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com

Every day thousands of websites are created by users from all over the world. It is mandatory to promote a
website after designing and development is done to get business in online
Website presence in 1st page of search engine like google is very important to get more visibility and to get
more clicks from users who are searching for a particular query in google search box
Each website owner has to create a website based up on their business requirement, products or services they
are going to offer. When it comes to comes to promoting a website any site owner can promote their site using
SEO
So what is SEO ?? and how can you be benefited using this freely ???

SEO : Search Engine Optimization

“It is a process of getting any website in 1st page of search engines like google naturally for the targeted
keywords using ONpage optimization and Off page Optimization“ .
ON Page : Doing changes with in the website like url structure , content , metatags e.t.c
Off Page : Building backlinks for a website in high authority sites
Search engine robots crawls millions of webpages every day and adds the information in database ,whenever a
user types a query in google search box it retrieves the search results based on the authority of the site

Benefits of SEO :

Increase organic traffic for a site

Increase ranking for high search volume keywords
Generate leads and turns visitors to buyers
Expands your business through out the world
Makes your website stands in No.1 position and ahead of your competitor ranking position

Read more at https://en.wikipedia.org/wiki/Search_engine_optimization

Ultimate guide to SEO ONPage

Implementation
This entry was posted by surendra nath

For any website ONPage plays a major role in ranking and influencing search engine crawlers
ONPage is a process of doing changes with in the website like coding, url structure and many more
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Imp SEO ONPage factors

Title Tag :
it is the label for the browser and it appears in search results
Drives initial click for the users and appears in search results
Ideal length of characters : 55 (if more than 55 it shows dots in search results)
2. Description Tag :
It is the summary of the webpage
Length should be maximum 155 characters
Add the description with meaningful sentence and with targeted keywords with out stuffing
Use SEO Mofo snippet optimizer tool before you actually add in the webpage source code as it shows the
snippet preview
http://www.seomofo.com/snippet-optimizer.html
Header Tags :
H1 to H6 are header tags for a webpage
Each Webpage should have web content
Web content should be divided in to paragraphs
Each paragraph should have heading
H1, H2 are the important header tags used for a webpage
Use targeted keywords in H1&H2
Alt tags :
Alternative text for users
Its helpful identifying the names of the images for slow loading browsers
URL Structure :
Avoid using long url structure with unnecessary special characters
Bad Ex : http://www.mysite.com/brands.php?object=1&type=2&kind=3&node=5&org=6

Good : Ex : http://www.mysite.com/brands.php?nike
Depth of URL Structure
After Domain name
After Domain name maximum depth of Directories should not be more than 4
Bad Example : http://www.mysite.com/people/places/things/noun/danny/car
Good Example : http://www.mysite.com/people/places
Robots.txt :
It is a text file which tells crawlers to crawl the website or block the site
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Termed as Allow or Disallow

Code to be used : User agent : * Allow all crawlers from all content
Allow : /
User –agent: *
Disallow: / Blocks all crawlers from all content

User-agent : Google Bot

Disallow:/Books Block a specific web crawler from a specific folder

User-agent: Googlebot
Diasallow:/services/advertising.html Block a specific web crawler from a specific webpage
Add the required code,save the file name as robots.txt and upload the file in root folder of server
Sitemap :
It is an xml file which consists of all urls of a website
Sitemap is for crawlers to visit the website and add the urls in the database
Makes faster indexation of all urls in search results
Update the sitemap in webmasters if any new or old urls are added
Canonicalization
Loading Same pages from Mutiple urls without creating Duplication Error
http://www.yourwebsite.com
http://www.yurwebsite.com/index.html
http://yourwebsite.com
http://yourwebsite.com/index.html
Solution :
Place <link rel=“canonical” href = “ ”/> tag in the source code of your preferred url
Case sensitive urls :
www.ebay.in/chp/Audio-Books/29792
www.ebay.in/chp/audio-books/2972
Above 2 urls are loading same page which is duplicate in view of crawlers and important factor to change here
is to remove capital letters in url structure and always small letters
Bread Crumb Structure :
It is the navigation for the user to move front and back pages in the website
To give a clear path to user all ecommerce sites uses bread crumb navigation now
It increases internal links strength
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Code to be used

