An internship report on

“Whatnot Gadgets Private Limited”

(Week - 1 Report)

Submitted by
Yesha Hitesh Metha
PES1201800966
November 2nd – December 2nd

Under the guidance of

Internal guide: Mrs Nayana Nadig
External guide: Mr Gaurav
TABLE OF CONTENTS

1. Industry Profile
 History
 Trends
 Manufacturing
 Electronic component
 Software development
 Standardization
 Retailing
 SWOT
 Growth

2. Company Profile
 Company name & Introduction
 Company History
 Growth of the Company
 Branches
 Structure of Organization departments
 Competitors
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INDUSTRY PROFILE :- Consumer Electronic Industry

HISTORY
Consumer electronics or home electronics are electronic (analog or digital) equipment
intended for everyday use, typically in private homes. Consumer electronics include devices
used for entertainment, communications and recreation.

 In British English, they are often called “brown goods” by producers and sellers, to
distinguish them from "white goods" which are meant for housekeeping tasks, such
as washing machines and refrigerators, although nowadays, these would be considered brown
goods, some of these being connected to the Internet. In the 2010’s, this distinction is absent
in large big box consumer electronics stores, which sell both entertainment, communication,
home office devices and kitchen appliances such as refrigerators. The highest selling
consumer electronics products are Compact discs.

Radio broadcasting in the early 20th century brought the first major consumer product,
the broadcast receiver. Later products included telephones, televisions and calculators, then
audio and video recorders and players, game consoles, personal computers and MP3 players.
In the 2010s, consumer electronics stores often sell GPS, automotive electronics (car
stereos), video game consoles, electronic musical
instruments (e.g., synthesizer keyboards), karaoke machines, digital cameras, and video
players (VCRs in the 1980s and 1990s, followed by DVD players and Blu-ray players).
Stores also sell smart appliances, digital cameras, camcorders, cell phones, and smartphones.
Some of the newer products sold include virtual reality head-mounted display goggles, smart
home devices that connect home devices to the Internet and wearable technology.

In the 2010s, most consumer electronics have become based on digital technologies, and have
largely merged with the computer industry in what is increasingly referred to as
the consumerization of information technology. Some consumer electronics stores, have also
begun selling office and baby furniture. Consumer electronics stores may be physical retail
stores, online stores, or combinations of both.

Annual consumer electronics sales are expected to reach $2.9 trillion by 2020.It is part of the
wider electronics industry. In turn, the driving force behind the electronics industry is
the semiconductor industry. The basic building block of modern electronics is
the MOSFET (metal-oxide-silicon field-effect transistor, or MOS
transistor), the scaling and miniaturization of which has been the primary factor behind the
rapid exponential growth of electronic technology since the 1960s.
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TRENDS
One overriding characteristic of consumer electronic products is the trend of ever-falling
prices. This is driven by gains in manufacturing efficiency and automation,
lower labour costs as manufacturing has moved to lower-wage countries, and improvements
in semiconductor design. Semiconductor components benefit from Moore's law, an observed
principle which states that, for a given price, semiconductor functionality doubles every two
years.

While consumer electronics continues in its trend of convergence, combining elements of

many products, consumers face different decisions when purchasing. There is an ever-
increasing need to keep product information updated and comparable, for the consumer to
make an informed choice. Style, price, specification, and performance are all relevant. There
is a gradual shift towards e-commerce web-storefronts.

Many products include Internet connectivity using technologies such as :-

 WiFi, 
 Bluetooth,
  EDGE or Ethernet.
Products not traditionally associated with computer use (such as TVs or Hi-Fi equipment)
now provide options to connect to the Internet or to a computer using a home network to
provide access to digital content. The desire for high-definition (HD) content has led the
industry to develop a number of technologies, such as Wireless HD or ITU-T G.hn, which are
optimized for distribution of HD content between consumer electronic devices in a home.

MANUFACTURING
Most consumer electronics are built in China, due to maintenance cost, availability of
materials, quality, and speed as opposed to other countries such as the United States. Cities
such as Shenzhen have become important production centres for the industry, attracting many
consumer electronics companies such as Apple Inc.

ELECTRONIC COMPONENT
An electronic component is any basic discrete device or physical entity in an electronic
system used to affect electrons or their associated fields. Electronic components are mostly
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industrial products, available in a singular form and are not to be confused with electrical
elements, which are conceptual abstractions representing idealized electronic components.

SOFTWARE DEVELOPMENT
Consumer electronics such as personal computers use various types of software.
Embedded software is used within some consumer electronics, such as mobile phones. This
type of software may be embedded within the hardware of electronic devices. Some
consumer electronics include software that is used on a personal computer in conjunction
with electronic devices, such as camcorders and digital cameras, and third-party software for
such devices also exists.

STANDARDIZATION
Some consumer electronics adhere to protocols, such as connection protocols "to high speed
bi-directional signals". In telecommunications, a communications protocol is a system of
digital rules for data exchange within or between computers.

