BTS

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For other uses, see BTS (disambiguation).

BTS

BTS in 2019

Clockwise from left: Jin, RM, Jungkook, J-Hope, Suga, V, and Jimin

Background information

Bangtan Boys
Also known as
Bangtan Sonyeondan

Beyond the Scene

Bulletproof Boy Scouts

Origin Seoul, South Korea

Genres K-pop

pop

hip hop

R&B

EDM

Years active 2013–present

Labels Big Hit

Pony Canyon

Def Jam Japan[1]

 Columbia[2][3]

Associated acts Steve Aoki

Website bts.ibighit.com

Members Jin

Suga

J-Hope

RM

Jimin

Jungkook

Korean name

Hangul 방탄소년단

Hanja 防彈少年團
showTranscriptions

Japanese name

Kanji 防弾少年団

Hiragana ぼうだんしょうねんだん
showTranscriptions

BTS (Korean: 방탄소년단; RR: Bangtan Sonyeondan), also known as the Bangtan

Boys, is a South Korean boy band that was formed in 2010 and debuted in 2013
under Big Hit Entertainment.[4] The septet—composed of the members Jin, Suga, J-
Hope, RM, Jimin, V, and Jungkook—co-writes and co-produces much of their own
output. Originally a hip hop group, their musical style has evolved to include a wide
range of genres. Their lyrics, often focused on personal and social commentary, touch
on the themes of mental health, troubles of school-age youth and coming of age, loss,
the journey towards loving oneself, and individualism. Their work also often references
literature and psychological concepts and includes an alternative universe storyline.
After debuting in 2013 with their single album 2 Cool 4 Skool, BTS released their first
Korean-language studio album, Dark & Wild, and Japanese-language studio
album, Wake Up, in 2014. The group's second Korean studio album, Wings (2016), was
their first to sell one million copies in South Korea. By 2017, BTS crossed into the global
music market, leading the Korean Wave into the United States and breaking numerous
sales records. They became the first Korean group to receive a certification from
the Recording Industry Association of America (RIAA) for their single "Mic Drop", as well
as the first Korean act to top the US Billboard 200 with their studio album Love Yourself:
Tear (2018). BTS also became the fastest group since the Beatles to earn four US
number-one albums, doing so in less than two years, and Love Yourself: Answer (2018)
was the first Korean album certified platinum by the RIAA. In 2020, BTS became the
first all-South Korean act to reach number one on the Billboard Global 200 and
US Billboard Hot 100 with their Grammy-nominated single "Dynamite". Their follow-up
releases "Savage Love", "Life Goes On", "Butter", and "Permission to Dance" made
BTS the fastest act to accumulate five US number-one singles since Michael Jackson.
Having sold over 20 million albums on the Gaon Music Chart, BTS is the best-selling
artist in South Korean history and holds the best-selling album in South Korea with Map
of the Soul: 7. They are the first Asian and non-English speaking act to be
named International Federation of the Phonographic Industry (IFPI) Global Recording
Artist of the Year (2020), to chart on Billboard's Top Touring Artists of the 2010s
(placing at number 45), and to headline and sell out Wembley Stadium and Rose Bowl
Stadium (Love Yourself World Tour in 2019). Featured on Time's international cover as
"Next Generation Leaders" and dubbed "Princes of Pop", BTS has also appeared on
the magazine's lists of the 25 most influential people on the internet (2017–2019) and
the 100 most influential people in the world (2019). The group's numerous
accolades include six American Music Awards, nine Billboard Music Awards, 24 Golden
Disk Awards, and nominations for a Grammy Award and a Brit Award. Outside of music,
they partnered with UNICEF to establish the Love Myself anti-violence campaign,
addressed three United Nations General Assemblies, and became the youngest ever
recipients of the Order of Cultural Merit from the President of South Korea due to their
contributions in spreading Korean culture and language.

Contents

 1Name
 2Career
o 2.12010–2014: Formation and early years
o 2.22014–2017: Mainstream and international breakthrough
 2.2.1Moderate success and first concert tour
 2.2.2Mainstream breakthrough and commercial success
 2.2.3International expansion and collaborations
o 2.32018–2020: Continued worldwide success
 2.3.1Worldwide recognition and Love Yourself album series
 2.3.2Map of the Soul: Persona, stadium world tour and BTS
World
 2.3.3Map of the Soul: 7, "Dynamite" and  Be
o 2.42021–present: BTS, the Best, "Butter" and "Permission to Dance"
 3Artistry
o 3.1Influences
o 3.2Musical style
o 3.3Lyrical themes
 4Legacy and cultural impact
o 4.1Legacy
o 4.2Cultural impact
 5Awards and achievements
 6Commercial influence and other ventures
 o 6.1Commercial influence
o 6.2Endorsements
o 6.3Philanthropy
o 6.4BTS Universe
 7Members
 8Discography
 9Filmography
 10Concert tours
 11References
 12External links

Name
The group's name, BTS, stands for the Korean expression Bangtan
Sonyeondan (Korean: 방탄소년단; Hanja: 防彈少年團), literally meaning "Bulletproof
Boy Scouts". According to member J-Hope, the name signifies the group's desire "to
block out stereotypes, criticisms, and expectations that aim on adolescents like bullets".
[5][6]
 In Japan, they are known as Bōdan Shōnendan (防弾少年団), which translates
similarly.[7] In July 2017, BTS announced that their name would also stand for "Beyond
the Scene" as part of their new brand identity. [8] This extended their name to mean
"growing youth BTS who is going beyond the realities they are facing, and going
forward."[9]

Career

BTS in 2013 performing at the Incheon Music Center

2010–2014: Formation and early years

BTS began its formation in 2010 after Big Hit Entertainment CEO Bang Si-hyuk met with
group leader RM and was impressed with his rapping.[10] BTS was originally supposed to
be a hip hop group similar to YG Entertainment's 1TYM,[11] but between their initial
formation and their debut, Bang Si-hyuk decided that the contemporary youth needed
instead "a hero who can lend them a shoulder to lean on, even without speaking a
single word".[12] The group was meant to debut in 2011 and featured on several tracks by
artists such as 2AM and Lee Seung-gi before their debut was postponed and the group
was reorganized into a more traditional idol group. [13] The lineup was then finalized
with Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook in 2012 when Jin, the oldest
member of the group, was twenty-years-old. Six months prior to their debut, they began
to gain attention for their presence on various social media websites, as well as song
covers on YouTube and SoundCloud.[14][15]
We started to tell the stories that people wanted to hear and were ready to hear, stories that other people could not or would not
tell. We said what other people were feeling—like pain, anxieties and worries. That was our goal, to create this empathy that
people can relate to.
 —Suga[16]

On June 12, 2013, BTS released their debut single album 2 Cool 4 Skool, the first
installment of their "school trilogy" series, simultaneously with its lead single "No More
Dream", which peaked at number 124 in Korea before quickly falling off the charts. [17]
[18]
 While the album peaked at number five in South Korea and eventually sold over
145,000 copies,[19] it was not a major hit, selling only 24,000 copies in 2013. [20] Their
subsequent single "We Are Bulletproof Pt. 2" failed to chart. In 2 Cool 4 Skool, BTS
employed an old-school hip-hop sound with scratches from the 1980s–90s and
excessively fierce visuals.[21] BTS have stated that from their inception, they were
convinced that telling their story was the only way for the younger generation to relate to
their music.[22] The lyrics of the album primarily reflected on the misunderstanding and
prejudice towards them, criticism of the society that diminishes their dreams, and their
anxiety and determination towards their future. [21] During the production of the album,
Suga and RM rewrote the lyrics of "No More Dream" more than 20 times. [22] The single
album's release was followed by several appearances on Korean music shows. [23]
[24]
 Despite being unpolished, critics say these early live performances demonstrated
BTS' potential with their intense and charismatic stage presence. [23] Expanding their
endeavors to Japan, "No More Dream" was later re-recorded in Japanese and released
in June 2014.[25]
In September 2013, BTS released the second part to their "school trilogy," the extended
play O!RUL8,2?, along with its single "N.O," which peaked at number 92 in Korea. [26] The
EP peaked at number four in Korea and has sold over 160,000 copies by 2018,
including 34,000 copies in its release year.[27] Musically, BTS did not fundamentally
change their sound as compared with 2 Cool 4 Skool, utilizing fiery rapping along with
trap beats, brass, and soulful melodies. Lyrically, the EP expanded on the theme of
dreams and happiness, revealing their frustration under the harsh Korean education
system and their determination to confront the struggle of proving themselves. [28] Despite
several performances on Korean music shows, the single quickly fell off the charts.
[29]
 That same month, BTS starred in their own variety show, SBS MTV's Rookie King
Channel Bangtan, based on a fake broadcast station, "Channel Bangtan", through
which members parodied variety shows such as VJ Special Forces and MasterChef
Korea.[30] At the end of the year, BTS was recognized with several New Artist of the Year
awards, including the 5th Melon Music Awards, 28th Golden Disc Awards and the
23rd Seoul Music Awards.[31]
2014–2017: Mainstream and international breakthrough
Moderate success and first concert tour
Exterior of the nightclub Troubadour (photo taken 2006) where BTS held their first concert in the United
States for free

