Republic of the Philippines

Department of Education
DIVISION OF CALAPAN CITY

Date of Development December, 2020

Grade Level 12
Learning Area Entrepreneurship
Learning Resource Bank
Week of the Quarter / Grading Period Weeks 1 & 2/Quarter 2
Content Standards The learner demonstrates understanding of
environment and market in one’s locality/town.
Performance Standards The learner independently creates a business
vicinity map reflective of potential market in
one’s locality/town.
Most Essential Learning Competencies Recognize the importance of marketing mix in
the development of marketing strategy
(TLE_ICTAN11/12EM-Ia-1)
Demonstrate understanding of the 4Ms of
operations (TLE_ICTAN11/12EM-Ia-2)
Source Entrepreneurship MELCs/Modules from DepEd
Prepared (Position / Division) Mary Jean L. Claveria
Language Editor
Content Editor
Illustrator
Copyright

Week 1
7Ps of Marketing and Branding

What I Need to Know

This module introduces the Marketing Mix, more popularly referred to as the 7P’s of Marketing. It is a set
of controllable and interrelated variables composed of product, place, price and promotions that a company assembles
to satisfy a target group better than its competitor. Marketing Mix strategy is selecting and applying the best potential
means to achieve the organization’s vision and gain competitive edge.

What I Know

Before you start studying this module, take the following test to find out how much you already know
about this topic. Let’s check your prior knowledge, skills, and understanding of basic concepts related to the 7P’s in the
Marketing Mix and Branding. This will guide you in understanding the concept.

Multiple Choice

Direction: Encircle the letter of the best answer.

1) It is a set of controllable and interrelated variables composed of product, place, price and promotions that
a company assembles to satisfy a target group better than its competitor.
a. Price b. Marketing Mix c. Product d. Packaging
2) The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
3) An item that is produced to satisfy the needs of a certain group of people.
a. Price b. Marketing Mix c. Product d. Packaging
 4) It is a tangible product. It’s example includes tires, MP3 players, clothing and etc.
a. Branding b. Positioning c. Goods d. Place
5) It can be intangible or tangible as it can be in the form of services or goods.
a. Price b. Marketing Mix c. Product d. Packaging
6) The way your product or service appears from the outside.
a. Price b. Marketing Mix c. Product d. Packaging
7) A marketing model that modifies the 4Ps model.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
8) Responsible for every element of your sales, marketing strategies, and activities.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
9) How a business creates awareness in the market?
a. Place b. Brand Name c. Services d. Promotion
10) It is intangible. Its example includes hair salons and accounting firms
a. Place b. Brand Name c. Services d. Promotion
11) The ultimate marketing strategy.
a. 7 P’s Model b. Marketing Mix c. People d. Branding
12) Where your product or service is actually sold.
a. Place b. Brand Name c. Services d. Promotion
13) The place occupied by products in the heart and minds of the consumers.
a. Branding b. Positioning c. Goods d. Place
14) A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
a. Brand Name b. Positioning c. Branding d. Place
15) A powerful and sustainable high-level marketing strategy used to create or influence a brand.
a. Brand Name b. Positioning c. Branding d. Place

LESSON 1: The Marketing Mix (7Ps) in relation to the business

opportunity

After reading this module, you should be able to:

1. describe the Concept of Marketing Mix;
2. identify the 7P’s in the Marketing Mix;
3. identify the commonly used brand strategy; and
4. develop a Brand Name.

What’s In

In the previous lesson you were able to describe the unique selling proposition and value
proposition that differentiate one’s product/service from existing products/services and determined who the
customers are in terms of target market, customer requirement and market size.

