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Type - Private

Industry - Conglomerate

Founded – 1868
Founder(s) - Jamsetji Tata
Headquarters - Bombay House Mumbai, India
Area served – Worldwide
Key people - Ratan Tata
Products - Steel
Automobiles
Telecommunications
Software
Hotels
Consumer goods
Revenue -  $67.4 billion (2009-10)
Profit -  $1.74 billion (2009-10)
Total assets -  $52.8 billion (2009-10)

Employees - 396,517 (2009-10)

Subsidiaries - Tata Steel , Tata Steel Europe , Tata Motors


Tata Consultancy Services , Tata Technologies
Tata Tea , Titan Industries , Tata Power
Tata Communications , Tata Teleservices , Taj Hotels
Business Ethics & Corporate
Social Responsibilities

Assignment 1
Brand Portfolio of TATA & Sons Pvt Ltd

Introduction and History:-


The foundation of what would grow to become the Tata Group was laid in 1868 by
Jamsetji Nusserwanji Tata — then a 29-year-old who had learned the ropes of business
while working in his father’s banking firm  — when he established a trading company in
Bombay.

A visionary entrepreneur, an avowed nationalist and a committed philanthropist,


Jamsetji Tata helped pave the path to industrialization in India by seeding pioneering
businesses in sectors such as steel, energy, textiles and hospitality.

Brand Portfolio:-
Advinus Therapeutics

Brunner Mond

Casa Décor

Computational Research Laboratories

Drive India Enterprise Solutions

General Chemical Industrial Products


Hispano Carrocera
Hooghly Met Coke and Power Company

Indian Hotels
Infiniti Retail

Jaguar Land Rover


JAMIPOL
Jamshedpur Utilities and Services Company

Landmark

Magadi Soda Company


mjunction services
NatSteel Holdings
Nelco
Nelito Systems
North Delhi Power

Powerlinks Transmission

Rallis India
Roots Corporation
Taj Air
TAL Manufacturing Solutions
Tata Advanced Materials
Tata Advanced Systems
Tata Africa Holdings
Tata AG
Tata AIG General Insurance
Tata AIG Life Insurance
Tata Asset Management
Tata AutoComp Systems
Tata BlueScope Steel
Tata BP Solar
Tata Business Support Services
Tata Capital
Tata Ceramics
Tata Chemicals
Tata Communications
Tata Consultancy Services
Tata Consulting Engineers
Tata Cummins
Tata Daewoo Commercial Vehicle Company
Tata Elxsi
Tata Financial Services
Tata Global Beverages
Tata Housing Development Company
Tata Industrial Services
Tata Industries
Tata Interactive Systems
Tata International
Tata International AG
Tata Investment Corporation
Tata Limited
Tata Metaliks
Tata Motors
Tata Motors European Technical Centre
Tata NYK
Tata Petrodyne
Tata Pigments
Tata Power
Tata Power Trading
Tata Precision Industries
Tata Projects
Tata Quality Management Services
Tata Realty and Infrastructure
Tata Refractories
Tata Services
Tata Sky
Tata Sons
Tata Sponge Iron
Tata Steel
Tata Steel Europe
Tata Steel KZN
Tata Steel Processing and Distribution
Tata Strategic Management Group
Tata Technologies
Tata Teleservices
Tata Teleservices (Maharashtra)
Tatanet
Tayo Rolls
Telco Construction Equipment
The Tinplate Company of India
Titan Industries
TM International Logistics
Trent
TRF
Voltas

Westland

Diversification:-
 Mergers & Acquisitions:-

 February 2000 - Tetley Tea Company, $407 million


 March 2004 - Daewoo Commercial Vehicle Company, $102 million
 August 2004 - NatSteel's Steel business, $292 million
 November 2004 - Tyco Global Network, $130 million
 July 2005 - Teleglobe International Holdings, $239 million
 October 2005 - Good Earth Corporation
 December 2005 - Millennium Steel, Thailand, $167 million
 December 2005 - Brunner Mond Chemicals Limited, $120 million
 June 2006 - Eight O'Clock Coffee, $220 million
 November 2006 - Ritz Carlton Boston, $170 million
 Jan 2007 - Corus Group, $12 billion
 March 2007 - PT Kaltim Prima Coal (KPC) (Bumi Resources), $1.1 billion
 April 2007 - Campton Place Hotel, San Francisco, $60 million
 February 2008 - General Chemical Industrial Products, $1 billion
 March 2008 - Jaguar Cars and Land Rover, $2.3 billion
 March 2008 - Serviplem SA, Spain
 April 2008 - Comoplesa Lebrero SA, Spain
 May 2008 - Piaggio Aero Industries S.p.A., Italy
 June 2008 - China Enterprise Communications, China
 June 2008 - Neotel, South Africa.
 October 2008 - Miljo Grenland / Innovasjon, Norway

