BIZZ CLUB PROJECT

GROUP A
(60 MARK PROJECT)
By Group 2
 BUSINESS PLAN

Acknowledgements:

We would like to express our special thanks and sincere

gratitude to Ms. Hema Narula, Business Club teacher for her
able guidance in completing our project.

We would also like to thank the Commerce department of our

school for providing us this platform.

Finally, we would like to thank our friends who have been

extremely helpful with their valuable suggestions in various
phases of completion of the project.

DPSSTAFF 1
 TA
BLE OF CONTENTS

S.NO. TOPIC PAGE NO.

1. Products and 4
services line
2. Market 5
Analysis
3. Marketing 6
Strategy
4. SWOT 7
Analysis
5. Competitor 8
Analysis
6. Funding 10
 PRODUCTS AND SERVICES LINE
WHAT IS OUR PRODUCT?

Our product efficiently utilizes the UV rays technology to measure the

approximate germ concentration on your skin so the customer is always aware of
their hygiene. The COVID 19 pandemic has taught us just how important hygiene
is in today’s world.
Our technology is compatible with any wearable wrist device ranging from smart
watches to smart bands.

HOW DOES OUR TECHNOLOGY WORK?

Our technology is based on using UV rays for the detection of the germs on that
specific part of the body. For example, let's take a wrist band, the back of the
wristband, the part in contact with the hand, will use artificial UV rays to detect the
amount of germs in that portion of your wrist. Using this information it can then
estimate the percentage of germs on your skin.

Our technology will be in collaboration with major smart watch manufacturers

such as Apple, Fitbit, Samsung etcetera.

MARKET ANALYSIS
Target Market
Our target market is established companies who are interested in making their
smart watches better by adding a feature (germ scanning software) to it. The
company further will sell it to buyers interested in a watch that can scan and tell
you the percentage of pathogens on your palm. The main market for the product
will be smart watch wearers and hygiene freaks.

Buyer Personas
Our buyer persona can be summarized as a company for example Apple or Xiaomi
who will buy the prototype software from us to make their products better suited
and more capable than they were previously.

The company further will target people from 16 - 60 who are interested in classy
watches and people who constantly want to ensure they are germ free. The person
is a mid level earner so to afford a watch between the range of 1,000-2,000

Location Analysis
By seeking to provide the software to companies, the location analysis normally
depends on the proposed location of the interested buyer. For example: If our
product is bought by Apple we will have a spread all over the world. While it is
bought by Xiaomi our spread will be limited to south asia and middle east.
 MARKETING STRATEGY
Why are our buyers interested in our product?

Our product is relatively new and unique. The technology helps detect the number
of pathogens on your skin. Rapid detection means better treatment of diseases
caused by those bacteria or viruses. Protection and satisfaction of the consumers is
of prime importance to our potential buyers. So, because of this reason, this
product could be used by anyone and everyone, the target audience is not limited,
hence generating more revenues for our potential buyers.

A website will be used for the product so that consumers can know more about it.
But the website will not be used for selling the product.

Acquisition Channels
Our main customer acquisition channels would be search engine marketing,
blogging, co-marketing, etc.
 SWOT ANALYSIS
S W O T
Strength Weakness Opportunity Threat
Knowledgeabl Lack of During this Falling behind the
e staff, skilled established pandemic, there is competitors.
labor connections. higher demand for Competitors get a
such a product chance to improve the
product before us
Intellectual Lack of Having exclusive Vulnerable to
property, financial agreements with the economic or financial
capital, resources clients/buyers downturns.
proprietary
technology
Unique idea. Negotiating Underserved Companies might not
Partnering skills and markets for our be willing to make
with health marketing product changes to hardware.
authorities of strategies
the country.
Strong Risk of not Media coverage Negative feedbacks can
customer base earning enough after our product result to media or
profits receives positive public outrage
feedback
 COMPETITOR ANALYSIS
Competitor Name Comparative Comparative
Strength(s) Weakness(es) Counterpoint(s)

InnovoGENE Their company We can address

Our company has
Biosciences – has established lack of funding by
strong intellectual
Aptamers connections, huge angel investors. It
property and
funding and a is a need of the
proprietary
similar product hour.
technology.
compared to us.

