Kedir Awel Kalil
Kedir Awel Kalil
Kedir Awel Kalil
Section: css-6
Advisor:-Ins. Ousman S
Date: Sept/2021
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Entrepreneurship and Small Business
AAU, Addis Ababa
Type of
project S O L E P R O P R I E T O R S H I P
Name of
project
YOUTH’S ENTERTAINMENT CENTER
Project N A M E ; K E D I R A W E L
owner K A L I L
THANKS FOR MY INSTRUCTOR WHO WAS GUIDING ME AND SHOWING THE WAY I DOING
THIS PROJECT.
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Entrepreneurship and Small Business
Table Contents
Page
BUSINESS PLAN 1
1. Introduction 1
2. Executive Summary 1
2.1 Objectives of Business 1
2.1.2 Vision 1
2.1.3 Mission 2
3. Industry analysis 2
3.1 Future outlook and trends 2
3.2 Analysis of competitor's 2
3.2.1 Strength of the competitors. 3
3.2.2 Weakness of competitors 3
3.3 Market Segmentation 3
4. Description of venture 4
4.1 Product 4
4.2 The size of Business 4
4.2.1 Operational plan 4
2.2.2 Legal and Regulatory Frameworks for Entrepreneurs 5
4.3 Office equipment and personnel. 6
4.4 Background of the entrepreneur 7
4.5 Location of Business 7
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5 , Production plan 7
5.1 Manufacturing Process(amounts sub-contracted) 7
5.2 Physical plant 8
5.3 Machinery and Equipment 8
6. Marketing plan 9
6.1Promotion strategy 10
6.2 Pricing Strategy 10
6.3 Sales Strategy 10
7. Financial plan 11
7.1 Forecast income statements for coming five years 11
7.2 Sales Forecast 11
7.3. START-UP CAPITAL 11
7.3.1 Sources of Start-up Capital 12
7.4 Cash-flow projection 12
7.5 Operating Balance sheet 12
7.6 Break-Even Analysis 13
8. Management and organization 13
8.1 Organizational structures 14
8.2 Forms of ownership 14
8.3 Responsibilities and job description 14
8.4 SWOT Analysis 15
8.4.1.STRENGTHES 15
8.4.2 WEAKNESSES 16
8.4.3 Opportunity 16
8.4.4 Threats 16
9. Assessment of risk 16
9.1 Evaluation of Weakness of the business 17
9.2 Effects of change: competition/new technologies 17
9.3 Contingency plan 17
14. APPENDIX 17
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Entrepreneurship and Small Business
Reference 18
SIGNATURE………. 18
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Entrepreneurship and Small Business
BUSINESS PLAN
1. Introduction
The name of my company shall be named as Youth’s Entertainment Center.
2. Executive Summary
Youth’s Entertainment Center shall be established in haramaya, town that found 517 km
away from Addis Ababa in Eastern direction of my country .The company acquires the
capital from the micro finance, government organization and my personal saving that is
required for the material and workers of that company. The business intends to obtain
finance from external equity in the amount of Youth’s Entertainment Center. Generally
the company started the business by start-up of 3,000,000 capitals. For which the
application will be for commencing work on shop renovation, equipment purchases,
and as operating cash flow. The company also produces a high quality and technology
application that is more sensitive in my century and next coming generation with
available marketing system through any direction and place.
Youth’s Entertainment Center, offers a perfect spot for the public in social gathering
and leisure. It provides customers free access to the Internet as well as an area for to
meet together in a casual environment under an economical manner.
Youth’s Entertainment Center will be incorporated as an unlimited liability company.
The initial owners will be the personal liabilities will be subject to a ceiling at the
amount of my respective investments.
The finance acquired through this business proposal will allow Youth’s Entertainment
Center to successfully open and operate as a cyber-internet café and entertainment.
Operations in year one will generate Youth’s Entertainment Center regular customer
base that will allow it to be self-maintained in year two
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Entrepreneurship and Small Business
specially youth and also contribute to the development of my country. In addition this earning
income and also to better life enjoyment.
2.1.2 Vision
Vision is the long-term goals of an organization or company to achieve in the through
successive effort. So every business is to strive for their final goals which is profit
maximization.
