank consolidated its position as one of the only select group of
financial institutions in the country to maintain highest entity credit ratings.

Mr. Tahir Hassan Qureshi (CEO)


• Profit After Tax Rs. 12,881 million

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