Lesson No 7 Stock Market Terminology (Second Part)
Lesson No 7 Stock Market Terminology (Second Part)
Lesson No 7 Stock Market Terminology (Second Part)
'I'm a little worried about investing in the stock market. It isn't doing well at the moment.
Do you think I'll lose money if I buy shares at the moment?'
Peter:
'You're right. The overall or average value of stocks and shares is falling at the moment.
People who work in the stock market call this a bear market, when overall share prices are
falling. When overall share prices are increasing, they call it a bull market.'
Juan:
'So how would I know if the stock market is a bear market or bull market?'
Peter:
'People who buy and sell stocks and shares look at share indices to see how well the stock
market in general is performing. A share index, measures the average performance of the
share prices of a group of different companies. A share index will tell if the average share
price of all the companies in that group is increasing or decreasing. For example, one of the
most famous share indices is called the Dow Jones 30 index. This share index measures the
average combined performance of the share prices of the 30 largest public limited
companies in America. In the last 6 months, the value of the Dow Jones 30 index has fallen
from 13,160 to 12,101. But share indices only measure the average performance. So
although the majority of companies' share prices are falling, there will be some companies
whose share prices are actually increasing. So even in a bear market where average share
prices are falling, if you buy shares in the right company, you can still make money.'
Juan:
'What happens if I buy shares in a company and it files for bankruptcy? It doesn't have
enough money to pay it's debts and to continuing operating?'
Peter:
'Once a company has filed for bankruptcy, all trading (buying and selling) of its shares is
stopped/suspended on the stock exchange. If the company has to close down, then you'll
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probably lose all the money you spent on the company's shares. But sometimes, another
company will take it over, which means to buy the company. If that happens, then you'll
receive some money for your shares.'
Juan:
Peter:
'They are similar. They are where two companies become one. But with a takeover, one
company buys another company. With a merger, two companies combine. Normally, with
a merger the two companies are of a similar size. With a takeover, it's normally a big
company buying a smaller company.'
Juan:
'So I need to do some research on companies before I decide which shares to buy. With the
stock market performing so badly at the moment, it seems like a big risk to invest money in
stocks and shares at the moment.'
Peter:
'Not necessarily. As I said before, although most stock/share indices are showing that on
average the share prices of companies are falling, it is only an average and some
companies' share prices are actually increasing. But if you want to reduce the risk of losing
money, you could buy preferred stocks or shares in a company.'
Juan:
Peter:
'There are two types of stocks/shares you can buy in a company. The first type is called a
preferred stock/share. With this type, the owner of them is paid a fixed dividend (extra
payment) by the company. So you're guaranteed a dividend unless the company has very
bad financial problems. The second type is called a common stock, which is also called an
ordinary share. With this type, the dividend you receive can change depending on the
company's performance or how much of the profits that the management of a company
wants to keep and not give in dividends. The amount of profit which a company keeps and
doesn't give to its shareholders as a dividend, is called retained earnings.'
Juan:
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'Apart from buying preferred stock, are there any other ways to reduce the risk of losing
your money?'
Peter:
'Choose shares in companies which are stable and buy shares in many different companies.
Your stock portfolio, which means what shares or stock you own, should be a mixture of
shares from different companies in different sectors and industries. This will spread you
risk, so you won't lose all your money if one of the companies you have shares in goes
bankrupt. Also, after you have bought shares in a company, you should decide at what price
you will sell or unload the shares if their price changes. This is called an exit point. So, if
you bought shares in a company for $20, you can set an exit point at $15, which means you
will sell your shares in the company if they reach that price. Exit points are used to
minimise loss.'
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HOME ACTIVITY
3. Write your opinion throughout a mail to a friend telling him/her about the stock
market. at least 15 lines- or make a video of 30 seconds.
LESSON No 8-SALES
1 Choose the correct word or expression (A, B or C) to complete each sentence.
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a. requirement b. demand c. request
9. If you have out of stock goods, you don't have any left.
3 Use the Spanish translations to find the ten horizontal words in the crossword, and
translate the vertical word.
HOME ACTIVITY
3. Make a video selling a product. 1 minute at least.