Course Code: BBA 2463 LC NO: LC00023000168

Course: E-Commerce Name: Bimash Ghimire

Program: Bachelor in Business Administration
Year / Semester: III year/ VI semester

1. How does an appliance brand enhance brand presence in an already

cluttered social space?

Godrej Appliances is one of the largest players in the Home Appliances space in India
and has always delighted the consumer with relevant technology across a wide range
of product. So, everyone knows the stability of Godrej is it legacy. In order to break
free this impression company used personification strategy. However, godrej has not
effectively presence their home appliances in this cluttered social space. A social
space is physical or virtual space such as a social center, online social media, or other
gathering place where people gather and interact. The more that people know about
brand, the more product/service will sell and social media is a great place to increase
brand awareness. To maximize online brand presence effectively it is described
below:

• Be Consistent with Branding.

t is very important to display a consistent branding strategy across all online channels.
This creates brand recognition and helps to reinforce the brand. It is common for a
business to use several channels to reach out to customers. For example, a business
may use its website, several social networks, blogs, document sharing sites, and more.

• Optimize Your Website.

As we know, creating and maintaining a website is one of the most important

branding tools for any business. Website optimization for optimal performance on
search engines is one of the first things companies can do to drive traffic to a website
and improve the brand’s visibility.

• Social Media.

Social Media Marketing is one of the most effective and cost-effective ways to
promote both small businesses and corporations; and, enhance the visibility of your
brand. Social Media Marketing promotes visibility, brand loyalty, recognition, and
can also grow your sales. In addition, social media marketing allows small businesses

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Course Code: BBA 2463 LC NO: LC00023000168
Course: E-Commerce Name: Bimash Ghimire
Program: Bachelor in Business Administration
Year / Semester: III year/ VI semester

and established ones to compete with an advantage. It enables businesses to reach

worldwide audiences.

• Produce and Distribute Great Quality Content.

Creating and distributing quality content is the best way to gain visibility online. It is
one of the most effective marketing strategies to promote your business and create
brand recognition online. Creating quality content has become essential to any
successful marketing strategy today.

• Press Release Marketing.

Press release distribution is a very effective and inexpensive way to enhance brand
visibility and recognition. If it is picked up by Google News, your company will
receive additional coverage for your brand.

• Leverage Video Marketing.

Businesses of all sizes and scale can benefit from video marketing i.e., YouTube,
Vimeo etc. Posting branded videos relevant to your niche is a very effective way to
promote your business, drive traffic to your website, and get your brand noticed in
front of a targeted audience.

In conclusion social media has proven to be a key factor in creating brand awareness.
This is because social media is a great platform for brands to maintain customer
relationships, while also having the opportunity to be found by new leads.

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Course Code: BBA 2463 LC NO: LC00023000168
Course: E-Commerce Name: Bimash Ghimire
Program: Bachelor in Business Administration
Year / Semester: III year/ VI semester

2. Online consumers read reviews and recommendations when making a

purchase. Justify.

Online reviews and recommendations can play an important role in helping

consumers to make shopping decisions and the seller for finding the strength and
weak point. They can be particularly helpful when consumers buy goods or services
whose quality, they may find hard to assess before it has been experienced. The
information that reviews and recommendations provide can help consumers to make
faster and more confident decisions. It has the potential to boost competition between
businesses on their products’ reliability or on the quality of service that they offer. It
can also make it easier for small businesses and new entrants to enter a market or to
expand.

The various online product review and recommendation platforms differ in their
objectives, function and characteristics. In order to respond efficiently to customer
reviews companies, need to identify consumer reviews platforms, understand their
characteristics and continuously assess their impact on consumer purchasing
decisions. Following are some point h that justify online consumers read reviews and
recommendations when making a purchase:

• Stimulates the decision to buy

One of the main benefits of online customer reviews is that users who visit the online
store are more eager to get to the end of the purchase. For example, an appliance with
same function is reviewed as different pricing than the costumer prefers to buy less
price product of same function.

• Increases confidence in new customers

If a product has good ratings or can simply be reviewed, customers tend to rely more
on ecommerce. Thus, reviews increase the confidence of new consumers, something
essential to reduce rebound rates or abandonment of shopping carts.

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Course Code: BBA 2463 LC NO: LC00023000168
Course: E-Commerce Name: Bimash Ghimire
Program: Bachelor in Business Administration
Year / Semester: III year/ VI semester

• Helps build loyalty for existing customers

Building a strong customer community around an online store is no easy task.

