Analyzing The Amazon Success Strategies: Journal of Process Management New Technologies January 2018
Analyzing The Amazon Success Strategies: Journal of Process Management New Technologies January 2018
Analyzing The Amazon Success Strategies: Journal of Process Management New Technologies January 2018
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Zana Majed Sadq1, Hawre Nuraddin Sabir2, Dr. Vian Sulaiman Hama Saeed3
1
Department of Administration and Accounting, Faculty of Humanities and Social Science,
Koya University, Iraq, and Visiting Lecturer at Lebanese French University.
2
Department of Law, College of Law and International Relations, Lebanese French
University.
3
Department of Administration and Accounting, Faculty of Humanities and Social Science,
Koya University, Iraq, and Visiting Lecturer at Knowledge University.
zana.sadq@koyauniversity.org, hawre.sabir@lfu.edu.krd, vian.alsalihy@koyauniversity.org
Professional Paper
doi:10.5937/jouproman6-19264
Abstract: This paper aims to present the Amazon individuals who understood the real power
success strategies. Since the objective of the of E-commerce and the entire internet
Company is to become the best place to buy, find
and discover any product or service available
retail business. Under Amazon vision,
online. Amazon.com will continue to enhance and Bezos injected two comprehensive ideas to
broaden its brand, customer base and electronic the E-commerce and these are building the
commerce expertise with the goal of creating customer-centric company world over, and
customers' preferred online shopping destination, in also creating an environment where
the United States and around the world.
customers could easily buy almost
Keywords: companies, strategies, Amazon success anything they wanted to buy. Indeed, his
strategies vision has been hugely achieved since
Literature Review 1995 (Hof, 2001).
The Amazon success story started Amazon.com’s Objectives& Strategy
in July 1995 by Jeff Bezos a computer In its business model, Amazon.com has
science and electrical engineering graduate identified the following as key success
from Princeton University. After his factors. First of all, a strong brand name
resignation from an investment Bank, he location. Then providing clients with
settled in Seattle and found what is now marvelous value and a superior shopping
known as Amazon. Bezos did not know knowledge. After that, considerable sales
much about the Internet. However, "he capacity. Finally, Realizing economies of
came across a statistic that the Internet was scope and scale (Modi et all, 2000).
growing at 2300%; this convinced him that Amazon.com's marketing strategy is
this was a large growth opportunity". designed to strengthen the Amazon brand
Amazon’s choice of the location in Settle name, increase customer traffic to the
was obvious for its rich technological Amazon.com Web sites, build customer
talent and the close proximity of the book loyalty, encourage repeat purchases and
wholesalers in Rosenberg. develop incremental product and service
Amazon came into being in July revenue opportunities.
1995 and was up to the public in 1997It is
claimed that Bezos was one of the few
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Table (1)
"SALES GROWTH (OR LOSS) SINCE 2004"
Company-s% All 2011 2010 2009 2008 2007 2006 2005 2004
rounded
Barnes & Noble N/A -5% -3% +2% +2% +2% +7%
bookstores
Amazon Media(Books, +16% +15% +11% +16% +29% +17% +18% +14%
Music, DVDs)
North America
Borders/ Waldenbooks N/A -16% -15% -9% -0% -1% +2% +2%
Books
Source: http://www.fonerbooks.com/booksale.htm
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Vol. 6, No 4, 2018.
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