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    Sector Capsule: Mobile E-Commerce in Turkey: Key Data Findings

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    Ali Cemal

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    Sector Capsule: Mobile E-Commerce in Turkey: Key Data Findings

    Uploaded by

    Ali Cemal
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    Original Title

    Mobile E-Com

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    30 views2 pages

    Sector Capsule: Mobile E-Commerce in Turkey: Key Data Findings

    Uploaded by

    Ali Cemal

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    SECTOR CAPSULE: MOBILE E-COMMERCE IN TURKEY

    19 March 2021

    KEY DATA FINDINGS


    Mobile e-commerce comes out the clear winner in 2020, due to COVID-19 enhancing consumers’ use of e-
    commerce solu ons
    Mobile e-commerce shows 244% current value growth in 2020, to reach TRY63.7 billion
    The compe ve landscape within mobile e-commerce con nues to intensify in 2020, due to the availability of new
    mobile applica ons
    Mobile e-commerce is expected to see 34% current value CAGR (23% at constant 2020 value) over the forecast
    period, to reach TRY271.3 billion in 2025

    Market size Mobile E-Commerce


    Retail Value RSP excl Sales Tax - TRY million - 2006-2025
    63,674
    Forecast
    200000

    150000

    100000

    50000

    0
    2006 2020 2025
    Source: Passport by Euromonitor Interna onal

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    Sales Performance Mobile E-Commerce
    %Y-O-Y Retail Value RSP excl Sales Tax-Growth 2006-2025
    243.7%
    Forecast
    300%

    200%

    100%

    0%

    -100%

    -200%

    -300% 2006 2020 2025


    Source: Passport by Euromonitor Interna onal

    2020 IMPACT
    Mobile e-commerce con nues to be supported by the higher penetra on rates of smartphones, especially amongst
    the younger popula on, alongside consumers’ growing familiarity with and trust in mobile payment apps. Furthermore,
    this strong trend has been further enhanced by the event of COVID-19 in 2020, with an increasing rate of consumers
    shopping online. This makes mobile e-commerce the overall winner in retailing in Turkey in 2020.
    An increasing number of consumers are choosing user-friendly mobile applica ons to compare products they want to
    buy, and make more informed decisions by accessing product comments. In addi on, improvements in terms of payment
    systems adds further dynamism to mobile e-commerce. These new secure systems provided by leading banks and credit
    card operators are building further consumer trust in payments through mobile phones. Over the forecast period, the
    penetra on of smartphones and new payment technologies that feature increased convenience, prac cality and security
    will further boost the performance of mobile e-commerce.

    DEFINITIONS AND METHODOLOGY


    MOBILE E-COMMERCE
    Mobile Internet Retailing includes sales through mobile devices such as smartphones and tablets. Please note that these
    sales are also included in the Internet Retailing Channel. Mobile Internet Retailing is also known as m-commerce.
    METHODOLOGY
    This report is derived from Euromonitor Interna onal’s Passport informa on system. Industry research is carried out by a
    global team of more than 600 in-country analysts and is based on a core set of research techniques:

    Na onal-level desk research, company research and analysis, store checking, trade interviewing with na onal
    players and market analysis
    Interna onal-level desk research, mul na onal company research and analysis, trade interviewing with
    interna onal players and market analysis

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