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EAB Numerical Elasticity of Demand

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Classroom Supplement: Elasticity of Demand

Example One: Price Elasticity of Demand

Suppose the price of a Basmati rice increases from Rs. 4500 to Rs. 5000 per Quintal and
the quantity demanded decreases from 150 to 100 Quintal, calculate price elasticity.

Solution

Here,

Initial Price or Original Price

Initial Quantity Demand or Original Quantity Demand

Final Price

Final Quantity Demand

Change in Price

Or,

Again, Change in Quantity Demand

Or,

We Know

Price Elasticity of Demand

Or,

Or,

Or,

Or,

i.e. Price elasticity of demand is relatively elastic.

Alternative Method

We have,

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Classroom Supplement: Elasticity of Demand

Initial Price or Original Price

Initial Quantity Demand or Original Quantity Demand

Final Price

Final Quantity Demand

The mid-point method (average method or arc method) of measurement of price


elasticity of demand is given by,

Price Elasticity of Demand

Or,

Or,

Or,

Or,

i.e. Price elasticity of demand is relatively elastic.

Example Two: Price Elasticity of Demand

The demand for a product is given by and the product initially priced

Rs 400 per unit, calculate Price Elasticity of demand.

If the seller wanted to increase revenue, what strategy seller has to adopt? Why?

Solution

We have,

And

Substituting value of P in demand equation,

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Classroom Supplement: Elasticity of Demand

We get,

Or,

Now the price elasticity of demand is

Here,

Differentiating demand function with respect to price

We get,

Or,

Or

Or,

Or,

Or,

Or,

i.e. Price elasticity of demand is relatively inelastic.

As the elasticity of demand is less than one increase in price increases total revenue and
vice versa. Hence seller has to increase price so as to increase revenue from sale of the
product.

Example Three: Cross (or Cross Price) Elasticity of Demand

Suppose the annual demand function for the Honda Accord is


Where, are the prices of the Honda Accord and the Toyota
Camry respectively (in thousands), and PG is the price of gasoline (per gallon). What is
the elasticity of demand of the Accord with respect to the price of Camry when both
cars sell for $20,000 and fuel cost $3 per gallon? What is the elasticity with respect to
the price of gasoline?

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Classroom Supplement: Elasticity of Demand

Solution

We have,

Demand for Honda Accord

Price of Honda Accord

Price of Toyota Camry

Price of Gasoline

Substituting Value of in the demand function

We get,

Or,

i.e. Demand for Honda Accord is 400 Thousands.

Cross Price Elasticity between Honda Accord and Toyota Camry

We have,

Or,

Price of Honda Accord

Price of Toyota Camry

Now Cross Price Elasticity of Demand

Here,

Differentiating demand function QA with respect to price of Camry (PC)

We get,

Or,

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Classroom Supplement: Elasticity of Demand

We know,

Or,

Or,

Or,

Here, cross elasticity of demand between Honda Accord and Toyota Camry is positive.
The positive cross price elasticity of demand indicates that two vehicle are substitute
goods.

Cross Price Elasticity between Honda Accord and Gasoline

We have,

Or,

Price of Honda Accord

Price of Gasoline

Now Cross Price Elasticity of Demand

Here,

Differentiating demand function QA with respect to price of Gasoline (PG)

We get,

Or,

We know,

Or,

Or,

Or,
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Classroom Supplement: Elasticity of Demand

Here, cross elasticity of demand between Honda Accord and Gasoline is negative. The
negative cross price elasticity of demand indicates that two goods are complementary
to each other.

Example Four: Price, Income and Cross Elasticity of Demand

Given the demand for a Product A, Where PA and PB are


the price per unit of A and B commodity and are Rs 200 and Rs 100 respectively.
Calculate price, income and cross elasticity of demand for Income (Y) Rs 10,000? What is
income elasticity of demand when income increases to Rs 15,000?

Solution

Price Elasticity of Demand

We have demand for product A is

Income

Price of A

Price of B

Substituting values of price of A, price of B and income of the consumer in Demand


function

We get

Or,

The Price elasticity of demand is given by

Here,

Differentiating demand function with respect to Price of A(P A)

We get,

Or,

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Classroom Supplement: Elasticity of Demand

Or,

Or,

Or,

Or,

Or,

i.e. Demand is relatively inelastic.

Cross (or Cross Price) Elasticity of Demand

We have

Income

Price of A

Price of B

Substituting values of price of A, price of B and income of the consumer in Demand


function

We get

Or,

The Cross Price elasticity of demand is given by

Here,

Differentiating demand function with respect to Price of B (PB)

We get,

Or,

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Classroom Supplement: Elasticity of Demand

Or,

Or,

Or,

Or,

i.e. Cross elasticity of demand is positive. Positive cross price elasticity of demand
indicates that Goods A and B are substitute (competitive) to each other.

Income Elasticity of Demand

We have

Income

Price of A

Price of B

Substituting values of price of A, price of B and income of the consumer in Demand


function

We get

Or,

The income elasticity of demand is given by

Here,

Differentiating demand function with respect to income (Y)

We get,

Or,

Or,

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Classroom Supplement: Elasticity of Demand

Or,

Or, 0.5

Or,

Or,

i.e. Income elasticity of demand is positive and less than one. Hence the commodity is
normal good necessary item.

Income Elasticity of Demand when Income Increases

The initial income of consumer is Rs 10000

Demand

Or,

Or,

Hence,

The initial income (Y1) = 10000

Initial Demand (Q1) = 8000

As the income increases, the final income of the consumer is Rs 15000

Or,

Now,

Or,

Now,

Final Income (y2) = 15000

Final Demand (Q2) = 10000

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Classroom Supplement: Elasticity of Demand

The mid-point method (average method or arc method) of measurement of income


elasticity of demand is given by,

Income Elasticity of Demand

Or,

Or,

Or,

Or,

i.e. Income elasticity of demand is positive and less than one. Hence the commodity is
normal good necessary item.

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