Module 1

is needed to design original event concepts, select the
Module 1.2 Topic 1. right venues and market effectively. The strong practical
Overview Of The Event Field-2 component must include technical know-how ranging
--- from audio-visual dexterity to accessing fast-track visa
Research apps. Soft skills such as patience, empathy, teamwork
and problem-solving are vital if, for example, a large
Putting the nice into MICE traveling party from a culturally-specific region are to be
Nothing to do with pest control, everything to do with greeted with the appropriate welcome drink.
business-minded travel. Put simply, MICE stands for
Meetings, Incentives, Conferences & Exhibitions. It is This niche hospitality market has seen hotels having to
business tourism at its finest, aimed at bringing create jobs for innovative meeting planners and
together top professionals from every sector in an professional conference services staff, as well as
enhanced, tailor-made hospitality setting. develop industry-specific programs to add new
dimensions to their overall service infrastructure. In
What is MICE? some cases, recruiting in-house can prove difficult if all
Meetings competencies are to be met, hence the rise in
Meetings are typically held in hotel conference rooms Destination Management Companies (DMC) that have
or at convention centers. They are single-day events started to spring up worldwide.
that bring together a group of professionals to address a
key challenge or set goals for the organization. A DMC aims to offer the full range logistic services in
their specialist destinations: meet & greet, transfers &
Incentives transportation, hotel accommodation, restaurants,
Incentives are travel rewards a company may provide in activities, excursions, conference venues, themed
return for excellent professional performance from events and gala dinners. They are often able to provide
individual employees, groups or partners. A few days in preferential rates based on the buying power that they
a resort, hotel or popular hospitality venue at your have with their preferred suppliers.
company’s expense does wonders for employee loyalty.
---
Conferences
Conferences take meetings to the next level and are Overview of Events field
designed for a large corporate group to share
knowledge across several days. They often include not What is an Event?
only key members of the organization, but also guest • A public assembly for the purpose of
speakers and the general public. celebration, education, marketing or reunion.
• Events can be classified on the basis of their
Exhibitions size, type and context.
Exhibitions are essentially trade shows where an
organization promotes its key products and services to Types of Events
the public. They are hyper-focused events that drum up  Corporate Events
business and help employees to network and build o Conferences, networking, meetings,
lasting professional relationships. incentives travel, product launches,
seminars, board meetings, trade shows,
MICE services: Revenue implications and fairs.
Implementing tailor-made MICE services into a hotel  Charity and Fundraising
infrastructure is a way of securing additional long-term o Society ball, sports events, and
valuable growth. The latest Convention Industry charitable auctions.
Council report claimed that 85% of meetings in the U.S.  Private Events
are conducted at venues with lodging, generating more o Birthdays, weddings, house warming,
than 275 million room nights annually. reunion, cocktail parties, baby shower,
The expenditure of MICE travelers is much higher than and holiday party.
leisure travelers, with profitable customers coming from
the world of IT, banking, pharmaceuticals, retail and What is Event Management?
hospitality. • The process of analyzing, planning, marketing,
producing and evaluating an event.
In brief, hotel meetings and corporate events are great • A different way of promoting a product, service
way to boost revenue and secure those extra bookings. or idea.
Lastly, developing MICE services is the perfect
opportunity to enhance a hotel’s reputation and profile, KEY PLAYERS IN THE INDUSTRY
besides its profitability. • Association
• Convention Centers
MICE: Required skills • Conference Centers
The expertise required to excel in MICE tourist • Corporate Meeting; Planners
management is based on interpersonal, creative, • Independent Meeting Planners
organizational and technical skills. Innovative creativity • Tour Operators
• Tradeshows and Expositions
• Hotels
• Convention and Visitor Bureaus
• Incentive Travel
Top MICE Destinations Of World

• Singapore
• Shanghai (China)
• Kuala lumpur (Malaysia)
• Bangkok (Thailand)
• Honkong (China)
• Seoul (Korea)
• Vienna (Austria)
• Paris (France)
• Barcelona (Spain)
• Guangzhou(China)
• Geneva (Switzerland)

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is needed to design original event concepts, select the

Top MICE Destinations Of World

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