<a href=’http://www.firstcry.com’>Home</a> > <a href=’http://www.firstcry.com/clothes-and-fashion-

accessories’> Clothes & Fashion Accessories</a><a href=’http://www.firstcry.com/shorts-skirts-and-
jeans/6/221′> Shorts, Skirts & Jeans</a>
301 Redirection :
The 301 redirect is a permanent redirect page
Page completely moved to new url or new address
Whenever there are 404 broken links for the site 301 has to be done to get rich user experience
Even in search engine point of view important broken links or renamed urls has to be redirected to working
pages or new urls
Custom 404 Error :
Custom 404 error page is required for all the wrongly typed urls(pages which are not existing in the site) in the
site
These urls when typed in browser shows page not found in the server
So a custom 404 page has to be designed and give links to working pages or home page
Ex : www.amazon.com/abcd
www.ebay.in/abcd
Another method :
Permanently redirecting all not found urls to home page
Ex: www.flipkart.com/abcd ( it immediately redirects to home page i.e www.flipkart.com
Code to be added in error document file to create custom 404 error :
ErrorDocument 404 http://www.example.com/404.html
Web content Optimization :
Check web content in every webpage for plagiarism
Ex: Duplichecker

Spam Content types

Content Scraping : Content scraping is taking the content from one site and reusing it on another site
Same Site Duplication : Duplicate content present in same site in different pages and in internal blogs
Do not index the content but follow the links on the page
<meta name=”robots” content=”noindex,follow”>
Importance of Hyphens in Url structure :
Redirect Url structure from underscores to hyphens
Ex: www.example.com/billing_machine_manufacturers
to
Digital marketing training in marathahalli, Bangalore call 8867896632 www.digitalkora.com
www.example.com/billing-machine-manufacturers
Google Considers each hyphen as word separator

Set Preferred Domain in webmasters :

www.example.com
http://example.com
Website Loading Speed :
Check loading speed of your website using www.pingdom.net
Ideal loading time should be 2 seconds
If its more than 2 seconds check the size of images ,minimize javascript , avoid excessive flash images in the
webpages
Text to Html Ratio minimum 20%
Myths:
Google does not index pages with low Text to HTML ratio
Google will penalize my site if my page is more than 100KB
Fact
Higher Html to text Ratio is to increase user experience

OFFPAGE OPTIMIZATION

Getting reputation for a website depends on linking with authority sites and this can be possible using Off-Page
in SEO

Off-Page is basically used to build backlinks for any website with high authority sites

Off-Page plays a major role in gaining ranking and reputation for a site

Alexa rank , Moz rank and Page rank for any site will be gradually improved if there is a proper offpage
optimization strategy

Every search result a snippet, changes in SERP(search engine results pages) because of ONpage and Offpage

Important methods used for promoting a website in SEO Offpage

1. Directory submissions

 It is a process of adding website or website url to a web directory and it is one of the popular form of
link building
 Top directory submission sites : Dmoz, Yahoo directory,Aol e.t.c

2. Social Bookmarking
Digital marketing training in marathahalli, Bangalore call 8867896632 www.digitalkora.com
 Saving favourite urls in online is termed as Social Bookmarking
 Most of the sites give instant backlinks which increases the site authority for a website
 These services allow you to tag news stories, blogs, videos, audio files

Top bookmarking sites : www.stumbleupon.com, www.delicious.com , www.digg.com, www.diigo.com

3. Forum Submission

Forum link building/Posting service is a SEO technique which helps in building back links to your website.

Forum Posting is an Internet Marketing service which uses forum communities to build inbound links.

Find the relevant forums using syntax like keyword : forums

Ex : webdesign : forums

Forum search engine : www.boardreader.com

Threads are called questions

Replies are called answers

Procedure :

Register in the forum site

Click the user control panel

Fill the profile details and add the url to get a backlink

Click save changes and take the destination url

Participate in relevant forums and reply to questions to get more traffic and backlinks

4. Business Profile Creation

To get more traffic from business listing sites website owners need to analyze the type of business they are in to
and submit in top local business listing sites like yellow pages , just dial , indiamart,hotfrog ,yelp e.t.c

Procedure :

Register in the site and enter the business details like company name , working hours, services ,top priority
keywords ,address, contact no , images , videos , e.t.c

Local people who are looking for a particular product or service in local search engines finds these listings more
suitable and more chances to enquire .

