Goodwill
Goodwill
Goodwill
existing business. Goodwill represents assets that are not separately identifiable. Goodwill does
not include identifiable assets that are capable of being separated or divided from the entity and
sold, transferred, licensed, rented, or exchanged, either individually or together with a related
contract, identifiable asset, or liability regardless of whether the entity intends to do so. Goodwill
also does not include contractual or other legal rights regardless of whether those are transferable
or separable from the entity or other rights and obligations. Goodwill is also only acquired
through an acquisition; it cannot be self-created. Examples of identifiable assets that are goodwill
include a company’s brand name, customer relationships, artistic intangible assets, and any
patents or proprietary technology. The goodwill amounts to the excess of the "purchase
consideration" (the money paid to purchase the asset or business) over the net value of the assets
minus liabilities. It is classified as an intangible asset on the balance sheet, since it can neither be
seen nor touched. Under US GAAP and IFRS, goodwill is never amortized, because it is
considered to have an indefinite useful life. Instead, management is responsible for valuing
goodwill every year and to determine if an impairment is required. If the fair market value goes
below historical cost (what goodwill was purchased for), an impairment must be recorded to
bring it down to its fair market value. However, an increase in the fair market value would not be
accounted for in the financial statements. Private companies in the United States, however, may
elect to amortize goodwill over a period of ten years or less under an accounting alternative from