What’s New

Find the Ps
Directions: Think of words or terms related to the topic that starts with letter “P” and find the words in the grid
horizontally, vertically, or diagonally. Write the Words or Terms on a sheet of paper and write something about the
word using your own words.
P R O D U C T P O R E
Q U P L A C E E P I E
P O S I T I O N I N G
R O P E P R I C E O P
G O P R O M O T I O N
P A L P E O P L E A N
A P A C K A G I N G Z
F R D J I S B N M K A

1. 5.
2. 6.
3. 7.
4.
 What is It

Marketing Mix is a set of controllable and connected variables that a company gather to satisfy a customer
better than its competitor. It is also known as the “Ps” in marketing. Originally, there were only 4Ps but the model has
been continually modified until it became 7P’s. The original 4 P’s stands for product, place, price and promotion.
Eventually, three elements have been added, namely: people, packaging and positioning to comprise the 7 P’s.

The 7 P’s of Marketing Mix

1. PRODUCT
Marketing strategy typically starts with the product. Marketers can’t plan a distribution system or set a price if
they don’t know exactly what the product will be offered to the market.
Product refers to any goods or services that are produced to meet the consumers’ wants, tastes and
preferences. An example of goods includes tires, MP3 players, clothing and etc. Goods can be categorized into business
goods or consumer goods. A buyer of consumer goods may not have thorough knowledge of the goods he buys and
uses. An example of services includes hair salons and accounting firms. Services can be divided into consumer services,
such as hair styling or professional services, such as engineering and accounting.

2. PLACE
Place represents the location where the buyer and seller exchange goods or services. It is also called as the
distribution channel. It can include any physical store as well as virtual stores or online shops on the Internet.
STAGES OF DISTRIBUTION CHANNEL

Channel 1 contains two stages between producer and consumer - a wholesaler and a retailer. A wholesaler typically
buys and stores large quantities of several producers' goods and then breaks into bulk deliveries to supply retailers
with smaller quantities. For small retailers with limited order quantities, the use of wholesalers makes economic sense.

Channel 2 contains one intermediary. In consumer markets, this is typically a retailer. A retailer is a company that buys
products from a manufacturer or wholesaler and sells them to end users or customers. In a sense, a retailer is an
intermediary or middleman that customers use to get products from the manufacturers.

Channel 3 is called a "direct-marketing" channel, since it has no intermediary levels. In this case the manufacturer sells
directly to customers

3. PRICE
The price is a serious component of the marketing mix. What do you think is the meaning of a Price?
In the narrowest sense, price is the value of money in exchange for a product or service. Generally speaking, the price is
the amount or value that a customer gives up to enjoy the benefits of having or using a product or service. One example
of a pricing strategy is the penetration pricing. It is when the price charged for products and services is set artificially
low in order to gain market share. Once this is attained, the price can be higher than before. For example, if you are
going to open a Beauty Salon, you need to set your prices lower than those of your competitors so that you can
penetrate the market. If you already have a good number of market share then you can slowly increase your price.

4. PROMOTION
Promotion refers to the complete set of activities, which communicate the product, brand or service
to the user. The idea is to attract people to buy your product over others. Advertising, Personal Selling,
Sales Promotion, Direct Marketing, and Social Media are examples of promotion.

5. PEOPLE
Your team, a staff that makes it happen for you, your audience, and your advertisers are the people in
marketing. This consists of each person who is involved in the product or service whether directly or
indirectly.
People are the ultimate marketing strategy. They sell and push the product. People are one of the
most important elements of the marketing mix today. This is because of the remarkable rise of the services
industry. Products are being sold through retail channels today. If the retail channels are not handled with
the right people, the product will not be sold. Services must be first class nowadays. The people rendering
the service must be competent and skilled enough so that that the clients will patronize your service.
Therefore, the right people are essential in marketing mix in the current marketing scenario.

6. PACKAGING
Packaging is a silent hero in the marketing world. Packaging refers to the outside appearance of a
product and how it is presented to the customers. The best packaging should be attractive enough and cost
efficient for the customers. Packaging is highly functional. It is for protection, containment, information,
utility of use and promotion.

7. POSITIONING
When a company presents a product or service in a way that is different from the competitors, they
are said to be “positioning” it. Positioning refers to a process used by marketers to create an image in the
minds of a target market.
Solid positioning will allow a single product to attract different customers for not the same reasons.
For example, two people are interested in buying a phone; one wants a phone that is cheaper in price and
fashionable while the other buyer is looking for a phone that is durable and has longer battery life and yet
they buy the same exact phone.