The last act of their "school trilogy", the EP Skool Luv Affair,[4] was released in January
2014 and topped the Gaon Album Chart, selling 100,000 copies in 2014 and over
250,000 copies by 2018.[32] It also marked BTS' first appearance on Billboard's World
Albums Chart, peaking at number three.[4][33] The album was supported by the singles
"Boy in Luv" (Korean: 상남자; RR: Sang-namja) and "Just One Day" (Korean: 하루만;
RR: Haruman), which peaked at number 45 and number 149 in Korea, respectively.
[34]
 While Skool Luv Affair musically retained much of their hip-hop influences with the
incorporation of R&B and hard rock, the album coincided with a thematic shift from
dreams and happiness to love, focusing on school-age and youthful love.
[35]
 Following Skool Luv Affair's release, BTS made several appearances on Korean
music shows and held their first fan meeting that March with an audience of 3,000 fans
in Seoul.[36][37] That July, BTS held their first concert in the United States in West
Hollywood for free to an audience of 200 fans. [38] In August, the group also made their
first appearance at KCON in Los Angeles.[39]
In August 2014, BTS released their first Korean studio album, Dark & Wild, which
peaked at number two in Korea and sold over 200,000 copies by 2017. [40] It was
supported by two singles: "Danger" and "War of Hormone" (Korean: 호르몬 전쟁;
RR: Horeumon Jeonjaeng), which peaked at number 58 and number 173 in Korea,
respectively.[41] The album served as a narrative extension of the "school trilogy" and a
transition into their next series. Musically, the album fused the grungy electric guitar
sounds of rock within the framework of hip-hop and continued to expand their sound
towards R&B. The central theme of the album's lyrics focused on expressing the
sentiments of maturing, youthful desires, and impatience for romance. [42] During
production of the album, BTS recorded their single "Danger" in a makeshift studio in a
garage in Los Angeles.[43] Following several appearances on Korean music shows,
[44]
 BTS embarked on their first concert tour, 2014 BTS Live Trilogy Episode II: The Red
Bullet, from October to December, held in various halls and theaters in six cities:
Seoul, Kobe, Tokyo, Manila, Singapore, and Bangkok.[45]
Their first Japanese studio album, Wake Up (2014), released that December, peaked at
number three on the weekly Oricon Albums Chart and sold 28,000 copies.[46] Along with
re-recorded Japanese versions of older songs, it also contained the original tracks
"Wake Up" and "The Stars."[47] In support of the album, BTS held their 1st Japan Tour
2015 Wake Up: Open Your Eyes in February 2015 to an audience of 25,000 fans in four
cities.[48] After ending their Japan tour, BTS held their second solo concert in Korea, BTS
Live Trilogy Episode I: BTS Begins, in March to a crowd of 6,500 fans. [49]
Mainstream breakthrough and commercial success
Shifting their sound and image from solely aggressive, masculine hip hop to more
diverse styles,[50] BTS wanted to express the beauty and anxiousness of "youth" and
settled on the title of "花樣年華" (Korean: 화양연화; RR: Hwayangyeonhwa), loosely
interpreted to define "youth" as "the most beautiful moment in life." [51] Their third EP, The
Most Beautiful Moment in Life, Part 1 (March 2015), explored the growth and emotional
agony of youth as well as its playful and uplifting sides. [50] Fuse included it as the only
Korean album on their list of the "27 Best Albums of 2015 So Far." [52] The EP has sold
over 415,000 copies as of 2018.[53] Its lead single "I Need U" was BTS' first top five hit in
Korea[54] and garnered BTS a first ever music show win on SBS MTV's The Show.
[55]
 While its second single, "Dope (Korean: 쩔어; RR: Jjeoreo)", only peaked at number
44 in Korea,[56] it peaked at number three on Billboard's World Digital Songs Chart[57] and
became their first music video to accrue over 100 million views on YouTube in October.
[58]
 The group began the world tour extension of their Red Bullet Tour in June, titled 2015
Live Trilogy Episode II: The Red Bullet, visiting cities throughout Asia, Oceania, North
America, and Latin America.[45] Their fourth Japanese single, "For You", was released on
June 17 to celebrate the first anniversary of their Japanese debut and topped Oricon's
daily chart, selling over 42,000 copies on its first day. [59] BTS later performed at
Japan's Summer Sonic Festival on August 15 and 16.[60][61]
In November, BTS commenced their third concert tour, 2015 BTS LIVE "The Most
Beautiful Moment in Life: On Stage", debuting their new song and the lead single from
their fourth EP The Most Beautiful Moment in Life, Part 2, "Run", during the Seoul
dates.[62] Thematically, the EP focused more on the serious and speculative aspects of
youth, touching on the pursuit of success, loneliness, affection for their origins, and the
suffering of the younger generation due to unfavorable conditions in current society.
Critically, it was praised as the successful merging of the style of The Most Beautiful
Moment in Life, Part 1 with BTS' initial identity.[63] The album topped the weekly Gaon
Album and Billboard World Albums charts and BTS became the first K-pop act to
remain atop the latter for multiple weeks. [64][65] It also marked their first appearance on
the Billboard 200 chart, peaking at number 171 with over 5,000 copies. [66] BTS were
awarded Best World Performer at the 17th Mnet Asian Music Awards in recognition of
their international fan base.

BTS performing at KCON France in Paris on June 2, 2016

Their first Korean compilation album and the finale to their "youth series", The Most
Beautiful Moment in Life: Young Forever, was released in May 2016. It included three
new singles: the top 40 hit "Epilogue: Young Forever", the top 10 hit "Fire" (Korean: 불
타오르네; RR: Bultaoreune), and the top 20 hit "Save Me".[67][68] The album topped Gaon
Weekly Chart in Korea for two consecutive weeks and peaked at number 107 on the
U.S. Billboard 200.[69][70][71] The Most Beautiful Moment in Life: Young Forever later won
BTS' first major Korean award for Album of the Year at the 8th Melon Music Awards.
[72]
 BTS embarked on their Asia tour extension, 2016 BTS LIVE "The Most Beautiful
Moment in Life On Stage: Epilogue", from May to August, visiting 10 cities and
performing to 144,000 fans.[73] During their tour, BTS held a landmark two-day concert at
the Olympic Gymnastics Arena in Seoul in May,[74] and performed as first time headliners
at both U.S. KCON shows held that year in Newark (June) and Los Angeles (July), to
sold-out audiences.[75][76] In line with their other successes, they became the first K-pop
group to receive their own Twitter emoji in May 2016. [77]

BTS win their first major Korean award for Album of the Year at the 8th Melon Music Awards on November 19,
2016.

In September 2016, BTS released their second Japanese studio album Youth.[78] It sold
over 44,000 copies on its first day of release and peaked at number one in Japan.[79] Pre-
orders for their second Korean studio album Wings, released in October 2016,
accumulated over 500,000 copies within the first week. [80] Wings combined the themes of
youth presented in their previous "youth series" with temptation and adversity and, for
the first time as a major group effort, included seven solo tracks that demonstrated each
member's individual strengths as independent musicians. [81] The album was generally
well received by critics, with Rolling Stone naming it "one of the most conceptually and
sonically ambitious pop albums of 2016,"[82] while Fuse praised the "vulnerable and
honest song material" and diverse tracks. [83] The lead single "Blood Sweat & Tears"
achieved a music chart "all-kill" in South Korea [84] and became their first number one hit
on the weekly Gaon Digital Chart.[85] Its music video gained over 6 million views within 24
hours, breaking the previous record held on YouTube for the highest number of views of
a K-pop group music video within 24 hours.[86] Wings opened at number 26 on the U.S.
Billboard 200, the highest chart ranking ever for a K-pop album, [87] and BTS became the
first Korean group to top the Billboard Social 50 chart that month.[88] It was their first
"million seller" album,[89] moving over 1.5 million copies in South Korea that year and
became the best-selling album in Gaon Album Chart history at the time.[90] BTS were the
first artist not from a "Big Three" entertainment company (SM, YG and JYP) to win Artist
of the Year at the 18th Mnet Asian Music Awards in December.[91][92]
International expansion and collaborations
In February 2017, BTS released the repackaged edition of Wings (2016), entitled You
Never Walk Alone. Pre-orders of the repackage reached over 700,000 copies, breaking
the record for most albums sold in a month.[93][94] The repackage included an additional
four tracks that offered consolation and encouragement to its listeners. [95] Its lead single,
"Spring Day" (Korean: 봄날; RR: Bomnal) met critical praise as "an intelligent,
compelling and elegantly restrained study of loss and longing" that "deliberately avoids
cliché pomp and drama" by Dazed Digital.[96] Embodying nostalgia and sorrow, it opened
a new chapter in BTS' aesthetics and lyricism and attracted fans across generational
boundaries.[81] Upon release, "Spring Day" topped eight of the major South Korean
online music charts, as well as Gaon,[97][98] and crashed Melon's digital chart due to the
high influx of user traffic.[99] It also entered the U.S. Billboard's Bubbling Under Hot
100 singles chart at number 15 with "zero promotions." [100] As evidence of its staying
power, "Spring Day" is the longest-charting song on Melon to date. [101] "Spring Day" later
won Best Song of the Year at the 9th Melon Music Awards.[102][103]

BTS at their press conference in Seoul, South Korea after winning Top Social Artist at the 24th Billboard Music
Awards on May 29, 2017

In conjunction with the release of You Never Walk Alone, BTS commenced their second
world tour, 2017 BTS Live Trilogy Episode III: The Wings Tour, from February to
December. The tour visited 12 countries including Brazil, Australia, Japan, Hong Kong,
and the United States and gathered 550,000 fans. [104] On the tour, BTS began to play
progressively larger venues, moving from halls into arenas and domes. Tickets for the
North American leg sold out within minutes and two additional shows were added due to
high demand, making BTS the first K-pop act to sell out arenas in the United States. [105]
[106]
 After completing their North American leg, BTS attended the 24th Billboard Music
Awards in May and won Top Social Artist, becoming the first Korean group awarded
a Billboard Music Award.[107]
Celebrating Korean music icon Seo Taiji's 25th anniversary as a part of his anniversary
project "Time: Traveler", BTS released a remake of Seo Taiji's 1995 classic "Come
Back Home" in July 2017, reworking the sound and lyrics to similar sentiments toward
societal change that Seo Taiji argued for in his songs. [108] BTS was later invited by Seo
Taiji to perform as backup vocalists and dancers for eight songs in his Seoul Olympic
Stadium concert held early September. During the concert, Seo Taiji acknowledged
BTS' thematic similarities to his music and recognized the group as his musical
successors, declaring, "This is your generation now. Show them." [109][110]
Following the depiction of growth and temptation in Wings (2016) and consolation
in You Never Walk Alone (2017), BTS embarked on their "Love Yourself" series which
sought the enlightenment of self-love through the "起承轉結" (Korean: 기승전결;
RR: Giseungjeongyeol) narrative sequence of "beginning, development, turn, and
conclusion."[111] In September 2017, BTS released the first part of the series, their fifth
EP, Love Yourself: Her[112] and featured music from the Chainsmokers' Andrew Taggart
for the track "Best of Me".[113] The EP was supported by two singles: the lead single
"DNA" and a Steve Aoki remix of their song "Mic Drop" featuring American
rapper Desiigner. In the narrative sequence, the EP represented the "承," or
"development" of the series and is considered by RM to be one of the major turning
points in BTS' career.[114] Within the larger narrative, Love Yourself: Her described the joy
and happiness of falling in love.[111] Sonically, the EP served as "a dual exploration of the
group's electro-pop and hip-hop leanings," with the first half consisting of "dance tracks
that emphasize the group's vocals" while in the second half "the act's hip-hop side
arrives in earnest...delivering powerful rap performances." [115]

BTS at the 45th American Music Awards shortly before making their debut performance on U.S. television on
November 19, 2017