My company’s vision is
2.1.3 Mission
Mission is unlike Vision, Mission is the specific goals of an organization or company that focus
on the breakthrough of the company.
My company’s mission is
ü To play vital role in the maturing and run the business into the next level
3. Industry analysis
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Entrepreneurship and Small Business
road for customer who does not Knew about Internet connection by existing physically.
Not only this, but also the company can decrease the cost and increase the user
interest with appropriate product for the customer.
But, the company will have competition with international or developed countries
because of that the company will grow all over the world in the future. The competitors
will come from first world incase capital over company. So the company is almost
ready to compete with such saturated company with satisfies the costumer need and
quality Internet connection by standing on the side of the customer.
Youth’s Entertainment Center will provide free access to the Internet and computer
services such as printing, scanning to customers. It will also provide customers with a
unique and innovative environment for enjoying top quality coffee and bakeries.
ü Also, top quality food and beverages, and a comfortable environment will provide
Youth’s Entertainment Center customers with a second home, a place to enjoy
the benefits of computing in a comfortable environment.
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Entrepreneurship and Small Business
After the vision of this the company is going to set in all Haramaya and neighbors city
and later all the Ethiopia itself. After 10 years later it will go to establish its branch all
over the world.
ü The first group is familiar with the Internet and desires a progressive and inviting
atmosphere where they can get out of their offices or bedrooms and enjoy a
great cup of coffee.
ü The second group is not familiar with the Internet, yet, and is just waiting for the
right opportunity to enter the online community.
Youth’s Entertainment Center target market falls anywhere between the ages of 15 and
70. This extremely wide range of ages is due to the fact that all gaming center, coffee
and the Internet appeal to a variety of people.
In addition to these all broad categories, Youth’s Entertainment Center target market
can be divided into more specific market segments.
ü business people
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Entrepreneurship and Small Business
ü youths
4. Description of venture
4.1 Product
The company is going to produce the cafes that solve the countries problem regard of
the market such as on seed sector and the like. So, the primary product of my company
is that:
1. Fast Internet connection
Everyone I talk to agree that moving from house to house, or office to office is very difficult and
time-consuming. There is no company in the area that provides packaging and moving
services. Therefore, if I provide these needed services, my business will have a steady demand.
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Entrepreneurship and Small Business
I intend to offer complete packaging and moving services for homes and offices. Although I
have no experience running this type of business, I have some experience handling, storing and
transporting goods. I learned these things while working with the gas stove importing company.
I intend to start by offering my services to all my relatives, friends, friends of friends and my
aunt’s customer base. I will then expand my business and advertise around the whole town.
I can sell my service directly to the customers. Initially, I will introduce the service to all of my
friends, relatives and my aunt’s customer base. After I have done some moving for family and
friends, I will expand my market and hang posters around areas where there are a lot of shops,
offices, apartments and houses for rent.
ü Intellectual property
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Entrepreneurship and Small Business
ü Patent rights
ü Trade marks
ü Copy rights
Equipment’s
1 C o m p u t e 5 9 0 0 4 5 , 0 0
r 0 0
2 T a b l 1 0 2 0 2 0 , 0 0
e 0 0 0
3 Pool 3 3 0 , 0 0 9 0 , 0 0
Table 0 0
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Entrepreneurship and Small Business
4 C h a i 1 0 2 5 2 5 , 0 0
r 0 0 0
5 coffee 2 1 0 , 0 0 2 0 , 0 0
machine 0 0
6 tea 1 1 0 , 0 0 1 0 , 0 0
machine 0 0
7 P r i n t e 1 3 0 , 0 0 3 0 , 0 0
r 0 0
8 T e n n i 3 3 0 0 9 0 0
s 0 0
T o t a 2 0 5 9 4 5 1 5 0 , 0 0
l 9 0 0
1 M a n a g e 1 2 , 0 0 2 4 , 0 0
r 0 0
2 Secretar 1 1 , 2 0 1 4 , 4 0
y 0 0
3 .Accounta 1 1 , 5 0 1 8 , 0 0
nt 0 0
Youth’s Entertainment Center, soon to be opened at will provide the public free access
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Entrepreneurship and Small Business
to the Internet and a special and innovative environment for enjoying pool, tennis,
internet, and top quality coffee and bakeries.