LESSON 2: Develop a Brand Name

Brand Name is a name, symbol, or other feature that distinguishes a seller's goods or services in the
marketplace. Your brand is one of your greatest assets because your brand is your customers' over-all
experience of your business. Brand strategy is a long-term design for the development of a popular brand in
order to achieve the goals and objectives. A well-defined brand strategy shakes all parts of a business and is
directly linked to customer needs, wants, emotions, and competitive surroundings

Experts believe that a good brand can result in better loyalty for its customers, a better corporate
image and a more relevant identity.

As more customers continue to differentiate between emotional and experienced companies, a brand
may be the first step forward in your competition instead of price points and product features. The question
is, can you build a brand which truly talks to your audience?

Branding is a powerful and sustainable high-level marketing strategy used to create or influence a
brand. Branding as a strategy to distinguish products and companies and to build economic value to both
customers and to brand owners, are described by Pickton and Broderick in 2001.

Commonly Used Branding Strategy

1) Purpose
"Every brand makes a promise. But in a market in which customer confidence is little and budgetary
observance is great, it’s not just making a promise that separates one brand from another, but having a
significant purpose," (Allen Adamson).

How can you define your business' purpose? According to Business Strategy Insider, purpose can be
viewed in two ways:

a. Functional. This way focuses on the assessments of success in terms of fast and profitable
reasons. For example, the purpose of the business is to make money.
b. Intentional. This way focuses on fulfillment as it relates to the capability to generate money and
do well in the world.

2) Consistency
The significant of consistency is to avoid things that don’t relate to or improve your brand.
Consistency aids to brand recognition, which fuels customer loyalty.

3) Emotion
There should be an emotional voice, whispering "Buy me". This means you allow the customers have
chance to feel that they are part of your brand.
You should find ways to connect more deeply and emotionally with your customers. Make them feel
part of the family and use emotion to build relationships and promote brand loyalty.

4) Flexibility
Marketers should remain flexible to in this rapidly changing world. Consistency targets at setting the
standard for your brand, flexibility allow you to adjust and differentiate your approach from your
competition.

According to Kevin Budelmann, "Effective identity programs require sufficient consistency to be

identifiable, but sufficient variation to keep things fresh and human" so if your old tactics don't work
anymore, don't be afraid to change. It doesn’t mean it worked in the past it may still work now.

5) Employee Involvement
It is equally important for your employees to be well versed in how they communicate with customers
and represent the brand of your product.

6) Loyalty
Loyalty is an important part of brand strategy. At the end of the day, the emphasis on a positive
relationship between you and your existing customers sets the tone for what potential customers can
expect from doing business with you.

7) Competitive Awareness
Do not be frightened of competition. Take it as a challenge to improve your branding strategy and
craft a better value in your brand.

What I Have Learned

Marketing mix constitutes of the 7P’s in case of products – product, price, place and promotion. In
case of services it constitutes of 3 more P’s – people, packaging and positioning.

All P's should be compatible in marketing mix. The price is compatible with the product's placement.
The product must be consistent with the promotion. In general, all P’s are connected intrinsically.

As a result, when you make a marketing mix, it becomes a chain of strong bonds. Then these
connections will lead you to lengthen the chain. Whenever you plan to add or change existing features,
you need to see the general image which helps create a fresh product in marketing mix.

Branding is absolutely critical to a business because of the overall impact it makes on your company.
Branding can change how people percept your brand; it can drive new business and increase brand
awareness.

What I Can Do

Look for newspapers or magazines. Find and identify pictures related to the P’s in Marketing Mix.
Cut out the pictures, sort and paste them on the box, then write a short description on the line next to the
picture.

PICTURE 1

PICTURE 2
 PICTURE 3

PICTURE 4

Rubrics for Scoring

Score Description
15 The table is complete with pictures and the descriptions are correct.
12 The table is lacking one (1) picture and the descriptions are correct.
9 The table is lacking two (2) pictures and the descriptions are correct.
6 The table is lacking three (3) pictures and the descriptions are correct.
3 The table is lacking one (4) pictures and the descriptions are correct.