Commercially, BTS continued to hit new career heights with the Love Yourself: Her EP,
debuting at number seven on the Billboard 200 with 31,000 album-equivalent units.[116] In
Korea, the EP sold over 1.2 million copies on the Gaon Album Chart in its first month,
achieving the highest monthly album sales in the chart's history and the highest on any
Korean chart in 16 years, second to g.o.d's Chapter 4 album in 2001.[117] The single
"DNA" was released simultaneously with the EP and debuted at number two in Korea.
Its music video broke the previous record for most viewed K-pop group music video
within the first 24 hours with more than 20 million views on YouTube.[118] "DNA" also
became the group's first entry on the Billboard Hot 100 at number 85, making BTS the
first K-pop boy band to do so and the second Korean act with a Korean-language song.
[119]
 The following week, "DNA" rose to number 67 and became the highest-charting song
on the Billboard Hot 100 for a K-pop group, beating Wonder Girls' previous record at
number 76.[120] The following single "Mic Drop (Remix)" peaked at number 28 on
the Billboard Hot 100, becoming the first top 40 entry for a K-pop group on the chart. [121]
[122]
 Both "Mic Drop Remix" and "DNA" were later certified Gold [123] by the Recording
Industry Association of America (RIAA)[124] making BTS the first and only Korean artist to
receive two certifications.[125] "Mic Drop" went on to receive Platinum certification in
November 2018, making BTS the first Korean group with a Platinum-certified single in
the United States.[126] In December 2017, "DNA" and "Mic Drop" were released as a
triple-A side single in Japan with the new song "Crystal Snow", [127] which topped the
Oricon Chart[128] and became the highest-selling single from a K-pop artist within a week.
[129]
 The single sold more than 380,000 copies by the end of the year and BTS became
the only foreign artist to have a single certified double platinum by the RIAJ that year. [130]
[131][132][133][134]
In November 2017, BTS became the first K-pop group to perform at the American Music
Awards,[135][136] raising their profile internationally.[137][138] That same month, Guinness World
Records revealed that BTS had earned a spot in their 2018 edition for "having the
world's most Twitter engagements for a music group". [139] In December, they also
became the first K-pop group to perform on Dick Clark's New Year's Rockin' Eve to
welcome the new year[140] and made their Japanese TV music show debut on TV
Asahi's Japan Music Station Super Live.[141] At the end of the year, BTS won their
second Artist of the Year at the 19th Mnet Asian Music Awards,[142] becoming the first act
to win the award two years in a row.[143][144] They also became the first artist outside of the
"Big Three" to win major awards at the Golden Disc Awards[145] and the Seoul Music
Awards, respectively.[146]
2018–2020: Continued worldwide success
Worldwide recognition and Love Yourself album series
In the lead up to their next album, BTS released an original eight-episode documentary
series exclusively on YouTube Premium entitled Burn the Stage that ran from March
until May 2018, offering a behind-the-scenes look at the group's 2017 Wings Tour. [147]
[148]
 In April, the group also released their third Japanese studio album, Face Yourself,
[149]
 which debuted at number 43 on the Billboard 200 as the third-highest-charting
Japanese album in the history of the chart. [150] In conjunction with the release of Face
Yourself, the group released a nine-minute short film titled "Euphoria: Theme of Love
Yourself: Wonder," which featured the song "Euphoria" and embodied the "起" or
"beginning" of the narrative sequence.[151]

BTS at their press conference for Love Yourself: Tear on May 24, 2018

In May 2018, BTS released their third Korean-language studio album, Love Yourself:
Tear in conjunction with an appearance at the 25th Billboard Music Awards.[152] At the
show, BTS debuted as performers with the premiere of their lead single, "Fake
Love"[153] and won Top Social Artist, making them the only Korean artist to win the award
two years in a row.[154][155] In the narrative sequence, the album coincided with the "轉" or
"turn" of the series, touching on the tortuous enlightenment of loving without being loved
and encouragement to those without dreams. [156] It received generally positive reviews
from critics. Caitlin Kelley from Billboard described the album as "one of their most
thematically cohesive yet sonically varied albums, with maximalist production erupting
against lyrics about emptiness,"[157] while Sheldon Pearce of Pitchfork wrote that the
album "formula is a slick, loosely thematic album about love and loss, with a stronger
focus on rapping than ever before" and that it "aims for cohesion and produces fun,
prismatic songs in the process."[158]
Commercially, Love Yourself: Tear was one of BTS' most successful albums, bringing
them to new heights both domestically and internationally. The album debuted at
number one on the U.S. Billboard 200 with 135,000 album-equivalent units (including
100,000 pure album sales), becoming BTS' highest-charting and first number one album
in the US, the first K-pop album to top the U.S. albums chart, and the highest-charting
album by an Asian act.[159][160] Love Yourself: Tear also became BTS' first top ten hit in
the United Kingdom, reaching number eight on the UK Albums Chart.[161] Their single
"Fake Love" became their first top ten hit at number 10 on the Billboard Hot 100,
becoming the seventeenth non-English song to reach the top ten and the first by a
Korean group.[162][163] "Fake Love" later became their third single to attain Gold certification
by the RIAA that August.[164] In South Korea, Love Yourself: Tear sold over 1.6 million
copies in its first two weeks, making it the highest monthly sales for an album since the
Gaon Chart's inception at that time.[165]
As the conclusion of the Love Yourself series, BTS released their second
Korean compilation album Love Yourself: Answer in August 2018,[166] which contained
songs from the previous Love Yourself releases along with seven additional new tracks.
[167]
 The album was supported by the lead single "Idol" and the alternative digital release
featuring Nicki Minaj.[168][169] Thematically, Love Yourself: Answer placed the songs of
the Love Yourself series within the narrative of beginning, development, turn and
conclusion to illustrate the excitement of love, the pains of farewell, and the
enlightenment of self-love.[170] Critically, the album received generally positive reviews,
with Billboard calling it a "masterful culmination of years of work and rife with meaning"
and "undeniably a magnum opus from BTS that that few other artists, boy bands or
otherwise, ever can hope to achieve."[171]
Commercially, the record sold over 1.9 million copies on the Gaon Album Chart in
August 2018, breaking the chart's all-time monthly record once again. [172] The album
became BTS' second number-one album on the U.S. Billboard 200 and their highest
sales week in the country at that time,[173] making BTS the only K-pop act with
two Billboard 200 toppers and the first pop act with two number one albums in less than
a year since One Direction topped the chart with Midnight Memories in 2013 and Four in
2014.[173] Love Yourself: Answer later became the first Korean language album to be
certified Gold by the RIAA in November.[126] In Canada, Love Yourself: Answer became
the group's first number-one album on the Canadian Albums Chart. In the United
States, "Idol" peaked at number 11 on the Billboard Hot 100.[174] The single "Idol" also
reached number five on the Canadian Singles Chart, marking BTS' first top-ten hit in
Canada.[175] The music video for "Idol" received over 45 million views in its first 24 hours
on YouTube, breaking the record previously set by Taylor Swift with "Look What You
Made Me Do".[176] "Idol" and Love Yourself: Answer later received platinum certifications,
both selling more than 1 million certified units in the United States. "Idol" became the
group's third Platinum single while Answer became the group's first Platinum album,
making BTS the first Korean artist to attain this certification in the US. [177]
New York City's Citi Field, the venue for BTS' first stadium concert in the United States, sold out in 20 minutes.

In conjunction with Love Yourself: Answer's release in August 2018, BTS commenced

their third world tour, BTS World Tour: Love Yourself, with a landmark concert in
the Seoul Olympic Stadium, the largest stadium in South Korea. [178] During their tour,
BTS also featured on Steve Aoki's single "Waste It on Me" released that October, which
was their first and only all-English language feature. [179][180] On tour, BTS continued to play
to progressively larger venues from arenas to domes to stadiums. For the final stop of
the North American leg, the group performed at Citi Field in Queens, marking the first
time a Korean act has performed at a U.S. stadium. [181] All 40,000 tickets for the stadium
date sold out in under 20 minutes.[182] According to StubHub BTS was one of 2018's
best-selling concerts in international markets outside the US, second to only Ed
Sheeran.[183] Vivid Seats named BTS the 2018 artist of the year, citing the group's
history-making concert at Citi Field.[184] The tour also received generally positive reviews
from critics. Philip Cosores from Uproxx described BTS' four nights at the Staples
Center as an "enormous, multi-sensory experience" bringing an "inclusive" and
"multicultural experience" where music is above any language barrier, [185] while Crystal
Bell from MTV said "BTS have created an experience so captivating, so inclusive, and
so visually stunning that it's cemented the boy band as one of the most vital acts in pop
music today."[186] That October, with more than a year remaining in their contract, BTS
renewed their contract with Big Hit Entertainment through 2026. [187]
In early November 2018, a popular Japanese music show cancelled BTS' performance,
citing a T-shirt a member wore the year before.[188] In the same month, the Jewish human
rights organization Simon Wiesenthal Center (SWC) stated that BTS owed an apology
for the shirt in 2017, clothing with Nazi symbolism, and a flag. [189] Big Hit Entertainment
issued an apology, explaining that the images on the clothing were not intended to be
hurtful to the victims of Nazism or atomic bombings and that the group and
management would take steps to prevent future mistakes. They also stated the flags
were meant to be a commentary on the Korean school system. [190] The apology was
accepted by SWC and the Korean Atomic Bomb Victim Association. [191][192]
Crossing over to film, BTS released Burn the Stage: The Movie in theaters worldwide in
November 2018 to commercial success. In the United States, it accumulated
US$1.2 million on opening day for a total of $3.54 million over the three-day weekend,
breaking the record for the highest grossing event cinema musical production set
previously by the band One Direction in 2014. It ranked at number ten in the box office
despite showing at only 620 locations compared to the 2,000-4,000 locations for the
other top ten sellers.[193]
At the end of the year, BTS won their third Artist of the Year at the 20th Mnet Asian
Music Awards in a row and ranked number eight on Billboard's year-end Top Artist
Chart alongside the likes of Drake and Taylor Swift and were also the number two act of
the year in the Duo/Group ranking, only behind Imagine Dragons.[194][195] They also
made the Bloomberg 50 due to their "willingness to address social issues, mental
health, and politics, despite being in a genre often painted as bubble gum pop". [196] The
group sold more than 10 million albums in South Korea alone, with 5 million being sold
in 2018 alone.[197]
Map of the Soul: Persona, stadium world tour and BTS World
In February 2019, BTS attended the 61st Grammy Awards for the first time as award
presenters[198][199] following their appearance at the LA Grammy Museum in 2018.[200][201]
In April, BTS became the first Asian act to surpass 5 billion streams on Spotify,
[202]
 and Time named them as one of Time 100's most influential people of 2019.[203] Their
sixth EP, Map of the Soul: Persona, was released on April 12 with the lead single "Boy
with Luv" (Korean: 작은 것들을 위한 시; RR: Jageun geotdeureul wihan si), featuring
American singer Halsey.[204] The EP's release was followed by a performance
on Saturday Night Live, as the first Korean act to do so.[205] The group's appearance was
anticipated as one of the biggest in the show's history. [206] Commercially, BTS reached
new career heights. Map of the Soul: Persona became the first Korean-language album
to reach the number one position in both the UK and Australia [207][208] and the group's third
consecutive album to top the Billboard 200 and the third within eleven months, joining
the likes of the Beatles, who achieved the same in 1995–96. BTS are also the fastest
group to get three number one albums since the Monkees in 1967.[209] The EP became
the best selling physical album in the US for the year of 2019, with 312,000 physical
sales.[210] Map of the Soul: Persona later became the best-selling album ever in South
Korea, with more than 3.2 million sales in less than a month. Prior to BTS, the best-
selling lists were dominated by late 1990s albums, making BTS the only act formed
after 2000 to be featured in the top 10 best-selling list. [211] "Boy with Luv" debuted at
number 8 on the Billboard Hot 100, the highest in history for a Korean group, [212] and its
music video became the most-viewed online video within the first 24 hours as of 2019,
accumulating more than 74.6 million views.[213] "Boy with Luv" was certified in multiple
countries, including Australia where it was certified Gold for selling 35,000 units, [214] and
the US where the RIAA certified it Platinum for selling over 1 million units. [215] "Boy with
Luv" was also certified Silver by the BPI, for selling over 200,000 units, making it BTS'
first single to attain this certification in the UK. [216]Map of the Soul: Persona also attained
Silver in the UK and Gold in France, selling over 60,000 units and 50,000 units
respectively.[217][218]
BTS performing at Pasadena, California's Rose Bowl in front of 60,000 fans

