Apollo Tyres

Apollo Tyres
Go the distance
Introduction
The journey of Apollo Tyres Ltd started in 1972 as a single
brand enterprise. The company’s first plant became
operational at Perambra, Thrissur, Kerala.
With a corporate office in Gurugram (Gurgaon) they have
3 manufacturing units inside the country one each in
Tamil Nadu, Gujarat & Kerala
The company also has three manufacturing units overseas
one each in the Netherlands, South Africa & Zimbabwe
With over 16,000 employees and over $ 2 billion in

revenue, the company has a presence in over 100
countries worldwide. Moreover, their products are being
exported to about 118 countries.
The company already ranked 17th largest tyre manufacturer in the world.
The 2nd largest tyre manufacturer in India.
The company generates 69% of its revenues from India, 26% from Europe and
5% from other countries.
Apollo announced its entry into the two-wheeler tyre segment with contract
manufacturing in March 2016.
Apollo Tyres Products Include:

Passenger Car Tyres Light Commercial Tyres
Alloy Wheels Small Commercial Tyres
Sports Utility Tyres Agriculture Radial Tyres
Van Tyres Agriculture Cross ply Tyres
Passenger Winter Tyres Off–The–Road Tyres
Heavy Commercial Tyres Speciality Vehicles Tyres
Competitor
Analysis
Market capitalization
Revenue and profit
ORGANIZATIONAL CULTURE
A vibrant, multi-cultural, dynamic and transparent professional culture along with continuous
upgradation of knowledge through training is what drives the humans of Apollo tyres.
Listed among India’s 100 Best Companies to Work for in 2019, Apollo Tyres has been successful in
creating a work environment that allows their employees to excel on the grounds of credibility,
respect, fairness, pride and camaraderie.
The one-family principle along with the use of latest technology and diverse learning opportunities
motivates the employees and promotes a culture of healthy work life balance.
Key strategies and success
•Established 7 Manufacturing Plants (India:5 Europe:2) to
cater to the growing demand of tyre segment.
•2 R&D Centres (Asia/Europe) and 1 satellite center helped

the company to come with cutting-edge solutions to
manufacture efficient tyres.
•Increasing footprint in Rural India from 1230 sub-dealers in

FY19 to 6200 in Q1 FY22 helped to increase its order book by
almost 60% despite the outbreak.
•Diverse Portfolio in terms of tyre segments helped the

company to target a diverse auto markets.
- Its turnaround may be attributed to several factors, not least its focus on customer needs,
including a study of load, mileage requirements, and safe driving habits.
- It has several firsts to its name including, packaging, establishing customer loyalty
programmes.
- It has also launched an e-commerce site to allow the purchase of car and two-wheeler tyres
online that has added to consumer convenience.
Future Plans
•Revenue target of $5bn, keeping EBITDA above 15% and ROCE between
12%-15%.
•Focus more on the Compact SUVs market in India.
•Tap into the Global market to mitigate the impact of 2nd wave Covid in
India.
•Taking advantage of Anti-Dumping measures by the EU against Chinese

imports.
•Focusing on Increasing India’s Export basket from 10% to 20% to capture

nearby markets of the country.
Sustainability and Social
Responsibility
•In Europe, company started Stadsbeek project, which aims to solve the existing
problems of storage and drainage of rainwater and groundwater, as a result of climate
change issues, to improve the habitability of the area
•In India, the company launched Amazer XP tyre, which is made from recycled material
and has low rolling resistance which reduces fuel consumption,hence good for the
environment.
•One of the Company’s initiative, Navya—livelihood initiative for underprivileged women

—won the Best Organisation supporting Women 360 degree Award for its committed
work with the communities.
•Investing in its practices to align with ISO 26000 to achieve its CSR goals.
Thank you.
Devansh Khandelwal
Aditya Raj Singh Solanki
Yojit Sapra
Mo Madni Abdul Gani Mutvalli
Nilansh Gupta

Apollo Tyres

Uploaded by

Copyright:

Available Formats

Apollo Tyres

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Apollo Tyres

Uploaded by

Copyright:

Available Formats

Apollo Tyres

With over 16,000 employees and over $ 2 billion in

Apollo Tyres Products Include:

•2 R&D Centres (Asia/Europe) and 1 satellite center helped

•Increasing footprint in Rural India from 1230 sub-dealers in

•Diverse Portfolio in terms of tyre segments helped the

•Taking advantage of Anti-Dumping measures by the EU against Chinese

•Focusing on Increasing India’s Export basket from 10% to 20% to capture

•One of the Company’s initiative, Navya—livelihood initiative for underprivileged women

You might also like