Assessment

Identification
Direction: Write the word or phrase that is being described or completes the thought of each statement.

1. It is a set of controllable and interrelated variables composed of product, place, price and
promotions that a company assembles to satisfy a target group better than its competitor.
2. The amount of money that a customer pays for to enjoy it.
3. An item that is built or produced to satisfy the needs of a certain group of people.
4. It determines your firm’s profit and survival.
5. It can be intangible or tangible as it can be in the form of services or goods.
6. The way your product or service appears from the outside.
7. A marketing model that modifies the 4Ps model.
8. Responsible for every element of your sales, marketing strategies, and activities.
9. It refers to how a business creates awareness in the market.
10. It claims a new space in the mind of the customer different from the spaces occupied by existing
products.
11. The ultimate marketing strategy.
12. Where your product or service is actually sold.
13. The place occupied by products in the heart and minds of the consumers.
14. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
15. A powerful and sustainable high-level marketing strategy used to create or influence a brand.

Congratulations! You are done in this module.

References

BOOKS

Ronaldo S. Batisan, DIWA Senior High School Series: Entrepreneurship Module. Diwa Learning Systems Inc.

Angeles A. De Guzman. Entrepreneurship (For Senior High School, Applied subject, ABM Strand. Lorimar Publishing, Inc 2018, 25 – 26.

Edralin, Divina M. Entrepreneurship. Quezon City: Vibal Group, Inc. 2016, 80 – 83.
Leedy, P. and Ormrod, J. Practical Research: Planning and Design 7 th Edition. (Merrill Prentice Hall and SAGE Publications, 2001),

Nick L. Aduana, Entrepreneurship in Philippine Setting (for Senior High School), 2017 Dr. Eduardo A. Morato Jr., Entrepreneurship,
2016
Angeles A. De Guzman, Entrepreneurship for Senior High School Applied Subject ABM Strand,Lorimar Publishing,p.1-5

Ronaldo S. Batisan, Entrepreneurship: Diwa Senior High School Series, Diwa Learning Systems Inc., p. 16-20

Eduardo A. Morato Jr., Entrepreneurship, 1st ed., Manila, Philippines: REX Books Store,p.13

Nick L. Aduana, Etrepreneurship in Philippine Setting for Senior High School, 2017, C&E publishing, Inc.p.46-51

Angeles A. De Guzman, Entrepreneurship for Senior High School Applied Subject ABM Strand,Lorimar Publishing,p.25-26

Raymund B. Habaradas and Tereso S. Tullao,Jr., Pathways to Entrepreneurship,2016,Phoenics publishing house,p.17-28

Nick L. Aduana, Etrepreneurship in Philippine Setting for Senior High School, 2017, C&E publishing, Inc.p.46-51Raymund B. Habaradas and Tereso
S. Tullao,Jr., Pathways to Entrepreneurship,2016,Phoenics publishing house,p.17-28

Aduana, Nick L. Entrepreneurship in the Philippine Setting for Senior High School. Quezon City.C & E Publishsing, Inc. 2016.

Morato, Eduardo A. Entrepreneurship. Manila. Rex Bookstore, Inc. 2016.

Batisan, Ronaldo S. Entrepreneurship Module, Diwa Senior Highschool Series, Diwa Learning System Inc. Legaspi Village, Makati City Philippines,
copyright 2016

ELECTRONIC RESOURCES

Santos, ELi. "Marketing Mix the 7 Ps of Marketing." LinkedIn SlideShare. February 06, 2012. Accessed January 04, 2019.
https://www.slideshare.net/elisantos11/marketing- mix-the-7-ps-of-marketing.

Tracy, Brian. "The 7 Ps of Marketing." Entrepreneur. May 17, 2004. Accessed January 04, 2019. https://www.entrepreneur.com/article/70824.