Following their two wins at the 26th Billboard Music Awards in May, including for Top

Duo/Group, BTS embarked on their world tour stadium extension, Love Yourself: Speak
Yourself, with dates in multiple stadium venues including Wembley Stadium, Stade de
France, MetLife Stadium, Rose Bowl, and Soldier Field.[219] With this they became the
first Asian and first non-English speaking artists ever to headline and sell out Wembley
Stadium.[220][221] Their concerts at Rose Bowl had broken the record for highest-grossing
single engagement in the venue's Boxscore history, surpassing Taylor Swift's and U2's
previous dates there.[222] All dates sold out within two hours, with second dates for all
venues added due to the high demand.[223] During the tour, BTS performed on The Late
Show with Stephen Colbert[224] and kicked off Good Morning America's 'Summer Concert
Series' as headliners at Central Park in Manhattan.[225] They also performed on the finale
episode of The Voice[226] and one of the semi-finals of Britain's Got Talent.[227]
In the lead up to the release of their new mobile game BTS World set for June 2019,
BTS released three collaboration singles, "Dream Glow" featuring English singer Charli
XCX,[228] "A Brand New Day" with Swedish singer Zara Larsson,[229] and "All Night" with
American rapper Juice Wrld.[230] The group also released the song "Heartbeat" with a
music video from the game's official soundtrack, titled BTS World: Original Soundtrack.
[231]
 The soundtrack was later certified Double Platinum by Gaon on August 8 for
surpassing 500,000 copies sold, the first soundtrack album to receive the certification
since Gaon implemented it last year.[232] Developed by South Korean
company Netmarble, the game was released on June 26 to iOS and Android systems in
over 175 countries.[233] BTS released their tenth Japanese single "Lights" on July 3.
[234]
 Pre-orders for the double A-side single surpassed 1 million copies, breaking a 24-
year-old record for foreign artists previously held only by Celine Dion with her 1995
single "To Love You More", and marked the first time a Korean artist achieved a million
shipment for a single in Japan.[235][236] "Lights" went on to sell over 1 million copies and
received Million certification by the RIAJ on August 8, the first time a male act achieved
this since Masafumi Akikawa's August 2007 single, "A Thousand Winds". It is BTS' first
million certification in Japan since their debut. [237]
Love Yourself: Her and Love Yourself: Tear both crossed 2 million copies in August,
[238]
 and Love Yourself: Tear was awarded Double Million certification by Gaon. It is BTS'
second album to do so following Love Yourself: Answer's certification in October 2018.
[239][240]
 All three albums of the Love Yourself series have sold more than 2 million copies
each in South Korea. Love Yourself: Tear later attained Silver in the UK, becoming their
third album to be attain this certification following Love Yourself: Answer and Map of the
Soul: Persona.[241]
In October, BTS performed at King Fahd International Stadium in Riyadh, becoming the
first foreign act to perform a solo concert in Saudi Arabia. [242] For the final stop of their
record-breaking Love Yourself: Speak Yourself World Tour, the group held a run of
three sold-out nights at Seoul's Olympic Stadium to close this chapter of their story.
[243]
 According to Billboard's year-end Boxscore charts, the group grossed over
$196 million and played to more than 1.6 million people across 42 shows in the chart
period ranging from November 1, 2018, to October 31, 2019, and ranked third overall on
the year-end Top 40 Tours chart behind Ed Sheeran and Pink.[244] The group outgrossed
legacy rock acts like the Rolling Stones, Metallica, and KISS, as well as fellow boy band
the Backstreet Boys, making them the top-grossing touring group of 2019. [245] That same
month, the group released a remix version of the song "Make It Right" featuring
American singer Lauv as the second single from their album Map of the Soul: Persona.
[246]
In November, BTS became the first K-pop group to win Favorite Duo or Group –
Pop/Rock at the 2019 American Music Awards and Favorite Social Artist consecutively
(2018 and 2019).[247]
In December, they attended both the 2019 Melon Music Awards and 2019 Mnet Asian
Music Awards. The group became the first artists in the history of K-pop to receive all
grand prizes from both ceremonies; getting four from each award show. [248][249][250] At the
end of the year, BTS ranked number fifteen on Billboard's year-end Top Artist Chart and
were also the number two act of the year in the Duo/Group ranking, only behind Jonas
Brothers.[251][252] They were named 2019 Hitmakers Group of the Year by Variety.[253] They
were also the most tweeted-about musicians of 2019. [254] On December 31, 2019, BTS
performed in New York City's Times Square for ABC's Dick Clark's New Year's Rockin'
Eve.[255] At the 34th Golden Disc Awards, BTS became the first artists in history to win
grand prizes in both the physical and digital categories in a single year. [256] Map of the
Soul: Persona was named the second best-selling physical album of 2019 in the U.S.
by Nielsen Music only behind Taylor Swift's Lover and was ranked sixth overall on the
chart of Top 10 Albums (Total Sales) in the U.S.[257] BTS wrapped 2019 as the fourth
most successful group on Billboard's Top Billboard 200 Artists - Duo/Group ranking,
only behind Queen, Imagine Dragons and the Beatles.[258]
With strong global sales of 2.5 million pure album units, Map of the Soul: Persona was
named as the third best-selling album of 2019 by the International Federation of the
Phonographic Industry, making BTS the first Korean artist to be listed on the Global Top
10 Album Chart for two consecutive years.[259][260][261] Map of the Soul: Persona was also the
second best-selling global album by a band only behind Arashi's 5x20 All the Best!!
1999–2019.[262] Attributing to the album's critical and commercial success worldwide,
the IFPI named BTS as one of the best-selling artists of 2019 for a second consecutive
year, making them the first non-English speaking act to achieve this. [263][264]
Map of the Soul: 7, "Dynamite" and Be
In January 2020, BTS released "Black Swan" along with a choreography art film
performed by Slovenian-based MN Dance Company as the first single from their fourth
Korean-language studio album, Map of the Soul: 7.[265][266] Album
distributor Dreamus reported that stock pre-orders of the album reached a record-
breaking 4.02 million, breaking the previous record of 2.68 million held by Map of the
Soul: Persona.[267] "Black Swan" debuted at number 57 on the Billboard Hot 100 and
number 46 on the UK Official Singles Chart.[268][269] Later that month, BTS performed
alongside Lil Nas X, Billy Ray Cyrus, Diplo and Nas at the 62nd Annual Grammy
Awards, making BTS the first Korean act to perform at the Grammys. [270][271][272]
Map of the Soul: 7 was released on February 21 to universal acclaim.[273][274] The album
was supported by the lead single "On" and an alternative digital release featuring
Australian singer Sia.[275] According to Gaon Chart, Map of the Soul: 7 sold over
4.1 million copies in just nine days after its release, surpassing the record held by their
previous album Map of the Soul: Persona to become the best-selling album in South
Korean history[276][277] and the first album to be certified Quadruple Million.[278] The album
debuted atop the U.S. Billboard 200 with a first-week tally of 422,000 album-equivalent
units, making BTS the fastest group to earn four number one albums since the
Beatles in 1968.[279][280] The album marked the biggest Billboard 200 debut in
2020[281] until The Weeknd's After Hours was released on March 20.[282] The album
debuted at number one in countries such as Australia, Canada, France, Germany,
Ireland, Japan, the United Kingdom and the U.S., making BTS the first Asian group to
top the charts in the world's five largest music markets. [283] The lead single "On" debuted
at number four on the Billboard Hot 100 with 86,000 downloads, becoming BTS' first top
five and their biggest sales week for a song.[284] It was the group's third top-ten and
highest-charting single on the chart, giving them more top-ten entries than any other
Korean act on the Hot 100.[285][286] In support of the Map of the Soul album series, BTS
were set to embark on their fourth worldwide concert tour and second stadium
tour, Map of the Soul Tour, beginning in April.[287] However, the initial Seoul dates were
cancelled due to the COVID-19 pandemic,[288] and the rest of the world tour was
eventually cancelled.[289][290]
In March, Big Hit Entertainment launched a video series, "Learn Korean with BTS", on
the social media app Weverse,[291] intended to "make it easy and fun for global fans who
have difficulty enjoying BTS' music and contents due to the language barrier." [291][292] The
idea for the project emerged in reaction to fans asking for English subtitles for BTS'
videos.[293] The series consists of thirty three-minute lessons on Korean expressions and
grammar using footage from existing BTS content on YouTube and VLive, such as "Run
BTS!" and "Bangtan Bomb."[291] The videos were developed in collaboration with experts
at the Korean Language Content Institute and Hankuk University of Foreign Studies.
[291]
 In April, BTS became the first South Korean artist to sell more than 20 million albums
cumulatively,[294][295] becoming the best-selling artist in South Korean history. [296][297][298] That
month, BTS held a two-day online streaming concert event titled Bang Bang Con, where
the group shared footage of past concerts on their YouTube channel. [299] The virtual
concert series, which lasted 24 hours, was hosted in response to Map of the Soul Tour
that had been postponed earlier in the year, and was a commercial success. [300][301] RM