 Domestic Strategy:-
The Domestic Strategy Of The Tata Group Is Quite Inspiring. Quality Is Never
Compromised. Benchmarks Are Placed By TATA In Cheap Pricing Eg For It Would
Be NANO.
 Global Strategy
TATA’s Global Strategy Is To Acquire The Ownership Of Those Firms which Has
Benchmark in the process and also which has some strategic advantages. Also
the group has the potential to see those sick units which can render profits after
some attention and modification.

Corporate Social Responsibility:-


 C.S.R. Budget
In general, about 66% of the profits of Tata Group go to charity each year.
 C.S.R. Within The Organization
In 1912, Tata Group expanded their current CEO’s concept of community philanthropy to
be included in the workplace. They instituted an eight-hour workday, before any other
company in the world. In 1917, they recommend a medical-services policy for Tata
employees. The company would be among the first worldwide to organize modern
pension systems, workers’ compensation, maternity benefits, and profit-sharing plans.
Rata Tata’s gesture after the 2008 Mumbai Attacks was humanitarian; he supported
many people in India. He made sure that all the employees were treated on duty during
the time the Taj hotel was closed; although the hotel was closed, salaries were still sent
by money order. About 1600 employees were provided food, water, sanitation and first
aid through employee outreach centers. Ratan Tata personally visited families of all the
employees that were affected. The employee’s relatives were flown to Mumbai from
outside areas and were all accommodated in Hotel President for 3 weeks and taken care
of. Going beyond taking care of their employees and dependents, Tata also covered
compensation for railway employees, police staff, and pedestrians.
 C.S.R & Society
TATA has built various structures for the betterment of the country prominent
among them is:-

Tata Institute of Fundamental Research

Tata Institute of Social Sciences

Indian Institute of Science

National Centre for Performing Arts

Tata Management Training Centre

Tata Memorial Hospital

Tata Football Academy

Tata Cricket Academy

Tata Trusts, a group of philanthropic organizations run by the head of the business
conglomerate Tata Sons.

The JRD Tata Eco-technology Centre


The Energy and Resources Institute (earlier known as Tata Energy and Research Institute) -
which is an NPO completely committed to the cause of research in the field of renewable
energy.

Rationale :-
If there is any private sector establishment that truly believes in the
concept of C.S.R. it has to be the Tata groups. The very foundation of the Tata
group was based on the concept of “give back to the people what you have
earned from them”. Even when the concept of C.S.R. was not evolved the
founder Jamshedji Tata Started C.S.R. with the employees. Tata initiated various
labor welfare laws, like the establishment of Welfare Department was introduced
in 1917 and enforced by law in 1948 or Maternity Benefit was introduced in 1928
and enforced by law in 1946. While today eyebrows are being raised about
corporate doing social work, the Tata Group feels it is the need of the hour. The
Organization although Corporate Can Be Termed Co-operative As It Function
For The People & By The People.
Along with C.S.R. activities the products of Tata are generally cheaper
and are designed suitably for Indian audience e.g. of such are Tata Nano and
Indica eV2. Those concepts are also never made in a board meeting rooms but
according to the need of the people. Nano was made when he saw a family of 5
in a scoter in rainy season.
The group also takes keen interest and is always on the forefront to try
something innovative. The concept of pay per second and pay per call was first
introduced in india by the Tata group. Tata Docomo has become cheap and
penetrated well in the rural market also it is very cheap and affordable.
Although these days due to the recent Nira Radia case the image of the
Tata Sons and group has dented to an extent more damage would have done if
there was some other person. Also it is a shocking fact that although Tata Group
is one of the prominent Groups of the country its directors or Owners are never
on any of the Forbes list of rich people the reason being all the money is
accumulated in a trust and all the money again is donated in the trust.

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