"Marketing Mix Definition - 4Ps & 7Ps of the Marketing Mix." The Marketing Mix. Accessed January 04, 2019. https://marketingmix.co.uk/.

"Branding Explained." Luminosity Branding Agency. Accessed January 04, 2019. https://www.luminosity.com.au/what-we-do/brand/branding-
explained/.

"Marketing: Distribution Channels (GCSE) | Tutor2u Business." Tutor2u.Accessed January 04, 2019.
https://www.tutor2u.net/business/reference/marketing-distribution- channels.

"What Is a Price? - Definition of Price." Marketing-Insider. July 13, 2015. Accessed January 04, 2019. https://marketing-insider.eu/what-is-a-price/.

"5 Basic Functions of Packaging in Marketing a Product." Your Article Library. January 03, 2014. Accessed January 15, 2019.
http://www.yourarticlelibrary.com/marketing/5- basic-functions-of-packaging-in-marketing-a-product/22204.

"Market Positioning - Creating an Effective Positioning Strategy." Corporate Finance Institute. Accessed January 15, 2019.
https://corporatefinanceinstitute.com/resources/knowledge/strategy/market- positioning/.

Jwayne2013 Follow. "Branding Ppt." LinkedIn SlideShare. January 16, 2013. Accessed January 18, 2019.
https://www.slideshare.net/jwayne2013/branding-ppt-
16015717.

Stec, Carly. "Brand Strategy 101: 7 Essentials for Strong Company Branding." HubSpot Blog. Accessed January 21, 2019.
https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-components-that-comprise-a- comprehensive-brand-strategy.aspx.

Amanda Jesnoewski, Four ways to identify more business opportunities. November 20, 2018retrievefrom:https://www.smartcompanyng.com.au/
startupsmart/advice/business-planning/four-ways-to-identify-more-business- opportunities

Week 2
4 M’s of Production and Business Model

What I Need to Know

In developing a business plan, we also have to consider the importance of the 4M’s of operations
in all business opportunities. Because it helps you to identify the problems of the business in the future
and in actual situation especially in the production process and marketing.
In the application of your 4M’s of production, it is best to consider the customer’s point of view in terms
of their influences as to why they will buy a particular product, does your product aim to answer each
consumer’s wants or needs and meet up with their expectations over the product, and how do suppliers,
value chain and supply chain affects the business and production.
This module will guide you to demonstrate understanding of the 4M’s of operations and for you
to be able to:
 Describe the 4M’s (Manpower, Method, Machine, Materials) of operations in
relation to the business opportunity;
 Develop a product description;
  Create a prototype of the product; and
 Test the product prototype

What I Know

Before we start with this module, answer the following questions below.

Directions: Write True if the statement is correct, otherwise write False if the statement is
incorrect.
1. Output represents the final products from the production process and distributed to the customers.
2. The 4M’s in the production operation are the materials, manpower, machine and money.
3. Manpower in production operation refers to the workers involved in the production of goods.
4. Product description is the marketing copy that explains what a product is and its benefits.
5. Prototype is a replica of a product.
6. Product to produce is one of the factors to be considered in the production method.
7. Educational qualifications and experience are criteria in considering manpower.
8. Skills and expertise are not important in considering manpower.
9. Benefits are the reasons why customers will decide to buy the products.
10. Machine refers to the manufacturing equipment.
11. Supplier is an entity that supplies goods and services to another organization.
12. Supply chain is a system of organizations, people, activities, data and properties involved in moving
a product or service from supplier to customer.
13. Business model describes the rationale of how an organization makes, transports, and captures
value in economic, social, cultural or other contexts.
14. In selecting the type of equipment to purchase, the entrepreneur may consider cost and capacity of
the equipment.
15. Value chain is the process or activities by which a company adds cost to an article that includes
production, promotion, and providing of after-sales service.