However, helping these customers interact in the online store will help to build
loyalty; repeat purchases will generate more trust between them and we will also have
better visibility on the Web, as indicated in the next point.

• Improves positioning of ecommerce

Improving in position of e commerce site help to increase the sale. The more text you
have published in online shops, the more options you will have for keywords to
appear in other users search results. The more keywords you have distributed
throughout the portal, the more visits you can generate and possibly increase sales.

• Brings credibility to products and the company

Credibility is a fundamental basis in an online commerce or ecommerce. Who hasn’t

wondered if the product will reach its recipient after purchase? Is it a reliable
company in this respect? Adding online customer comments are eliminating these
doubts that can ruin the completion of a sale.

• Knowing which product works best

Adaptive power is important in this respect and even more so when offering products
to customers. Knowing at all times which is the product that generates the most
interest or the least popular among the customer community, will be essential to adapt
the catalog of items offered. It has been possible to verify which are the benefits of
the opinions of clients in an ecommerce: greater confidence at the time of deciding for
the products; an improvement in the positioning Web (SEO) of the portal; possibility
of knowing of first hand which articles arouse more interest between the clientele or
simply, the power to create fidelity between the already registered users.

In conclusion, Online reviews describe the actual use of products. When watching the
reviews from customers who have purchased products, consumers can selectively

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Course Code: BBA 2463 LC NO: LC00023000168
Course: E-Commerce Name: Bimash Ghimire
Program: Bachelor in Business Administration
Year / Semester: III year/ VI semester

capture valuable reviews that can help them complete their purchase tasks. In the
situation of purchasing search products, consumers can check the information
parameters of products by searching for information before purchasing, and formulate
an objective criterion in the mind to evaluate products or services.

3. What advantages Godrej can enjoy if they are successful in online marketing?

World is increasingly digitized, and most importantly, consumers are increasingly

shopping online. We now have constant access to the internet through smartphones,
and each day we spend hours browsing on social media websites like Facebook and
Instagram. The advantage Godrej can enjoy if they succeed in online marketing are: -

• Global reach

Internet marketing provides businesses with a wide base of customers for their
services or products. With the internet, all types of businesses, from multinationals to
small and medium enterprises, have access to millions of prospective customers. Your
adverts are seen by many customers through the advertising tools that you use. The
greater the number of users that visit your page, the higher the sales that you will
make.

• 24/7 Advertisement

With online marketing campaigns, one will be advertising their business 24 hours
every day. Furthermore, it will not have to worry about staff wages or store hours.
Additionally, the time variations in the different parts of the world will not affect your
campaigns. Your target customers can access your website and purchase goods and
services irrespective of the time or fear of closing hours.

• Low cost

Cost is a key factor that must be considered as it affects the company’s budget.
Businesses can avoid the high cost of marketing that is associated with traditional
forms of advertising by embracing internet marketing and blogging. Internet

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Course Code: BBA 2463 LC NO: LC00023000168
Course: E-Commerce Name: Bimash Ghimire
Program: Bachelor in Business Administration
Year / Semester: III year/ VI semester

marketing is way cheaper than television and radio ads and creating and mounting
billboards. Marketing though your blog is one of the ways you can sell effectively
online.

• Social media

Social media plays a crucial role in modern advertising. This is because customers
look at comments and reviews posted by other consumers online. Businesses can
easily incorporate social network tools in their advertising campaigns and make
profits from customers that rely heavily on social media.

• Builds lasting relationships

As long as your business has an online presence, your customers will always find you.
With internet marketing, suppliers can easily access the email addresses or contacts of
both the prospects and the buyers. Businesses can use this information to send updates
to their customers regarding special discounts, new products or services, new coupons
and products available. Furthermore, businesses can continue interacting with their
clients after the sale.

• Ease of personalization

Electronic marketing enables businesses to tailor their advertising techniques to suit

the needs of their target audience. Businesses can also personalize communication
between them and their clients. This ensures that your service or product will reach
your prospects in a timely manner. Furthermore, it strengthens the brand image and
presence of the company.

However, the fact is that many consumers are obsessively buying different categories
of goods using the Internet, and many businesses are trying to adapt their work to all
those people. To comfort them, they are creating web shops, developing
ecommerce apps, profiles on social media for selling purposes, and doing so many
things to increase their sales volume. So that, godrej should also start online
marketing to enjoy its benefits.

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Course Code: BBA 2463 LC NO: LC00023000168
Course: E-Commerce Name: Bimash Ghimire
Program: Bachelor in Business Administration
Year / Semester: III year/ VI semester