Benefits :

Getting a permanent backlink from high authority site

Digital marketing training in marathahalli, Bangalore call 8867896632 www.digitalkora.com
Generates more leads in online from the business listing portal

Faster indexation in search results for the targeted keywords

5. Article Submission

Article submission is a process of submitting article about a product or service in article submission sites

It’s a part of content marketing

An article consists of title , article body of about 500 words , author biography

Rules for writing an article :

 Select the title of the article based on the topic you have chosen
 Tool : Hub spot blog topic generator http://www.hubspot.com/blog-topic-generator
 Enter a keyword in the above tool and it will give you the different titles for your article
 Article should be minimum 500 words with 1% keyword density ( 1 targeted keyword for 100 words )
 Use combinational keywords to get faster indexation instead of stuffing the same keyword for 5 times

Register in the article submission site and select the proper category to submit the article

Enter title , summary of the article , category, article body , author biography

2 hyperlinks can be given in each article using href tag or insert hyper link option

Give links for targeted keywords to get backlinks from the high authority article submission sites and take the
destination url after submission

Check the plagarism of any article using tools like www.duplichecker.com, http://copyscape.com/ e.t.c

Promote unique content in article submission sites to get approval for the original articles

How to do competitor backlinks analysis in

SEO This entry was posted by surendra nath

Before competitor backlinks analysis in SEO we will see the different types of links
Link : Connection between two webpages or a webpage and a document
Backlink : links coming back from other sites to your site (also termed as inbound links)
Internal Links : Links present with in the site
Outbound links : Links which are going away from your site
Commonly these links are social Media plugins or other websites linked in footer
How to do competitor backlink analysis to your website ???
For every website there will be some position in search results for some targeted keywords
Digital marketing training in marathahalli, Bangalore call 8867896632 www.digitalkora.com
Ex: www.abc.com is coming in 6th position for some keyword “billing machine manufacturers ”
All other sites which are coming in search results are your competitors , but consider top 5 competitors because
they are ranking ahead of your search snippet.
Popular tools used to find competitor backlinks :
www.ahrefs.com ( paid )
www.majesticseo.com ( paid)

www.semrush.com (paid)
How to check your competitor backlinks for free :
Type links : www.abc.com in google to see any website backlinks

Lets discuss a paid tool called www.ahrefs.com and explore the important features
Create an account in this tool and login
Click Siteexplorer and enter the site URL
Under inbound links : select new option
Referring domains from which backlinks are coming for your website
Important metrics to check in tool :

 No of referring domains
 No of referring pages
 Anchor text used by the competitors
 Links coming from CTLD’s ( Country level top referring domains)
 Link score or authority score of the backlink ( Find Domain authority , Page rank , alexa rank of each
backlink to analyze and submit )
 Do follow and Nofollow backlinks

Doing Offpage and ONpage is not sufficient and its also required to analyze how the competitor sites are
coming in top positions
Instead of searching for new sites in Offpage you can steal competitor backlinks and submit your website links
in their referring domains

A Comprehensive guide to Google Webmasters

explained never before
Google Webmasters is a mediator or communicator between webmaster(site owner)and search
engine
How can you know whats happening on your website in view of search engines ?
You are doing SEO ONpage and Offpage continuously but how search engine crawlers are treating
this?
Digital marketing training in marathahalli, Bangalore call 8867896632 www.digitalkora.com
You are optimizing your site with metatags content,sitemap,robots.txt and many more factors but
how can you find whether search engine is facing any issue while crawling your site ?
You do lot of offpage submissions for your site like directory,bookmarking,profile creations,article
submissions , blog commenting and many more…do really crawlers see all those links ?
Is Google bot able to identify your offpage links with out any errors ?
Am i unknowingly doing any spam submissions ?
Am i submitting in low quality sites ?