4 M’s of Operations in Relation to the Business Opportunity

and Developing Business Model

What’s In

In your previous lesson, you learned about the 7P’s of Marketing Mix - Product, Place, Price,
Promotion, People, Packaging and Positioning in relation to business opportunity, wherein marketing is
about creating and accumulating customers. Marketing plans are intended to capture a market portion
and to setback competitors.
Brand name was also introduced, where it is a name, symbol, or other feature that distinguishes a
seller’s goods or services in the marketplace. Your brand is one of the greatest assets because your brand
is your customers’ over-all experience of your business.
Experts believed that a good brand can result in better loyalty for its customers, a better
corporate image and a more relevant identity.

What is It

The most serious issues in the whole production system are the inputs and the transformation
process. Their quality determines the quality of the output.
The factors involved in the input and the production process are usually referred to as the Four
M’s of production, namely Manpower, Method, Machine, and Materials.

Four M’s

 Manpower
 Method OUTPUT
 Machine
 Materials
Manpower
Talks about human labor force involved in the manufacture of products. It is measured as the
most serious and main factor of production. The entrepreneur must determine, attain and match the
most competent and skilled employees with the jobs at the most appropriate time period.
Educational qualifications and experience, status of employment, numbers of workers required,
skills and expertise required for the job are some of the manpower criteria that must be highly considered
by the entrepreneur.

Material
Talks about raw materials necessary in the production of a product. Materials mainly form part of
the finished product. Just in case the resources are below standard, the finished product will be of
unsatisfactory as well.
The entrepreneur may consider cost, quality, availability, credibility of suppliers and waste that
the raw material may produce.

Machine
Discusses about manufacturing equipment used in the production of goods or delivery of
services.
In the process of selecting the type of equipment to purchase, the entrepreneur may consider
types of products to be produced, production system to be adopted, cost of the equipment, capacity of
the equipment, availability of spare parts in the local market, efficiency of the equipment and the skills
required in running the equipment.

Method
Production method discusses the process or way of transforming raw materials to finished
products. The resources undergo some stages before it is finalized and becomes set for delivery to the
target buyers.
The selection of the method of production is dependent on product to produce, mode of
production, manufacturing equipment to use and required skills to do the work.

Product Description
It is the promotion that explains what a product is and why it’s worth buying? The purpose of a
product description is to provide customers with details around the features and benefits of the product
so they’re obliged to buy.
Know who your target market is, focus on the product benefits, tell the full story, use natural
language and tone, use power words that sell, and use good images. These are guidelines for you to have
a good product description; since some customers are very particular with it since they consider the
welfare of their family, if it is safe to use.

Prototyping
A duplication of a product as it will be produced, which may contain such details as color,
graphics, packaging and directions. One of the important early steps in the inventing process is making a
prototype. Benefits are the reasons why customers will decide to buy the products such as affordability,
efficiency or ease of use. The features of the product or service merely provide a descriptive fact about
the product or service. It is better to test your product prototype to meet customers’ needs and
expectations; and for your product to be known and saleable. Pretesting of the product or service is
similar to a sample of the product or service given to the consumer free of cost in order that he/she may
try the product before committing to a purchase.

Supplier

An entity that offers goods and services to another business. This entity is among of supply chain
of a business, which may offer the main part of the value contained within its products. Certain suppliers
may even involve in drop shipping, where they ship goods directly to the customers of the buyer.
Suppliers are your business partners; without them your business will not live. You need them as
much as you need your customers to be satisfied. But as an entrepreneur you have to choose a potential
supplier that has loyalty and value your partnership; a supplier that would lead you to the fulfillment of
your business objectives, mission and vision.
Value chain is a method or activities by which a company adds value to an item, with production,
marketing, and the provision of after-sales service. The main goal and benefit of a value chain, and
therefore value chain analysis, is to make or support a competitive benefit.
A supply chain is a structure of organizations, people, activities, data, and resources involved in
moving a product or service from supplier to customer.
 The main objective of supply chain management includes management of a varied range of
components and procedures, for instance, storing of raw materials, handling the inventory, warehousing,
and movement of finished product from the point of processing to the point of consumption.

