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    SWOT Analysis of Maruti Suzuki

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    RISHAV DUTTA
    Maruti Suzuki is the market leader in India with a 48.74% market share. Some of its strengths include its large network of dealers and service centers, good promotional strategies, and strong brand value and loyal customer base. However, weaknesses include lower interior quality compared to competitors and issues between management and labor unions. Opportunities exist in new models like electric cars and expanding exports. Threats include a recent small decline in market share and increased competition from companies like Volkswagen, Ford, and Hyundai.

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    SWOT Analysis of Maruti Suzuki

    Uploaded by

    RISHAV DUTTA
    155 views4 pages
    Maruti Suzuki is the market leader in India with a 48.74% market share. Some of its strengths include its large network of dealers and service centers, good promotional strategies, and strong brand value and loyal customer base. However, weaknesses include lower interior quality compared to competitors and issues between management and labor unions. Opportunities exist in new models like electric cars and expanding exports. Threats include a recent small decline in market share and increased competition from companies like Volkswagen, Ford, and Hyundai.

    Original Description:

    This is basically a swot analysis for the MBA Graduates

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    Maruti Suzuki is the market leader in India with a 48.74% market share. Some of its strengths include its large network of dealers and service centers, good promotional strategies, and strong brand value and loyal customer base. However, weaknesses include lower interior quality compared to competitors and issues between management and labor unions. Opportunities exist in new models like electric cars and expanding exports. Threats include a recent small decline in market share and increased competition from companies like Volkswagen, Ford, and Hyundai.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    155 views4 pages

    SWOT Analysis of Maruti Suzuki

    Uploaded by

    RISHAV DUTTA
    Maruti Suzuki is the market leader in India with a 48.74% market share. Some of its strengths include its large network of dealers and service centers, good promotional strategies, and strong brand value and loyal customer base. However, weaknesses include lower interior quality compared to competitors and issues between management and labor unions. Opportunities exist in new models like electric cars and expanding exports. Threats include a recent small decline in market share and increased competition from companies like Volkswagen, Ford, and Hyundai.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    SWOT Analysis of Maruti Suzuki

    Maruti Suzuki is the market leader in India and has an amazing


    brand equity. Maruti is known for the service it provides and is
    synonymous with Maruti 800 – the longest running small car in
    India. Here is a SWOT of maruti suzuki, its strengths,
    weaknesses, opportunities and threats.

    Strengths:
    • Maruti Udyog limited (MUL) is in a leadership position in the
    market with a market share of 48.74
    • Major strength of MUL is having largest network of dealers
    and after sales service centers in the country.
    • Good promotional strategy is adopted by MUL to transfer its
    thoughts to the people about its products.
    • Maruti Suzuki recorded highest number of domestic sales with
    9,66,447 units from 7,65,533 units in the previous fiscal. It
    recently attained the 10million domestic sales mark.
    • Strong Brand Value and Loyal Customer Base are big strengths
    for MUL
    • There are around 15 vehicles in Maruti Product portfolio. Has
    good product lines with good fuel efficiency like Maruti Swift,
    Diesel, Alto etc
    • Alto still beats the small car segment with highest number of
    sales
    • MUL is the first automobile company to start second hand
    vehicle sales through its True-value entity.
    • MUL has good market share and hence it’s after sales service
    is a major revenue contributor.

    Weaknesses:
    • Low interior quality inside the cars when compared to quality
    players like Hyundai and other new foreign players like
    Volkswagen,Nissan etc.
    • Government intervention due to having share in MUL.
    • Younger generations started getting a great affinity towards
    new foreign brands
    • The management and the company’s labor unions are not in
    good terms. The recent strikes of the employees have slowed
    down production and in turn affecting sales.
    • Maruti hasn’t proved itself in SUV segment like other players.

    Opportunities:
    • MUL has launched its LPG version of Wagon R and it was a
    good move simultaneously
    • MUL can start R&D on electric cars for a much better
    substitute of the fuel.
    • Maruti’s cervo 600 has a huge potential in tapping the middle
    class segment and act as a strong threat to Nano
    • New DZire from Maruti will capture the market share and
    expected to create the same magic as Maruti Esteem(currently
    not available)
    • Export capacity of the company is giving new hopes in
    American and UK markets
    • Economic growth of the country is constantly increasing and
    the government is working hard to increase the gdp to double
    digit.

    Threats:
    • MUL recently faced a decline in market share from its 50.09%
    to 48.09 % in the previous year(2011)
    • Major players like Maruti Suzuki, Hyundai, Tata has lost its
    market share due to many small players like Volkswagen- polo.
    Ford has shown a considerable increase in market share due to
    its Figo.
    • Tata Motors recent launches like Nano 2012, Indigo e-cs are
    imposing major threats to its respective competitor’s segment
    • China may give a good competition as they are also planning
    to enter into Indian car segment
    • Launch of Hyundai’s H800 may result in the decline of Alto
    sales

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