Individuals of all ages and backgrounds will find Youth’s Entertainment Center
appealing. The staffs of Youth’s Entertainment Center provide not only top quality
service but also helpful instructions to customers in computer usage. This educational
aspect will attract elderly customers and youngsters who do not own computers at
home. The easy access location also provides residents in the same area convenience
to their gourmet and online needs.
5 , Production plan
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Entrepreneurship and Small Business
ü Printer machinery
ü Fringe machinery
ü Coffee machinery
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Entrepreneurship and Small Business
ü Tennis table
1 Display 5 1 8 0 9 0 0
Case
Br
2 M i x e r 5 1 0 0 0 5 0 0 0
3 P r o o f e 8 2 0 0 0 1 6 , 0 0 0
r
4 I t e m 7 2 , 5 0 0 1 7 , 5 0 0
O v e n s
5 S i g n 4 2 2 0 0 8 8 0 0
s
6 D i s h w a s h e 3 2 , 6 0 0 7 8 0 0
r
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Entrepreneurship and Small Business
7 C o o k w a r 5 2 0 0 1 0 0 0
e
8 Cash 9 3 0 0 2 7 0 0
register
9 Tables/room 1 0 4 , 0 0 0 4 0 , 0 0 0
décor
1 0 T a b l 5 2 , 5 0 0 1 2 , 5 0 0 0
e
S u b 1 1 2 , 2 0 0
t o t a l
Contingency (2.85%) 2 5 0 0
T o t a l 1 1 4 , 7 0 0
6. Marketing plan
The company will use market penetration strength to introduce its product all over the
world and the international market.
N o D e s c r i p t i o P r i c
n e
1 Computer 1 0 0 , 0 0
application 0
2 Mobile 1 5 0 , 0 0
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Entrepreneurship and Small Business
application 0
3 Drink 9 0 , 0 0
application 0
4 Food 5 0 , 0 0
application 0
5 P o o l 9 0 , 0 0
t a b l e 0
6 Tennis 3 0 , 0 0
Table 0
Youth’s Entertainment Center will position itself as a stylish coffee house and Internet
service provider. It will serve high-quality coffee and specialty beverages at competitive
prices. Due to the number of cafés in Haramaya, it is important that Youth’s
Entertainment Center sets fair prices for its products. Youth’s Entertainment Center will
use advertising as its main source of promotion. Ads placed in food magazines will
help build customer awareness. Accompanying the ad will be a coupon for discounted
coffee and nice bakeries.
6.1Promotion strategy
Youth’s Entertainment Center will implement a pull strategy in order to build consumer
awareness and demand. Initially, Youth’s Entertainment Center has budgeted 6,950$ for
promotional efforts which will include advertising with food magazines and
house-in-house( door –in-door) promotions such as offering customers free drinks as
well as through media and online.
Youth’s Entertainment Center realizes that in the future, when competition enters the
market, additional revenues must be allocated for promotion in order to maintain
market share.
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6.2 Pricing Strategy
Pricing strategies are most often through penetration and cut of the price and efficiently sold
my product .Determining a fair market for cyber cafe is more difficult because there is
no direct competition from another cyber cafe in Haramaya .Therefore, Youth’s
Entertainment Center has to base its prices for coffee and specialty drinks on the “retail
profit analysis” provided by my supplier.
1 Baking N o 1 30,000
Machine
4 Breading N o 1 15,000
house
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7. Financial plan
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6 Coffee 5 1 0 , 0 0 5 0 , 0 0
machine 0 0
7 P r i n t e 6 3 0 , 0 0 1 80,00
r 0 0
8 T e n n i 1 3 0 0 3 0 , 0 0
s 0 0 0
Tota 5 06,50
l 0
The business plan is prepared to obtain funds amounting 1,700,000 birr from
the micro finance .