Business model describes the reasons of how an organization creates, delivers, and captures value in economic,
social, cultural or other contexts. The development of business model construction and variation is also called business model
innovation and forms a part of business plan.
It is a company's plan for how it will make revenues and make a profit. It describes what products or services the
business plans to manufacture and market, and how it plans to do so, as well as what expenses it will incur.
There are important phases in developing your business model, namely; Identifying the specific audience;
establishing business process; recording a business resources; developing strong value proposition; determining key business
partners; and creating a demand for today’s generation strategy and be open for innovations.
After developing a business model, we will proceed in developing a business plan. To be able to successfully
complete this module, you need to prepare a business plan and operate your plan and finally keep records of your business
transactions.
Business plan is an important tool for you to have an idea about the future of your business. Your business plan
will be your guide in the moment you will be implementing and operating your business proposal.
You can also make use of the business plan in securing investment capital from financial institutions or lenders. It
can also be used to influence people to work for your enterprise, to secure credit from suppliers, and to fascinate potential
customers.
The following are the components found in a Business Plan.
1. Introduction- this part discusses what is the business plan all about.
2. Executive Summary- is part of the business plan which is the first to be presented but the last to be made.
3. Management Section- shows how you will manage your business and the people you need to help you in your
operations.
4. Marketing Section- shows the design of your product/service; pricing, where you will sell and how you will introduce
your product/service to your market.
5. Financial Section- shows the money needed for the business, how much you will take in and how much you will pay
out.
6. Production Section- shows the area, equipment and materials needed for the business.
7. Competitive Analysis- is the strategy where you identify major competitors and research their products, sales and
marketing strategies.
8. Market- The persons who will buy the product or services
9. Organizational chart- is the diagram showing graphically the relation of one official to another, or others of a
company.

What I Can Do

Business Plan Making

Below is a template for business plan. You need to fill this out using the business you want to pursue.

This section will show how you will manage your business and the people you
need to help you in your operations
MANAGEMENT
a. Manager:
SECTION
b. Workers:

This section shows the design of your product/service; pricing, where you will
sell and how you will introduce your product/service to your market.
 a. Product Description:
MARKETING
SECTION
b. Price:

c. Selling location:

d. Promotional Activity:

This section shows the money needed for the business, how much you will
take in and how much you will pay out

FINANCE a. Capital Amount:

SECTION
b. Expected Daily Sales:
c. Expected Daily Expenses:

d. Income per Day:

This section shows the area, equipment and materials needs for the
business.
a. Draw a lay out of your production area:
PRODUCTION
SECTION
b. Enumerate the equipment needed:

c. Enumerate the materials needed:

RUBRIC FOR BUSINESS PLAN MAKING

The content was well- thought, guide

Content questions were thoroughly answered 15

The paper was well- written with ideas

Organization easily conveyed to readers. 10

Development 5
Points are thoroughly developed
TOTAL 30

What I Have Learned

Complete the statements below and write your answers on the space provided.

1. talks about human labor force involved in the manufacture of products. It is measured as the most serious and
main factor of production.
2. product is about raw materials necessary in the production of a
3. discusses the process or way of transforming raw materials to finished products.
4. The purpose of a is to provide customers with details around the features and benefits of the product so they’re
obliged to buy.
5. A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and
directions. One of the necessary early steps in the inventing method is creating a _____.
6. are your business partners, without them your business will not live.
7. describes the reasons of how an organization creates, delivers, and captures value in economic, social, cultural
or other contexts.
8. is an important tool for you to have an idea about the future of your business.
9. is part of the business plan which is the first to be presented but the last to be made.
10. shows the design of your product/service; pricing, where you will sell and how you will introduce your
product/service to your market.

Assessment

Direction: Encircle the letter of your choice.