RETAILING
Electronics retailing is a significant part of the retail industry in many countries. In the United
States, dedicated consumer electronics stores have mostly given way to big-box retailers such
as Best Buy, the largest consumer electronics retailer in the country, although smaller
dedicated stores include Apple Stores, and specialist stores that serve, for example,
audiophiles and exceptions, such as the single-branch B&H Photo store in New York City.
Broad-based retailers, such as Wal-Mart and Target, also sell consumer electronics in many
of their stores. In April 2014, retail e-commerce sales were the highest in the consumer
electronic and computer categories as well. Some consumer electronics retailers
offer extended warranties on products with programs such as Square Trade.
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SWOT ANALYSIS

STRENGHTS
 The domestic market is entering a rapid growth phase, with projected double-digit
growth of key products such as notebook computers and mobile handsets.
 Low rates of penetration for key products such as computers (2%) and mobile phones
(43.5%).
 Rising incomes and GDP growth are increasing affordability.

WEAKNESSES
 Low incomes and huge digital inequalities.
 Large 'grey' market for illegal products.
 Relatively low level of demand for higher end products such as LCD TV and 3G
phones.
 Infrastructure deficiencies, with only 20% of Indian houses capable of receiving
broadband.

OPPORTUNITIES
 Rapid growth in mobile subscriber penetration to 145% by 2015 will drive booming
mobile handset market.
 Big opportunity for expansion in underpenetrated semi-urban and rural areas.
 Hardware sector set to grow faster after a number of government measures to
encourage domestic manufacturing and new investment incentives under
consideration.
 The government's efforts to get India connected to the modern world will provide the
frame for electronics market development over the next few years. The ultimate goal
of government policy is for 1bn computers connected to the internet -- equivalent to
the total number of PCs in the world today.

THREATS
 Global economic slowdown may affect consumer spending.
 Moves to stimulate the hardware sector having mixed results.
 Falling prices.
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GROWTH
Consumer electronics have become an essential part of consumers’ daily life routines in the
past decade. From conventional consumer electronic products such as smartphones,
computers, laptops, digital cameras, DVDs, tablets, and printers, to advanced products such
as camcorders, phablets, smart televisions, and wearable electronic devices, the global market
for consumer electronics encompasses a wide product catalog.

Persistence Market Research projects that the global consumer electronics market is likely
to follow stellar growth in the next few years. During the four-year forecast period 2016-
2020, revenues of the global consumer electronics market are expected to reach US$ 2,976.1
Bn in 2020, registering a CAGR of over 15%.

 Market Dynamics
Expanding middle-class, changing lifestyle preferences, growing inclination toward using
smart electronic devices are among the primary factors driving the growth of the global
consumer electronics market. In addition, rising disposable income of consumers, coupled
with the need for Internet usage, will propel the demand for electronic devices over the
forecast period. Governments around the world are increasingly supporting digitalization,
eventually promoting the usage of various electronic devices among consumers. This is
anticipated to bolster the consumer electronics market on a global level.

Burgeoning R&D in consumer electronics and technological advancements will also be some
of the most prominent drivers to the consumer electronics market growth. Emergence and
growing popularity of wearable electronic devices has been a breakthrough in the consumer
electronics market. Rising urbanization and evolving consumer lifestyle will collectively
result in higher adoption of wearable electronics, eventually supporting the sales of consumer
electronics on a global level. This growth of wearable devices is attributed to their
autonomous and user-friendly operability and functionality.

Growing awareness on the benefits of wireless connectivity of a number of electronic devices

is another factor identified to foster adoption. Following considerable penetration in
developed regions, connected homes are gaining traction in some developing countries as
well. This is expected to fuel demand for smart mobile devices, HVAC systems, kitchen
appliances, and intelligent security systems. This is foreseen to be a major factor that’s
positively impacting the consumer electronics market, especially in emerging economies.  
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 Segment Analysis
The global consumer electronics market is segmented on the basis of device type. The three
key segments i.e. consumer electronic device, smart home device, and wearable device.
These segments are further classified into sub-segments.

The consumer electronic device segment will continue dominance, accounting for more than
97% market share by 2020-end. The revenues of this segment are predicted to reach US$
2,907.0 Bn by the end of the forecast period. Within consumer electronic device segment,
smartphones will continue to gain the maximum traction, accounting for over 30% market
share by 2020 end, followed by PCs. However, smart home device segment is pegged to
witness the fastest CAGR of 23% through to 2020. Wearable device segment is also
projected to witness steady growth during the forecast period.

 Regional Analysis
The global market for consumer electronics is geographically segmented into seven key
regions viz. North America, Asia-Pacific excluding Japan (APEJ), Western Europe, Eastern
Europe, Middle East and Africa (MEA), Latin America, and Japan.
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APEJ will continue to be the largest market for consumer electronics throughout the forecast
period 2016-2020, expanding at the highest CAGR of 17.5%. North America, led by the U.S.,
will remain the second largest market, followed by Western Europe. While the market value
share of North America will be over 16% by 2020 end, Western Europe is also expected to
register a significant share.