later confirmed that a new album had begun production but did not reveal a release
date.[302]
On June 7, BTS headlined YouTube's Dear Class of 2020 online graduation event,
performing "Boy with Luv", "Spring Day", and "Mikrokosmos". Their commencement
speeches highlighted their own graduations and offered "messages of hope and
inspiration for the class of 2020 in both Korean and English". [303][304] On June 14, BTS held
a 100-minute long online live concert, Bang Bang Con: The Live, as a part of their
seventh debut anniversary. The concert was the first collaborative effort between Big Hit
and Kiswe, a live streaming solution company in the US. It garnered 756,000 concurrent
viewers in 107 countries and territories, setting the record for the largest audience for a
paid virtual concert.[305] On June 19, BTS released the Japanese single, "Stay Gold",
from their fourth Japanese studio album, Map of the Soul: 7 – The Journey, which was
released in Japan and digitally worldwide on July 14. [306] The album debuted atop
Japan's Oricon chart and sold over 500,000 copies in its first two days. [307] It surpassed
564,000 copies in its first week, breaking the 10-year record previously held
by TVXQ's Best Selection 2010 for highest first week album sales by a male foreign
artist in Japan and making it the fastest and best-selling album of 2020 in the country at
the time.[308]
BTS released their first English-language single, "Dynamite", on August 21. Its music
video broke the YouTube record for the most viewed premiere, with more than 3 million
viewers, and set a new record for the most viewed video in the first 24 hours of release.
It also became the first music video on the platform to surpass 100 million views in less
than one day.[309] "Dynamite" debuted at number one on the US Billboard Hot 100 chart
with over 260,000 pure sales—enough for it to become the fastest-selling single
since Taylor Swift's "Look What You Made Me Do" (2017)—earning BTS their first chart
topper and making them the first all-South Korean act (second Asian act overall) to earn
a number one single in the United States. [310] It remained at the top spot for a second
consecutive week,[311] dropped to number two in its third and fourth weeks, and reclaimed
the top spot in its fifth week on the chart.[312] In its fifth tracking week, the single also
reached number one on Billboard's new Global 200 and Global Excluding US charts,
becoming the first single to top both simultaneously. [313] In its sixth tracking week,
"Dynamite" spent its sixth consecutive week at number one on the Digital Song Sales
chart and rose to the 39th spot on the Radio Songs chart, becoming their first Top 40
entry on US's overall radio chart.[314] It continued rising and peaked at number 20,
becoming their first Top 20 entry on the Radio Songs chart. [315] It peaked at number nine
on the US Mainstream Top 40, also known as the Pop Songs chart, becoming their first
Top 10 entry and the highest charting entry by a Korean act. [316][317] The single debuted at
number three on the UK Singles Chart[318] and number two on the Australian singles
chart,[319] becoming their highest-charting single in both countries. The single peaked at
number eight on Canada's Top 40 radio chart, becoming the first Top 10 radio entry by
a Korean group.[320][321] On August 31, BTS made their MTV Video Music Awards (VMAs)
debut with the first live performance of "Dynamite" [322] and won four awards: Best Group,
Best Choreography, Best Pop Video, and Best K-pop (the last three for their music
video for "On").[323] They performed "Dynamite"[324] and older tracks such as "Idol",
[325]
 "Home",[326] "Mikrokosmos",[327] and "Black Swan"[328] on The Tonight Show for their
week-long residency during the week of September 28. On October 14, they performed
the single at the 2020 Billboard Music Awards and won the Top Social Artist award,
becoming their fourth consecutive year of winning the award. [329]
On October 2, BTS released a remix of Jawsh 685 and Jason Derulo's single "Savage
Love (Laxed – Siren Beat)".[330] It topped the Billboard Hot 100 chart, marking the group's
second number one entry in the United States. "Dynamite" remained at number two,
making BTS the fourth group (after the Beatles, Bee Gees, and OutKast) to
simultaneously occupy the top two spots on the Hot 100. [331] The single also topped
the Billboard Global 200, becoming their second number one entry and making BTS the
first artist to have multiple songs top Billboard's recently created global singles chart.
[332]
 On October 10 and 11, BTS hosted a two-day virtual pay-per-view concert, at KSPO
Dome in Seoul, called Map of the Soul ON:E, which broke their own world record
for Most viewers for a paid virtual concert live stream with 993,000 viewers from 191
countries as compared to their previous record of 756,000 viewers. [333][334] They re-
released their 2014 album Skool Luv Affair in October, debuting in the Top 10
of Billboard's Rap Albums chart and becoming their first entry on the genre-specific
chart,[335] with all 11 tracks charting on the World Song Sales chart. [336]
On November 20, 2020, BTS' fifth Korean studio album Be was released,[337][338][339] with
"Life Goes On" as its lead single. The single had its debut performance at the 2020
American Music Awards on November 22.[340] On November 24, BTS became the first
Korean pop artists to be recognized by the Recording Academy when "Dynamite"
received a nomination for Best Pop Duo/Group Performance at the 63rd Annual
Grammy Awards.[341] On November 30, 2020, "Life Goes On" debuted at number one on
the Billboard Hot 100 chart.[342][343] With this, BTS achieved their third consecutive number
one on the Hot 100 in just three months—the fastest of any band since the Beatles in
1964 to do so—and became the first group in the chart's history to have two number
one debuts, as well as seven songs appearing simultaneously on the chart. "Life Goes
On" became the first song performed primarily in Korean to debut in the top spot. [344]
[345]
 The group won the Special International Music Award at the 62nd Japan Record
Awards.[346]
2021–present: BTS, the Best, "Butter" and "Permission to Dance"
On March 4, 2021, the IFPI named BTS its Global Recording Artist of the Year for 2020
—they are the first Asian and first non-English speaking act to top the ranking. BTS
occupied three spots in the Global Album Sales Chart of 2020 with Map of the Soul:
7 coming at number one, Be (Deluxe Edition) at number two and Map of the Soul: 7–
The Journey at number eight. In the newly launched Global Album All Format
Chart, Map of the Soul: 7 claimed the first position while Be (Deluxe Edition) claimed the
fourth position. BTS also received their first entry on the Global Digital Single Chart of
2020, with "Dynamite" placing tenth.[347][348][349][350] On March 14, BTS performed "Dynamite"
at the 63rd Annual Grammy Awards, becoming the first Korean nominee to perform
their own song on the show. It was their third appearance at the Grammys. [351] On March
24, BTS appeared on You Quiz on the Block, a South Korean variety show program,
where they broke the show's rating records for viewership. [352] On April 1, BTS released
"Film Out", the lead single for their upcoming Japanese compilation album. [353] On April
17, almost one year after the last year's virtual concert, BTS held another on their
YouTube channel titled Bang Bang Con 21, containing footage of three of their previous
in-person concerts.[354]
On April 26, BTS held a one-hour livestream countdown featuring a melting cube of
butter. At the end of the countdown, it was revealed that they were releasing their
second English-language single, "Butter", on May 21.[355] Its music video broke the record
for the biggest YouTube premiere of all time, garnering 3.9 million concurrent viewers,
[356]
 and became the most viewed YouTube video on its first day, with 108.2 million views.
[357]
 "Butter" debuted at number one on the US Billboard Hot 100 chart, marking the
group's fourth number one in the last nine months, making them the quickest act to
reach four number ones since Justin Timberlake a decade-and-a-half ago and the
fastest group to score four number ones since the Jackson 5 in 1970.[358] On June 16,
2021, BTS, the Best, the group's sixth compilation album, sold 572,000 copies,
breaking SixTones' record of 467,000 copies to become Japan's greatest-selling record
in a week.[359][360] On June 28, "Butter" became the group's longest running #1 debut in Hot
100 history, breaking the 23-year record held by Aerosmith's "I Don't Want to Miss a
Thing" (1998).[361] On July 9, they released their third English-language single,
"Permission to Dance".[362] On July 19, "Permission to Dance" replaced "Butter" on the
summit of the Hot 100 and became their fifth consecutive number-one hit on the chart in
10 months and two weeks, making BTS the fastest to accumulate a quintet of chart-
toppers since Michael Jackson more than three decades ago.[363] On September 13, it
was announced that BTS would feature on Coldplay's upcoming single "My Universe",
which is set to be released on September 24.[364] On September 15, BTS revealed that
their Permission To Dance On Stage online concert will be held as a live stream event
on October 24.[365] On October 4, 2021, Rolling Stone reported their song with British
band Coldplay as reaching Number One on their songs chart stating: "Coldplay’s new
collaboration with BTS, 'My Universe,' launched at Number One on the Rolling Stone
Top 100 Songs chart, dethroning Drake’s 'Way 2 Sexy.' This marks both Coldplay and
BTS’ first Number One on the chart, and BTS makes history as the first Korean act to
top the RS 100." [366]

Artistry
Influences

BTS member Jin (center) performing Freddie Mercury's "ay-oh" chant during their first concert at Wembley
Stadium on June 1, 2019