TOTAL=3MILLION
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Cash Budget T o t a
l
Beginning cash
balance-------------------------------------222,700
Cash collected from customers------------------------------190,000
Total cash available for need-----------------------------------------------412,700
Operating Expense ------------------------------------------67,308
Total cash needed---------------------------------------------------------67,308
Cash Excess deficit--------------------------------------345,392
Total cost---------------------------------------birr207,308
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Entrepreneurship and Small Business
=birr99,000/20.32%*100%=487,204.72
Management is the leadership of the business so as to the business run effectively and
smoothly without failure and uncertainty.
•What key aspects does an entrepreneur need to manage to start and grow a business?
• Timmons basic model of entrepreneurship Internal and external factors determine the growth
of business. Success in creating a new venture--(three critical factors of entrepreneurship” )
1) opportunities,
2) team and
3) resource
Youth Entertainment
Manager
Leads Secretary
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Seller and
Coffee
Worker promoter
Gaming
center
MANAGER
ü Controls general activities of the business .
Ø Ansoff Matrix
What is our business growth strategy in relation to new or existing markets and products?
The Ansoff Matrix is a strategic-planning tool that provides a framework to help executives,
senior managers, and marketers devise strategies for future growth.
It is named after Russian American Igor Ansoff, who came up with the concept. Ansoff
suggested that there were effectively only two approaches to developing a growth strategy;
through varying what is sold (product growth) and who it is sold to (market growth). “When
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we are in peak, we make a ton of money, as soon as we make a ton of money; we are
desperately looking for ways to spend it.
Igor Ansoff created the product/market matrix to illustrate the inherent risks in four generic
growth strategies as summarized here below:
1. Market penetration / consumption – the firm seeks to achieve growth with existing
products in their current market segments, aiming to increase market share. This is a low
risk strategy because of the high experience of the entrepreneur with the product and
market.
2. Market development – the firm seeks growth by pushing its existing products into new
market segments. Market development has medium to high risk.
3. Product development – the firm develops new products targeted to its existing market
segments. This alternative growth strategy is characterized by medium to high risk due to
lack of experience about the new product.
4. Diversification – the firm grows by developing new products for new markets. This is
high risk option as entrepreneurs do not have experience about the product and the market.
8.4.1.STRENGTHES
Strength is the positive internal factors of any business that has on the objectives,
aims and goals of a business.
a) Location youth’s located in best place which have no computation.
b) Excellent quality on all service in entertainment area
c) Using of the latest made of material for efficient of service.
d) Clear vision of the market need.
e) No rent cost
8.4.2 WEAKNESSES
Weakness is the negative of internal factors of the business
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8.4.3 Opportunity
Opportunity is the positives of the External factors of any
business activity.
Opportunity is the backbone of any business activity because of
the idea screening and identify the opportunity of the future and
screening environment .
Youths entertainment center strengths and the awareness of its weaknesses will help it
Capitalize on emerging opportunities. These opportunities include
a) Fast growing population is best benefit for customer usage.
b) Consumer behavior changes due to the economic downturn, respectively an
Increased preference to buy affordable youth’s entertainment center instead of
expensive meals
8.4.4 Threats
Threat is the negatives external factors of any business activity.
It’s uncontrollable factors that affect your business for example
Ø Business fluctuation
Ø Government policy
Ø Natural calamity
9. Assessment of risk
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As it is already known Internet café and such other facilities are somewhat not well
Knew by people that live in Developed countries like Ethiopia itself. So due to this the
number of customers may small in number initially that cause to reduce the income.
This indicate that there is a shortage of business. Such As;
ü Insufficient demand for the services provided by Sweet cafe
ü The opening of new cafés in the same area which offers the exact services that
Youth’s Entertainment Center provides.
Conclusion
Owned by the proprietor is conceived being a mindful of the increasing demand and
shortage of supply so as to contribute my part in filling this wide gap; furthermore, it
plays a great role in development of the town in particular in terms of investment and
creation of job opportunities. The overall objectives of the business are firstly to
achieve and exceed sales forecasts to enable the business to be operating at capacity,
so that the business extended the number of types Entrepreneurship enterprise that
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14. APPENDIX
Ownership information
Registration--- on progress from the Oromia National Regional State Small Enterprises office
Reference
by
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Company
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