This document contains a questionnaire about sales promotional offers for IT products. It has 18 questions to gauge respondents' ownership and satisfaction with laptops, how purchase decisions are influenced by offers, preferred types of offers, and demographic information. Respondents are asked about their current laptop brand and attributes considered most important when purchasing. Questions also cover how purchasing behavior may change with new offers and what sources of information on offers are most trusted.
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Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
This document contains a questionnaire about sales promotional offers for IT products. It has 18 questions to gauge respondents' ownership and satisfaction with laptops, how purchase decisions are influenced by offers, preferred types of offers, and demographic information. Respondents are asked about their current laptop brand and attributes considered most important when purchasing. Questions also cover how purchasing behavior may change with new offers and what sources of information on offers are most trusted.
This document contains a questionnaire about sales promotional offers for IT products. It has 18 questions to gauge respondents' ownership and satisfaction with laptops, how purchase decisions are influenced by offers, preferred types of offers, and demographic information. Respondents are asked about their current laptop brand and attributes considered most important when purchasing. Questions also cover how purchasing behavior may change with new offers and what sources of information on offers are most trusted.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
This document contains a questionnaire about sales promotional offers for IT products. It has 18 questions to gauge respondents' ownership and satisfaction with laptops, how purchase decisions are influenced by offers, preferred types of offers, and demographic information. Respondents are asked about their current laptop brand and attributes considered most important when purchasing. Questions also cover how purchasing behavior may change with new offers and what sources of information on offers are most trusted.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
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QUESTIONNAIRE
Dear Respondent,
We are conducting a survey on Sales Promotional Offers in IT products.
This survey would help us in serving you better. Please fill the questionnaire with due care and attentiveness and to the best of your knowledge to help us gauge your likes and dislikes. The questionnaire has instructions to facilitate you while filling up the questionnaire. Please feel free to ask though, wherever necessary.
3) Was there any offer which prompted you to buy a Laptop?
Yes [ ] No [ ]
4) How did you know about the type of Laptop you are using right now? Newspaper [ ] Magazine [ ] Television [ ] Radio [ ] Friends and Family [ ] Others [ ]
5) What was the offer that you got when you bought your Laptop? Price discounts [ ] Extended Warranty [ ] Freebies [ ] Others [ ]
6) Do you think that you get influenced by sales offers while buying Laptop? Always [ ] Sometimes [ ] Never [ ] Can’t Say [ ]
7) Are you satisfied with the Laptop you are using right now? Yes [ ] No [ ]
8) if not satisfied what is the cause of your dissatisfaction?
Poor service [ ] High maintenance costs [ ] Poor performance [ ] Unwanted features [ ] Other reasons [ ]
9) Are you planning to buy one?
Yes [ ] No [ ]
10) What according to you is most important attribute for a Laptop?
10.1 Low entry price
Not Important [ ] Less important [ ] Important [ ] Very Important [ ]
10.2 Good and timely service
Not Important [ ] Less important [ ] Important [ ] Very Important [ ]
10.3 Upgradation Not Important [ ] Less important [ ] Important [ ] Very Important [ ]
10.4 Configuration Not Important [ ] Less important [ ] Important [ ] Very Important [ ]
10.5 Ease of operation
Not Important [ ] Less important [ ] Important [ ] Very Important [ ]
10.6 Sales offers and discounts
Not Important [ ] Less important [ ] Important [ ] Very Important [ ]
11) What sort of sales offers would you generally go for?
11.1 Price Discounts
Always [ ] Sometimes [ ] Never [ ] Can’t Say [ ]
11.2 Freebies Always [ ] Sometimes [ ] Never [ ] Can’t Say [ ]
11.3 Extended Warranty
Always [ ] Sometimes [ ] Never [ ] Can’t Say [ ] 11.4 Unrelated Offers Always [ ] Sometimes [ ] Never [ ] Can’t Say [ ]
12) The basis of buying or upgrading your laptop is