BTS have cited Seo Taiji and Boys,[367] Nas, Eminem, Kanye West, Drake, Post

Malone, Charlie Puth and Danger as musical inspirations.[368] They have also
cited Queen as an influence, with Suga saying he "grew up watching videos of Live
Aid." During their concert at Wembley Stadium in London, Jin paid tribute to Queen by
leading the crowd in a version of Freddie Mercury's "ay-oh" chant from the band's Live
Aid concert.[369][370]
BTS has also been influenced by many literary, psychological, artistic, and philosophical
mediums. Their album Wings (2016) was inspired by Hermann Hesse's coming of age
novel, Demian.[371] Their song "Blood Sweat and Tears" (2016) quotes Friedrich
Nietzsche's Thus Spoke Zarathustra, and its music video features visual references
to Herbert James Draper's The Lament for Icarus, Pieter Bruegel's Landscape with the
Fall of Icarus, and Pieter Bruegel's The Fall of the Rebel Angels.[372] Their "Spring Day"
(2017) music video contains lyrical and visual references to Ursula Le Guin's short
story The Ones Who Walk Away from Omelas.[373] The Love Yourself series was
primarily influenced by Erich Fromm's The Art of Loving,[374] while their song "Magic
Shop" from Love Yourself: Tear (2018) was inspired by James R. Doty's memoir Into
the Magic Shop.[375] Their 2019 album, Map of the Soul: Persona gained its name from
Murray Stein's Jung's Map of the Soul: An Introduction.[376]
Musical style
BTS co-write and produce much of their own output. [377][378] Since their inception, BTS
have developed and maintained a style of "fusion music" with an emphasis on hip
hop as their musical base[379] largely due to the influence of RM and Suga's background
as underground rappers[11] and their main producer Pdogg.[380] Rather than adhering to a
specific genre, BTS have introduced new elements into their sound and musical
repertoire with each successive release.[379] Beginning with old-school hip hop on 2 Cool
4 Skool and O!RUL8,2? in 2013,[21] BTS first experimented with R&B and rock on Skool
Luv Affair and Dark and Wild in 2014;[101][42] orchestral strings and EDM in their The Most
Beautiful Moment in Life album series (2015–16);[63] moombahton, neo soul,
and gospel on Wings (2016) and You Never Walk Alone (2017);[381][81] future bass, Latin
pop, and jazz hip hop in their Love Yourself album series (2017–18);[111] emo rap, rap
rock, Afro pop, nu-disco, funk, trap, pop rock and pop rap in their Map of the Soul album
series (2019–20);[382][383][384][385][386] and dance-pop and disco in their singles "Dynamite",
"Butter", and "Permission to Dance" (2020–21). [387][388]
Lyrical themes
The lyrical themes explored in the songs and albums of BTS have included diverse
themes such as the issues of social identity in youth, anxieties of school-age youth, and
mental health in youth culture.[9] BTS' albums have been described in 2017 as contained
recurring themes that fall under the overarching theme of "reflection of youth." [9] Their
"school trilogy" from 2013 to 2014 explored "the troubles and anxieties of school-age
youth."[389] In 2016, their "youth series" "tackled a subject that the vast majority of youth
experience, but few pop musicians articulate well: mental health and the desire to
belong in society."[389] Wings (2016) focused on temptation and sin. [390] The "Love
Yourself" series utilized a narrative form to illustrate the excitement of love, the pains of
farewell, and the enlightenment of self-love.[170] Their lyrics, which often include social
commentary and criticisms of South Korean society, clearly reflect these.
In 2018, songs such as "No More Dream" and "N.O" from their school trilogy were
described by Tamar Hermann as being motivated by their experiences with South
Korea's emphasis on education and called for change to the education system and
societal expectations.[391] Their experiences with youth culture in South Korea inspired
the songs "Dope" and "Silver Spoon" (Korean: 뱁새; RR: Baepsae) from their youth
series, referencing generational disparity and millennials giving up of romantic
relationships, marriage, children, proper employment, homes, and social life in the face
of economic difficulties and societal ills while facing condemnation from the media and
older generations.[391] "Am I Wrong" from Wings (2016) questioned societal apathy
towards the state of current events—the lyric "We're all dogs and pigs / we become
dogs because we're angry" referenced the South Korean Ministry of Education official
Na Hyang-wook, who was a proponent of the caste system and described the average
person as "dogs and pigs", and BTS performed the song on television during the 2016
South Korean political scandal that led to the impeachment of ex-President Park Geun-
hye.[391] RM and Suga's personal struggles with mental health inspired songs like
"Tomorrow", "Intro: The Most Beautiful Moment in Life", "So Far Away", "The Last", and
"Forever Rain."[392][393] "Not Today" from You Never Walk Alone (2017) is an anti-
establishment anthem, with messages advocating for minority groups, [394] while "Spring
Day" honored the victims of the Sewol Ferry tragedy.[395]
Since their inception, BTS have believed that telling their story is the best way for the
younger generation to relate to their music.[22] Writing over 90 percent of their own lyrics,
[396]
 the group incorporates universal life experiences, such as sadness and loneliness, in
their work and turn them into something more light and manageable. RM has stated that
BTS tries to not sound as if they are preaching or reprimanding people in their songs,
"...because that's not the way that we want to spread our message. [...] We're born with
different lives, but you cannot choose some things. So we thought that love, the real
meaning of it, starts with loving ourselves and accepting some ironies and some
destinies that we have from the very start".[397] When asked if it is difficult to write about
things like mental health, Suga responded,
We feel that people who have the platform to talk about those things really should talk
more, because they say depression is something where you go to the hospital and
you're diagnosed, but you can't really know until the doctor talks to you. [...] More and
more, I think artists or celebrities who have a voice should talk about these problems
and bring it up to the surface.[398]
BTS have been praised for "speak[ing] honestly about topics they deem important, even
in a conservative society" by Jeff Benjamin in Fuse magazine.[95] South Korean
president Moon Jae-in recognized their sincerity and inclusion of diversity as key to their
success, writing, "Each of the seven members sings in a way that is true to himself and
the life he wants to live. Their melody and lyrics transcend regional borders, language,
culture, and institutions."[399]

Legacy and cultural impact

BTS performing at the Korea-France Friendship Concert in Paris on October 14, 2018

Legacy
BTS' work has influenced numerous artists, including (G)I-dle,[400] D-Crunch's Hyunho,
[401]
 The Boyz' Younghoon and Hwall,[402] SF9's Zuho,[403] Euna Kim,[404] Golden
Child's Jaehyun,[405] Wanna One,[406] IN2IT,[407] Park Ji-hoon,[408] Kim Dong-han,[409][410] Seven
O'Clock,[411] Hyeongseop X Euiwoong,[412] Noir,[413] Victon's Sejun and Byungchan,
[414]
 and Loona.[415] After BTS released their single "Idol," the National Gugak Center had
to expand the amount of Korean instrument sounds available due to increased demand
from Korean and foreign producers alike.[416] K-pop idol groups also began changing the
themes of their lyrics from love stories to words such as "looking for myself" following
BTS' "Love Yourself" era and RM's speech at the United Nations.[417][418]
Cultural impact
BTS have been described as "easily the biggest and most successful name in K-pop in
the world" that can "do things no other name in their genre can", [419] with Time giving
them the nickname "Princes of Pop". [420] Billboard's Senior Vice President Silvio
Pietroluongo said that BTS are comparable to and as influential as the Beatles and the
Monkees.[421] Nielsen Music Vice President Helena Kosinski said that "although BTS
weren't the first to open the doors to K-Pop worldwide, they were the first to become
mainstream. They don't just appeal to young people but also to the 50s and 60s age
demographic."[422] As the first non-English speaking artist to make the Global Artist
Chart in 2018, BTS had the second and third best-selling albums worldwide and were
the second best-selling artists worldwide in terms of physical, digital, and streaming
platforms, coming second only to Drake.[423][424][425] In 2019, BTS were again named as one
of the top 10 Global Recording Artists of the Year by IFPI, for a second time, ranking
number 7.[426][427] In 2020, BTS became the first non-English artist to be named IFPI's #1
Global Recording Artist of the Year. They currently remain as the only non-English
speaking act to enter that list.[347] In the United States, BTS accounted for 72.7 percent of
the album consumption units generated by K-pop acts in 2018 out of a total of 17 acts.
[428]
 In South Korea, BTS accounted for 41.9 percent of album sales in the first half of
2019, up from their market share of 25.3 percent the previous year. [429] In November
2019, Billboard ranked BTS fourth on their Top Social Artist of the 2010s list, making
them the highest group on the list. BTS was also ranked No. 45 on Billboard's Top
Touring Artists of the 2010s list. They are the highest-ranked Asian act on the list, as
well as the only non-English speaking act.[430][431]
BTS have been often regarded as "the biggest boy band in the world".[432] They have also
appeared in various power listings. The most tweeted-about celebrities in the world in
2017 and 2018,[433][434] the group was included in Time's list of the 25 most influential
people on the internet from 2017 to 2019,[435] featured on the magazine's October 2018
international edition cover as "Next Generation Leaders," [436] and were listed as one
of Time 100's most influential people in 2019.[437] The group was also listed as one of the
most influential artists of the decade by CNN, for "popularizing K-pop in the US".
[438]
 According to a JoyNews24 'Power People of 2019' survey among industry
professionals, BTS was chosen as number 1 with 74 votes, with number 2
being Parasite Director Bong Joon-ho with 29 votes.[439] BTS also appeared
in Bloomberg Market's 50 most influential in 2018.[440] BTS topped the list
of Forbes Korea Power Celebrity in 2018 and 2020, and ranked fifth in 2017 and second
in 2019.[441] In 2019, BTS ranked 43rd on Forbes' annual list of the 100 highest-paid
celebrities with earnings of $57 million.[442] BTS also ranked first on the list of 'Top Rank
Global Sustainable Future Leaders' during an announcement from the UN-
sponsored SDG association at the United Nations headquarters, while BTS' fanclub,
ARMY, were noted as the 'Top Rank Sustainable Global group'. Other notable people
included in this list were Malala Yousafzai and Bill Gates.[443][444] In California, BTS inspired
a teacher to have his school be the first in the country to offer a Korean American
Culture and Society course.[445] Kang Soojung, exhibition manager at the Museum of
Modern and Contemporary Art, said that while preparing the 50th anniversary exhibition
called "Square", she was greatly influenced by BTS' hidden track "Sea". [446]
The group's influence has led them to address the United Nations at their 73rd General
Assembly[447][448] and to perform before 400 officials including South Korean
president Moon Jae-in at the 2018 Korea-France Friendship Concert in Paris, a summit
meant to show the friendly relations between France and South Korea. [449] Moon Hee-
sang, Speaker of the National Assembly, said that "BTS is doing most of our work,"
attributing the results of his overseas trip to the credit of the global group on an
overseas trip to promote "sales diplomacy".[450] In September 2019, president Moon Jae-
in also mentioned BTS in his announcement for his '3 major innovation strategies for the
contents industry', stating that BTS has pioneered innovative business models that
communicate directly with fans.[451] In October 2019, The Ministry of Culture, Sports and
Tourism selected BTS as a recipient for a 'Letter of Appreciation', for showing the world
the beauty of Korean traditional culture (Hangul, Hanbok, Gugak) through creative re-
interpretations in their music.[452] In December 2019, according to the annual survey
conducted by Gallup Korea, BTS were the most preferred artists of 2019 for a second
consecutive year.[453] According to the "2019 South Korean National Image" survey
conducted by the Ministry of Culture, Sports and Tourism and its affiliate the Korean
Culture and Information Service among 16 countries, BTS were chosen number 2 with
5.5% votes.[454] Despite cultural medals traditionally being given to recipients with more
than 15 years of notable achievements, BTS became the youngest ever recipients
honored with the Order of Cultural Merit by the President of South Korea in 2018 after
five years after debuting, due to their noteworthy contributions in spreading Korean
culture and language.[455][456] In 2020, they were again honored as the youngest ever
recipients (and only musician in the award's history) to receive the James A. Van Fleet
Award, in recognition of their outstanding contributions to the promotion of U.S.-Korea
relations.[457] On March 31, 2021, BTS and their well-maintained Wikipedia page were
spotlighted in the "Wikispeedia" episode of the popular American radio show and
podcast "The Fuzzy Glove Hour with Ken and Andy" on WFMU.[458] In June 2021, the
Centro Cultural Coreano (CCC) (Korean Cultural Center) in Argentina announced that it
would host a Latin American K-pop contest inspired by BTS. It is one of the largest
contests to be inspired by BTS as it encompasses several countries from a large region,
including groups from Argentina, Bolivia, Brazil, Cuba, Ecuador, Guatemala, Mexico,
Paraguay, among other countries.[459]
On July 21, 2021, President Moon Jae-in appointed BTS as Special Presidential Envoy
for Future Generations and Culture. The appointment is aimed to "raise awareness on
global agendas, such as sustainable development, to our future generations and to
strengthen the nation's diplomatic power across the world". [460] The group will represent
South Korea at various international events, such as the 76th United Nations General
Assembly.[461]