1. Which of the following refers to the human workforce involved in the manufacture of products?
A. Materials B. Method C. Machine D. Manpower
2. The 4M’s of production are as follows except ONE.
A. Management B. Manpower C. Method D. Machine
3. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?
A. Prototype C. Business Model
B. Product description D. Suppliers
4. It represents the final products from the production process and distributed to the customers.
A. Input B. Supplies C. Output D. Materials
5. It is a replica of a product.
A. Prototype C. Business Model
B. Product description D. Suppliers
6. Which of the following refers to the system of organizations, people, activities, information, and resources involved in
moving a product or service from supplier to customer?
A. Supply chain B. Value chain C. Business model D. Prototype
7. Which of the following is the process or activities by which a company adds value to an article, including production,
marketing, and the provision of after- sales service?
A. Supply chain B. Value chain C. Business model D. Prototype
8. It describes the rationale of how an organization creates, delivers, and captures value in economic, social, cultural or
other contexts.
A. Prototype C. Business Model
B. Product description D. Suppliers
9. It is an entity that supplies goods and services to another organization.
A. Prototype B. Product description C. Business model D. Suppliers
10. Which of the following refers to the manufacturing equipment used in the production of goods or delivery of services?
A. Machine B. Manpower C. Method D. Materials
11. It refers to the process or technique of converting raw materials to finished products.
A. Machine B. Manpower C. Method D. Materials
12. It simply refers to the raw materials needed in the production of a product.
A. Machine B. Manpower C. Method D. Materials
13. Statement I- Skills and expertise is not important in considering manpower.
Statement II- Benefits are the reasons why customers will decide to buy the products.
A. Only Statement I is true. C. Both Statements are true.
B. Only Statement II is true. D. Both Statements are false.
14. Statement I- Educational qualifications and experience is one of the criteria in considering manpower.
Statement II- Product to produce is one of the factors to be considered in method or production method.
A. Only Statement I is true. C. Both Statements are true.
B. Only Statement II is true. D. Both Statements are false.
15. Statement I- In selecting the type of equipment to purchase, the entrepreneur may consider cost and capacity of the
equipment.
Statement II- The purpose of a product description is to supply customers through details around the features and
benefits of the product.
A. Only Statement I is true. C. Both Statements are true.
B. Only Statement II is true. D. Both Statements are false.

References

BOOKS

Ronaldo S. Batisan, DIWA Senior High School Series: Entrepreneurship Module. Diwa Learning Systems Inc.

Angeles A. De Guzman. Entrepreneurship (For Senior High School, Applied subject, ABM Strand. Lorimar Publishing, Inc 2018, 25 – 26.

Edralin, Divina M. Entrepreneurship. Quezon City: Vibal Group, Inc. 2016, 80 – 83.
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Nick L. Aduana, Entrepreneurship in Philippine Setting (for Senior High School), 2017 Dr. Eduardo A. Morato Jr., Entrepreneurship, 2016

Angeles A. De Guzman, Entrepreneurship for Senior High School Applied Subject ABM Strand,Lorimar Publishing,p.1-5

Ronaldo S. Batisan, Entrepreneurship: Diwa Senior High School Series, Diwa Learning Systems Inc., p. 16-20

Eduardo A. Morato Jr., Entrepreneurship, 1st ed., Manila, Philippines: REX Books Store,p.13

Nick L. Aduana, Etrepreneurship in Philippine Setting for Senior High School, 2017, C&E publishing, Inc.p.46-51

Angeles A. De Guzman, Entrepreneurship for Senior High School Applied Subject ABM Strand,Lorimar Publishing,p.25-26

Raymund B. Habaradas and Tereso S. Tullao,Jr., Pathways to Entrepreneurship,2016,Phoenics publishing house,p.17-28

Nick L. Aduana, Etrepreneurship in Philippine Setting for Senior High School, 2017, C&E publishing, Inc.p.46-51
Raymund B. Habaradas and Tereso S. Tullao,Jr., Pathways to Entrepreneurship,2016,Phoenics publishing house,p.17-28

Aduana, Nick L. Entrepreneurship in the Philippine Setting for Senior High School. Quezon City.C & E Publishsing, Inc. 2016.

Morato, Eduardo A. Entrepreneurship. Manila. Rex Bookstore, Inc. 2016.

Batisan, Ronaldo S. Entrepreneurship Module, Diwa Senior Highschool Series, Diwa Learning System Inc. Legaspi Village, Makati City Philippines, copyright 2016.

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