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Managerial Economics: AC 4102 - Group 1

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Managerial

Economics
AC 4102 | Group 1
03
demand
01
Economics
Objective 04
s 02
Supply
Managerial
economics 05
Market Equilibrium
Economics
Production, distribution, and consumption are
studied in economics and can be divided into two large
fields of study: macroeconomics and microeconomics. The
basic factors that affect the market are demand and supply.

Roland, Jean
Managerial
Economics

Roland, Jean
“Managerial Economics is the
integration of economic theory with
business practice for the purpose of
facilitating decision-making and
forward planning for management”

-Spencer & siegelman

Roland, Jean
Demand

Bag-ao, Dharl Fev


The law of demand

The law of demand states that, all


other factors being equal, when the
price of a good rises, the amount
demanded falls, and when the price
falls, the amount demanded rises.

Bag-ao, Dharl Fev


Basis for Demand
The basis for demand is
the market demand which
is the sum of all the
individual demands

Bag-ao, Dharl Fev


Market for demand function
Demand function shows the relationship
between quantity demanded for a particular
commodity and the factors influencing it.

Bag-ao, Dharl Fev


dEMAND CURVE
The demand curve traces the
quantity of a good or service
that is demanded at
successively different prices.

- downward sloping
Bag-ao, Dharl Fev
Factors that affect demand

Price Consumer’s Price of Related


Of the product Income Goods

Tastes and preferences Number of consumers


of customers in the market
Bag-ao, Dharl Fev
Supply

Suarez, Merrie Suzzane


The law of Supply

The law of supply states that, all


other factors being equal, as the
price of a good or service increases,
the quantity of goods or services
that suppliers offer will increase,
and vice versa.

Suarez, Merrie Suzzane


Basis for Supply
The amount of product that
producers bring to the
market depends on all the
determinants of supply.

Suarez, Merrie Suzzane


Market for supply function
The market supply function for a product is a
statement of the relation between the quantity
supplied and all factors affecting that quantity.

Suarez, Merrie Suzzane


Supply CURVE
Supply curve, in economics, is
a graphic representation of
the relationship between
product price and quantity of
product that a seller is
willing and able to supply.

Suarez, Merrie Suzzane


Factors that affect Supply

Price Cost of Technology


Production

Availability of Factors
Weather
of production
Suarez, Merrie Suzzane
Market
Equilibrium

Villanueva, Jardine Nicko


Market equilibrium
A situation where for a particular good
supply = demand. When the market is in
equilibrium, there is no tendency for prices to
change. We say the market-clearing
price has been achieved.

Villanueva, Jardine Nicko


Whenever markets experience imbalances—
creating disequilibrium prices, surpluses, and
shortages—market forces drive prices toward
equilibrium.

Disequilibrium

Villanueva, Jardine Nicko


Important terms

01 02
Surplus Shortage
exists when the price is above equilibrium, will exist at any price below equilibrium,
which encourages sellers to lower their which leads to the price of the good
prices to eliminate the surplus. increasing.

03 04
Equilibrium price Equilibrium quantity
the price in a market at which the quantity the quantity that will be sold and
demanded and the quantity supplied of a purchased at the equilibrium
good are equal to one another. price.

Villanueva, Jardine Nicko


Changes in the underlying factors
that affect demand and supply will
Factors that cause shifts in the position of the
demand or supply curve at every
change the price. Whenever this happens, the
original equilibrium price will no
market equilibrium longer equate demand with supply,
and price will adjust to bring about
a return to equilibrium.

Villanueva, Jardine Nicko


Demand shifts
to the right
An increase in demand
shifts the demand curve
to the right and
increases price and
CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and

output
infographics & images by Freepik and illustrations
by Storyset

Villanueva, Jardine Nicko


Demand shifts
to the left
A decrease in demand
shifts the demand curve
to the left and reduces
price and output.
CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and
infographics & images by Freepik and illustrations
by Storyset

Villanueva, Jardine Nicko


supply shifts
to the right
An increase in supply
shifts the supply curve
to the right, which
reduces price and
CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and

increases output.
infographics & images by Freepik and illustrations
by Storyset

Villanueva, Jardine Nicko


Supply shifts
to the left
A decrease in supply
shifts the supply curve
to the left, which raises
price but reduces
CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and

output.
infographics & images by Freepik and illustrations
by Storyset

Villanueva, Jardine Nicko


Process of making a Demand and Supply Model

Villanueva, Jardine Nicko


THANK YOU FOR
LISTENING
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