Awards and achievements

Main article: List of awards and nominations received by BTS
BTS has received many awards and honors, including 33 Mnet Asian Music Awards,
29 Melon Music Awards, 24 Golden Disc Awards, 20 Seoul Music Awards, six Korean
Music Awards, 19 Gaon Chart Music Awards, nine Billboard Music Awards,
six American Music Awards, and six MTV Video Music Awards. BTS is also the first
group in history to win Top Song Sales Artist at the Billboard Music Awards, as well as
five consecutive wins for Top Social Artist.[462] Having sold over 20.3 million albums on
the Gaon Music Chart, BTS are the best-selling artist in South Korean history, [463]
[464]
 surpassing Shin Seung-hun's record of 17 million albums.[465] In South Korea, BTS
hold five multi-million albums and four platinum streaming singles.[466][467] In addition to
being the first Korean group to receive an RIAA certification, BTS has one double
platinum single, two platinum albums, three platinum singles, two gold singles, and
one gold album in the United States.[468] In Japan, BTS is the first male foreign act to
receive a million certification for a single;[469] they also have two multi-platinum singles,
two multi-platinum albums, two platinum albums and four gold albums in the country.
[470]
 BTS are also the first Korean group to receive certifications in the United Kingdom,
with two silver singles,[471][472] one gold single,[473] five silver album certifications,[474] and
three gold album certifications.[475]
BTS have a large social influence and as of 2021, have attained 23 Guinness World
Records—they were inducted into the record body's 2022 Hall of Fame in September
2021—including the world record for most Twitter engagements. [476] As of December
2020, they have spent 210 weeks at number one on the Billboard Social 50 chart.[477] In
October 2018, BTS was awarded a fifth-class Hwagwan Order of Cultural Merit from
the President of South Korea for their contributions in spreading Korean culture and
language.[455] In 2019, members of BTS were invited to become members of
the Recording Academy in honor of their contributions to music and as part of a push to
help diversify Grammy Award voters.[478][479] On November 7, 2019, BTS became the first
K-Pop act to remain on the Billboard 200 for a whole year.[480][481] As of June 2021, "Love
Yourself: Answer" has remained on the Billboard's main albums chart for 100 non-
consecutive weeks, making it the first and currently only Korean album to do so. [482] BTS
hold the record for the most weeks—20 non-consecutive—at number one
on Billboard's Artist 100 chart among all duos and groups,[483] while its 2020 single
"Dynamite" holds the record for most weeks—18 non-consecutive—at number one on
the Digital Song Sales chart.[484] In December 2020, Time magazine named BTS their
2020 "Entertainer of the Year".[485]

Commercial influence and other ventures

Commercial influence
In 2019, BTS had been estimated to have revitalized the Korean music industry and
have a 1-2% effect upon the entire Korean economy, in addition to its international
influences.[486] Credited for the surge in popularity of online purchases of K-pop
items[487] and the growth of the Korean Wave between 2016 and 2018 by the Korea
Customs Service and Korea Foundation,[488] BTS were cited as one of the main driving
forces for the recovery of South Korea's music-related sector to levels seen
before China's 2016 ban on domestic cultural contents over soured diplomatic relations.
[489]
 Yung Duk Kim, vice president and chief operating officer of the Korea Creative
Content Agency, stated K-pop has "skyrocketed" since BTS' popularity surged, creating
jobs not only for BTS and their team but other K-pop idols as well. [490] Various news
outlets coined the term the "BTS effect" to refer to the commercial effects of BTS'
influence, such as when KB Kookmin Bank savings accounts increased six-fold
compared to the prior year following BTS' endorsement and when stock prices of
entertainment companies in South Korea shot up for five days after BTS topped the
U.S. Billboard 200.[491][492][493] The effect was also observed when companies tied to BTS,
such as Netmarble, NetMark, Soribada, Key Shares, GMP, Diffie, and Mattel had their
stocks rise.[494][495] In October 2019, Mattel's international gross sales rose 10% to
$721.7 million, lifted by sales of dolls based on BTS.[496] Data firm SM2 Networks
estimated Hyundai Motor received KR₩600 billion ($502 million) in promotional results
after commissioning BTS as their promotional models in 2018. [497] The Bank of Korea
Economic Statistics System stated that South Korea's BOP for music and entertainment
reached $114.7 million in the first quarter of 2019, attributing this to an improved
relationship between China and South Korea, and the breakout global success of BTS,
particularly in North America.[498]
Signed on as tourism ambassadors in 2017, the Seoul Metropolitan Government credits
BTS for the recovery of Seoul's shrinking tourism industry following the 2016 THAAD
controversy, bringing in an average of 790,000 tourists to Korea annually. [499] In
December 2018, the Hyundai Research Institute estimated that BTS were worth more
than $3.67 billion to the Korean economy each year, attracting one in every thirteen
foreigners who visited Korea.[500][501] BTS' two day fan-meetings held
in Seoul and Busan in June 2019 generated a total economic effect of ₩481 billion
($408 million) to both cities, accounting for 1.6% of Busan's 2018 GDP, and 0.9% of
Seoul's 2018 GDP.[502] Their three-day concert finale in Seoul for their Love Yourself
World Tour in October 2019 was estimated to have an economic value of almost
₩1 trillion ($862 million) and brought in 187,000 foreign visitors to South Korea. [503] As of
June 2019, BTS' economic effect on South Korea is estimated to be over ₩5.5 trillion
($4.65 billion) per year, about 0.3% of South Korea's GDP. [504] This is comparable
to Korean Air, the flagship airline of South Korea, who's percent contribution to South
Korea's GDP is 0.7%.[505] The 2019 annual ticket sales data released by the Korean
online ticketing site, Interpark revealed that BTS' world tour "Love Yourself: Speak
Yourself" concert at the Seoul Olympic Stadium ranked No.1, with BTS topping the
ticket sales for the second consecutive year on Interpark. [506][507] Outside of South Korea,
BTS' concerts at Wembley Stadium were estimated to have brought around
₩100 billion ($82 million) as a direct economic effect to the city of London.[508] After BTS
went to Malta for their show, 'Bon Voyage 3', the Malta Tourism Authority reported a
237% increase of Korean tourists visiting the country, crediting BTS as the reason for
the increase.[509] Along with Ariana Grande and Drake, BTS were credited as a key act
boosting global music sales to $19 billion in 2018. Such profit had not been seen since
2006 after digital purchases gained momentum. [510] In 2020, a joint report by the Ministry
of Culture, Sports and Tourism and Korea Culture and Tourism Institute estimated an
economic effect of ₩1.7 trillion ($1.43 billion) to be created by BTS' entry at number one
in the Billboard Hot 100 chart with "Dynamite". [511] BTS were again credited as one of the
acts that helped boost global music industry revenues to $21.6 billion in 2020, the
highest figure since 2002.[512]
Forbes Korea named BTS the most influential celebrities of Korea in 2018 and 2020,
[441]
 and BTS ranked 43rd in the Forbes Celebrity 100 (2019) as one of the world's top-
earning celebrities. As of 2019, BTS is purportedly worth more than US$4.65 billion to
South Korea's economy each year, or 0.3 percent of the country's GDP. [504] They attract
one in every 13 foreign tourists who visited South Korea and were cited as one of the
key acts in boosting global music sales to $19 billion in 2018. [500]
Endorsements
BTS have maintained numerous global endorsement deals in various industries
throughout their career. Partnered with Puma since 2015, BTS initially promoted its
sportswear as Puma Korea's brand ambassadors before expanding to become global
ambassadors in 2018[513][514] and promoting the remix of Puma's "Turin" and "Sportstyle"
line worldwide.[515][516] In 2019, BTS signed with Fila to endorse its sportswear.[517] BTS has
also served as global brand ambassadors for LG Electronics' 2018 LG G7
ThinQ telephone,[518] and for Hyundai Motors' 2019 flagship SUV the
"Palisade"[519] and hydrogen fuel cell electric SUV, the "Nexo".[520] Due to BTS'
endorsement, Hyundai received almost double the anticipated domestic order volume
for the Palisade.[521] BTS became global ambassadors of the electric street racing
series Formula E to promote how electric vehicles can help combat climate change.[522] In
2020, BTS partnered with Samsung Electronics,[523] releasing a limited BTS-themed
version of the Galaxy S20+ and Galaxy Buds+.[524] As the first male pop group ever to
collaborate with Dior, BTS sported ensembles from Kim Jones' Pre-Fall 2019 collection
at their concert at Stade de France.[525] As of April 2021, BTS have been chosen as Louis
Vuitton brand ambassadors.[526]

