ASSIGNMENT TITLE: Idea Feasibility Report COURSE: Fundamentals of Entrepreneurship Course Code: Entp 210 Student Names
ASSIGNMENT TITLE: Idea Feasibility Report COURSE: Fundamentals of Entrepreneurship Course Code: Entp 210 Student Names
ASSIGNMENT TITLE: Idea Feasibility Report COURSE: Fundamentals of Entrepreneurship Course Code: Entp 210 Student Names
STUDENT NAMES:
CEO - Lexus
This business aims to become successful in the production and sales of customized phone cases.
To accomplish this, each team member has a responsibility to uphold. Each member should
willingly select a fair amount of workload to complete when assignments are given and complete
them in a timely manner. All work should be shared for review by team members at least two
days in advance of submission date to allow for corrections and all the work to be compiled into
Contract signed and agreed with by all team members: Lexus Ramsingh, Amy Supersad,
For this venture, team members have decided that the original idea is very strong and can
be sustainable with just a few additions to better expound the idea of customizable phone
cases. The final idea selected is Venus Custom Phone Cases creating and designing
phone cases of all kinds such as silicone, gel, battery, bumper, armor, and wallet cases for
a wide array of phones such as Samsung or iPhones. Designs will be created using
software design programs like Adobe programs, as well as the use of photography and
typography or even customers’ own designs. Customers can order and view available
According to our feasibility report, we can make improvements in our impact by outlining the
protective detail in our phone cases. Our quality of designs is marketed due to our professional
graphic design skills; however, we can better assure that our cases are equally stylish as well as
protective by providing test results proving the quality of protection with drop tests and water
resistance for the phone and scratch and chip resistance for the designs themselves. This way our
customers can rest assured that we are not only focusing on the appearance of our phone cases
- The market opportunity will be the rising demand from youths for mobile cases that
are fashionable and durable. It is the key factor for fuelling the demand of the market.
The trends in the market that support my idea would be rugged phone cases that
ensure protection to the cellular device from knocks, bumps as well as cracked phone
screens are the ones that are in the highest demand. The customer not only has the
option of personal customization of the design on the case but also gets to choose the
- We plan to offer quality service and cases that are unique, one of a kind designs to
directly suit each of the customer's personal style and personality, allowing for self-
expressiveness. The cases will be military grade type protection shock absorbent,
protects against dust, and impacts of all kinds all while looking fashionable. This
the expression of oneself through art and design, allowing local artists to get the
recognition they deserve through our phone case business. We also bring innovation
by using recycled material whilst bringing forth tough durable cases. We will ensure
focusing on constant reinvention, being open to new ideas and partnering with local
- Our phone cases are made to fit all types of cellular devices in all kinds of styles and are
custom made and designed per user. Not only is the design uniquely tailored/customized
to fit buyers aesthetic and style, this offering is important to the buyer because it provides
- All the persons working on Venus Custom Phone Cases are right for the job due to wide
variety in necessary skills and experience. Such skills include managerial competencies
such as creative problem solving, teamwork skills, customer focus, oral & written
technical skills include digital media and marketing, networking, software proficiency,
data analysis. These skills are a necessity for the job of working together as a team to
create the most suitable phone cases and designs. Also, specific to the nature of our
venture and giving us an advantage over regular phone case businesses, we have a wide
composition and color theory skills, Adobe programming proficiency, photography skills,
typography skills, branding and web design. All of which serve to make us the right
- When it comes to the target market for this venture, our buyers and users are the same.
Our offering is targeted toward individuals, who are under the age of 35, owning cellular
devices and wish to express themselves via their phone cases and have interests in
fashion, design, individuality and expression. They can achieve this simply by attaching
Venus custom phone case to any type of cellular device for protection and aesthetics. Our
phone cases are different in that they are exactly what each individual wants, whether is
the type of phone case, designs created by professional designers, or even their own
designs, our customers get exactly what they want compared to the regular cases you find
elsewhere.
In terms of substitute products, there are a number of businesses that sell premade cases,
however the phone cases available at these stores have limited and/or lower quality
We offer custom designs that are unique and one-of-a-kind using professional design
techniques skills. Whereas other businesses offer premade cases that lack style and
creativeness, we tend to our customers’ aesthetics and provide to them whatever design