 Key Players Analysis

The global consumer electronics market is highly competitive. Established international
brands as well as new entrants form a competitive landscape. A number of key players are
increasingly seeking market expansion through strategic mergers and acquisitions.
Innovative, cost-effective product development has been at the center stage of leading
consumer electronics manufacturers. Some of the key market players include HP Inc., Apple
Inc., Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic
Corporation and Hitachi Ltd., and Toshiba Corporation.
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COMPANY PROFILE

Company name – WHATNOT GADGETS

 INTRODUCTION

WHATNOT GADGETS PRIVATE LIMITED COMPANY, is an entity incorporated on 23

May 2018 under Ministry of Corporate Affairs (MCA). WHATNOT GADGETS PRIVATE
LIMITED COMPANY is also an entity listed under Class as a Private organization having
Registration Number for the Company or Limited Liability Partnership as 124668.

WHATNOT GADGETS PRIVATE LIMITED COMPANY is a Non-govt company and

further WHATNOT GADGETS PRIVATE LIMITED COMPANY is Classified as a
Company limited by Shares. The concerned entity is incorporated and registered under its
relevant statute by the Registrar of Companies (i.e. R.O.C), RoC-Hyderabad. The official
address for the Registered office of the organization in question i.e. WHATNOT GADGETS
PRIVATE LIMITED COMPANY is FLAT NO. 508, 5TH FLOOR PURNIMA
APPARTMENTS, GUNFOUNDARY HYDERABAD Hyderabad TG 500001 IN.

WHATNOT GADGETS PRIVATE LIMITED COMPANY's main objective is Business

activities and work to be done under the same is Business activities n.e.c.. The latest Annual
General Meeting of WHATNOT GADGETS PRIVATE LIMITED COMPANY was last held
on N/A and the Balance sheet was last updated on N/A.

Directors are basically the people or the force running the Entity i.e. the Decision makers of
the concerned organization and the Directors of WHATNOT GADGETS PRIVATE
LIMITED COMPANY are Ankit Kumar Jain, Rohan Dugar, Anchal Jain & Shilpa Jain. As
per the Contact information with the MCA, the email address in the Registrar of Companies
(R.O.C) records for the above entity is ankit@whatnot.in.
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The Current Status of the WHATNOT GADGETS PRIVATE LIMITED COMPANY as per
MCA Records is - Active.

 HISTORY

Whatnot Gadgets Private Limited incorporated with MCA on 23 May 2018. The Whatnot
Gadgets Private Limited is listed in the class of company and classified as Non Govt
Company. This company is registered at Registrar of Companies(ROC), Hyderabad with an
Authorized Share Capital of Rs. 50 LAC and its paid up capital is 10 LAC.

Whatnot Gadgets Private Limited's last Annual General Meeting(AGM) was held on 09
November 2019, and date of latest balance sheet available from Ministry of Corporate
Affairs(MCA) is 31 March 2019.

WHATNOT GADGETS PRIVATE LIMITED COMPANY is also an entity listed under

Class as a Private organization having Registration Number for the Company or Limited
Liability Partnership as 124668.

The concerned entity is incorporated and registered under its relevant statute by the Registrar
of Companies (i.e. R.O.C), RoC-Hyderabad.

As per the information with Registrar of Companies, RoC-Hyderabad under Ministry of

Corporate Affairs(MCA), WHATNOT GADGETS PRIVATE LIMITED COMPANY has a
corporate Identification Number i.e. CIN as U74999TG2018PTC124668 and is a Private
Entity i.e. a Company limited by Shares having an Authorised Share Capital of Rs. 1,000,000
and Paid up Share Capital of Rs. 1,000,000 having 0 Members and is currently Unlisted
organization.
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 GROWTH
The percentage growth of the company from 2013 is for the initial first three
years the average percentile growth was 5%.

In the fourth to sixth year there was an average growth from 5% to 12%.

And currently the average growth is up by 17%.

 BRANCHES
Whatnot Gadgets Private Limited is a Consumer Electronics company and has
headquarters in Hyderabad, Telangana, India. Whatnot Gadgets Private Limited
has 10 employees. It was founded in 2014. Whatnot Gadgets Private Limited
specialises in consumer electronics. Whatnot Gadgets Private Limited is a
private.

 STRUCTURE OF ORGANIZATION DEPARTMENTS

The company has 6 directors and no reported key management personnel.

The longest serving directors currently on board are Ankit Kumar Jain, Rohan
Dugar, Anchal Jain and Shilpa Jain who were appointed on 23 May, 2018. They
have been on the board for 2 years and 5 months. The most recently appointed
director is Bindu Sharma, who was appointed on 07 January, 2019.

Ankit Kumar Jain has the largest number of other directorships with a seat at a
total of 4 companies. In total, the company is connected to 4 other companies
through its directors.
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 COMPETITORS
Sony
Bose