Answer for all the above questions is given by a tool called Google Webmasters (A tool to
interact with search engine by the webmaster)
Note : To show information about all the above points google should know about your site so you
need to add your website using below procedure to get the info

Configuration of Google Webmasters account :

Procedure :

1. Open google.com/webmasters and login with gmail

2. Click add a property on right side top corner

In the next screen add the website url and click continue
It will ask for verification of the website lets say i have added www.abc.com so to prove this is my
website i need to verify the ownership
Recommended method :
Download the html file and upload in the root folder of FTP of your website and click verify
Alternate methods
Add html tag on the header of the home page so select alternate method and check radio button
Html tag and take the code
Copy and paste on the common header source code of home page (mostly index file )
Google Analytics :
Check radio button of google analytics and click verify ( if already google analytics account is there
but webmasters is not there then you go for this verification method)
Note : Use any one of the above methods to verify your website ownership ( no need to use all)
Ok now you have verified your site , lets dig in to the tool what information search engine
crawler is going to show us :
After verification is completed open dashboard on left side
Search traffic , Google index , crawl are the important tabs here to discuss
Digital marketing training in marathahalli, Bangalore call 8867896632 www.digitalkora.com

Select Search traffic :

1. Search analytics this data also available in google analytics )

Here you can find the queries which are typed by the user in the google search box
Find the no of clicks , impressions , CTR for the users queries and observe which query is having
less no of clicks and more no of clicks over a period of time (select date range and see or compare
dates and see )
Also analyze by search type , device , country e.t.c

Note : if a query is having thousands of impressions but no clicks then there might be fault in tilte
tag and description tag which appears in search results so change it with meaning full sentence with
out keyword stuffing such that your snippet get more clicks
2. Links to your site :
Here you can see backlinks on left side and linked pages of your site on right side

Tip : Download all the backlinks and analyze the quality of each backlink using Moz bar or
Pagerank
If you have done ethical backlink building then no need to check all the backlinks manually, its
required to check only if there are any spam links coming from low quality sites
3 . Internal links :
These are the links present with in the website
Here we can check each page linked with how many other pages with in the website
4 . Manual actions : By default it will show no manual Webspam actions found so no need to
worry!!!
5 . International Targeting : Enable the targeted country here to get influenced by local search
engines
Identify the targeted country of your website business whether you want to get your website in 1st
page in google.co.in or google.com or google.com.sg (specify the targeted country here )
What happens if you have a website in 2o countries ???
Ex : www.tripadvisor.com www.tripadvisor.fr , www.tripadvisor.in and many other countries
Solution : Add all the subdomains and verify each subdomain using above process of site
verification and enable international targeting for each country
Google Index :

1. Index status : Check the indexation status of your website by date wise .
Digital marketing training in marathahalli, Bangalore call 8867896632 www.digitalkora.com

Dont worry !! No of urls indexed will vary every day just check the graph
How to find recent indexation of my website ???
Ans : Type cache : wwww.example.com in google to find the recent indexation date of your
website
2. Content Keywords :
See the significance of your keywords in the web content
3. Blocked Resources : No blocked resources by default
4. Remove urls : you can tell google to remove a search snippet from search results from here
Enter the url and click continue

Crawl :

1. Crawl errors : Check crawl errors regularly to find the broken links of the website

Solve the crawl errors manually and click mark as fixed to remove the errors
2. Fetch as Google
Forcibly telling google to fetch the non-indexed urls

Enter the url and click fetch .

Use this option if important urls are not getting indexed in search results for the targeted keywords
( Maximum urls you can fetch : 20 for each website)
3. Robots.txt : enter the robots.txt and click test to check allow or disallow mode
4. Sitemaps : Here you can see the no of urls submitted and indexed ( its suggested to have
submitted and indexed urls are same )

 Update the site map in FTP and update the sitemap in webmasters (when removed or added
new urls in sitemap)
 Click add or test sitemap and add sitemap.xml to refresh the sitemap

Final words : Monitor the webmasters account regularly to find issues about your site
Maintain all websites webmasters accounts under one gmail account ( Ex : if you have 10 sites then
add those 10 sites under one common gmail account )
Check all the above factors atleast thrice in a week for better results