Fans shopping for BT21 goods at the Line Friends store in Mapo-gu, Seoul

In the entertainment sector, BTS published the webtoons Hip Hop Monster and We

On through the Nate Webtoon portal and Save Me in collaboration with LICO and Line
Webtoon.[527][528][529] In the toy industry, Mattel created dolls modeled off BTS' outfits from
the music video "Idol",[530] Medicom Toy created the "BE@RBRICK", a block-like toy
featuring the BTS logo and accents modeled after BTS' stage clothes,
[531]
 and Funko released BTS versions of Funko Pops.[532] BTS also partnered with popular
Korean communication app Line, to create new Line 'characters' called BT21. The
collaboration initially produced emojis and electronic stickers, but later expanded to
include fashion apparel, footwear, accessories, and other merchandise. [533] Line flagship
stores opened throughout Seoul before spreading across the global market into Japan,
Taiwan, Hong Kong and the United States.[534] In the gaming industry, Nexon released
character avatars based on BTS for their RPG game Elsword,[535] and BTS worked with
DalcomSoft to release the rhythm game Superstar BTS in January 2018,[536] as well as
with Netmarble Games for the story-based, mobile simulation game BTS
World released in June 2019.[537] In December 2020, BTS collaborated with MapleStory,
to design their own special in-game items inspired by their favorite MapleStory
childhood memories.[538] BTS have also collaborated with Casetify to globally launch a
new tech accessory collection[539] and ceramics company Kwangjuyo to release a BTS-
themed line of ceramics.[540] In the food industry, BTS collaborated with McDonald's to
launch the BTS Meal which was available in 50 countries.[541]
In Asia, BTS have worked as brand spokespersons for KB Kookmin Bank, one of the
four largest banks in South Korea.[542][543] Their collaboration generated the opening of
over 180,000 accounts, and BTS extended their contract with KB Kookmin Bank
through 2019.[544] Coca-Cola Korea[545] signed BTS on as their new campaign models for
promotions during the 2018 World Cup in Russia.[546][547] In the tourism sector, BTS have
worked as brand models for Lotte Duty Free Shop since 2017[548] and as honorary
tourism ambassadors for Seoul as part of the 'I Seoul U' program. [549] In the beauty and
apparel industry, BTS have maintained a relationship with uniform brand SMART since
2016, having renewed their contract with them through 2019. [550] BTS have also
promoted the face mask brand Mediheal,[551] the cosmetics brand VT Cosmetics,[552] the
contact lens brand Play/Up,[553] vitamin supplement brand Lemona,[554] Indonesian e-
commerce company Tokopedia,[555] massage chair brand Bodyfriend,[556] and Philippine
telecommunications company, Smart Communications.[557] In April 2021, BTS were
selected as models for Lotte Chilsung's Kloud Draft beer.[558]
Philanthropy
See also: Love Myself (campaign)
In 2015, BTS donated seven tons (7,187 kg) of rice to charity at the K-Star Road
opening ceremony held in Apgujeong-dong.[559] The following year they participated in
ALLETS's "Let's Share the Heart" collaboration charity campaign with Naver [560] to raise
donations for LISA, a Korean medical charity which promotes organ and blood donation.
[561]

Logo for BTS' Love Myself anti-violence campaign

In January 2017, BTS and Big Hit Entertainment donated ₩100 million ($87,915) to the
4/16 Sewol Families for Truth and A Safer Society, an organization connected to the
families of the 2014 Sinking of MV  Sewol. Each member donated ₩10 million and Big
Hit donated an additional ₩30 million. The donation was intended to have been made in
secret.[562] Later that year, BTS officially launched their Love Myself campaign, an
initiative dedicated to funding several social programs to prevent violence against
children and teens and to provide support for victims of violence in partnership with the
Korean Committee for UNICEF.[563][564] BTS donated ₩500 million ($448,000) from the
members and 100% of all sales of official goods for the Love Myself campaign over the
next two years in addition to donations collected from donation desks installed by
UNICEF.[565] In addition, 3% of the sales from each album in the Love Yourself series
(Love Yourself: Her, Love Yourself: Tear, and Love Yourself: Answer) were donated to
the cause.[564] Within two months of its launch, the campaign raised an additional
₩106 million, taking the worldwide funds total to ₩606 million.[566] In November 2018,
UNICEF Korea announced that the Love Myself campaign had raised over ₩1.6 billion
($1.4 million).[567] By June 2019, it had surpassed ₩2.4 billion.[568] As of March 2021, the
campaign has raised ₩3.3 billion ($2.98 million) globally.[569][570]
In April 2018, BTS participated in Stevie Wonder's "Dream Still Lives" tribute to Martin
Luther King Jr. alongside other celebrities.[571] That June, the group donated to
the ALS hospital building fund.[572] In September, BTS attended the United
Nations 73rd General Assembly for the launch of the youth initiative "Youth 2030: The
UN Youth Strategy" and its corresponding UNICEF campaign "Generation Unlimited". [573]
[574]
 On behalf of the group, BTS' leader RM delivered a six-minute speech in English
about self-acceptance, as well as their Love Myself campaign. [575][573] According to
UNICEF, the goal of the initiative is "to provide quality education and training for young
people".[576] BTS were selected to attend due to their impact on youth culture through
their music and social messages, previous philanthropic endeavors, and popularity
among the 15-to-25-year-old age demographic. [573][574]
Starbucks Korea partnered with BTS in January 2020, for their "Be the Brightest Stars"
campaign that included limited-edition beverages, food and merchandise exclusive to
South Korea. A portion of the profits from the campaign went towards career and
educational development programs for disadvantaged youth as part of The Beautiful
Foundation's Opportunity Youth Independence Project. [577] Later that month, BTS
participated in the Grammy week MusiCares charity auction event hosted by Julien's
Auctions.[578] The group autographed and submitted a set of seven microphones—the
first-ever authorized items from them to be brought to auction—used between 2017 and
2019 during their Love Yourself World Tour. Initially estimated to raise between
$10,000–20,000, the lot sold for $83,200, more than eight times its starting price and
the highest of the event.[579] All proceeds were donated to MusiCares, a non-profit
organization that focuses on human service issues directly impacting the health and
welfare of the music community.[580] In June, BTS and Big Hit donated $1 million to Black
Lives Matter, one of the largest celebrity checks towards the movement in the wake
of George Floyd's murder; the group's fans matched the donation within 24 hours. [581]
[582]
 The group later also donated $1 million to Live Nation's Crew Nation campaign to
support live music personnel during the COVID-19 pandemic.[583]
With the continuation of the pandemic into 2021, BTS participated in another MusiCares
fund-raising auction held on January 29.[584] The group donated a collection of outfits—
their first time putting costumes up for sale—from their "Dynamite" music video that
were projected to raise between $20,000–40,000. [585] The ensembles auctioned for
$162,500, over eight times original estimates,[586][587] and were the top-selling item of the
event.[588] In March 2021, BTS renewed their support for the Love Myself campaign for
two more years, and pledged an additional $500,000 per year to UNICEF Korea. [589] The
group also became sponsors of UNICEF's global #ENDViolence campaign, and will
donate a further $1 million by 2022. [570][590] That same month, BTS donated seven outfits
from their "Life Goes On" music video to the Grammy week charity auction hosted
by Charitybuzz. Valued at $30,000, bidding took place from March 8–23. All proceeds
went towards the non-profit Grammy Museum Foundation's music education initiatives.
[591]

BTS Universe

Logo for BTS Universe

The BTS Universe, also known as the Bangtan Universe or BU, is an alternate
universe created by Big Hit Entertainment that winds through the group's output.
The webtoon Save Me closely follows the story line, along with their book HYYH: The
Notes 1.[592][593] The chronology of the universe began with the song "I Need U" and spans
to the present time.[594] It tells the story of the seven members in an alternate reality and
depicts their anxieties and uncertainties as they confront their futures. [595][596] In a
corporate briefing held on February 4, 2020, Big Hit also announced the upcoming
release of its sequel HYYH: The Notes 2, the recreation of five BTS songs into
five picture books, and the upcoming drama Youth to be produced in collaboration
with Chorokbaem Media and renowned screenwriter Kim Soo-jin.[597][292] Speaking
to Billboard, Michelle Cho, an assistant professor of East Asian Popular Cultures at the
University of Toronto, said "As an audio-visual experience, "I Need U" inaugurated the
Bangtan Universe—the coming-of-age storyline that brilliantly integrates the Most
Beautiful Moment in Life [album] trilogy and continues in music videos, "concept videos"
(mini-films), and the multiform, open-ended narrative that's been serialized in album
liner notes and Twitter and Instagram posts." [598]
Mariejo Ramos from The Inquirer said about the universe "no other artists have
successfully mixed the same literary technique to pop music in such a scale." They
used the alternate universe and literary books, such as The Ones Who Walk Away from
Omelas, as a framing device for their albums.[599] Mixing the two has created an
interactive environment for their fans who make theories when new material or hints are
released.[600][601][602]

Members
 Jin (진) – vocalist[603]
 Suga (슈가) – rapper[604]
 J-Hope (제이홉) – rapper[605]
 RM – leader, rapper[606]
 Jimin (지민) – vocalist[607]
 V (뷔) – vocalist[608]
 Jungkook (정국) – vocalist[609]

Discography
Main articles: BTS albums discography and singles discography

Korean-language studio albums Japanese-language studio a

 Dark & Wild (2014)  Wake Up (2014)

 Wings (2016)  Youth (2016)
 Love Yourself: Tear (2018)  Face Yourself (2018
 Map of the Soul: 7 (2020)  Map of the Soul: 7 –
 Be (2020)

Filmography
Main article: BTS videography
The filmography and videography for BTS have appeared in multiple forms of media
including exhibitions, films, television work and on-line shows. Their exhibitions have
included the 2015 "Butterfly Dream: BTS Open Media Exhibition", and their films have
included Burn the Stage: The Movie. Their television work has included the eight
episode 2018 Run BTS!, and their on-line shows have included the 15 episode BTS
GAYO from 2015-2017.[610]

Concert tours
Main article: List of BTS live performances

 The Red Bullet Tour (2014–2015)

 Wake Up: Open Your Eyes Japan Tour (2015)
 The Most Beautiful Moment in Life On Stage Tour  (2015–
2016)
 The Wings Tour (2017)
 Love Yourself World Tour (2018–2019)

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
Big Hit Music is a South Korean entertainment company established in 2005 by Bang Si-hyuk.
It was rebranded as Big Hit Music by its parent company Hybe Corporation, formerly Big Hit
Entertainment Co. Ltd., in March 2021. As of that date, the company manages soloist Lee
Hyun, and boy groups BTS and TXT—it is formerly home to soloist Lim Jeong-hee, and groups
8Eight, 2AM, and Glam.