Innocreate Easy to use Product not Our product will be

Bioscience Portable. Our developed yet. available in the
product can be They have good market before they
strapped on any media coverage. think of creating a
time you want. It similar product.
takes just a few Dealing with
seconds to detect bigger companies
germs on your can create a buzz
skin. about our product.
JOHNSON & We have a Johnson & Since we are
JOHNSON knowledgeable Johnson have dealing with a
staff that is been in the famous company, it
focused on industry for a long will be easier for
biotechnology. time and have our company to
developed a gain stronger
stronger customer customers in a span
base. of a few months.
FUNDING:

I. VENTURE CAPITAL: The first line of funding for our project can come
from venture capitals by selling a portion of our shares. A positive for opting
 funding from VC’s is that the business is able to receive large scale funding
and is able to continue its operations. However, the flipside is that the VC’s
sometimes interfere in the decision making process of the business as they
own the shares of the company The major venture capital firms of India are:
● ACCEL PARTNERS: Domain of Investment – Infrastructure, Mobile
& Software, Internet and Consumer Services. Startups Funded –
Myntra, BookMyShow, BabyOYE, Freshdesk, Flipkart etc.
● SEQUOIA CAPITAL: Investment Domain – Healthcare, Consumer
Internet, Financial Sector and Technology. Startups Funded –
JustDial, Zomato, Practo, Groupon etc.
● NEXUS VENTURE PARTNERS: Investment Domain – Data
Security, Mobile, Infrastructure, Bio Data Analytics, Agribusiness,
Consumer and Business Services. Startups Funded – Craftsvilla,
Snapdeal, Shopclues, etc
● KALAARI CAPITAL: Domain of Investment – Internet,
ECommerce, Curated Web. Startups Funded – Snapdeal,
ScoopWhoop, Myntra, Urban Ladder, Instamojo etc.
● BLUME VENTURES: Investment Domain – Mobile Applications,
Internet & Software Sectors, Telecommunication Equipments,
Research and Development. Startups Funded – Cashify, HealthifyMe,
TaxiForSure, Belong etc.

II. ANGEL INVESTORS: An angel investor (also known as a private

investor, seed investor or angel funder) is a high-net-worth individual who
provides financial backing for small start-ups or entrepreneurs, typically in
exchange for ownership equity in the company. These types of investments
are risky. Most angel investors have excess funds available and are looking
for a higher rate of return than those provided by traditional investment
opportunities.

A. How will angel investors benefit our business idea?

● Angel investors afford more flexible business agreements than traditional
lenders such as banks and venture capitalists. Since they invest their own
money, they are more open to negotiation in their dealings. So, having a
 source of capital which is highly flexible and open to suggestions is highly
advantageous
● Angel investors see a bigger picture. Most angel investors choose to invest
in businesses that are close to their heart. Apart from monetary return, they
see how their capital is benefiting the community.

B. While angel investors are beneficial for us, there are some
drawbacks. These are:
● Most angel investors expect a substantial return on their investment
sometimes equal to 10 times their original investment in the first 5 to 7
years. This can create additional pressure for the business.
● The other drawback is the loss of control. After investing money in a start-
up, most angel investors take a hands-on
approach to the business. For example, experienced angel investors sometimes like
to have an exit strategy in place, such as taking a business public or selling the
company to a larger corporation. They may encourage you to let go of the business
before you're ready. Conversely, if you give away too much equity, they could
choose to put a more experienced executive in your place, possibly removing you
from the business that you originally created.

III. BUSINESS INCUBATORS: A business incubator is a company that helps

new and startup companies to develop by providing services such as management
training or office space.Business incubators (or "accelerators") generally focus on
the high-tech sector by providing support for new businesses in various stages of
development. incubators will invite future businesses and other fledgling
companies to share their premises, as well as their administrative, logistical and
technical resources .For example, an incubator might share the use of its
laboratories so that a new business can develop and test its products more cheaply
before beginning production.

UPSIDE –
● incubators are constantly forging connections in the banking and investment
world,
● they can speed-dial the investors, angel groups, and venture capitalists who
will be most interested in your business plan.
 ● Along with office space and services, mentorship, expertise, influence

DOWNSIDE –
● The very benefits that can make incubators so useful -- constant mentorship
and networking with entrepreneurs -- can damage your focus during crucial
early stages.
● The application process can be rigorous and competitive. For most
incubators, an applicant is required to submit a detailed business plan and
disclose all business activities.
● For better or worse, an incubator is a professional environment. You can’t
simply come and go as you please, and you’ll be expected to answer to
someone other than yourself in regard to your progress. Think of an
incubator like a boss who is invested in your success.